Best ads of the week: Crocs steps it up with Orry, Aditya Birla celebrates 'Kaarigari'
Ads we loved in Week 4 of August
fit
Disha Patani says ‘Fit is Fab’ with SOFIT Almond Drink
The brand has come up with a new digital film for SOFIT Almond Drink
Rohit Sharma partners with personal fitness co Fittr
This collaboration is for Fittr Hart ring, a smart ring designed to integrate health tracking into everyday life
Anytime Fitness slams flashy health marketing gimmicks in new campaign
The campaign underscores the importance of every generation being aware of their health and wellness
‘Wakefit.co’s marketing strategy centres on educating customers about sleep health’
Phalguni Aneja, Brand Head at Wakefit.co discusses the shift in brand perception, recent campaigns, collaboration with David Warner, & more
Shark Tank participant sends legal notice to SPN
Fit & Flex has said that actions taken by Sony Pictures Networks led to the suspension of its social media accounts
Boldfit unveils new logo
Titled 'The Flex,' the refreshed logo represents modernity and dynamism
Abhinay Bhasin joins dentsu as SVP-Product and Technology
In his last role, Abhinay Bhasin headed Product Marketing at ProfitWheel, an ad analytics solutions provider
Boldfit announces partnership with Mumbai Indians
Boldfit will offer an exclusive line of Mumbai Indians-branded merchandise
Boldfit partners with Chennai Super Kings as Official Merchandise Partner
Boldfit and CSK have launched an exclusive line of fitness accessories and fanwear
Eid Mubarak! How brands spread the festive cheer
As the world celebrates Eid al-Fitr, brands too revelled in the spirit of the festival by wishing their followers online
Eid 2024: Ads that embraced the Ramadan spirit
How brands captured the spirit of the holy month with nuanced storytelling centred on love, community and benevolence
Lack of legacy is a blessing: Chaitanya Ramalingegowda, Wakefit
Chaitanya Ramalingegowda, Co-founder and Director of Wakefit, explains why humour works in ad campaigns, stresses the importance of ideas before big budgets, and more
Navigating the new wave of consumer-centric marketing trends in 2024
Guest Column: Chaitanya Ramalingegowda, Director & Co-founder, Wakefit.co tracks the trends that resonate deeply with the essence of the sleep solutions brand
RIL Q3 net profit up 11%
Total revenue of Reliance Industries for the quarter stands at Rs 2,48,160 crore
NDTV Profit relaunched
The business channel is the rebranding of BQ Prime
NDTV Profit to be relaunched on Dec 8
The channel will be launched by Finance Minister Nirmala Sitharaman
BQ Prime to be rebranded as NDTV Profit on Dec 8
According to sources, the channel will be launched by Union Home Minister Amit Shah and Union Finance Minister Nirmala Sitharaman
Landor & Fitch rebranded as Landor
The brand's new ultramarine identity pays tribute to origins of the business, which was founded by Walter Landor on a ferry boat in San Francisco harbour
Akhil Akkineni talks about carrying forward the legacy of craft in film for FitFlop
The new campaign series features five icons who have carved a niche for themselves
BQ Prime to be rebranded as NDTV Profit
Union Minister Amit Shah and Nirmala Sitharaman to launch the channel on December 8
WPP appoints Jane Geraghty as Chief Client Officer
Jane is currently CEO of Landor & Fitch
Affle India Q2 net profit up 13%
The company has recorded a revenue of Rs 431 crore for the quarter
Fitelo ropes in Bhumi Pednekar for social media campaign
In the campaign, Bhumi shares her fitness journey
NDTV gets permission from MIB to launch 3 HD channels
The three high definition channels that received the nod are NDTV 24x7 HD, NDTV India HD and NDTV Profit HD
'Wakefit 2.0 signifies our brand purpose of simplifying living for better quality of life'
Prateek Malpani, Head of Brand, Wakefit.co discusses the insights behind its rebranding, the brand’s vision, customer-centric approach, pioneering innovations and more
#FeeltheFit, says Ranveer Singh in Britannia NutriChoice film
This campaign has been conceptualised Lowe Lintas, Bangalore
‘Authenticity & transparency are two pillars of brand building that money can't buy’
At the Pitch CMO Summit- Bengaluru 2023, Chaitanya Ramalingegowda, Director and Co-founder of Wakefit explained how authentic and transparent brands can add value to the lives of their customers
Chaitanya Ramalingegowda to deliver keynote address at Pitch CMO Summit – Bengaluru
To be held on August 18, 10 am onwards
Ranveer Singh dons motivator’s robe for Cult.fit
The fitness brand has also roped in the actor as ambassador
Nestle India posts 37% net profit in Q2
The company’s sales have grown by 15% to Rs 4,658 crore
NDTV posts consolidated loss of Rs 8 crore in Q1
The network has said slowdown in ad spends impacted its overall results
Icon Agency promotes Kate Griffiths to Director of Brand and Change
She will lead teams in crafting creativity-led behaviour change campaigns and brand projects that prioritise positive, cause-led impact
Ideacafe.agency executes ‘fitness billboard’ for Bajaj Allianz Life Diabetic Term Plan
Team Ideacafe.agency installed a treadmill on a billboard and invited people to have their fitness check
Lulu Raghavan elevated to Vice President of APAC, Landor & Fitch
She was previously the Managing Director of the brand and design specialist group
Eat like no one is watching: Inside Landor & Fitch’s Cannes Lions entry
The campaign has a unique blend of wit, innovation, and relatability, says Arnab Ray, Creative Director, Landor & Fitch India
Wakefit.co uses AI to bring alive the kid version of Ayushmann Khurrana
The campaign, Andar ke bacche ko jaga, aims to highlight the core benefit of a good night’s sleep
Fitterfly showcases everyday struggles of people with diabetes
#WorryNot is a three-film campaign
Ayushmann Khurrana is the brand ambassador of sleep solutions brand Wakefit.com
A video that went viral recently showing Khuranna in midst of a power nap was a precursor to the brand's big reveal
Hrithik Roshan roped in as brand ambassador of peanut butter brand MyFitness
Roshan is the brand's very first celeb representative
Reliance Jio posts 23% increase in consolidated net profit for FY22-23
The company’s total income stands at Rs 91,741 crore for the financial year as compared to the previous year’s Rs 77,585 crore
Eid ads: 'Family' at the heart of campaigns this year
Our pick of some of the best Eid and Ramadan campaigns from around the world
‘Will explore a lot of TV in the near future’
Rahil Virani, Co-founder & CMO of MYFITNESS, lets us in on the brand's media and marketing strategies
Scope3’s assessment reveals key carbon benefits of Teads’ direct inventory
Teads to leverage Scope3 data for internal analysis and to offer solutions for media decisions around carbon emissions
Brands need to know what their best & most profitable customers look like: Vivek Bhargava
At the Pitch CMO summit Mumbai, Co-founder of Profitwheel Vivek Bhargava delivered an insightful session on the way their platform works and how brands need to know their customers’ mind
Mayank Agarwal and Joy Bhattacharya discuss love for pizza in new EatFit ad
The spot is a part of the brand's latest campaign #IPizzaLove for IPL 2023
AI is the biggest emerging trend in SAAS: Vivek Bhargava, ProfitWheel
The Co-founder of ProfitWheel Bhargava discusses how AI and Generative AI have emerged as big game changers in the consumer experience and marketing segment
ASCI clears Kellogg’s from plagiarism charge, Eatfit files for review
The two brands are at loggerheads over a contentious tagline – ‘Kuchh Kar Dikhane Ki Bhookh’
ProfitWheel names Sarabjeet Singh as Chief Business Officer
Prior to this, Singh was with Bobble AI
Our campaign tagline and idea is unique: Kellogg
The cereal brand has responded to plagiarism allegations regarding the EatFit that the “Kuchh Kar Dikhane Ki Bhook” campaign