After collaborating on Bigg Boss Hindi, Danube Properties extends its association with the Marathi edition, using JioStar’s multi-platform ecosystem to deepen its regional, culture-led brand strategy
The Founder and Group CEO of Banijay Asia & Endemol Shine India talks about Bigg Boss, evolution of TV and OTT viewers and collaboration with SERA for its new space exploration-based reality show
The study claims that the show has enhanced brand disposition for brands across 19 different categories associated with the show
According to Ormax Media-Streaming Originals Mid-Year Report, TVF’s Panchayat Season 3 on Amazon Prime Video is the most watched Hindi web series in H12024
While the show’s makers say roping Anil Kapoor was to maximise engagement & reach across different platforms while scaling profitably, industry observers say the move is likely for streamlining costs
In an exclusive chat with e4m, Alok Jain, President-General Entertainment, Viacom18, shared the network’s strategy in roping Anil Kapoor as the new host of Bigg Boss OTT, advertisers’ response & more
Deepak Chaurasia is a contestant in the ongoing Bigg Boss OTT Season 3
While in the Bigg Boss house, Chaurasia plans to leverage his communication skills to maintain transparency with the audience
Bigg Boss OTT 3 is set to premiere on 21st June with Anil Kapoor as the host
The reality show will premiere on JioCinema Premium
The network claims that it is the highest ratings among all seasons of Bigg Boss Kannada
In the unscripted shows category, Bigg Boss OTT S2 was the leader with 19.5 mn viewers, followed by Koffee With Karan with 15.4 mn viewers
Across the Telugu-speaking market, the show’s finale rating was 19.3 (HD+SD), the network has said
The order grants Viacom18 the authority to stop infringement of its ongoing reality shows, including Bigg Boss Hindi, Bigg Boss Kannada and the upcoming Bigg Boss Marathi
Hyundai, Dabur BAE Fresh Red Gel, TRESemmé, Appy Fizz, Harpic, Ching’s Schezwan Chutney and Glance among sponsors
The channel has onboarded 11 sponsors
Some industry watchers believe that KBC 15 may not see a 100% ad inventory sell-out as there could be a shift of eyeballs and ad spends
According to industry experts, BBOTT 2 right after IPL could prove to be a great strategic move for Jio Cinema in retaining the new subscribers
The season is being telecast Live 24 hours and is available at no cost
The second half will see launch of marquee shows like KBC, Big Boss, Indian Idol, Khatron Ke Khiladi, along with big-ticket event, the 50-over Cricket World Cup
The Hershey’s Kisses station will be located in the captain’s room
As part of the association, the show features Ching's products taking centre stage in the Big Boss kitchen
The ‘Licious Greed Zone’ in the Bigg Boss house occasionally opens up the window of surprise for the BB contestants to satiate their meat cravings
Through the partnership, the show has installed a phone booth inside the Bigg Boss House through which the contestants can connect with anyone outside the show
With a massive reach and ever-increasing viewership, Bigg Boss Telugu continues to be the preferred platform for brands
MyGlamm will have a dedicated space in the Bigg Boss house called the MyGlamm Zone
The first OTT edition of Bigg Boss Kannada will stream exclusively on Voot for 6 weeks, starting August 6
The show will premiere on the channel at 7 pm on the launch date and thereafter at 9:30 pm on weekdays and 9:00 pm on weekends
In an interaction with e4m, K Madhavan, President, Walt Disney Company India & Star India, says despite the challenges due to the pandemic the company has done exceedingly well in the past two years
According to some industry experts, if the consumer shift to digital platforms continues then broadcasters may face challenges while getting the right value for non-fiction shows
Data from Taboola Newsroom identifies topics and news categories which have seen an increase in page view traffic for the past 11 months
Brooke Bond Red Label onboard as the Presenting Sponsor, while TRESemme, HAIER & A23 have joined as Special Partners
Currently, over 20 brands have signed up on the show
Premiere of the fifth season will be broadcast on Star Maa on September 5 at 6 PM
A music video featuring Nagarjuna Akkineni is out with promises of a 'bigger and better' season
Swiggy, CoinDCX , Vimal Elaichi, MX Takatak, Netmeds, H&M, Durex, and Lotus Herbal come onboard
The special lineup will also include culinary and game shows besides Asianet’s popular fiction shows and top films
The Bigg Boss host promised more drama, entertainment and emotions in the upcoming, reformatted edition of the show
Industry experts see this as a great strategic step that will help the broadcaster increase the reach of the show and drive subscription revenues for the OTT platform
Christened Bigg Boss OTT, the new format aims to build an increasingly symbiotic content ecosystem for the Viacom18 network
Autumn, the ORM associates for the platform attributed the gaffe to a 'human error'
In a conversation with e4m, Sharma, CCO, Hindi Mass Entertainment, Viacom18, speaks about Bigg Boss, upcoming shows and production challenges in the new normal
The show is set to air on February 28th at 6 pm and thereafter daily at 9:30 pm. It can also be streamed on VOOT and VOOT Select
Rahul Vaidya and Nikki Tamboli emerged as the first and second runners-up
Asianet telecast Big Boss-3 every Monday to Sunday at 9.30PM
Under this partnership, Vodafone Idea customers will get access to hours of exclusive content pieces from Voot Select
In the past 12 weeks, 83% of the people in the twin states have sampled BIGG BOSS Season 4
The channel will also be moving one of their biggest shows “Vadinamma” to 9:30 pm to further strengthen their primetime
Moj Room will be set up inside the Bigg Boss house to spice up the competition
Life is Beautiful (Season 2) is a sitcom which delves in to the lives of 2 families