trade
The Trade Desk’s Open Internet Report 2024 comes at an especially crucial time, as marketers and media planners have to recalibrate their strategies
e4m Staff Aug 21, 2024 1:15 PM
The Delhi high court’s interim order prevents the misuse of Rajat Sharma's personality rights, the India TV logo and the name of the popular show "Aap Ki Adalat"
e4m Staff Jun 10, 2024 3:51 PM
Harmeet Singh, VP of Marketing E-commerce & Product, Asia South, The Body Shop, talks about how the Spark a Change campaign furthers the Community Fair Trade initiative
e4m Staff Oct 13, 2023 9:25 AM
He recently moved on as CMO of Britannia Bel Foods after a 4-year stint
e4m Staff Sep 25, 2023 10:48 AM
The court said prima facie, there was no evidence of trademark infringement
exchange4media Staff Sep 8, 2023 8:39 AM
At the Pitch CMO Summit 2023 - Delhi Edition, Rahul Singh, Director - Business Development, The Trade Desk, spoke extensively on the opportunities in the Open Internet
exchange4media Staff Jun 21, 2023 1:27 PM
Gill, General Manager, The Trade Desk, says much of the broadcasted content is already filtered, and being brand safe and the marquee brands want to be on the open internet
Shantanu David Jun 14, 2023 8:50 AM
Guest Column: Tejinder Gill, General Manager of The Trade Desk in India, inquires if an OTT model that is fully or partly supported by advertising gives consumers what they want
Tejinder Gill Jan 24, 2023 8:30 AM
The digital campaign #SabMilegaYahinMilega correlates sports and business with its tagline ‘cricket matlab India, aur business matlab TradeIndia’
exchange4media Staff Oct 29, 2022 8:15 AM
The paper calls for greater scrutiny and restraint in permitting descriptive trademarks to brands
exchange4media Staff Oct 13, 2022 12:03 PM
Gill, India CEO of The Trade Desk, shares how the company is working to bring more clarity and domain knowledge for brands, and agencies newly venturing into the programmatic space
Shantanu David Oct 11, 2022 8:51 AM
Gill, The Trade Desk India General Manager, said the company was exploring and educating leading marketers about programmatic opportunities on the open internet
Javed Farooqui Jul 22, 2022 9:12 AM
This agreement will enable integration between Disney’s proprietary Audience Graph and the open-source identity framework, Unified ID 2.0
exchange4media Staff Jul 13, 2022 4:02 PM
Twitter has also said that it will implement a comprehensive compliance programme to resolve alleged data privacy violations
exchange4media Staff May 27, 2022 12:02 PM
Guest Column: Suresh Narayanan, Chairman and Managing Director, Nestlé India, writes on the modern-day scenario for spice farmers in the country
Suresh Narayanan Mar 10, 2022 8:34 AM
The new tool enables publishers the ability to integrate directly with The Trade Desk
exchange4media Staff Feb 16, 2022 11:03 AM
The court has directed internet and telecom service providers to block access to the websites
exchange4media Staff Jan 19, 2022 9:11 AM
Debsarkar's appointment commits hyper-growth and adds to the goal of making TradeSmart one of the top discount stockbroking firm
exchange4media Staff Nov 16, 2021 2:17 PM
The agency will be responsible for planning and executing TradeSmart’s PR and brand recognition activities in the country
exchange4media Staff Oct 19, 2021 3:09 PM
He was previously with Google as Head - Advertising Agencies Partnerships - APAC
exchange4media Staff Oct 14, 2021 1:50 PM
The association aims at furthering the reach of Indian marketers across the open internet
exchange4media Staff Sep 8, 2021 12:45 PM
The survey outlines consumer sentiments and behaviours toward India’s festive season sales and channels that marketers can leverage upon to maximise the effectiveness of their ad campaigns
exchange4media Staff Sep 2, 2021 4:06 PM
Given its slew of in-house digital properties, the company can beckon brands to promote ads on platforms like JioChat, MyJio and JioMoney
Javed Farooqui Aug 19, 2021 8:11 AM
Research also suggested that nearly 61% of Indians are more comfortable with their data being used for advertising when they have more control over its use
exchange4media Staff Aug 10, 2021 12:31 PM
Solimar enables marketers to leverage first-party data, drive greater precision in digital campaigns and advance consumer-conscious privacy
exchange4media Staff Jul 8, 2021 11:32 AM
The Trade Desk General Manager for India Tejinder Gill spoke about the trends, challenges and opportunities in the Indian digital ad market
Javed Farooqui Jun 17, 2021 8:56 AM
Gill will lead the company’s business and growth strategy in India, helping Indian brands and publishers unleash the full potential of the open internet
exchange4media Staff Jun 16, 2021 2:19 PM
Industry watchers discuss why the recent ads by Groww and KyaTrade seem to be reminiscent of Upstox's spot released in April 2021
Misbaah Mansuri Jun 16, 2021 9:17 AM
Gill will be responsible for crafting innovative approaches to accelerate outcomes based on emerging business models, and strengthening global client and partner relationships
exchange4media Staff May 18, 2021 3:52 PM
As Indian Terrain completes 20 years, Charath Narsimhan, MD, Indian Terrain Fashions, tells us about the company’s sustainable strategy, joining forces with Fairtrade India & expanding to Tier markets
Ritika Raj Nov 17, 2020 8:46 AM
The awarded patent is for a system of multiple sensors, which are dispersed in a particular geographical location where a media site is located
exchange4media Staff May 15, 2020 12:08 PM
The partnership will allow advertisers to directly access premium TikTok inventory through The Trade Desk platform
exchange4media Staff Mar 19, 2020 12:13 PM
In the first quarter of 2020, China’s economic growth is expected to slow down to 4.5%, which is the slowest since the financial crisis, reports
Shreshtha Verma Mar 2, 2020 8:41 AM
Munjal explains why it’s crucial to find a name that aligns with the promise of the brand and how Squadhelp has been aiding companies find the right brand name with AI & machine learning
Ruhail Amin Feb 27, 2020 4:06 PM
In a chat with exchange4media, Mahendra Dev Dixit, Director, Sigma Trade Wings sheds light on the growth strategy, trends in the OOH industry and more
Anjali Thakur Feb 24, 2020 1:46 PM
The campaign offers the Smart Choice of Angel iTrade prime against perceived stock investment-related barriers, such as high brokerage fee, hidden charges and messy digital experience
exchange4media Staff Feb 18, 2020 4:21 PM
The marketing campaign is built around digital first approach to target the millennials, primarily in tier 2 and tier 3 cities
exchange4media Staff Feb 10, 2020 1:58 PM
The interim injunction was granted against Lex Sportel, RC Venkatiesh and Dilip Sharan after they issued several communications in the public causing confusion regarding the ownership of DSPORT
exchange4media Staff Jan 29, 2020 11:24 AM
Khatanhar has been with IDBI bank for 22 years and previously held the position of Executive Director heading Mid Corporate Group and Trade Finance
exchange4media Staff Jan 17, 2020 11:23 AM
All creators will be required to designate content as ‘made for kids or not’ in YouTube Studio
exchange4media Staff Jan 7, 2020 6:00 PM
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