Zomato's ad spends up 26% in Q1 FY25
The advertising & promotion expenses stood at Rs 396 crore
delivery
Q3: Zomato posts Rs 3,609 cr revenue, Blinkit ad revenue surges 220%
The number of advertisers on Blinkit went up from 242 in Q3FY23 to 557 in Q3FY24
What’s new on advertisers’ menu: Zomato, Swiggy, other quick commerce apps
Given the substantial number of users actively engaging with these platforms, they have become a significant and intriguing space for advertisers to connect with their audience, say experts
Zepto is delivering groceries at 'Bumrah’s speed'
The campaign is conceptualized by L&K Saatchi & Saatchi
No appetite for marketing? Why food delivery apps saw a bland IPL this year
Softer demand for online food ordering on platforms like Swiggy and Zomato during tournament season could be due to their focus on profitability and penetration, say experts
Zepto’s ‘Nahi Milega’ uncle wows netizens
The 10-min grocery delivery service roped in an uncle from Delhi to build the trending character of Uncle ji weeks before unveiling their brand campaign
McDonald’s launches slice-of-life film for marquee initiative
This is the third film from the EatQual initiative and has an unique take on inclusivity
Zomato co-founder Mohit Gupta quits
Third high-profile exit from the company in recent past
Star Plus to air fiction shows on all seven days of the week from 2nd Oct
The channel said that this fresh content approach is a step towards breaking the norm and introducing new and improved ways of screening content on television
Licious is not just a meat brand, it’s a holistic meat destination: Santosh Hegde
In conversation with e4m, Santosh Hegde of Licious speaks in detail about the innovative meat delivery industry and how Licious works towards making meat buying a holistic experience
Madison Media Alpha wins Media AOR mandate of Uncle Delivery
The agency will strategise and manage all forms of media, including outdoor, digital, and traditional media
Biryani by Kilo unveils campaign showcasing how Hyderabad loves its biryani
The brand recently carried out deliveries with drones
Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
From Swiggy to Pepsi: How brands found unconventional ambassadors in common people
Just a few days ago, Swiggy found an unexpected ambassador in a Mumbai delivery guy who rode a horse to reach the customer during rains
Who will you watch it with?, asks Swiggy in its IPL ads
The campaign brings both food delivery and Instamart services under a single thematic campaign for the first time
Swiggy's ad spends down by 75% to Rs 447.5 crore in FY21
The company's revenue dropped 23% to Rs 2145 crore
Licious appoints Sanket Venkatesh Prabhu as VP– Research & Development
Venkatesh has 18+ years of experience in the food industry
FuelBuddy elevates Adnan Kidwai as CEO (International), names Neeraj Gupta as CEO (India)
Neeraj Gupta has previously worked with organizations such as Ford, Tata Motors Finance, ICICI Bank, Barclays and Nissan group
Zomato Co-founder Gaurav Gupta quits
According to reports, today is Gupta’s last day with the company
Zomato all set for its IPO launch tomorrow
The three-day IPO is worth Rs 9,375 crore at a price band of Rs 72-76
Blue Dart Med-Express Consortium launched to deliver vaccines/medical supplies with Drones
The consortium is a part of the ‘Medicine from the Sky’ project in collaboration with the Govt of Telangana, World Economic Forum, Niti Aayog and Healthnet Global
Dunzo partners with Brandscope to launch outdoor campaign in Pune
Through this campaign, Dunzo has strategically chosen five pin codes - locations where it has witnessed both emerging demand and a potential new demographic
'The core of our strategy will always be our employees and our customers'
Ketan Kulkarni, CMO and Head– Business Development, Blue Dart, shares insights on gearing up for vaccine roll-outs, challenges during pandemic, evolution in marketing, key learnings and more
Zomato's FY20 ad & sales promotion expense jumps to Rs 1326.6 cr
According to Tofler, the total income of the company has more than doubled to Rs. 2485.7 crore from Rs. 1255 crore, recording an approximate 100% growth over the previous year
Dish TV India’s OTT App Watcho to launch new series ‘The Jail Plan’
Conceptualized by Anil Anand & Harkirat, this is the country’s first-ever prison break story with women in the lead
Limelight-e4m webinar: Importance of Content Delivery Network for digital platforms
The panel had Faisal Kawoosa, Aditya Agarwal, Badari Prasad S, Gunjan Jaswal, Imthiyas PK, Nischal Maheshwari, RD Bhatnagar, Sarbani Bhatia, and Owais Baba
Convosight e4m webinar: 'Demand for ready-to-cook products will rise in post-Covid world'
The panellists discussed how cooking and eating habits of consumers during the COVID times have impacted the food industry
Limelight-e4m webinar: 'E-learning market will exponentially grow post-Covid'
Panellists presented their views on 'Enhancing the user experience in online education through quality digital content delivery 2.0'
Publicis curates ad film for Oven Story to assure that it's safe to order pizza
The production house for the film is Content Factory while it has been directed by Tarannum Pasricha
Licious appoints Naveen Kumar Nerlaje as HR Head
Prior to joining Licious, Nerlaje was associated with Tata Starbucks as its Director of Partner Resources
Safal begins home delivery with Zomato
The brand plans to gradually expand to cover entire Delhi NCR region
e4m-Limelight Networks webinar today: Enhancing user experience in online education
The virtual roundtable discussion will see thought leaders from edtech and e-learning companies sharing valuable insights
ITC Hotels launch responsible dining experiences with Swiggy
ITC Hotels has partnered with Swiggy to offer diners responsible dining experiences in the comfort of their home
800% jump in pageviews about food & delivery services: Taboola COVID-19 readership trends
The Taboola Network has recorded 5.6 million page views about stories related to boosting immunity
Licious focuses on budding cooks in new ad campaign
'Ghar Baithe Baat Badal Do' Campaign captures the endearing spirit of families coming together for a meal
Yulu to deliver groceries & medicines to meet rising demands
The micro-mobility service provider is currently supporting home delivery companies in Bengaluru and will eventually expand to Delhi, Mumbai, Pune & Ahmedabad
BigBasket amps up hiring of delivery executives & warehouse staff as demands surge
The hirings will not only help plug customer demand but also provide employment to those who need it the most
Jumbo King upholds promise of''100% Touch Free' food in new campaign
With social responsibility as its new theme, Jumbo King has a three-pronged approach towards its social media campaign
Supr Daily executives to work twice the number of hours as orders surge
The grocery delivery service is stepping up the numbers while maintaining social distancing to ensure customers don't suffer due to lack of essential provisions
JK Technosoft names Aloke Paskar as President and CEO
With more than 30 years of experience, Paskar’s expertise lies in P&L management, business operations, business transformation and global delivery management
India’s online food-ordering sector to become $8B industry by 2022: Google, BCG report
According to a new report by Google and Boston Consulting Group (BCG), the sector is expected to grow at a 25-30% CAGR
McDonald’s India North and East announces Zomato as delivery partner
The service will be available through more than 125 McDonald’s restaurants in North and East India