Storytelling in PR: Crafting compelling narratives for brands
Guest Column: Gitika Bangia, Head - Corporate Communications - Stryker India, writes about the art of storytelling in PR
corporate-comm
Artificial Intelligence – PR industry’s new friend or frenemy?
Industry leaders express their thoughts on the role and impact of AI in the PR & Comms industry
Bloomingdale Public Relations appoints Vikram Kharvi as CEO
Vikram Kharvi has over 27 years of strategic communications and marketing expertise
PR professionals should own the space of purpose: Experts
At the e4m India PR and Corporate Communication Conference, experts shared insights on whether purpose-led campaigns are impactful for business
'Trolls can be ignored, but disinformation exists everywhere'
At the e4m India PR and Corporate Communication Conference, industry leaders deliberated on the issue of building trust and transparency in a time of disinformation
'The idea of quantifying everything in PR can sometimes miss the point'
At the 14th edition of IPRCCC 2023, industry leaders discussed the nuances of PR metrics and how to re-establish the value of PR
‘AI is creating magic in everything we are delivering today’
At the e4m India PR and Corporate Communication Conference 2024, industry experts shared insights on the topic ‘How AI is transforming the PR landscape’
‘All reputation custodians should have a reputation repair playbook’
At the e4m India PR and Corporate Communication Conference 2024, industry professionals shared their expertise on managing risk and reputation for highly regulated businesses
Nominations Open for 4th edition of e4m PR & Corp Comm 30 Under 30 Awards
The deadline to submit the nomination is August 10, 2024
Effective communication is a vital leadership skill: Purnima Sahni Mohanty, AWS
Amazon Web Services' Purnima Sahni Mohanty delivered a special address on the role of communication in brand building at e4m PR and Corp Comm 40 Under 40 Awards
Indu Sharma joins Siemens as VP, Communication
Before Siemens, she was working as Senior GM Communications at Schneider Electric
BLS International names Pallavi Mohan as Corporate Communications Head (Global)
Mohan holds over 20 years of global working exposure in marketing and communications
Kotak Mahindra Bank appoints Prasanna Kotian as Head of Group Corporate Communication
Prior to joining Kotak, Prasanna led Corporate Communication for Visa across India and South Asia
Lodha Ventures appoints Mahesh Shah as President of Corporate Communications
Mahesh Shah is a PR and Corp Comm luminary who holds 37 years of working experience with HDFC Ltd
‘Industry has moved from gender-based to ability-based’
The e4m Public Relations & Corporate Communications Women Achievers saw an insightful discussion on art of cultivating leadership and capacity building
The real change starts from home: PR experts
At the e4m Public Relations & Corporate Communications Women Achievers & Summit Awards, a panel of industry leaders discussed the importance of women in the social sector
'It is important to learn to say no and to prioritize'
At the e4m Public Relations & Corporate Communications Women Achievers & Summit Awards, a panel of industry leaders discussed the importance of work-life balance
‘All policymakers should have diverse gender perspectives’
At the e4m Public Relations & Corporate Communications Women Achievers & Summit Awards, a panel of industry leaders discussed the need to foster diversity and inclusion
‘Organisations must create an empathetic culture for employees’
The e4m PR & Corporate Communications conference saw an eclectic panel discussion on ‘Art of Empathy and Compassion’
Abhijeet Sarkar is e4m PR Tycoon 2023
Abhijit Sarkar was the Head of Corporate Communications at Sahara India Pariwar
Versuni appoints Hill & Knowlton as Global Corporate Communications Agency
The mandate was awarded following a pitch process
e4m unveils list of ‘Top 25 Brands with Best In-House Communication Professionals 2023
This is exchange4media’s fourth annual initiative to select, acknowledge and felicitate such deserving brands with esteemed communication professionals
e4m unveils winners of 3rd edition of PR and Corporate Communications 30 Under 30
At the virtual event, top achievers of the communication industry aged 30 and under were recognised and felicitated by an esteemed jury
Ravi Sharma moves on from Hyundai Motor India
He was with the company for 12 years
How media dynamics of corporate communication is changing in the markets of UAE
Marwa Kaabour, Group Head of Marketing and Corporate Comm, AL Masaood, and Vineet Handa, Founder and CEO, of Kaizzen, engaged in a fireside chat at the e4m IPRCCC Conference
Shiwani Varma Vyas elevated to Director Corporate Communications & CSR at Lowe's India
Prior to this, she was Associate Director and Head Corporate Communications & CSR at the company
Ankita Upadhyay joins Alstom as Corporate Communications Director, India
In the past, She has held pivotal roles at Mahindra and Mahindra Ltd., LocoNav Inc. and Edelman India
‘Women leaders in PR bring a different set of experiences & perspectives to the boardroom’
Anindita Sinha, head of corporate communications, L&T Metro Rail (Hyderabad) Ltd, talks about women in management positions in PR and how her father encouraged her to explore her life
Zenex AH onboards Nikhil Mehta as Lead – Corporate Communication
Prior to Zenex AH, Nikhil was associated with Torrent Group
Saumya Bhushan joins S&P Global as Lead – Corporate Communications, South Asia
Prior to this, she was associated with Reckitt India as Lead – Corporate Communications
e4m PR & Corp Comm 40 Under 40: Jurors to shortlist from 120+ entries
The candidates will be selected on the basis of leadership, accomplishment, future potential, and contribution to the industry
Air India names Ronit Baugh as Lead – Corporate Communications
Baugh’s previous stint was with Jet Airways as GM and Head of Communications
‘The right communications strategy makes or breaks a business’
Anushree Chandran, Head Of Corporate Communications, Publicis Groupe South Asia, was bestowed with ‘Emerging Leader in Corp Comm’ award at e4m PR & Corp Comm Women Achievers Awards
Nominations open for the 13th edition of e4m PR & Corp Comm IPRCCA
Submissions of campaigns implemented between September 1, 2021 and November 31, 2022 will be considered
Prerna Arun joins FedEx as Lead Corporate Communications & CSR, MEISA
Her previous stint was with ReNew Power as General Manager - Communications (branding, digital, social media and B2B marketing)
Be open to sharing your learnings with others and build leaders for tomorrow: Rashmi Soni
Soni, VP and Head, Corporate Communications, Vistara, was bestowed with the 'Mentor of the Year in Corp Comm' honour at the 3rd edition of the PR & Corp Comm Women Achievers Awards ceremony
e4m unveils list of ‘Top 25 PR Agencies 2022’
This is exchange4media’s annual initiative to select, acknowledge, and felicitate PR agencies for their outstanding work in the domain
Shefali Sapra joins Diageo India as VP of Corporate Communications
Prior to this, she was associated with Danone as Director – of Public Affairs and Corporate Communications
Kaizzen bags communications mandate of women’s clothing label Femella
Kaizzen will manage Femella’s corporate reputation, amplify its visibility, and support the brand's expansion drive
Bioderma appoints PR Pundit as its communications partner in India
The mandate is aimed at driving corporate and consumer reputation programme for Bioderma and NAOS
Gaurav Bhaskar to lead Google’s communications for South East & South Asia also
Bhaskar has been associated with Google for over 13 years
How conversational messaging has become the biggest secret weapon for startups in 2022
Guest Column: Sonia Kaul, VP - Product Marketing & Digital Enablement, Karix, shares how brands can confront marketing oversaturation problem head-on
Saraswathi Mohan joins Card91 as Director - Corporate Communications
Prior to this, Mohan worked with IBM as External Relations Leader – India, South Asia
Ena Chakravorty joins ROADIS as VP – Comms, PR & CSR
Prior to this, she was associated with Lakshmikumaran and Sridharan as Group Head – PR and Communications
Amandeep Arora joins EnKash as Head - Communications
Earlier, Arora was associated with MobiKwik as Associate Director and Head - Communications
‘It is important to have the right training module right at the start’
The second session of the exchange4media PR & Corp Comm 30 Under 30 Summit deliberated on the prerequisites of honing skills and ensuring seamless adaptivity to the workplace
e4m unveils winners of 2nd edition of PR & Corporate Communications 30 Under 30
At the virtual event, top achievers of the communication industry aged 30 and under were recognized and felicitated by an esteemed jury
Sound of silence in a noisy world
Sudeep Bhalla, Head Corporate Communications, Tata Motors, writes on the power of silence and outlines scenarios where 'mum's the word' is best applicable
LNJ Bhilwara Group hands over its Corporate Communication department to Ms Indu Mehta
Mehta is currently the President, Special Projects & CMD's Office, RSWM Limited
‘To be able to sell stories, you must have a comprehensive understanding of the media’
In an exclusive interview with PRCommune, Anshu Khanna opens up about Goodword Media’s 30-years journey, similarities and differences between media and PR industry, and more