rebrand
The new Kurlon logo is a minimal and modern design, retaining the core red and white colours that symbolize trust and heritage, the company said
e4m Staff Jun 10, 2024 10:50 AM
The rebranding is a strategic move to reinforce the company’s tech and digital-first DNA, the company said
e4m Staff Jan 31, 2024 5:45 PM
The brand's new ultramarine identity pays tribute to origins of the business, which was founded by Walter Landor on a ferry boat in San Francisco harbour
e4m Staff Nov 21, 2023 5:57 PM
The decision to rebrand is aimed at aligning itself to the evolving needs of its customers, the company
exchange4media Staff Sep 13, 2023 3:42 PM
The ad has been released to mark the air carrier's new brand identity
exchange4media Staff Aug 12, 2023 11:07 AM
Joshi, Chairman McCann WorldGroup Asia and CEO & CCO McCann Worldgroup India, talks about Air India’s rebranding
Sohini Ganguly Aug 11, 2023 6:03 PM
As per industry observers, Campa Cola has the opportunity to start off by positioning itself as an alternative in the soft drink market and market itself to the aspirational population
Tanzila Shaikh Mar 29, 2023 9:18 AM
The refreshed mobile app takes a content-first approach through bite-sized information, aided by visuals, enabling users to make data-backed investment decisions
exchange4media Staff Dec 15, 2022 3:53 PM
The new logo is symbolic to Wiggles’ relationship with animals, the company said
exchange4media Staff Dec 5, 2022 4:55 PM
The rebranding is to align with Sony’s global ethos, the company said
exchange4media Staff Oct 26, 2022 8:52 AM
The new brand will reflect in every customer touchpoint through an overhaul that spans its website, social media handles and existing product lines
exchange4media Staff Jun 22, 2022 10:09 AM
The brand will sport a new logo that is designed to enliven the lusciousness that one associates with meat - the taste, texture & aroma of the consumption experience
exchange4media Staff Jun 3, 2022 8:38 AM
The capital raised will be used to strengthen its teams in India and internationally
exchange4media Staff Apr 20, 2022 2:22 PM
The newspaper will also have a new tagline, ‘bharosa naye Hindustan ka'
exchange4media Staff Mar 9, 2022 4:42 PM
The new logo symbolizes simplicity and the infinite experiential knowledge looped in together for both new and existing audiences
exchange4media Staff Dec 29, 2021 6:55 PM
The rebranding initiative at Remsons Industries has been created and conceptualised by THE UNLOCK COMPANY
exchange4media Staff Dec 13, 2021 1:16 PM
Facebook is not alone. Several tech giants in the past have renamed and rebranded themselves
exchange4media Staff Nov 1, 2021 8:20 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Oct 30, 2021 8:07 AM
The name is a nod to 'metaverse', an immersive universe planned by the company to help its audiences connect and grow businesses
exchange4media Staff Oct 29, 2021 7:48 AM
Upstox Co-founder Viswanath shared that they want to eliminate complexities and make investment seamless, intuitive, and more accessible with the launch of their new platform
Mansi Sharma Oct 26, 2021 8:41 AM
The rebranding exercise is in line with the company's aim to build a metaverse
exchange4media Staff Oct 20, 2021 9:54 AM
The brand reflects the name of parent REA Group Ltd, a digital real estate company, headquartered in Melbourne, Australia with a market cap of A$20 billion
exchange4media Staff Sep 7, 2021 12:30 PM
The Tata logo has been integrated into the final design, which will be used across online platforms, marketing collaterals and packaging
exchange4media Staff Sep 3, 2021 12:45 PM
The revamped version comes with exciting features and advanced redemption policies to further augment the user experience as well as expanding creators' earnings by 4X
exchange4media Staff Aug 10, 2021 12:56 PM
The term Niva is derived from a Sanskrit word that means ‘Sun’ – a symbol of hope, source of energy and positivity
exchange4media Staff Jul 23, 2021 3:06 PM
Industry watchers discuss the meaning and impact of the rebranding exercise a day before the airline company went public
Mansi Sharma May 20, 2021 8:36 AM
The Airline is in the process of transitioning all its operations under this new brand
exchange4media Staff May 13, 2021 6:18 PM
The rebranding will be reflected across all channels, including its app and social media accounts
exchange4media Staff May 11, 2021 1:36 PM
The platform’s rebranding is an effort to accelerate the company’s growth and renew its corporate vision
exchange4media Staff Apr 12, 2021 12:34 PM
Over the next few months, Burger King India aims to implement this new design at restaurant locations across the country
exchange4media Staff Apr 6, 2021 2:11 PM
The health brand has conceptualized a new brand proposition and is using AI & ML strategies to heighten consumer engagement
exchange4media Staff Mar 30, 2021 3:10 PM
The study, GenderNext, is the first of several initiatives ASCI will undertake in 2021 as part of a year-long focus on gender
exchange4media Staff Mar 26, 2021 11:38 AM
The new brand is designed to tell the story of the organisation’s purpose and its transformation
exchange4media Staff Mar 23, 2021 7:12 PM
iProspect CEO Rubeena Singh discusses the agency's new proposition and plans for 2021
Javed Farooqui Mar 18, 2021 8:51 AM
This in-house vertical will focus on VFX, Animation, Previz/Techviz, on-set camera tracking, and lidar scanning, for the production house
exchange4media Staff Mar 1, 2021 6:57 PM
Lowe Lintas’ scope of the creative mandate includes defining the brand's positioning and delivering integrated campaigns for the brand
exchange4media Staff Feb 23, 2021 2:42 PM
The new brand logo consists of two key elements - an arrow symbolising growth and prosperity and the location pin denoting PayNearby’s reach across the country
exchange4media Staff Feb 11, 2021 2:25 PM
RISE Worldwide will continue to drive the full portfolio of owned and operated brand properties formerly under the banner of IMG-Reliance Limited
exchange4media Staff Jan 27, 2021 5:53 PM
e4m spoke to Mayura Shreyams Kumar, Director, Digital Business, Mathrubhumi Group & Naveen Sreenivasan, Head Media Solutions, TRD, Mathrubhumi Group about the relaunch of Club FM
Noel Dsouza Jan 22, 2021 8:31 AM
The company's new visual identity is its first one in 30 years and builds on its previous branding
exchange4media Staff Jan 21, 2021 10:42 AM
The new logo features vibrate blue tone to evoke the image of clear skies, in line with its zero-emissions promise
exchange4media Staff Jan 11, 2021 11:01 AM
YOHT today released a new corporate identity, a new corporate logo, that draws on the 100 years plus the legacy of Yokohama
exchange4media Staff Jan 8, 2021 12:32 PM
The revamped identity is in line with the brand's promise of 'Kaalji Tumchi Hith Maharashtrache' (Viewer’s Concern & In the Interest of Maharashtra)
exchange4media Staff Jan 8, 2021 12:00 PM
The new logo will be used on the company’s food packaging, employee uniform and signage
exchange4media Staff Jan 8, 2021 11:24 AM
The company credits the milestone to the channel's new, revamped identity identity
exchange4media Staff Jan 7, 2021 1:20 PM
The health and hygiene electronic brand has refreshed its vision, mission and logo to reflect its pursuit of growth
exchange4media Staff Dec 21, 2020 12:30 PM
The new identity is to better represent the fearlessness, dynamism, and thought-leadership of the channels in the industry and also to demonstrate the brand’s connection to the nation and its people
exchange4media Staff Dec 16, 2020 9:12 AM
The agency will support JIVA Ayurveda and its sub-brands in rebranding to suit their ethos and outlook
exchange4media Staff Dec 15, 2020 10:40 AM
