The campaign starts off with a ‘tell-all’ series of videos featuring the Captains of WPL 2, where they discuss the moments that enabled them to focus on their Khoobsurat Chinta
Going beyond the traditional marriage sequence, Zee Kannada embraces the success of the show by celebrating the marriage of the protagonists with the residents of Mandya and Davangere
Bhandari, CMO, Livspace, speaks about the #LivspaceYourSpace campaign, partnering with Girliyapa’s Mr & Mrs Season 2 and how content forms an integral part of their marketing strategy
The launch episode for Season 2 was aired over 4.5 hours compared to 3 hours in the first season, resulting in Asianet garnering 1468 impressions compared to 1216 impressions during season 1