Bhumi Pednekar & Samiksha Pednekar discuss the inception and vision behind their new water brand, Backbay, a purpose-driven, lifestyle beverage brand

e4m Staff Aug 29, 2025 3:37 PM

Ads we loved in the last week of August

e4m Desk Sep 7, 2024 8:07 AM

Dr Idris Loya lead IDPL vertical & was given additional charge as ZMCL's interim CEO post Abhay Ojha's moving on. Once Karan Abhishek Singh joined as ZMCL CEO, the additional charge was taken away

e4m Staff Sep 6, 2024 7:25 PM

Abhishek Chatterjee will work closely with Founder Vineet Bajpai and Tech Co-Founder Manishi Singh

e4m Staff Sep 6, 2024 11:38 AM

This investment by CarDekho aligns with its vision of creating a greener, more sustainable mobility ecosystem, the company said

e4m Staff Sep 5, 2024 3:29 PM

The change of guard has taken place while the civic body is in the process of finalizing the new OOH policy

e4m Staff Sep 5, 2024 8:57 AM

Guest Column: Anup Chandrasekharan, COO - Regional Content, IN10 Media, shares his hopes and concerns as the Star India-Viacom18 merger takes shape

Anup Chandrasekharan Sep 3, 2024 4:19 PM

The collaboration will kick off in the upcoming festival season with a series of campaigns

e4m Staff Sep 3, 2024 1:01 PM

Prior to this, Sudarshan Sarma was with Flipkart as Senior Director

e4m Desk Sep 2, 2024 4:09 PM

Ads we loved in Week 4 of August

e4m Desk Aug 31, 2024 8:21 AM

The collaboration will kick off in the upcoming festival season with a series of engaging campaigns

e4m Staff Aug 28, 2024 3:20 PM

Vivek Kangath joins Kalyan Jewellers with over a 15+years of experience in the field of corporate communications and PR

e4m Staff Aug 28, 2024 12:35 PM

Abhiishekk Raj Pandey’s career stint includes roles at Mamaearth, Purplle, Nykaa and Colorbar

e4m Staff Aug 27, 2024 2:56 PM

Kevan Parekh is currently Apple’s Vice President of Financial Planning and Analysis

e4m Staff Aug 27, 2024 11:49 AM

Here’s a roundup of all the commercials we loved in Week 3 of August

e4m Desk Aug 24, 2024 7:48 AM

Before this, Datta was with CRISIL as its Associate Director of Corporate Communication

e4m Staff Aug 21, 2024 3:07 PM

Ads that shone in Week 2 of August

e4m Desk Aug 17, 2024 8:40 AM

Rs 200 crore was pumped in for the advertisement and promotion of ‘CM Majhi Ladki Bahin scheme’ on Thursday itself

Kanchan Srivastava Aug 16, 2024 6:06 PM

In his new role, Abhishek Chauhan will lead the Corporate Communications and PR at Ola Electric, Ola Consumer and Ola Krutrim

e4m Desk Aug 16, 2024 2:34 PM

Our pick of the best commercials in Week 1 of August

e4m Desk Aug 10, 2024 8:27 AM

The platform has also introduced Animated Ads, Interactive Stickers and Interactive Gestures

e4m Staff Aug 7, 2024 6:21 PM

A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead

Shantanu David Aug 5, 2024 9:37 AM

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, Tata.ev, on the EV market’s evolution, shifting marketing strategies, the brand’s take on performance marketing & more

Sohini Ganguly Aug 5, 2024 9:11 AM

Creative commercials that impressed us in Week 4 of July

e4m Desk Aug 3, 2024 9:19 AM

Each DVC incorporates local aspects and situations relatable to different Indian audiences

e4m Staff Aug 1, 2024 5:54 PM

Large screen ads lead to better experience and recall, but smaller smartphone screens often result in higher conversion rates since they are easier to interact with, say experts

Shantanu David Jul 31, 2024 9:10 AM

Our pick of the ads that impressed us in Week 3 of July

e4m Desk Jul 27, 2024 9:20 AM

Here ares some spots we loved in Week 2 of July

e4m Desk Jul 20, 2024 9:08 AM

Subhash Dandekar was currently the Chairman Emeritus of Kokuyo Camlin

e4m Desk Jul 19, 2024 10:50 AM

After its massive takedown of billboards and hoardings over the past two months, Maharashtra govt has softened its stance on OOH players

e4m Staff Jul 15, 2024 6:19 PM

Our pick of the best spots in Week 1 of July

e4m Desk Jul 13, 2024 8:02 AM

A group of over 40 media owners associated with various OOH associations from across the state visited Shinde's official residence Vasrha on Monday

Kanchan Srivastava Jul 12, 2024 8:31 AM

Karan Abhishek Singh stepped down as the CEO of Network18 Hindi News (TV+Digital) back in February

e4m Staff Jul 10, 2024 3:11 PM

Shekhar, Editor in Chief of Hindustan, fondly recalls his time with Ajay Updhayay

e4m Staff Jul 7, 2024 10:12 PM

Commercials we loved in Week 4 of June

e4m Desk Jul 6, 2024 8:42 AM

The campaign has been unveiled on across TV, OTT and digital mediums

e4m Staff Jul 4, 2024 1:34 PM

ACKO, upGrad, PokerBaazi, IDFC First Bank, and ICICI Direct were among the sponsors of the Season 3 of Shark Tank India

Kanchan Srivastava Jul 1, 2024 9:00 AM

Our pick of the most impressive commercials for Week 3 of June

e4m Desk Jun 29, 2024 9:06 AM

Shekhar Tewari, CEO, Modenik Lifestyle, talks about the insights behind the ‘Body Ki Bhasha’ campaign,  strategic synergies, brand performance and more

Simran Sabherwal & Ritika Raj Jun 28, 2024 2:08 PM

He was earlier the Business Head of Zee Talkies

e4m Staff Jun 27, 2024 3:37 PM

He will be assuming the role of Global HR Head for Network Delivery at KPMG US (New York), effective from July 8

e4m Staff Jun 24, 2024 10:01 AM

Our favourite commercials in Week 2 of June

e4m Desk Jun 22, 2024 8:54 AM

Prateek Mehta has a decade of experience as a marketing generalist

e4m Staff Jun 19, 2024 11:36 AM

Chandrashekhar Bhosle was previously with SUGAR Cosmetics

e4m Staff Jun 18, 2024 4:43 PM

Ads that impressed us in Week 1 of June

e4m Desk Jun 15, 2024 8:07 AM

NFT enthusiasts and observers say these token can offer unique value by providing verifiable ownership and rarity, and is a power tool for brands

Shantanu David Jun 14, 2024 8:57 AM

Vivek Srivastava joined Prime Video in February 2022 as Head of Partnerships and was promoted to Head of Prime Video Channels India in 2023

e4m Staff Jun 13, 2024 2:10 PM

The campaign promotes healthier snacking during the ICC Men’s T20 World Cup 2024

e4m Staff Jun 12, 2024 3:57 PM

The six-part ad film series has been created by Studio Eeksaurus

e4m Staff Jun 12, 2024 1:53 PM

Saumil Parekh joins the fractional ownership platform from Pharmeasy where he led growth and revenue

e4m Staff Jun 12, 2024 12:55 PM