FM radio Phase III auction: Mirchi and Radio City opt out11
As compared to Phase II, which had 70 applicants, Phase III has drawn only 20 players
urban
Best ads of the week: Nike embraces villainy, Urban Company blasts blue-collar biases
Creative commercials that impressed us in Week 4 of July
Urban Company dispels bias against blue-collar work in new campaign
The campaign has been conceptualised by Talented
Marketing spend to continue, but big increases unlikely: Sudhir Sitapati, GCPL
Sudhir Sitapati, MD and CEO of Godrej Consumers Products Limited, is optimistic about revival in rural consumption and feels that the upcoming budget should stimulate rural growth
Urban Gourmet India ropes in Mukta Lad as Head of Communications
Previously, Lad honed her journalistic skills at various esteemed organizations
Urban Company back with dignity of labour campaign for Women’s Day
The campaign has been done in association with Talented
UrbanClap Technologies reports 37% rise in revenue at Rs 532 cr in FY23
As per the report, the company’s net worth stood at Rs 166,086 lakh in financial year 2022-23
Our brand values are different from Shein's: Rahul Dayama, Urbanic
With a refreshed brand identity, Urbanic is also looking forward to upgrading the quality of its collection in the coming months, says Rahul Dayama the Head of Marketing at the UK-based company
‘Women leaders in PR can add value to company’s boards by bringing diverse perspectives’
Bhavya Sharma, Director - communications and ESG, Urban Company, talks about how the PR and communications industry has changed extensively with more women joining workforce
Trisha Krishnan named brand ambassador of Urbanrise
The company has planned a 360-degree campaign across multiple channels featuring Trisha
Suryakumar Yadav named brand ambassador of men's grooming brand UrbanGabru
The cricketer will be endorsing the brand's Hair Volumizing Powder Wax and Hair Removal Cream Spray
Mirror Now appoints Shreya Dhoundial as Executive Editor
Dhoundial will host the channel’s flagship show The Urban Debate at 8 pm
Customer loyalty as a concept needs to be relooked at: Ashwinder R Singh, Bhartiya Urban
At e4m Pride of India Brands - The Best of South conference, Ashwinder R Singh, CEO-Residential, Bhartiya Urban, spoke on the topic ‘The New Frontiers of Marketing’
Urban Company unveils new campaign with Yami Gautam
The campaign is conceptualized and executed by Taproot Dentsu
Verve Media wins digital mandate for Urban Gully
The agency will be responsible for developing creative social media strategies and running performance marketing campaigns across various platforms
84% of urban Indians concerned about their ability to pay bills: Ipsos survey
The Ipsos Essentials Survey 2022 also revealed that the world is grappling with three issues - Covid-19, inflation, and conflict in Ukraine
Urban Company launches new campaign #HairCutMatlabUCHaiNaYaar
The campaign features actor Karan Wahi
'Urban Company wants to push the envelope of service experiences'
In today’s edition of the e4m Pride of India series, Abhinav Tyagi, SVP-Marketing, Urban Company, shares with us the firm’s vision, expansion & advertising strategy
Kriti Sanon urges women to experience salon-like feels at home in Urban Company's new ad
The campaign has been conceptualized by QED Communications
Taproot Dentsu's campaign for Urban Company highlights new AC servicing techniques
The campaign shows a unique ‘foam jet technology’ that cleans ACs two times better than the regular servicing
Initiative Media named Media Agency on Record for Urban Company
The account will be managed out of the agency’s Gurugram office
Zomato acquires 19.48% stake in ad tech company AdOnMo for Rs 112.2 crore
The company has also signed definitive documents for investing $5 million (Rs 37.38 crore) in Urban Piper Technology for a 5% stake as part of a larger $24 million round
80% of urban Indians polled predict economy to emerge stronger in 2022: Ipsos survey
According to the Ipsos Global Predictions 2022 online polls, the markets most optimistic were China (87%), and Saudi Arabia (79%), apart from India
Myntra partners with fashion brand Urbanic
Urbanic will offer a differentiated collection of over 2500 styles to shoppers on the e-commerce platform
Ranbir on Oppo's Insta and Urban Company's tryst with Komolika: Best ads of the fortnight
This time around, it's a mix of goofy social media spots, traditional long-form storytelling and creativity across mediums
Urban Company’s latest campaign talks about the surprise it delivers
The campaign has been created by Taproot Dentsu
'Integrated communication, action & forward-thinking are 3 pillars of dentsu Smart City'
dentsu international Media Brands COO Haresh Nayak & Indeed Smart City VP & Smart City specialist Ajay Singh share how agency capabilities are being added on to for a robust business model
Better than maids, says Urban Company's new spot about their bathroom cleaning service
The campaign by Taproot Dentsu comprises two films
Urban Company appoints Neha Mathur as Senior VP of Human Resources
Mathur will be responsible for strengthening the company's people-centric policies thereby building a diverse and inclusive work culture
Brands dial up empathy for employees during Covid times
From reducing workdays to supporting the kin of deceased employees, here's how companies have been extending more than a helping hand to their employees during these dark times
Covid 19 leads in biggest worry of urban Indians, followed by unemployment: Ipsos survey
As per the survey, 45% of urban Indians were worried about Covid; unemployment - 44%, financial & political corruption - 35%, crime & violence - 25%, and poverty & social inequality -21%
The Le Corbusier & Pierre Jeanneret Forum (LC&PJ) launched to protect 'Brand Chandigarh'
The Forum’s founder, Sandeep Goyal said that this would be a study-group-cum-think-tank devoted to preserving the ‘brand-goodness’ of Chandigarh
Urbane Media bags digital mandate for Denver
The account was won following a multi-agency pitch and will be handled out of the agency’s Delhi office
Vernacular: The next big driver for Indian digital industry
Guest Column: Vivek Pandey, VP- Revenue Strategy & Analytics, Times Internet, highlights that vernacular digital ads are expected to bring higher engagement, more recall and better ROI
Urban Company names Abhinav Tyagi as SVP- Marketing
Tyagi has over 17 years of experience in the Sales & Marketing function at Hindustan Unilever Ltd
Urban Company's FY20 ad promotional expense rises 76% to Rs 106.38 cr
According to data accessed by Tofler, the company's total income doubled to Rs 263.07 crore from Rs 132.04 crore a year ago
Gemius Design Studio bags branding & marketing mandate for Urban Gully
The agency will be in charge of crafting a brand message that is exclusive to the clothing brand
Urban Company launches #WearASmile Campaign
The campaign is now Live across digital & social media channels
Urban Company's #WearASmile campaign will add missing human element of smile: Tarun Menon
On the launch of its #WearASmile campaign, Urban Company’s Director-Marketing Tarun Menon shares insights on the campaign, the inspiration behind it, and more
2nd edition of Femina’s ‘All About Women’ research series decodes urban homemakers
The report captures the life of homemakers, their media consumption habits, relationship with family, effects of the pandemic, shift in her consumption patterns and her future aspirations
Toyota names Ayushmann Khurrana as brand ambassador for #UrbanCruiser
Khurrana will campaign for the Toyota Urban Cruiser through various electronic and print communications
National Geographic’s documentary chronicles the journey of India’s Smart Cities Mission
The Next Frontier: India’s Smart Cities, made in collaboration with Ministry of Housing and Urban Affairs, premieres on August 15
Uber’s Sanjay Gupta elevated as Marketing Director, APAC
In his earlier role, Gupta was Global Brand Director
This crisis has taught us the importance of interdependence: Tarun Menon, Urban Company
Tarun Menon - AVP Marketing - Brand Strategy & Creative, Urban Company, talks about how the company is navigating the COVID-19 crisis
74% Urban Indians want brands to offer a positive perspective about COVID-19: Kantar study
Kantar’s COVID-19 Barometer India study has been conducted among 1100+ samples across 19 cities and 15 states
‘Trust & transparency form the core of successful health communication’
The 1st edition of e4m Health Communication Conference saw a panel discussion chaired by Dr Sanjay Arora of Suburban Diagnostics
Colors continues to lead pay platform and urban market in BARC Week 4
Dangal TV remained the number one channel across Hindi U+R segments and free platforms
India gets the lion's share of our brand building expenditure: Abhiraj Bhal, Urban Company
In a conversation with e4m, Bhal highlighted the brand's need to rebrand, its foray overseas, media mix and focus for the upcoming year
UrbanClap rebrands as Urban Company
The name change reflects the company’s aim to be a horizontal platform with a global footprint