Complete removal of duty on newsprint, fixing tax asymmetry between digital and print & incorporation of FM radio into mobile handsets top the Budget wishlist of industry heads
Industry leaders are also calling for higher infrastructure spending, stronger credit support for MSMEs, and targeted incentives to improve competitiveness
According to sources, a broadcasters’ body has urged the government to reduce GST on subscriptions across cable television and OTT platforms from the current 18 % to 5%
Guest Column: Ashiish V Patil, ex-CEO of MTV India; former Head of Youth Films, Talent Management, Brand Partnerships and Digital Originals at Yash Raj Films, shares his take on marketing budgets
The latest issue also features insights into legal education, leadership perspectives on fostering innovation through listening and more
According to the channel, BARC data shows that Times Now had 34.3% viewership share in the Budget Week
The Union Budget includes an increase in funding for the Pradhan Mantri Kisan Samman Nidhi (PM-Kisan) scheme, which provides direct financial aid to farmers
At the India Today-Business Today Budget Round Table 2024, Ajay Seth, Secretary, DEA, was questioned about the rationale behind this move
At the India Today-Business Today Budget Round Table 2024, Ravi Agarwal, Chairman, CBDT, was questioned about the potential impact of the changes on consumer spending
Though the scheme looks lucrative, it requires to be executed well, otherwise it will put a big question mark on the future of the candidates, said Rajiv Memani, chairman and CEO of EY India
At India Today Business Today Budget Round Table 2024, Finance Minister Nirmala Sitharaman says details of scheme to be worked out
While industry experts express disappointment over the government giving the M&E sector a miss, they say several other initiatives that have been announced would spur ad revenue
These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts
Out of Rs 4,342 crore allocation to the MIB, nearly 1/4 is meant for advertisement this fiscal year
Industry players were looking forward to government easing the 5% newsprint cost duty
A low-down of what players from each of the sectors hope this Budget will deliver
From real time analysis to citizen’s reactions, news channels are all set to provide in-depth information to their viewers on Union Budget day
As CNBC-TV18 celebrates its 25th anniversary of budget coverage, e4m spoke to Shereen Bhan, Managing Editor, CNBC-TV18, about the line-up this year, and more
Radio industry’s expectations revolve around policies that will drive innovation and lead to growth in the sector
Several stakeholders, e4m spoke to, shared suggestions like facilitating subsidies to filmmakers & web series creators, easing the TDS framework and making tweaks in the Cinematography Act
Business Today’s ‘Modinomics 3.0’ coverage to focus on Budget expectations
The advertising and marketing fraternity is hopeful of a growth-oriented budget that puts more money into the pockets of the consumer
Industry players hopeful that the Union Budget will address issues like taxation, infra development, and support for homegrown talent in the e-sports arena
With increasing pressure on cutting down on spends, marketing teams are re-evaluating strategies, looking to improve visibility without the overhead of in-person activities
Sharma described the meeting as ‘very cordial and fruitful’
Mint's Union Budget offerings present a distinct platform for brands to align with the vision of inclusive growth, macroeconomic stability and sustainable growth laid out by the Finance Minister
Welfare schemes and freebies are likely to generate extra disposable income of about Rs 30,000 crore in the country every month, say industry experts
The interim budget lays the foundation of inclusive growth and ignites optimism, share industry heads
The network has also claimed to be the most-watched channel on YouTube Live at 12 PM on Budget Day
Major portion of the outlay, Rs 2,960 crore, allocated to broadcasting
Although it's just Vote of Account, stakeholders have high hopes from the govt which range from higher DAVP ad rates to waiving import duty from newsprint and considering advertising at par with R&D
Mint's Union Budget offerings present a distinct platform for brands to align with innovation and India's limitless potential
Suchit Sikaria, Chief Business Officer, SUGAR Cosmetics, spoke to e4m on the brand’s digital marketing strategy, banking on fintech and more
Modi government’s last budget before elections in 2024 brings good news for the MSME and retail sector
Prasar Bharati has been allotted Rs 2,808.36 crore
Even though the Budget didn’t specifically bring out the matters of concern related to the gaming and esports sector, there were some decisions which are sure to impact the burgeoning industry
The measures announced by the finance minister are likely to have direct and indirect impact on the media and entertainment industry
Finance minister Nirmala Sitharaman announced that the revamped scheme will enable additional collateral-free credit of Rs 2 lakh crore
As per the FM, the policy will push innovation and research by start-ups and academia
These AI centres will have collaborations between top educational institutions and relevant industry leaders, said the FM
Start-up founders are hoping the Union Budget will offer tax sops, push for digital infra and initiatives to boost employment
Rationalisation of GST structure, relief in import duty on broadcast equipment are some of the other demands
Retail industry heads expect Finance Minister Nirmala Sitharaman to go for a reduction in customs duty, support for infra development and incentives for corporate capital expenditure
The theme of the programming is Budget 2023 – Leap Ahead.
Digital industry leaders say they expect the government to take steps for accelerating growth in the metaverse domain while promoting digital media and technology
Well-defined guidelines and relaxations in TDS for micro-influencers are some of the other demands of the industry
A majority of respondents are expecting an increase in basic income tax exemption limit
The sector expects the budget to lay out a specific plan for the growth of esports and set an esports vision for India
As per the ministry’s report, the expenditure for the fiscal stands at Rs 3728.99 crore
The AVGC Promotion Task Force, which will have participation from the industry too, will have to submit its first action plan in 90 days