As brands rethink how they connect with audiences in the digital age, AI-generated virtual personalities are moving beyond experiments to become the faces of modern campaigns
Samantha Scott joins Assembly from Dentsu X, where she served as the Managing Partner.
Scott Beaumont has been with Google for 16 years
Kate Scott-Dawkins, President, Global Business Intelligence, GroupM, spoke to e4m from Cannes Lions on the industry’s growth, the progress in retail media and more
Ads that impressed us in Week 4 of May
The campaign has been developed by TBWA India
Dr. Sandeep Goyal, the Chairman of Rediffusion, muses about the supremacy of Lalitaji among mascots in the Indian ad world such as Gattu, Rasna Girl, Onida Devil and Chintamani
Adding 2000 MarTech tools in just six months is a testament to the acceleration of AI-driven software, noted Scott Brinker of ChiefMartec and HubSpot
The brand has put up a Basset Hound-themed van circling the streets of Gurugram
The campaign highlights Corny - Wild and Uncooperative Chimp’s denial to the stadium and his continued determination and spirit to witness Live Cricket
'This appointment recognises the key role that Andrew plays in the company,' said WPP CEO Mark Read
Launches campaign ‘#JaankarBaniyeSavdhaanRahiye’
This campaign is further supported by a 9-part YouTube series
The story of one of India's greatest advertising legacies, the Nirma Girl, is rooted in a personal tragedy
The moppet with a brush fomented the transformation of the paint industry in India
How the co-op created a long-lasting legacy with its buck-toothed superstar
Today, we begin our latest series on the Indian adland's beloved mascots, and who better to open the list than India's favourite monarch?
Prior to this, Pritchett worked at VMLY&R as Senior Art Director and at Dentsu as Art Director
With Nupur, Scott is aiming to target consumers who are into fitness and switching to cycling to bring a change in their lifestyle
From legacy mascots to celebrities to entirely new characters, advertisers and endorsements are going fully virtual
The tech mascot will be visible in many different forms, the company shared
The actors will be style ambassadors for the Spring Summer campaign
Scott has more than 15 years of experience and joins from Famous Innovations
Prior to Hopscotch, Biswas served as Vice President-Marketing at Hotstar International, The Walt Disney Company
The central concept of the 360-degree campaign is to address everyday googlies through a fun and playful attitude
At the Pitch CMO Summit, the CEO of StrawberryFrog, Scott Goodson also outlined the challenges of activating brand purpose
Scott Goodson, CEO & Founder of StrawberryFrog, speaks of his latest book 'Activate Brand Purpose'. He will deliver the Special Address at the Pitch CMO Summit scheduled on Friday, May 28
Industry watchers opine that given the increasing scrutiny of these times, opting for mascots can be a good strategy
Canada may soon follow suit with its own legislation on content
The mascot will be integrated into the brand’s campaigns across different mediums
The mascot is a juxtaposition of human and technology – a superhero with super skills – as also a play on the latter half of the brand name
In this edition of e4m Creative Zone, we speak to Hayden Scott, Group Creative Director, Famous Innovations, on how the industry has been more productive & creative than ever in the last few months
The agency’s Bengaluru office will handle the account with support from other offices
Bharat Rajamani, CEO & Co-founder of butterscotchmango, speaks about the firm’s marketing strategies, approaches and the founding team
On day 4 of the series, experts Scott Brinker, Sharat Dhall, Manu Lavanya, Paranth Thiruvengadam, Yash Dayal and Sandeep Komaravelly shared insights on digital strategies for a post-COVID ecosystem
On Day 4 of the virtual series catch thought leaders Sharat Dhall, Manu Lavanya, Scott Brinker, Paranth Thiruvengadam, Yash Dayal and Sandeep Komaravelly share their insights on financial marketing
In his keynote presentation on June 26, 2020, Brinker will speak on ‘The New Rules of Marketing Technology & Operations'
In his keynote presentation on June 26, 2020, Brinker will explore a range of essential and timely marketing topics, including what marketing might look like in a post-coronavirus world
The new update will prevent impacted employment, housing, and credit advertisers from targeting or excluding ads based on gender, age, parental status, marital status, or ZIP Code
With more consumers turning to online financial services over brick and mortar locations, Google has identified an increase in personal loan ads with misleading information on lending terms
Iannone also served as CEO of SamsClub.com, the eCommerce unit of Walmart's chain of membership-only retail warehouse clubs, Sam’s Club
The report has surveyed over 13,000 marketing, advertising, ecommerce, creative and IT professionals working for brands & agencies in markets across Asia Pacific, Europe and North America
The media, content & tech agency of GroupM announced the 5-part exploration series with Kunal Kapoor as its host