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Co-founder and Chairman of RD&X, Ashish Bhasin, speaks to e4m about the loss of veteran adman Bobby Sista
e4m Staff Jul 29, 2024 8:24 AM

These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts
e4m Staff Jul 24, 2024 9:01 AM

Adman Brendan Pereira, who passed away on July 21, had a great flair for creativity, aesthetics and photography combined with excellent people skills, remember industry colleagues
e4m Staff Jul 22, 2024 8:59 AM

The advertising and marketing fraternity is hopeful of a growth-oriented budget that puts more money into the pockets of the consumer
Sohini Ganguly Jul 15, 2024 9:10 AM

India’s awards tally at Cannes Lions has shrunk to 18 this year, from 25 in 2023 and 47 a year before. The downward trend has sparked a debate about the state of India's creative prowess
Kanchan Srivastava Jun 24, 2024 8:24 AM

Rohit Bhasin, President - Retail Liabilities Product and CMO, Kotak Mahindra Bank talks about his switch from FMCG to BFSI, the evolving role of the marketer, digital innovation and more
Simran Sabherwal Jun 19, 2024 2:23 PM
In his last role, Abhinay Bhasin headed Product Marketing at ProfitWheel, an ad analytics solutions provider
e4m Desk May 10, 2024 12:15 PM

The development doesn't bode well, say experts, who believe that consolidation is the way forward for the industry
e4m Staff Jan 22, 2024 3:13 PM

While the TV industry relies on large advertisers, SMBs are driving the tech platforms' ad growth, say experts
Kanchan Srivastava Jan 22, 2024 9:04 AM

Bhasin, Category Lead, Kurkure, PepsiCo India speaks to exchange4media as the brand forays into the 'street snack' category with the launch of 'Chaat Fills'
Sohini Ganguly Sep 14, 2023 3:13 PM

In the absence of cookies, behavioural and contextual signals will be used to understand customers better, leading to a paradigm shift for advertisers
Sohini Ganguly Sep 12, 2023 8:49 AM

This is Rasna Bhasin’s second stint with the group; she was earlier Digital Media Head of Harper's Bazaar Bride India
exchange4media Staff Jul 7, 2023 1:22 PM

Bhasin will also acquire a significant minority stake in the agency over a defined period of time
exchange4media Staff Jun 1, 2023 8:32 AM

The company aims to provide mentoring for founders, CEOs and company boards to help turbo charge their business growth
exchange4media Staff May 24, 2023 7:54 AM

He was earlier Senior Brand Manager Maggi Sauces and on-the-go Portfolio
exchange4media Staff Apr 21, 2023 4:30 PM

Industry watchers discuss the rationale behind roping in an eclectic mix of Bollywood stars and cricketing greats to promote India's biggest sporting event and what it means for the broadcasters
Aditi Gupta Mar 31, 2023 9:00 AM

Bhasin brings over two decades of experience in building consumer brands in India and several Asian markets
exchange4media Staff Mar 1, 2023 6:09 PM

We bring you a roundup of the news that made headlines this past week
exchange4media Staff Jun 18, 2022 8:21 AM

Advertising and media veteran Ashish Bhasin says that the demise of his ex-boss Da Cunha has left an eternal void
exchange4media Staff Jan 10, 2022 1:33 PM

e4m’s pick of some major changes at the top in brand, agency, print and OOH domains
exchange4media Staff Dec 31, 2021 2:10 PM

Arvind Sharma was conferred with the 'AAAI Lifetime Achievement Award' for his outstanding contribution to the advertising industry across both the art and science of advertising
exchange4media Staff Dec 22, 2021 6:49 PM

Prior to this, Bharadwaj was associated with Abbott Healthcare Pvt. Ltd
exchange4media Staff Nov 24, 2021 12:42 PM

Previous winners of the honour include Subhas Ghosal, Alyque Padamsee, Mike Khanna, R K Swamy, Piyush Pandey, Sam Balsara, Prem Mehta, Roda Mehta, Ram Sehgal, Madhukar Kamath
exchange4media Staff Nov 15, 2021 1:21 PM

Bhasin has put in his papers as he has obtained admission for the Harvard Advanced Management Program
exchange4media Staff Nov 12, 2021 3:09 PM

Komasinski succeeds Craig Dempster who has announced his retirement after 15 years with Merkle and four years with dentsu
exchange4media Staff Oct 14, 2021 3:05 PM

Huijboom is the global CEO for media and global clients and will continue to spearhead India operations until the group finds a new CEO
Naziya Alvi Rahman Sep 16, 2021 9:02 AM

We bring you a roundup of the news that made headlines this past week
exchange4media Staff Sep 11, 2021 8:43 AM

He has cited other preoccupation and commitment as the reason
exchange4media Staff Sep 10, 2021 6:57 PM

Be it exits, elevations, restructurings or appointments, the agency has been in news consistently since the beginning of the pandemic
exchange4media Staff Sep 6, 2021 9:03 AM

Calls the news, published by a business portal, ‘baseless, unverified, wrong, and untrue’
exchange4media Staff Sep 4, 2021 8:37 AM

The digital campaign is targeted at a national audience through digital media & brand assets
exchange4media Staff Aug 30, 2021 1:03 PM

Guha, MD of 9X Media, former president of TOI Group & board of directors of BCCL and Bollywood producer, breathed his last on Aug 21 after a short battle with liver cancer
exchange4media Staff Aug 23, 2021 8:47 AM

Panel discussion with Dr Bhavana Gautam, Dr Vispi Jokhi, Piali Dasgupta, and Nitiz Murdia
exchange4media Staff Jun 30, 2021 1:48 PM

Bhasin, CEO APAC and Chairman India, dentsu international, talks about recovery, restructuring and, of course, resilience in the pandemic
Naziya Alvi Rahman Jun 30, 2021 9:03 AM

The agency has already collaborated with the brand for its new 'Nakhra' campaign
exchange4media Staff Jun 4, 2021 12:07 PM

The event will be held virtually on Friday, May 28th, 2 PM onwards
exchange4media Staff May 25, 2021 8:59 AM

Industry watchers note that the suspension of IPL will have a huge impact on ad revenues with brands having to pull back campaigns and the overall market sentiment getting affected
Misbaah Mansuri May 5, 2021 8:51 AM

Kapoor was an integral part of many of Amul’s memorable campaigns and the launch of a number of its brands
exchange4media Staff Apr 14, 2021 10:41 AM

Bhasin will spearhead new business ventures as well as drive brand strategy and integrated marketing along with Meghna Apparao, the Chief Business Officer
exchange4media Staff Feb 24, 2021 12:38 PM

Alongside overall economic growth, no increase in taxes is also a big relief for the sector
exchange4media Staff Feb 2, 2021 8:55 AM

Mehrotra will continue to fulfil her duties as MD, Media Group, Singapore
exchange4media Staff Jan 4, 2021 10:48 AM