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The tournament will be played in Sri Lanka from June 9 to June 21, 2026
Brands, technology platforms are increasingly using AI for behavioural prediction, automated decision-making, functions where the Court has stressed the need for human oversight and accountability
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
Guest Column: Marketing veteran Shubhranshu Singh explains how regional cricket leagues could help discover and develop more talents like Vaibhav Sooryavanshi across India’s cricket ecosystem
NCLAT has directed that implementation of any resolutions shall remain in abeyance until final adjudication of the proceedings pending before NCLT
e4m Staff May 31, 2026 4:03 PM
The matter stems from a petition filed by AIDCF, which has challenged Prasar Bharati’s move to onboard linear satellite television channels on its OTT platform WAVES
e4m Staff May 31, 2026 4:01 PM
Industry leaders explain why brands are moving from logo-led sponsorships to immersive fan engagement across India’s evolving sports ecosystem
Complete removal of duty on newsprint, fixing tax asymmetry between digital and print & incorporation of FM radio into mobile handsets top the Budget wishlist of industry heads
e4m Staff Jan 28, 2026 12:09 PM
Media agency heads say the stress is being felt most acutely in traditional media, with brands increasingly prioritising digital for performance-led marketing
e4m Staff Jan 27, 2026 10:48 AM
Pongal has evolved into a short, high-intent consumption window with brands moving away from momentary festive advertising towards experience-led, cultural storytelling, note industry observers
e4m Staff Jan 16, 2026 12:46 PM
Experts note that while the key shift this year is towards measurability and screen-led planning, there is cautious optimism in advertiser sentiment
e4m Staff Jan 14, 2026 11:54 AM
A wide spectrum of brands has lined up behind the WPL this season, cutting across FMCG, automotive, consumer durables, BFSI, technology, lifestyle and home-improvement categories
e4m Staff Jan 12, 2026 11:49 AM
FMCG players are expected to raise ad spends by 10% in Q3 and Q4, even as they rethink how—and where—incremental investments should be deployed
The event featured performances by King, Armaan Malik, Jonita, Aditya Rikhari, Kushagra, Hansika Pareek and Sanju Rathod
NATIVE CONTENT Jan 5, 2026 11:55 AM
The integration allows agencies to plan, activate and measure Spotify campaigns within Yahoo DSP, alongside display, video, CTV and DOOH
NATIVE CONTENT Dec 24, 2025 11:19 AM
Parle Agro’s total revenue from operations grew 5.1% to Rs 3,284.13 Cr in FY25
e4m Staff Dec 24, 2025 10:19 AM
Samsung Ads India has announced the appointment of Vignesh V as Director, Ad Sales for the region. With more than two decades of experience across media sales.
Parents accused of selling a three-month-old arrested, along with the couple who say they “adopted” him. The HC has asked what happens to the child
editor@exchange4media.com & exchange4media Bangalore Bureau exchange4media Kolkata Bureau exchange4media Mumbai Bureau Nov 20, 2025 1:01 PM
A 'unity of purpose' has been witnessed between Hindu and Muslim supremacists, who consider themselves the sole spokespersons of 'their community'.
e4m Desk & e4m Staff Nov 20, 2025 11:22 AM
Top Indian cricketers are not just endorsing brands they are actually owning a stake in it too, will this help the brands score?
The case could influence how future sports-rights deals are negotiated, forcing clearer contractual terms and stricter compliance expectations for both broadcasters and streaming platforms
Aditi Gupta Nov 14, 2025 1:43 PM
In practice, DIPR rates are typically 10% to 50% higher than DAVP rates
Chehneet Kaur Nov 14, 2025 1:32 PM
Many newspapers have either reduced their circulation or shut some editions to improve profitability. Publishers hope advertisers would invest more once the IRS returns
Kanchan Srivastava Sep 9, 2024 8:49 AM
The exhibition featured close to 100 artworks by 26 talented neurodiverse artists
It’s a win-win for both as while athletes find relevance in digital age by aligning with esports companies, these brands gain credibility and reach through these collaborations, say experts
Shantanu David Sep 5, 2024 8:58 AM
ACKO, Aditya Birla Group, IDFC First Bank, Atomberg, Vimal, Sensodyne, Veeba, Ultratech Cement, Kalyan Jewellers, Raymond, Godrej Locks come onboard
Conceptualized by Scarecrow M&C Saatchi, the film emphasizes that the school syllabus shouldn’t be restricted to academics but should also include sports
Industry experts are hopeful of a 20-25% spike in ad revenue in H2 as compared to H1
Chehneet Kaur Sep 4, 2024 9:12 AM
The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
Sonam Saini Sep 3, 2024 8:53 AM
Viewers can tune into the live action on Sony Sports Network and Sony Liv
e4m Staff Sep 2, 2024 11:36 AM
Dr. Zaman, a distinguished Data Scientist and Machine Learning Engineer, has been an instrumental force in driving the company’s AI innovations and strategic advancements
Through this chat with Vikram Jeet Singh, Partner, BTG Advaya & Gaurav Sahay, Practice Head, (Technology & General Corporate), Fox Mandal & Associates, we deep dive into legal aspects of the arrest
e4m Staff Aug 31, 2024 7:51 PM
This partnership with The Womb is focused on developing the master brand proposition and its creative approach
e4m Staff Aug 30, 2024 12:02 PM
The merger, however, could be an opportunity for advertisers as the sheer reach and diversity of the new entity mean they can now connect with audiences on a larger scale, across multiple platforms
Sonam Saini Aug 30, 2024 9:16 AM
The share price of ZEEL jumped from Rs 135 to Rs 154.9 and closed at Rs 150.9 per share after it announced settling the merger dispute with Sony
Aditi Gupta Aug 28, 2024 8:07 AM
The event will feature exceptional artwork created by artists on the autism spectrum and others with special needs
e4m Staff Aug 27, 2024 4:48 PM
Withdrawal applications will be filed by the parties before the Singapore International Arbitration Centre, NCLT and all relevant regulatory authorities
e4m Staff Aug 27, 2024 2:41 PM
Gaurav Banerjee's onboarding as the new CEO of Sony is expected to propel the network in an upward growth trajectory and improve its ratings
e4m Staff Aug 26, 2024 2:08 PM
The rising brand value of Neeraj Chopra, Vinesh Phogat, and Manu Bhaker has positively impacted their endorsement game. But can they beat cricketers? Experts weigh in
Chehneet Kaur Aug 26, 2024 9:09 AM
Viral Oza's term with the company ends on 30th September 2024, e4m has learnt
Ruhail Amin Aug 23, 2024 2:05 PM
Tata Play removed Sony TV's linear channels from its bouquets on August 1, saying they were restructuring their channel bouquets by removing less-watched channels
e4m Staff Aug 23, 2024 8:54 AM
As part of the sponsorship, the Invest Barbados logo will be prominently displayed on the back of the Barbados Royals' matchday and training jerseys
e4m Staff Aug 22, 2024 3:36 PM
At $242 bn in 2024, social media is the largest single advertising channel, as per the study
e4m Staff Aug 22, 2024 1:56 PM