budget
Guest Column: Ashiish V Patil, ex-CEO of MTV India; former Head of Youth Films, Talent Management, Brand Partnerships and Digital Originals at Yash Raj Films, shares his take on marketing budgets
Ashiish V Patil Sep 9, 2024 8:50 AM
The latest issue also features insights into legal education, leadership perspectives on fostering innovation through listening and more
According to the channel, BARC data shows that Times Now had 34.3% viewership share in the Budget Week
The Union Budget includes an increase in funding for the Pradhan Mantri Kisan Samman Nidhi (PM-Kisan) scheme, which provides direct financial aid to farmers
e4m Staff Jul 29, 2024 11:13 AM
At the India Today-Business Today Budget Round Table 2024, Ajay Seth, Secretary, DEA, was questioned about the rationale behind this move
e4m Staff Jul 29, 2024 11:05 AM
At the India Today-Business Today Budget Round Table 2024, Ravi Agarwal, Chairman, CBDT, was questioned about the potential impact of the changes on consumer spending
e4m Staff Jul 29, 2024 10:58 AM
Though the scheme looks lucrative, it requires to be executed well, otherwise it will put a big question mark on the future of the candidates, said Rajiv Memani, chairman and CEO of EY India
e4m Staff Jul 29, 2024 10:50 AM
At India Today Business Today Budget Round Table 2024, Finance Minister Nirmala Sitharaman says details of scheme to be worked out
e4m Staff Jul 29, 2024 10:44 AM
While industry experts express disappointment over the government giving the M&E sector a miss, they say several other initiatives that have been announced would spur ad revenue
e4m Staff Jul 24, 2024 9:07 AM
These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts
e4m Staff Jul 24, 2024 9:01 AM
Out of Rs 4,342 crore allocation to the MIB, nearly 1/4 is meant for advertisement this fiscal year
Kanchan Srivastava Jul 23, 2024 4:47 PM
Industry players were looking forward to government easing the 5% newsprint cost duty
e4m Staff Jul 23, 2024 3:15 PM
A low-down of what players from each of the sectors hope this Budget will deliver
e4m Staff Jul 23, 2024 8:41 AM
From real time analysis to citizen’s reactions, news channels are all set to provide in-depth information to their viewers on Union Budget day
e4m Staff Jul 22, 2024 5:44 PM
As CNBC-TV18 celebrates its 25th anniversary of budget coverage, e4m spoke to Shereen Bhan, Managing Editor, CNBC-TV18, about the line-up this year, and more
Ruhail Amin Jul 22, 2024 2:27 PM
Radio industry’s expectations revolve around policies that will drive innovation and lead to growth in the sector
Chehneet Kaur Jul 19, 2024 8:43 AM
Several stakeholders, e4m spoke to, shared suggestions like facilitating subsidies to filmmakers & web series creators, easing the TDS framework and making tweaks in the Cinematography Act
Aditi Gupta & Sonam Saini Jul 18, 2024 9:02 AM
Business Today’s ‘Modinomics 3.0’ coverage to focus on Budget expectations
e4m Staff Jul 15, 2024 2:17 PM
The advertising and marketing fraternity is hopeful of a growth-oriented budget that puts more money into the pockets of the consumer
Sohini Ganguly Jul 15, 2024 9:10 AM
Industry players hopeful that the Union Budget will address issues like taxation, infra development, and support for homegrown talent in the e-sports arena
Sohini Ganguly Jul 12, 2024 8:52 AM
With increasing pressure on cutting down on spends, marketing teams are re-evaluating strategies, looking to improve visibility without the overhead of in-person activities
Sohini Ganguly Jul 8, 2024 8:34 AM
Mint's Union Budget offerings present a distinct platform for brands to align with the vision of inclusive growth, macroeconomic stability and sustainable growth laid out by the Finance Minister
NATIVE CONTENT Jun 19, 2024 3:20 PM
Welfare schemes and freebies are likely to generate extra disposable income of about Rs 30,000 crore in the country every month, say industry experts
Kanchan Srivastava Jun 6, 2024 8:47 AM
The interim budget lays the foundation of inclusive growth and ignites optimism, share industry heads
The network has also claimed to be the most-watched channel on YouTube Live at 12 PM on Budget Day
e4m Staff Feb 2, 2024 10:23 AM
Major portion of the outlay, Rs 2,960 crore, allocated to broadcasting
Although it's just Vote of Account, stakeholders have high hopes from the govt which range from higher DAVP ad rates to waiving import duty from newsprint and considering advertising at par with R&D
e4m Staff Jan 31, 2024 8:25 AM
Mint's Union Budget offerings present a distinct platform for brands to align with innovation and India's limitless potential
NATIVE CONTENT Jan 5, 2024 10:08 AM
Suchit Sikaria, Chief Business Officer, SUGAR Cosmetics, spoke to e4m on the brand’s digital marketing strategy, banking on fintech and more
Kanchan Srivastava Mar 30, 2023 8:48 AM
Modi government’s last budget before elections in 2024 brings good news for the MSME and retail sector
Nilanjana Basu Feb 2, 2023 1:01 PM
Even though the Budget didn’t specifically bring out the matters of concern related to the gaming and esports sector, there were some decisions which are sure to impact the burgeoning industry
Shantanu David Feb 2, 2023 8:27 AM
The measures announced by the finance minister are likely to have direct and indirect impact on the media and entertainment industry
exchange4media Staff Feb 1, 2023 1:18 PM
Finance minister Nirmala Sitharaman announced that the revamped scheme will enable additional collateral-free credit of Rs 2 lakh crore
exchange4media Staff Feb 1, 2023 12:43 PM
As per the FM, the policy will push innovation and research by start-ups and academia
exchange4media Staff Feb 1, 2023 12:36 PM
These AI centres will have collaborations between top educational institutions and relevant industry leaders, said the FM
exchange4media Staff Feb 1, 2023 12:19 PM
Start-up founders are hoping the Union Budget will offer tax sops, push for digital infra and initiatives to boost employment
exchange4media Staff Feb 1, 2023 8:49 AM
Rationalisation of GST structure, relief in import duty on broadcast equipment are some of the other demands
Tanya Dwivedi Jan 31, 2023 9:10 AM
Retail industry heads expect Finance Minister Nirmala Sitharaman to go for a reduction in customs duty, support for infra development and incentives for corporate capital expenditure
Nilanjana Basu Jan 31, 2023 9:02 AM
Digital industry leaders say they expect the government to take steps for accelerating growth in the metaverse domain while promoting digital media and technology
Shantanu David Jan 30, 2023 8:26 AM
Well-defined guidelines and relaxations in TDS for micro-influencers are some of the other demands of the industry
Shantanu David Jan 27, 2023 8:32 AM
A majority of respondents are expecting an increase in basic income tax exemption limit
exchange4media Staff Jan 25, 2023 12:36 PM
The sector expects the budget to lay out a specific plan for the growth of esports and set an esports vision for India
Shantanu David Jan 18, 2023 8:51 AM
As per the ministry’s report, the expenditure for the fiscal stands at Rs 3728.99 crore
Sonam Saini Dec 7, 2022 8:53 AM
The AVGC Promotion Task Force, which will have participation from the industry too, will have to submit its first action plan in 90 days
exchange4media Staff Apr 8, 2022 12:48 PM
30% of the budget will be allocated to the acquisition of learners, 20% PR initiatives, 30% for online & offline advertisements, and remaining for influencer marketing & other endorsements
exchange4media Staff Feb 15, 2022 2:27 PM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Feb 5, 2022 8:38 AM
While the move will help catalyze the growth of start-ups in the blockchain segment, the proposal for a 30% tax on digital assets seems too high, say experts
exchange4media Staff Feb 2, 2022 8:59 AM
