According to the latest report by Media Partners Asia, advertising contributed 51% to online video revenues in 2023 and is projected to grow to 54% by 2028
Piali Dasgupta of Columbia Pacific Communities, which builds senior living facilities, speaks to e4m about the 60-above demographic and what kind of marketing works for them
Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities, writes why everyone -- from the brands to audience -- wins when advertising becomes progressive
While publishers continue to enjoy the reach of the Google News, experts are yet to gauge the future of how new publishers and advertisers will deal with each other
Guest Column: Gautam Mehra, Chief Data & Product Officer- dentsu (APAC) & CEO- dentsu Programmatic, SA, explains how the 2020 decade seems to be all about artificial intelligence
The campaign UNRETIRE emphasizes the fact that age is merely a number and the golden years is, in fact, the best time to learn new skills, pick up new hobbies and discover unexplored talents
Adlanders opine that while it’s heartening to see big brands taking a stand against discrimination, the movement must not be used as a mere marketing tool
The new service number can help Indian customers with new bookings, upgrading existing bookings, seeking assistance on baggage queries, redeeming miles, etc.