Actor Vijay’s brand now spans cinema and politics, prompting questions about how his films and public image influence each other and the potential implications for his brand
In his expanded role, Siddharth Shekhar will oversee government and public sector, BFSI, education and automotive sectors
Bhumi Pednekar & Samiksha Pednekar discuss the inception and vision behind their new water brand, Backbay, a purpose-driven, lifestyle beverage brand
Ads we loved in the last week of August
Dr Idris Loya lead IDPL vertical & was given additional charge as ZMCL's interim CEO post Abhay Ojha's moving on. Once Karan Abhishek Singh joined as ZMCL CEO, the additional charge was taken away
Abhishek Chatterjee will work closely with Founder Vineet Bajpai and Tech Co-Founder Manishi Singh
This investment by CarDekho aligns with its vision of creating a greener, more sustainable mobility ecosystem, the company said
The change of guard has taken place while the civic body is in the process of finalizing the new OOH policy
Guest Column: Anup Chandrasekharan, COO - Regional Content, IN10 Media, shares his hopes and concerns as the Star India-Viacom18 merger takes shape
The collaboration will kick off in the upcoming festival season with a series of campaigns
Prior to this, Sudarshan Sarma was with Flipkart as Senior Director
Ads we loved in Week 4 of August
The collaboration will kick off in the upcoming festival season with a series of engaging campaigns
Vivek Kangath joins Kalyan Jewellers with over a 15+years of experience in the field of corporate communications and PR
Abhiishekk Raj Pandey’s career stint includes roles at Mamaearth, Purplle, Nykaa and Colorbar
Kevan Parekh is currently Apple’s Vice President of Financial Planning and Analysis
Here’s a roundup of all the commercials we loved in Week 3 of August
Before this, Datta was with CRISIL as its Associate Director of Corporate Communication
Ads that shone in Week 2 of August
Rs 200 crore was pumped in for the advertisement and promotion of ‘CM Majhi Ladki Bahin scheme’ on Thursday itself
In his new role, Abhishek Chauhan will lead the Corporate Communications and PR at Ola Electric, Ola Consumer and Ola Krutrim
Our pick of the best commercials in Week 1 of August
The platform has also introduced Animated Ads, Interactive Stickers and Interactive Gestures
A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, Tata.ev, on the EV market’s evolution, shifting marketing strategies, the brand’s take on performance marketing & more
Creative commercials that impressed us in Week 4 of July
Each DVC incorporates local aspects and situations relatable to different Indian audiences
Large screen ads lead to better experience and recall, but smaller smartphone screens often result in higher conversion rates since they are easier to interact with, say experts
Our pick of the ads that impressed us in Week 3 of July
Here ares some spots we loved in Week 2 of July
Subhash Dandekar was currently the Chairman Emeritus of Kokuyo Camlin
After its massive takedown of billboards and hoardings over the past two months, Maharashtra govt has softened its stance on OOH players
Our pick of the best spots in Week 1 of July
A group of over 40 media owners associated with various OOH associations from across the state visited Shinde's official residence Vasrha on Monday
Karan Abhishek Singh stepped down as the CEO of Network18 Hindi News (TV+Digital) back in February
Shekhar, Editor in Chief of Hindustan, fondly recalls his time with Ajay Updhayay
Commercials we loved in Week 4 of June
The campaign has been unveiled on across TV, OTT and digital mediums
ACKO, upGrad, PokerBaazi, IDFC First Bank, and ICICI Direct were among the sponsors of the Season 3 of Shark Tank India
Our pick of the most impressive commercials for Week 3 of June
Shekhar Tewari, CEO, Modenik Lifestyle, talks about the insights behind the ‘Body Ki Bhasha’ campaign, strategic synergies, brand performance and more
He was earlier the Business Head of Zee Talkies
He will be assuming the role of Global HR Head for Network Delivery at KPMG US (New York), effective from July 8
Our favourite commercials in Week 2 of June
Prateek Mehta has a decade of experience as a marketing generalist
Chandrashekhar Bhosle was previously with SUGAR Cosmetics
Ads that impressed us in Week 1 of June
NFT enthusiasts and observers say these token can offer unique value by providing verifiable ownership and rarity, and is a power tool for brands
Vivek Srivastava joined Prime Video in February 2022 as Head of Partnerships and was promoted to Head of Prime Video Channels India in 2023
The campaign promotes healthier snacking during the ICC Men’s T20 World Cup 2024