Pawan Bansal, Chairman of the Indian Outdoor Advertising Association, spoke to e4m on Roadstar’s acceptance as a common currency for the OOH sector and more
Upon receiving the award for his outstanding contribution to the advertising industry, the CEO of IPG Mediabrands said: ‘We can do well only if the industry is doing well’
Arvind Sharma was conferred with the 'AAAI Lifetime Achievement Award' for his outstanding contribution to the advertising industry across both the art and science of advertising
It remains to be seen if BARC defers the release of news viewership data and how it impacts the business that has been working with stagnant ad rates for more than 3-4 months now
At the e4m Red Carpet Experiential Marketing Summit, panellists discussed the impact of the pandemic on the experiential industry and the upcoming innovations in the space
The Club and AAAI have unanimously decided to pause the awards for a year due to the pandemic and return the sum of Rs 1.4 crore received through submissions
Adland reflects on Anupriya Acharya's ascent as the first woman president of the AAAI in 35 years after Nargis Wadia took on the mantle in 1976-77 and Tara Sinha in 1984-85
Other elected members to the executive committee include Anand Bhadkamkar, Kunal Lalani, Mohit Joshi, Pranav Premnarayen, Rana Barua and Vivek Srivastava
Sir Martin Sorrell, Executive Chairman, S4 Capital & Founder, WPP, will join Dr Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group, in the e4m webinar powered by Adobe & IBM
Among the speakers will be Prof Robin Dunbar (University of Oxford), Prof Jon Cook (East Anglia University), Deepali Naair (IBM), Ajay Arora (Hero Corp), and actor Saurabh Shukla
A panel of industry heads Deepali Naair, IBM; Piyush Kumar, MMT, and Gaurav Mehta, CarDekho, shared insights as part of the webinar on MarTech and AdTech moderated by Apoorv Durga of AltView Advisory
In a chat with exchange4media, Bhasin spoke about the set of recommendations that AAAI has sent out to the government for the revival of the Indian ad industry