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As brands rethink how they connect with audiences in the digital age, AI-generated virtual personalities are moving beyond experiments to become the faces of modern campaigns
Aryendra Khan Jan 8, 2026 12:38 PM
Samantha Scott joins Assembly from Dentsu X, where she served as the Managing Partner.
Kate Scott-Dawkins, President, Global Business Intelligence, GroupM, spoke to e4m from Cannes Lions on the industry’s growth, the progress in retail media and more
Simran Sabherwal Jun 21, 2024 12:26 PM
Dr. Sandeep Goyal, the Chairman of Rediffusion, muses about the supremacy of Lalitaji among mascots in the Indian ad world such as Gattu, Rasna Girl, Onida Devil and Chintamani
Sandeep Goyal Feb 21, 2024 8:34 AM
Adding 2000 MarTech tools in just six months is a testament to the acceleration of AI-driven software, noted Scott Brinker of ChiefMartec and HubSpot
Sohini Ganguly Dec 12, 2023 8:16 AM
The brand has put up a Basset Hound-themed van circling the streets of Gurugram
e4m Staff Nov 27, 2023 1:06 PM
The campaign highlights Corny - Wild and Uncooperative Chimp’s denial to the stadium and his continued determination and spirit to witness Live Cricket
e4m Staff Oct 24, 2023 2:00 PM
'This appointment recognises the key role that Andrew plays in the company,' said WPP CEO Mark Read
exchange4media Staff Sep 11, 2023 11:53 AM
This campaign is further supported by a 9-part YouTube series
exchange4media Staff Apr 21, 2023 6:36 PM
The story of one of India's greatest advertising legacies, the Nirma Girl, is rooted in a personal tragedy
exchange4media Staff Feb 27, 2023 9:11 AM
The moppet with a brush fomented the transformation of the paint industry in India
exchange4media Staff Feb 13, 2023 8:33 AM
How the co-op created a long-lasting legacy with its buck-toothed superstar
exchange4media Staff Jan 30, 2023 9:06 AM
Today, we begin our latest series on the Indian adland's beloved mascots, and who better to open the list than India's favourite monarch?
exchange4media Staff Jan 16, 2023 8:17 AM
Prior to this, Pritchett worked at VMLY&R as Senior Art Director and at Dentsu as Art Director
exchange4media Staff Nov 14, 2022 10:59 AM
With Nupur, Scott is aiming to target consumers who are into fitness and switching to cycling to bring a change in their lifestyle
exchange4media Staff Sep 13, 2022 6:02 PM
From legacy mascots to celebrities to entirely new characters, advertisers and endorsements are going fully virtual
Shantanu David Sep 5, 2022 8:56 AM
The tech mascot will be visible in many different forms, the company shared
exchange4media Staff May 11, 2022 3:35 PM
The actors will be style ambassadors for the Spring Summer campaign
exchange4media Staff Mar 10, 2022 2:26 PM
Scott has more than 15 years of experience and joins from Famous Innovations
exchange4media Staff Feb 22, 2022 12:21 PM
Prior to Hopscotch, Biswas served as Vice President-Marketing at Hotstar International, The Walt Disney Company
exchange4media Staff Feb 16, 2022 11:14 AM
The central concept of the 360-degree campaign is to address everyday googlies through a fun and playful attitude
exchange4media Staff Jan 24, 2022 12:57 PM
At the Pitch CMO Summit, the CEO of StrawberryFrog, Scott Goodson also outlined the challenges of activating brand purpose
exchange4media Staff May 29, 2021 8:51 AM
Scott Goodson, CEO & Founder of StrawberryFrog, speaks of his latest book 'Activate Brand Purpose'. He will deliver the Special Address at the Pitch CMO Summit scheduled on Friday, May 28
exchange4media Staff May 26, 2021 8:46 AM
Industry watchers opine that given the increasing scrutiny of these times, opting for mascots can be a good strategy
Misbaah Mansuri Apr 12, 2021 8:51 AM
Canada may soon follow suit with its own legislation on content
exchange4media Staff Feb 19, 2021 10:57 AM
The mascot will be integrated into the brand’s campaigns across different mediums
exchange4media Staff Feb 18, 2021 2:05 PM
The mascot is a juxtaposition of human and technology – a superhero with super skills – as also a play on the latter half of the brand name
exchange4media Staff Nov 27, 2020 10:15 AM
In this edition of e4m Creative Zone, we speak to Hayden Scott, Group Creative Director, Famous Innovations, on how the industry has been more productive & creative than ever in the last few months
Misbaah Mansuri Aug 20, 2020 9:18 AM
The agency’s Bengaluru office will handle the account with support from other offices
exchange4media Staff Jul 8, 2020 11:23 AM
Bharat Rajamani, CEO & Co-founder of butterscotchmango, speaks about the firm’s marketing strategies, approaches and the founding team
exchange4media Staff Jul 2, 2020 12:42 PM
On day 4 of the series, experts Scott Brinker, Sharat Dhall, Manu Lavanya, Paranth Thiruvengadam, Yash Dayal and Sandeep Komaravelly shared insights on digital strategies for a post-COVID ecosystem
exchange4media Staff Jun 27, 2020 8:15 AM
On Day 4 of the virtual series catch thought leaders Sharat Dhall, Manu Lavanya, Scott Brinker, Paranth Thiruvengadam, Yash Dayal and Sandeep Komaravelly share their insights on financial marketing
exchange4media Staff Jun 26, 2020 8:57 AM
In his keynote presentation on June 26, 2020, Brinker will speak on ‘The New Rules of Marketing Technology & Operations'
exchange4media Staff Jun 22, 2020 7:33 AM
In his keynote presentation on June 26, 2020, Brinker will explore a range of essential and timely marketing topics, including what marketing might look like in a post-coronavirus world
exchange4media Staff Jun 20, 2020 9:31 AM
The new update will prevent impacted employment, housing, and credit advertisers from targeting or excluding ads based on gender, age, parental status, marital status, or ZIP Code
exchange4media Staff Jun 12, 2020 8:40 AM
With more consumers turning to online financial services over brick and mortar locations, Google has identified an increase in personal loan ads with misleading information on lending terms
exchange4media Staff May 4, 2020 2:38 PM
Iannone also served as CEO of SamsClub.com, the eCommerce unit of Walmart's chain of membership-only retail warehouse clubs, Sam’s Club
exchange4media Staff Apr 14, 2020 2:53 PM
The report has surveyed over 13,000 marketing, advertising, ecommerce, creative and IT professionals working for brands & agencies in markets across Asia Pacific, Europe and North America
exchange4media Staff Mar 19, 2020 1:16 PM
The media, content & tech agency of GroupM announced the 5-part exploration series with Kunal Kapoor as its host
exchange4media Staff Mar 12, 2020 4:28 PM