Complete removal of duty on newsprint, fixing tax asymmetry between digital and print & incorporation of FM radio into mobile handsets top the Budget wishlist of industry heads
Media agency heads say the stress is being felt most acutely in traditional media, with brands increasingly prioritising digital for performance-led marketing
Pongal has evolved into a short, high-intent consumption window with brands moving away from momentary festive advertising towards experience-led, cultural storytelling, note industry observers
Experts note that while the key shift this year is towards measurability and screen-led planning, there is cautious optimism in advertiser sentiment
A wide spectrum of brands has lined up behind the WPL this season, cutting across FMCG, automotive, consumer durables, BFSI, technology, lifestyle and home-improvement categories
FMCG players are expected to raise ad spends by 10% in Q3 and Q4, even as they rethink how—and where—incremental investments should be deployed
The event featured performances by King, Armaan Malik, Jonita, Aditya Rikhari, Kushagra, Hansika Pareek and Sanju Rathod
The integration allows agencies to plan, activate and measure Spotify campaigns within Yahoo DSP, alongside display, video, CTV and DOOH
Parle Agro’s total revenue from operations grew 5.1% to Rs 3,284.13 Cr in FY25
Samsung Ads India has announced the appointment of Vignesh V as Director, Ad Sales for the region. With more than two decades of experience across media sales.
Parents accused of selling a three-month-old arrested, along with the couple who say they “adopted” him. The HC has asked what happens to the child
editor@exchange4media.com & exchange4media Bangalore Bureau & exchange4media Kolkata Bureau & exchange4media Mumbai Bureau Nov 20, 2025 1:01 PM
A 'unity of purpose' has been witnessed between Hindu and Muslim supremacists, who consider themselves the sole spokespersons of 'their community'.
Top Indian cricketers are not just endorsing brands they are actually owning a stake in it too, will this help the brands score?
The case could influence how future sports-rights deals are negotiated, forcing clearer contractual terms and stricter compliance expectations for both broadcasters and streaming platforms
In practice, DIPR rates are typically 10% to 50% higher than DAVP rates
Many newspapers have either reduced their circulation or shut some editions to improve profitability. Publishers hope advertisers would invest more once the IRS returns
The exhibition featured close to 100 artworks by 26 talented neurodiverse artists
iProspect will handle the business in seven markets
It’s a win-win for both as while athletes find relevance in digital age by aligning with esports companies, these brands gain credibility and reach through these collaborations, say experts
ACKO, Aditya Birla Group, IDFC First Bank, Atomberg, Vimal, Sensodyne, Veeba, Ultratech Cement, Kalyan Jewellers, Raymond, Godrej Locks come onboard
Conceptualized by Scarecrow M&C Saatchi, the film emphasizes that the school syllabus shouldn’t be restricted to academics but should also include sports
Industry experts are hopeful of a 20-25% spike in ad revenue in H2 as compared to H1
The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
Catherine Tan-Gillespie will report to Tarun Lal, President of KFC US
Viewers can tune into the live action on Sony Sports Network and Sony Liv
Dr. Zaman, a distinguished Data Scientist and Machine Learning Engineer, has been an instrumental force in driving the company’s AI innovations and strategic advancements
Through this chat with Vikram Jeet Singh, Partner, BTG Advaya & Gaurav Sahay, Practice Head, (Technology & General Corporate), Fox Mandal & Associates, we deep dive into legal aspects of the arrest
Ads we loved in Week 4 of August
This partnership with The Womb is focused on developing the master brand proposition and its creative approach
The merger, however, could be an opportunity for advertisers as the sheer reach and diversity of the new entity mean they can now connect with audiences on a larger scale, across multiple platforms
SPAG/FINN is looking toward the future with renewed energy
The share price of ZEEL jumped from Rs 135 to Rs 154.9 and closed at Rs 150.9 per share after it announced settling the merger dispute with Sony
The event will feature exceptional artwork created by artists on the autism spectrum and others with special needs
Withdrawal applications will be filed by the parties before the Singapore International Arbitration Centre, NCLT and all relevant regulatory authorities
Gaurav Banerjee's onboarding as the new CEO of Sony is expected to propel the network in an upward growth trajectory and improve its ratings
The rising brand value of Neeraj Chopra, Vinesh Phogat, and Manu Bhaker has positively impacted their endorsement game. But can they beat cricketers? Experts weigh in
Viral Oza's term with the company ends on 30th September 2024, e4m has learnt
Tata Play removed Sony TV's linear channels from its bouquets on August 1, saying they were restructuring their channel bouquets by removing less-watched channels
As part of the sponsorship, the Invest Barbados logo will be prominently displayed on the back of the Barbados Royals' matchday and training jerseys
At $242 bn in 2024, social media is the largest single advertising channel, as per the study
Share insight into how effective brand advertising is on the streaming platform for both audio and video campaigns
The league reached 351 million viewers in 2023 with 65% viewership coming from premium NCCS AB households
The ad conceptualised by Ogilvy India has been shot by Corcoise Films
Adam Smith joins Disney from YouTube where he was as Vice President, Product Management, leading Music and Premium, and Subscriptions and Commerce since 2016
The platform will redefine athletic performance monitoring & analytics
The display not only celebrates the nation’s independence but also mirrors Table Space’s “innovation and resilience”
Kumar was previously the Marketing Lead - Regionalisation & Strategic Initiatives at the organisation
Prof. SP Singh Baghel is a Lok Sabha member from Agra, the Minister of State in the Ministry of Fisheries, Animal Husbandry, Dairying and Panchayati Raj
EssenceMediacom will manage Bambino’s account from their Bengaluru office
To celebrate this occasion, the brand has curated a special "Threads of Love" hamper that is designed to symbolize the everlasting connection between siblings