Priyanka Puri, Sr. VP - Marketing, Hygienic Research Institute (parent company of Streax Professional), spoke to e4m on the brand's new campaign with actor Vaani Kapoor, roping in influencers and more
Brand lead of Bacardi Ashish Jha shares with e4m the brand’s growth story, creating presence on social media along with on-ground events, and more
The event will take place in August this year in Delhi
Kumar spoke exclusively to e4m about the brand's recent triumph at the 2nd edition of the Red Carpet Experiential Marketing Summit & Awards
At the e4m Red Carpet Experiential Marketing Summit & Awards, writer and communication coach Gitikka Ganju engaged in a chat on the power and responsibility of communication in an omni-connected era
Dr Bhuvan Lall, author, producer and creative entrepreneur, spoke about the evolution of cinema and its impact on the society at the e4m Red Carpet Experiential Marketing Summit and Awards
At the e4m Red Carpet Experiential Marketing Summit and Awards, a panel of experts gathered to discuss the Future Proofing of Venues - Adapting to Changing Event Trends and Preferences
Advertising and marketing industry veterans discussed the scope of using emotions to craft unique experiences for consumers at the e4m RedCarpet Experiential Marketing Summit
Sachin Bansal, Chief Explorer & Founder, India City Walks, talks about the nitty-gritty of the consumer journey at the e4m RedCarpet Experiential Marketing Summit
At the e4m RedCarpet Experiential Marketing Summit 2023, industry leaders from Spalba, Vibgyor Group and Tech XP talk about the challenges, opportunities and future that the event tech space holds
At the e4m RedCarpet Experiential Marketing Summit 2023, Sunil Chauhan, Founder of FabCafe & Chefs United, spoke about the growing field of the hospitality industry
Alok Sanwal, CEO, Dainik Jagran-inext Jagran Prakashan Ltd, spoke at e4m RedCarpet Experiential Marketing Summit
Veteran marketeer Manoj Adlakha shared his insights on experiential marketing and how his new company RedBeryl is ensuring customer satisfaction during the e4mRedCarpet Experiential Marketing Summit
From gold to automobile to liquor, brands have upped their ad spend for experiential marketing. AI-AR-VR are the flavour of the season
Bira 91, Lexus and Tanishq share their journey in developing an experiential marketing strategy that sticks with the consumer
The award ceremony will be held in July 2023
The agency bagged a total of eight metals
Industry leaders share key points that brands should consider while using experiential marketing for OOH campaigns
SPRD will manage industry alliances and help the client in building thought leadership
While OOH advertising is getting a shot in the arm with brands increasing thrust on tier-II & tier-III cities, brands & marketers are warming up to experiential mktg as we learn to live with Covid
Expressing their concerns over a drastic dip in on-ground activities, industry leaders share that the second wave of Covid has brought uncertainty in terms of resuming business activities
The experiential campaign has generated over 22 lakh impressions
With the government allowing physical events in a limited way, experiential marketing experts are hoping that 2021 can bring some good news
Gitikka recently begun her career as a Communication Coach with Communication Unwrapped which is all set to be launched online in December 2020 on Maven HQ
As part of e4m Red Carpet 2020, a panel of industry experts deliberated on the fundamentals of event technology
At the e4m Red Carpet Experiential Marketing Summit, panellists discussed the impact of the pandemic on the experiential industry and the upcoming innovations in the space
The state/UT governments have been asked to issue detailed SOPs to regulate such gatherings
The company has added support for multiple languages, enhanced user interface and audience engagement features in the new service
OOH industry leaders share how brands can leverage from the combination of OOH & experiential marketing and the activations they curated during the lockdown
Domestic tourism and local demand will rise, making India stronger and more powerful than before writes Vikram Lalvani, Chief Officer- Revenue Management and Sales, Sterling Holiday Resorts Limited
With the industry going through a new low in terms of business owing to the COVID-19 crisis, Abbas in this exclusive interview speaks about his vision for the industry and more
We are built to be hungry for touch, exploration and interaction in-person and until physical events are back on track we need to innovate to thrive in the uncertainty, writes Rasheed Sait
As part of the Future Ready Series, EEMA recently hosted a webinar which was presented by exchange4media & Red Carpet Awards, and supported by BW Applause & everythingexperiential.com
Roshan Abbas, Co-Founder-Kommune, MD-Geometry Encompass, and Brian Tellis, Co-Founder & Group CEO, Fountainhead, MKTG discuss how Experiential will shape up in this zero-touch world
This webinar is presented by exchange4media & Red Carpet Awards in association with EEMA, and supported by BW Applause & everythingexperinetial.com
Experiential Marketing experts share insights on how the industry can tackle the situation of the COVID-19 lockdown and sustain a connection with the consumer
The experiential campaign for Laban Stretchy Man from Norwegian brand Orkla aims to create better brand awareness