Bose Awasthi, Chief Marketing Officer at Marico Limited, tells us about Bhatt taking over the lush legacy of Vidya Balan as the brand ambassador of Nihar Shanti Amla Hair Oil
The free offering on a large scale includes the latest technological advancements that enable 4K streaming, providing breath-taking clarity and detail that is 4 times the resolution of HD
Somasree Bose Awasthi, Chief Marketing Officer, Godrej Consumer Products, spoke to e4m about the launch of ‘Godrej Magic Bodywash', and its rational and sustainable strategies
The panel comprising Deepa Krishnan, Mohit Rathi, Sridhar Hariharasubramanian, Somasree Bose Awasthi & Vipin Nair discussed 'How to maintain brand trust in a digital world' at the e4m Pitch CMO Summit
The movement to restore hope for children has already garnered support from influential personalities like Sri Sri Ravi Shankar, Haile Gebrselassie, Sakshi Malik, Rahul Bose, and more
In letter to his BCCL colleagues, Bose harked back to his early days at Times and expressed confidence in the new line of successors who will take over the reins from him
Industry experts explain why India's multi-lingualism not only poses challenges to media platforms and brands but also presents them with opportunities
Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their campaigns
In his earlier role, Basu was managing Marketing and Corporate Communications for Infosys Foundation India and communication for Infosys Ltd - Corporate and Business for India, Europe and Americas
Kurate will have offices in Mumbai & Gurgaon and will offer strategic consultation and execution of digital transformation projects to companies across India
Vivek Srivatsa, Head, Marketing, PVBU, Tata Motors, says the brand will go all out in its campaign strategy for the new launches with Altroz leading the line-up