Products with Swiggy Instamart branding appeared on the conveyor belt, mixed in with other luggage, surprising the passengers
The right is for advertising placements both inside the terminal and on the landside
This contract was awarded following a competitive bidding process conducted by the Airport Authority of India
The ten-year contract includes provisions for static media, digital media, experiential spaces, and other advertising innovations
Times OOH has been granted rights to market advertising opportunities both inside and outside the airport premises
The upcoming cricket tournament may be played in eight to nine cities, increasing chances of footfalls in airports and presenting a golden opportunity for brands
The outdoor campaign is executed by Platinum Outdoor
He has worked with reputable brands, to name a few such as Radisson, InterContinental Hotels Group, Starwood Hotels and Resorts, and many more
Shiv Kumar, Chief Marketing & Passenger Experience Officer, Manohar International Airport, spoke at the e4m NEONS OOH Conference
The campaign is aimed at leveraging airports as a key touch point as air travel surpasses pre-Covid levels, the company said
The award follows a competitive tender
This is an exclusive 20-year advertising contract for the Manohar International Airport
The display sites are named ‘Digital Alley’ and ‘Digital Square’
MOMS Outdoor Media is the OOH agency for the campaign
The campaign leverages Live TV screens across three airport lounges and premium cafes in the country
The programmatic roll-out has been implemented across all airports within the Adani airports portfolio with Lemma as technology partner
The duration of the contract will be 12 years
Jain has been elevated in less than six months of joining the company
In 2021, the Chennai International Airport handled 5.49 million passengers
Jain comes with over 27 years of rich experience and has worked in companies like NMW, PepsiCo, World Space, and Bharti Airtel prior to this
Conceptualised by Dentsumcgarrybowen India, the campaign focuses on reassuring passengers about safe airport experiences and encourages them to travel and reconnect with their loved ones
At the heart of the campaign are three short digital films which focus on various aspects of airport operations
Advertising at the airport will be spread over 14,700 sq. ft. and feature media such as Digital Screen Networks, Lightboxes, Wall Wraps, and Large Format Outdoor Billboards
The updates are displayed across digital screens for travellers passing through the Chhatrapati Shivaji Maharaj International Airport (CSMIA), Mumbai
The in-store music management company announced its association with Delhi International, Ahmedabad, Lucknow and Mangalore airport, offering brands a unique advertising opportunity
The campaign has been conceptualized by 22feet Tribal Worldwide
MCX and Nihilent Technologies will sponsor the cricket content at the airport, which will include real-time score updates, team standings, and upcoming matches
Outdoor advertising company JCDecaux owns exclusive advertising rights at the Bengaluru International Airport
Hyderabad's Rajiv Gandhi International Airport (RGIA) is leading the revival of the aviation sector in India post the nationwide lockdown last year
The agency won the account following a multi-agency pitch and will service the brand from its Bengaluru office
Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times of crisis, targeted marketing, and more
The holistic campaign was spread across major airports in India where each airport highlighted a different and unique aspect of Tamil Nadu
The increase in flights is expected to bring more opportunities for brands to advertise on airport sites, thus speeding OOH sector's revival post the pandemic
The brand took a first-mover approach in the category to target the growing premium and business air travellers at T2
The OOH player currently has two of their clients, MCX and Delta Faucets, on board for the digital activation
The brand campaign with Salman Khan will also showcase Somany’s tag line ‘Zameen se Judey’
In association with Times OOH, the brand targets niche flying travellers to promote Germ Shield tiles powered by Germ Shield Technology
Experts say one of the key factors driving this growth is the increase in the dwell time of passengers at airports due to increased security measures
The account will be handled out of Liqvd Asia’s Mumbai office
With the lockdown phasing out, the OOH agency says its time again for advertisers to regain the attention of the premium audiences of the country
The fully automated and contactless vending machine is stocked with masks, sanitizers and protection gloves
Instagram campaign #DELnavigate is an initiative to raise the spirits of those with wanderlust even as they stay safe at home
Prior to this, Hemdev’s last assignment was with Times OOH as the Business Head – Traditional Out Of Home & Trading
OOH industry experts share insights on the revival of airport advertising and the sectors of brands interested in investing in this medium
Sources in the industry say government is likely to make a statement on the matter soon
Industry experts believe that although brands may be initially hesitant to advertise after a two-month lull, airport advertisements biz will surely bounce back
Edge1 software will enable them to easily plan, buy and monitor their outdoor advertising networks
The airport went all out on Facebook, Twitter and Instagram to keep the airport buzzing even without people travelling
CSI Mumbai Airport houses the digital out-of-home campaign using programmatic outdoor platform Lemma to support Grofers’ Grand Orange Bag Day
This integration will enable advertisers to access select premium airport digital media through Lemma programmatic DOOH platform