challenge
At Cannes Lions 2026, PrismaIQ’s Carol Castillo-Frucher says marketers need cultural intelligence, human judgment and better data to use AI effectively.
e4m Staff Jun 23, 2026 1:53 PM
Jitender Dabas, CEO of BBDO Group India, speaks to e4m on the impact of AI-led consolidation on the ad industry, effect of rising fuel prices on the broader economy & consumer spending, and much more
e4m Staff Jun 18, 2026 9:57 AM
As digital fatigue deepens, some of India's sharpest media and creative minds gathered to ask a pointed question: where does consumer attention truly live today, and how do brands reach it?
e4m Staff Jun 18, 2026 9:13 AM
For broadcasters and media companies, the challenge lies in aligning the interests of multiple industry segments that often operate under different business realities
e4m Staff Jun 18, 2026 9:10 AM
The conference will be followed by the 17th edition of e4m News Broadcasting Awards (ENBA) awards
e4m Staff Jun 17, 2026 2:59 PM
The conference will be followed by the 17th edition of e4m News Broadcasting Awards (ENBA) awards
e4m Staff Jun 17, 2026 2:56 PM
For decades, advertising targeted people as decision-makers. With AI agents entering the purchase journey, marketers may now need to influence systems as much as consumers
e4m Staff Jun 17, 2026 2:47 PM
Connected TV emerged as the fastest-growing consumption platform with a 22% Y-o-Y growth
e4m Staff Jun 17, 2026 10:11 AM
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
The matter stems from a petition filed by AIDCF, which has challenged Prasar Bharati’s move to onboard linear satellite television channels on its OTT platform WAVES
e4m Staff May 31, 2026 4:01 PM
Shashi Shekhar Vempati takes over as Chairperson of the Central Board of Film Certification (CBFC) from Prasoon Joshi, who was recently appointed Chairman of Prasar Bharati
Partnership engages 1.6 million women students across 8,200+ technical colleges
Royal Challenge Packaged Drinking Water unveils new TVC campaign ‘Choosebold 2.0’ celebrating the unwavering spirit of all those who choose the road less travelled
The teams that have partnered with Bisleri are Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals and Royal Challengers Bengaluru
Duroflex will also be launching an exclusive RCB limited-edition mattress
e4m Staff Apr 1, 2024 12:07 PM
boAt will be rolling out a 360-degree marketing campaign throughout the IPL season
e4m Staff Mar 28, 2024 12:48 PM
KPT will capitalize on RCB’s player imagery across print, digital, and outdoor
e4m Staff Mar 27, 2024 10:44 AM
From Swiggy to Zepto, brands have come forward to celebrate the stunning performance and historic win as RCB lifts the maiden title
This category has brands that think beyond conventional norms and stand out in their respective domains
e4m Staff Sep 20, 2023 10:59 AM
The company aims to promote responsible drinking with a simple yet compelling narrative
exchange4media Staff Jun 19, 2023 3:24 PM
Additionally, the platform claimed that it has registered the highest ever number for any apps installed
exchange4media Staff Apr 18, 2023 9:51 AM
The Cheer Squad will wear a sustainable attire made of upcycled, recycled, and repurposed materials
exchange4media Staff Apr 14, 2023 11:51 AM
The partnership intends to strengthen connections with sports enthusiasts across the country
exchange4media Staff Apr 11, 2023 12:59 PM
The company will get an opportunity to create engagement activities for fans along with players such as Virat Kohli, Glenn Maxwell and Shikhar Dhawan
exchange4media Staff Apr 3, 2023 3:47 PM
The digital-first association will offer fans exclusive access to engaging content
exchange4media Staff Mar 30, 2023 11:36 AM
The wires and cable manufacturer has been onboarded as the Principal Partner for the Indian Premier League (IPL) for three years
exchange4media Staff Mar 30, 2023 10:39 AM
Players and official members of Team RCB to sport the KEI logo on the back of their official match jersey
exchange4media Staff Mar 29, 2023 5:30 PM
The brand will launch a limited edition RCB-themed Primus electric scooter, which will be gifted to the Player of the Match
exchange4media Staff Mar 27, 2023 11:19 AM
The group has also introduced RCB Innovation Lab, a service that generates insights, ideas, methodologies and products that shape the future of sports
exchange4media Staff Mar 27, 2023 10:06 AM
The brand has come on board as RCB’s ‘Proud Banking Partner’ for the 2023 season
exchange4media Staff Mar 15, 2023 12:01 PM
The jewellery brand has come on board as the principal sponsor
exchange4media Staff Mar 10, 2023 1:11 PM
The Pitch Brand Talk 2022 panel discussion saw industry leaders share innovations and ideas for tackling challenges and understanding audience preferences
exchange4media Staff Dec 9, 2022 8:41 AM
Sreechaitanya Garimella, Head of Marketing, Muthoot Fincorp, says IPL not only offers a high level of audience engagement but also allows their brand to tick off multiple marketing goals
Shantanu David May 18, 2022 8:39 AM
Munch has introduced limited-edition packs featuring RCB, Punjab Kings, Sunrisers Hyderabad and KKR players
exchange4media Staff Apr 18, 2022 12:05 PM
With the tagline ‘Namma Karnataka, namma Nippon Paint’, the TVC features the Nippon Paint RCB blobby
exchange4media Staff Apr 15, 2022 1:19 PM
The partnership will include a distribution of signed team merchandise and memorabilia along with jerseys and bats
exchange4media Staff Apr 11, 2022 2:50 PM
Fans of KKR, RR, MI, RCB & SRH can use the hashtag #No1YaariCheers and share their fun cheers to win exciting prizes
exchange4media Staff Apr 7, 2022 12:34 PM
As a part of this partnership, the natural food brand will be deploying RCB brand assets on their retail outlets, packaging & OOH communication
exchange4media Staff Mar 31, 2022 12:51 PM
As part of the partnership, Open will give fans an opportunity to participate in exciting contests, match-day predictions and more
exchange4media Staff Mar 30, 2022 1:04 PM
Apart from ads on Hotstar app, StockGro will deepen its sponsorship with the help of brand collateral
exchange4media Staff Mar 24, 2022 10:52 AM
The association aims at highlighting the importance of diagnosis in health & wellness
exchange4media Staff Mar 23, 2022 4:30 PM
The association aims at highlighting the importance of diagnosis in health and wellness
exchange4media Staff Mar 23, 2022 1:13 PM
The participants of this challenge stand a chance to win a trip to NASA, USA, and influencers including Prajakta Koli, Sejal Kumar, Bhuvan Bam, Adah sharma have already taken this challenge
exchange4media Staff Nov 22, 2021 4:22 PM
Mishra is currently the Chief Commercial Officer of Diageo India and will take on this additional responsibility effective July 1, 2021
exchange4media Staff Jul 1, 2021 2:39 PM
The broadcaster said that the upward trend reflects the loyalty of the fans and the popularity of the Indian Premier League
exchange4media Staff May 6, 2021 5:22 PM
The campaign will run for 16 days, encouraging people to join Fittr’s Transformation Challenge 13
exchange4media Staff May 1, 2021 8:22 AM
This partnership reflects the commitment of both Herbalife Nutrition and Royal Challengers Bangalore to optimal nutrition as a cornerstone of excellent sporting performance
exchange4media Staff Apr 21, 2021 4:23 PM
