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Many newspapers have either reduced their circulation or shut some editions to improve profitability. Publishers hope advertisers would invest more once the IRS returns
Kanchan Srivastava Sep 9, 2024 8:49 AM
The exhibition featured close to 100 artworks by 26 talented neurodiverse artists
It’s a win-win for both as while athletes find relevance in digital age by aligning with esports companies, these brands gain credibility and reach through these collaborations, say experts
Shantanu David Sep 5, 2024 8:58 AM
ACKO, Aditya Birla Group, IDFC First Bank, Atomberg, Vimal, Sensodyne, Veeba, Ultratech Cement, Kalyan Jewellers, Raymond, Godrej Locks come onboard
Conceptualized by Scarecrow M&C Saatchi, the film emphasizes that the school syllabus shouldn’t be restricted to academics but should also include sports
Industry experts are hopeful of a 20-25% spike in ad revenue in H2 as compared to H1
Chehneet Kaur Sep 4, 2024 9:12 AM
The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
Sonam Saini Sep 3, 2024 8:53 AM
Viewers can tune into the live action on Sony Sports Network and Sony Liv
e4m Staff Sep 2, 2024 11:36 AM
Dr. Zaman, a distinguished Data Scientist and Machine Learning Engineer, has been an instrumental force in driving the company’s AI innovations and strategic advancements
Through this chat with Vikram Jeet Singh, Partner, BTG Advaya & Gaurav Sahay, Practice Head, (Technology & General Corporate), Fox Mandal & Associates, we deep dive into legal aspects of the arrest
e4m Staff Aug 31, 2024 7:51 PM
This partnership with The Womb is focused on developing the master brand proposition and its creative approach
e4m Staff Aug 30, 2024 12:02 PM
The merger, however, could be an opportunity for advertisers as the sheer reach and diversity of the new entity mean they can now connect with audiences on a larger scale, across multiple platforms
Sonam Saini Aug 30, 2024 9:16 AM
The share price of ZEEL jumped from Rs 135 to Rs 154.9 and closed at Rs 150.9 per share after it announced settling the merger dispute with Sony
Aditi Gupta Aug 28, 2024 8:07 AM
The event will feature exceptional artwork created by artists on the autism spectrum and others with special needs
e4m Staff Aug 27, 2024 4:48 PM
Withdrawal applications will be filed by the parties before the Singapore International Arbitration Centre, NCLT and all relevant regulatory authorities
e4m Staff Aug 27, 2024 2:41 PM
Gaurav Banerjee's onboarding as the new CEO of Sony is expected to propel the network in an upward growth trajectory and improve its ratings
e4m Staff Aug 26, 2024 2:08 PM
The rising brand value of Neeraj Chopra, Vinesh Phogat, and Manu Bhaker has positively impacted their endorsement game. But can they beat cricketers? Experts weigh in
Chehneet Kaur Aug 26, 2024 9:09 AM
Viral Oza's term with the company ends on 30th September 2024, e4m has learnt
Ruhail Amin Aug 23, 2024 2:05 PM
Tata Play removed Sony TV's linear channels from its bouquets on August 1, saying they were restructuring their channel bouquets by removing less-watched channels
e4m Staff Aug 23, 2024 8:54 AM
As part of the sponsorship, the Invest Barbados logo will be prominently displayed on the back of the Barbados Royals' matchday and training jerseys
e4m Staff Aug 22, 2024 3:36 PM
At $242 bn in 2024, social media is the largest single advertising channel, as per the study
e4m Staff Aug 22, 2024 1:56 PM
Share insight into how effective brand advertising is on the streaming platform for both audio and video campaigns
e4m Staff Aug 22, 2024 12:59 PM
The league reached 351 million viewers in 2023 with 65% viewership coming from premium NCCS AB households
NATIVE CONTENT Aug 22, 2024 10:52 AM
The ad conceptualised by Ogilvy India has been shot by Corcoise Films
e4m Staff Aug 20, 2024 5:13 PM
Adam Smith joins Disney from YouTube where he was as Vice President, Product Management, leading Music and Premium, and Subscriptions and Commerce since 2016
e4m Staff Aug 17, 2024 3:08 PM
The platform will redefine athletic performance monitoring & analytics
e4m Staff Aug 16, 2024 9:48 AM
The display not only celebrates the nation’s independence but also mirrors Table Space’s “innovation and resilience”
e4m Staff Aug 15, 2024 9:00 AM
Kumar was previously the Marketing Lead - Regionalisation & Strategic Initiatives at the organisation
Prof. SP Singh Baghel is a Lok Sabha member from Agra, the Minister of State in the Ministry of Fisheries, Animal Husbandry, Dairying and Panchayati Raj
e4m Staff Aug 14, 2024 6:59 PM
EssenceMediacom will manage Bambino’s account from their Bengaluru office
e4m Staff Aug 12, 2024 11:24 AM
To celebrate this occasion, the brand has curated a special "Threads of Love" hamper that is designed to symbolize the everlasting connection between siblings
e4m Staff Aug 10, 2024 5:51 PM
Puma India will provide RDT and performance gear for the participating runners. The sports brand will also supply inner thermals and specialized sporting gear
Prior to this, Satyam Trivedi was with RPSG Sports Private Limited as Deputy CEO & Executive Director
Global Alliance for Responsible Media has said it does not have the financial resources to fight the case
The 133rd edition of the tournament is currently also being broadcast in neighbouring Afghanistan, Maldives, Pakistan, Bangladesh, Bhutan, and Nepal
The campaign also comprised a social media 'brand banter' with over 30 e-comm brands engaging in playful conversations
Guest column: Brand Consultant and Managing Partner of Bright Angles Consulting LLP, Nisha Sampath writes why brands need a broader macro framework to navigate the changing landscape of sports
Nisha Sampath Aug 6, 2024 2:51 PM
The acquisition deepens Absolute Sports’ presence in the gaming and esports publishing sector in the US
The Dentsu-owned media agency said the appointments will strengthen its leadership team
Following NP Singh's stepping down in May, the network has witnessed a series of departures and role rejigs at the leadership level
The 'Iss Baar Drugs Ki Haar' films aim to encourage everyone to be a part of this vital movement to empower the youth and promote a healthier, drug-free future
The 2024 edition of the tournament recorded 36.3 million viewers, a 176% increase compared to the 2023 edition, according to the latest data from BARC
Debojyoti Purkayastha has over 25 years of experience in the technology landscape
With new launches, a decent monsoon and stable economic environment expected to drive consumer sentiment, automakers are expected to rev up marketing budgets, say industry watchers
Sohini Ganguly Aug 5, 2024 8:44 AM
Punjabi, Hindi and Tamil are some of the fastest-growing languages on Spotify in India
