After unveiling Lacto Calamine’s refreshed identity, Sai Ramana Ponugoti, CEO of Piramal Consumer Healthcare, shares insights on the brand’s portfolio expansion, ambitious growth targets, & more
At the recent e4m Confluence event, Channel Factory unveiled its Media Misalignment Report 2025, a deep dive into how contextual inefficiencies are draining digital ROI
Guest Column: Shantomoy Ray explores key trends that are predicted to shape the future of advertising, focusing on the Indian context and the global landscape
Brand Street has expanded its operations into Pune
Guest Column: Shantomoy Ray writes how cultures play a role in shaping consumer perception
Subhasri has been serving as the Joint Managing Director
Media owners are expected to seek the Prime Minister's support in shaping structural policies that could impact the industry
Prior to this, Paulene Ong was with Unilever for over 2.5 years
Last year, TRAI recommended that DTH operators should pay a licensing fee of 3% instead of 8% on their AGR
Sakshi Jain, who was the AVP for Revenue at Channel Factory, had an illustrious career in media and advertising, spanning 25 years
The campaign is a tribute to the power of everyday actions that collectively contribute to the nation's progress
Gaurav has over 20 years of experience in formulating marketing communications and business growth strategies
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on why brands must develop new strategies to engage audiences on streaming platforms
The draft policy proposes 10% hike in licence fee annually, blacklisting of advertisers for non-payment of fee; insurance up to Rs 1 crore, stringent norms for banners and posters as well
An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
The campaign transcends makeup, celebrating qualities that make someone unique
Guest Column: Ankit Chavan, Public Relations Consultant at Adfactors PR, talks about the power of communication in bridging ideological divides and fostering unity
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications Pvt. Ltd., delves into the evolution, mechanisms and impact of programmatic advertising
Uday Shankar, during his stint at Star India, is credited with not just building successful businesses but also cultivating a generation of CEOs and leaders
Industry vets from AB InBev, Microsoft, Merkle, and more appointed to Global Chief Marketing Officer, Global Chief Product and Technology Officer, and Senior Vice President of Media Solutions roles
Chirag Bhatia, MD - India for Channel Factory, spoke at the e4m TechManch conference on the ‘illusion of low-cost CPM’
While industry experts express disappointment over the government giving the M&E sector a miss, they say several other initiatives that have been announced would spur ad revenue
Industry players were looking forward to government easing the 5% newsprint cost duty
The FDI figure stood at Rs 7012 crore
Additionally, there's a trend towards multitasking; employees are increasingly being asked to handle diverse roles rather than being confined to a single job profile, say experts
Guest Column: Shantomoy Ray, Founder-Director of K-Factor Communications, writes on how brand strategies must reflect values, behaviours & preferences of this savvy audience
Sushmita Sen joins celebs like Manisha Koirala in Sun Pharma's #SecondBirthDate 2.0 campaign for National Doctors’ Day
Guest Column: Shantomoy Ray, Founder & Director, K-Factor Communications, writes on the need to ‘simplify’ advertisements
Luiz Felipe Barros, Global CMO, Channel Factory tells us how the platform can be leveraged to drive efficiency and business growth
Karan Johar had approached the court against makers of the movie ‘Shadi ke director Karan aur Johar'
The company is establishing an on-ground force dedicated to Product & Engineering
Cultural, Public Engagement, Tourism and Government events contributed almost 80% of the total revenue
Neha Gupta Bector, Chairperson, myTrident, shares insights on the brand’s latest campaign, the effectiveness of TV as a medium and why Blinkit has been a big surprise for the home furnishing brand
Industry experts attribute the decline to several factors, including dwindling viewership of non-fiction shows across Hindi GECs
News channels were the most preferred medium for the sector, according to a TAM AdEx report
The collaboration is a part of the brand's #Bread Badlo Aadat Nahi campaign
Broadcast experts say the policy does not address major challenges such as over-regulation, price controls and interconnection, but instead emphasises on the larger M&E industry concerns
Incumbent PDG Manish Desai’s tenure ended on 31 March
Sridhar Venkatesh, Desmond Hemanth Theodore and Mathipoorana Ramakrishnan have been re-appointed for a five-year term
The event was a star-studded affair celebrating cinematic excellence
The firm will focus on providing communications counsel on complex issues
Industry leaders to be associated with the festival are Harish Shankar, V.N. Aditya, Jeevitha Rajashekhar, Chandu Mondeti and Sai Rajesh
Speaking at the 24th edition of FICCI Frames, Gaurav Dwivedi, CEO of Prasar Bharati, said there is a need for a regulatory framework that takes into account the convergence of media and telecom
The sector crossed Rs 2.3 trillion in 2023, according to the report titled ‘#Reinvent: India’s media & entertainment sector is innovating for the future’
In today’s ‘Love for Profession’ series, Samir shares how he entered the PR industry and his different approaches of growing personally and professionally
The company will be seeking shareholders’ approval for appointment of Sunil Khanna as Independent Director, Ravi Bhushan Puri as Director, and Sonal Bankim Parekh as Independent Director
Director Vinil Mathew spoke to e4m about his journey from being an ad film director to now having two commercial films in his portfolio
#TuJaantaNaiMeraBreadwalaKaunHai is aimed at redefining the way consumers percieves healthy eating
According to TRAI’s annual report, advertisement revenue recorded marginal increase of 1.6%
Gaurav Mishra was earlier Director Digital at Adfactors