Guest Column: Shantomoy Ray explores key trends that are predicted to shape the future of advertising, focusing on the Indian context and the global landscape

Shantomoy Ray Sep 9, 2024 8:54 AM

Brand Street has expanded its operations into Pune

e4m Staff Sep 5, 2024 3:56 PM

Guest Column: Shantomoy Ray writes how cultures play a role in shaping consumer perception

Shantomoy Ray Sep 2, 2024 9:10 AM

Subhasri has been serving as the Joint Managing Director

e4m Staff Aug 28, 2024 4:18 PM

Media owners are expected to seek the Prime Minister's support in shaping structural policies that could impact the industry

e4m Staff Aug 26, 2024 5:38 PM

Prior to this, Paulene Ong was with Unilever for over 2.5 years

e4m Desk Aug 22, 2024 11:38 AM

Last year, TRAI recommended that DTH operators should pay a licensing fee of 3% instead of 8% on their AGR

Aditi Gupta Aug 22, 2024 8:44 AM

Sakshi Jain, who was the AVP for Revenue at Channel Factory, had an illustrious career in media and advertising, spanning 25 years

e4m Staff Aug 22, 2024 7:47 AM

The campaign is a tribute to the power of everyday actions that collectively contribute to the nation's progress

e4m Staff Aug 15, 2024 8:00 AM

Gaurav has over 20 years of experience in formulating marketing communications and business growth strategies

e4m Staff Aug 13, 2024 11:26 AM

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on why brands must develop new strategies to engage audiences on streaming platforms

Shantomoy Ray Aug 12, 2024 8:50 AM

The draft policy proposes 10% hike in licence fee annually, blacklisting of advertisers for non-payment of fee; insurance up to Rs 1 crore, stringent norms for banners and posters as well

Kanchan Srivastava Aug 11, 2024 11:55 AM

An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success

Chehneet Kaur Aug 7, 2024 8:42 AM

The campaign transcends makeup, celebrating qualities that make someone unique

e4m Staff Aug 6, 2024 1:00 PM

Guest Column: Ankit Chavan, Public Relations Consultant at Adfactors PR, talks about the power of communication in bridging ideological divides and fostering unity

Ankit Chavan Aug 2, 2024 4:03 PM

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications Pvt. Ltd., delves into the evolution, mechanisms and impact of programmatic advertising

Shantomoy Ray Jul 29, 2024 11:22 AM

Uday Shankar, during his stint at Star India, is credited with not just building successful businesses but also cultivating a generation of CEOs and leaders

e4m Staff Jul 26, 2024 9:33 AM

Industry vets from AB InBev, Microsoft, Merkle, and more appointed to Global Chief Marketing Officer, Global Chief Product and Technology Officer, and Senior Vice President of Media Solutions roles

e4m Staff Jul 24, 2024 6:50 PM

Chirag Bhatia, MD - India for Channel Factory, spoke at the e4m TechManch conference on the ‘illusion of low-cost CPM’

e4m Staff Jul 24, 2024 4:34 PM

While industry experts express disappointment over the government giving the M&E sector a miss, they say several other initiatives that have been announced would spur ad revenue

e4m Staff Jul 24, 2024 9:07 AM

Industry players were looking forward to government easing the 5% newsprint cost duty

e4m Staff Jul 23, 2024 3:15 PM

The FDI figure stood at Rs 7012 crore

e4m Staff Jul 17, 2024 9:11 AM

Additionally, there's a trend towards multitasking; employees are increasingly being asked to handle diverse roles rather than being confined to a single job profile, say experts

Sonam Saini Jul 15, 2024 9:15 AM

Guest Column: Shantomoy Ray, Founder-Director of K-Factor Communications, writes on how brand strategies must reflect values, behaviours & preferences of this savvy audience

Shantomoy Ray Jul 8, 2024 9:16 AM

Sushmita Sen joins celebs like Manisha Koirala in Sun Pharma's #SecondBirthDate 2.0 campaign for National Doctors’ Day

e4m Staff Jul 1, 2024 12:53 PM

Guest Column: Shantomoy Ray, Founder & Director, K-Factor Communications, writes on the need to ‘simplify’ advertisements

Shantomoy Ray Jun 25, 2024 8:55 AM

Luiz Felipe Barros, Global CMO, Channel Factory tells us how the platform can be leveraged to drive efficiency and business growth

Simran Sabherwal Jun 21, 2024 2:29 PM

Karan Johar had approached the court against makers of the movie ‘Shadi ke director Karan aur Johar'

e4m Staff Jun 14, 2024 8:47 AM

The company is establishing an on-ground force dedicated to Product & Engineering

e4m Staff Jun 10, 2024 11:45 AM

Cultural, Public Engagement, Tourism and Government events contributed almost 80% of the total revenue

e4m Staff May 31, 2024 12:01 PM

Neha Gupta Bector, Chairperson, myTrident, shares insights on the brand’s latest campaign, the effectiveness of TV as a medium and why Blinkit has been a big surprise for the home furnishing brand

Simran Sabherwal May 24, 2024 11:22 AM

Industry experts attribute the decline to several factors, including dwindling viewership of non-fiction shows across Hindi GECs

Sonam Saini May 7, 2024 9:28 AM

News channels were the most preferred medium for the sector, according to a TAM AdEx report

e4m Staff Apr 22, 2024 4:53 PM

The collaboration is a part of the brand's #Bread Badlo Aadat Nahi campaign

e4m Staff Apr 17, 2024 4:51 PM

Broadcast experts say the policy does not address major challenges such as over-regulation, price controls and interconnection, but instead emphasises on the larger M&E industry concerns

Sonam Saini Apr 3, 2024 8:44 AM

Incumbent PDG Manish Desai’s tenure ended on 31 March

e4m Desk Apr 1, 2024 10:56 AM

Sridhar Venkatesh, Desmond Hemanth Theodore and Mathipoorana Ramakrishnan have been re-appointed for a five-year term

e4m Staff Mar 29, 2024 8:37 AM

The event was a star-studded affair celebrating cinematic excellence

e4m Staff Mar 23, 2024 4:55 PM

The firm will focus on providing communications counsel on complex issues

e4m Staff Mar 12, 2024 3:47 PM

Industry leaders to be associated with the festival are Harish Shankar, V.N. Aditya, Jeevitha Rajashekhar, Chandu Mondeti and Sai Rajesh

e4m Staff Mar 12, 2024 11:56 AM

Speaking at the 24th edition of FICCI Frames, Gaurav Dwivedi, CEO of Prasar Bharati, said there is a need for a regulatory framework that takes into account the convergence of media and telecom

Sonam Saini Mar 6, 2024 9:15 AM

The sector crossed Rs 2.3 trillion in 2023, according to the report titled ‘#Reinvent: India’s media & entertainment sector is innovating for the future’

e4m Staff Mar 5, 2024 2:59 PM

In today’s ‘Love for Profession’ series, Samir shares how he entered the PR industry and his different approaches of growing personally and professionally

e4m Staff Mar 1, 2024 12:33 PM

The company will be seeking shareholders’ approval for appointment of Sunil Khanna as Independent Director, Ravi Bhushan Puri as Director, and Sonal Bankim Parekh as Independent Director

e4m Staff Feb 28, 2024 1:49 PM

Director Vinil Mathew spoke to e4m about his journey from being an ad film director to now having two commercial films in his portfolio

Tanzila Shaikh Feb 28, 2024 12:50 PM

#TuJaantaNaiMeraBreadwalaKaunHai is aimed at redefining the way consumers percieves healthy eating

e4m Staff Feb 21, 2024 4:46 PM

According to TRAI’s annual report, advertisement revenue recorded marginal increase of 1.6%

Sonam Saini Feb 21, 2024 8:34 AM

Gaurav Mishra was earlier Director Digital at Adfactors

e4m Staff Feb 2, 2024 5:49 PM

As part of the campaign, The Health Factory will engage in a multi-faceted approach to reach consumers through various channels, including social media and community events

e4m Staff Jan 31, 2024 4:31 PM

The Marketing Director will be based in Nike’s Bangalore office, the company has said

e4m Staff Jan 24, 2024 5:15 PM