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The ban on real-money gaming knocks Rs 10,000 cr AdEx off the board. What’s the next play for brands and advertisers?
Yash Chandiramani, Founder of Admatazz, shares a no-nonsense guide for founders to get the best out of their marketing partners
e4m Staff Sep 1, 2025 11:17 AM
From ‘Real’ to ‘Reel’, real estate is embracing social influencers. From listings to likes, the paradigms are changing. Let’s hear it from the influencers themselves. nitintest
e4m Staff Sep 1, 2025 10:41 AM
The platform integrates text, image, video, music, and voice generation tools, addressing issues related to fragmented workflows and inconsistent brand messaging
e4m Staff Aug 29, 2025 3:48 PM
Beating 2024 and 2023’s metal Tally, India really roared back at the Cannes Lions this year, with FCB India leading with 9 Lions and a Grand Prix
Ajay Chandwani Jul 3, 2025 12:32 PM
Apart from the CMO, the CTO Suvonil Chatterjee has also tendered his resignation
e4m Staff Feb 22, 2025 10:50 AM
Kim has been associated with Hyundai Motor Company since 1991 and Hyundai Motor India since 2002
Neeraj Singh & sunny Sainy Dec 23, 2024 10:08 AM
Prior to this, Karan Bhalla was the General Manager - Marketing at The Phoenix Mills Ltd y1
Neeraj Singh & sunny Sainy Dec 19, 2024 2:18 PM
Industry watchers say 2024’s regulatory actions will act as a wake-up call and push businesses to rethink playbooks while adapting to the changing landscape
Neeraj Singh & sunny Sainy Dec 17, 2024 2:17 PM
Experts say this new streaming model could attract advertisers looking for innovative ways to engage with audiences
e4m Staff Nov 28, 2024 5:11 PM
Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand
e4m Staff Nov 25, 2024 10:52 AM
INDIA’S ARCHITECTURAL FRATERNITY STANDS AT A CRUCIAL JUNCTURE, ENCOMPASSING VARIED DESIGN DISCIPLINES, MODERN TECHNIQUES & TECHNOLOGIES.
Abhijit Avasthi Nov 22, 2024 4:51 PM
Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand
e4m Staff Nov 14, 2024 8:08 AM
Brand experts say that personalization has to take into account predictability to avoid notifications that can turn into irritations
e4m Staff Oct 24, 2024 11:36 AM
This transition follows Kim Johnson's decision to pursue new opportunities after three successful years as Global CEO of Ogilvy Health
e4m Staff Oct 24, 2024 10:20 AM
Latest viewership data for GECs shows a slight decline for some leading channels. While still the most-watched genre, GECs are no longer showing the consistent growth they once did
Guest Column: Ashiish V Patil, ex-CEO of MTV India; former Head of Youth Films, Talent Management, Brand Partnerships and Digital Originals at Yash Raj Films, shares his take on marketing budgets
Ashiish V Patil Sep 9, 2024 8:50 AM
Prior to this, Kumar was the Chief Data and Marketing Technology Officer at Interpublic Group (IPG)
The rapid adoption of AI requires the development of Responsible AI systems—those that ensure security, respect privacy, and operate transparently, say experts
Shantanu David Sep 6, 2024 9:13 AM
Speaking at the Pitch BFSI Marketing Summit 2024, Anoop Manohar, CMO of Axis Bank, tells us why brands should rethink strategies to cater to the digital-first generation as they come of age
The change of guard has taken place while the civic body is in the process of finalizing the new OOH policy
The agency won 9 metals including 3 golds, 5 silver and 1 bronze metals across categories
Anumita Tripathi most recently served as the Head of Communications at Medtronic India
Conceptualized by Scarecrow M&C Saatchi, the film emphasizes that the school syllabus shouldn’t be restricted to academics but should also include sports
Guest Column: Anup Chandrasekharan, COO - Regional Content, IN10 Media, shares his hopes and concerns as the Star India-Viacom18 merger takes shape
Anup Chandrasekharan Sep 3, 2024 4:19 PM
Manushi Chhillar will be the face of a series of marketing campaigns that showcase the portfolio of real estate projects at Geetanjali Homestate
Srinivas Injeti (IAS) has been appointed as the Chairman of the Board, with D Sundaram & Ravi Venkataraman as Independent Directors
e4m Blog: In this post, we decode the relation between AI and programmatic advertising, the role of programmatic advertising in digital era and more
The agreement is set to begin this 24/25 season and will span across PSG's professional teams
e4m Staff Sep 3, 2024 11:27 AM
Zee's latest filing, dated August 29, 2024, requests the NCLT to recall this order, signaling potential hurdles in the merger process with Sony
e4m Staff Sep 2, 2024 10:22 AM
Industry leaders weigh in on AI adoption and its impact on advertising ROI, adding that AI capabilities with human guidance will shape the future of the sector
Shantanu David Sep 2, 2024 9:28 AM
The conclave, titled ‘Change Makers,’ began earlier in the day with tributes to the Wayanad landslide victims
e4m Staff Aug 31, 2024 8:01 PM
Conceptualized by Lowe Lintas, the multi-starrer film features actors from various regions
e4m Staff Aug 31, 2024 8:21 AM
The merger, however, could be an opportunity for advertisers as the sheer reach and diversity of the new entity mean they can now connect with audiences on a larger scale, across multiple platforms
Sonam Saini Aug 30, 2024 9:16 AM
Speaking at Reliance Industries AGM, Mukesh Ambani said the new entity will combine content creation with digital streaming to cater to every consumer's taste
e4m Staff Aug 29, 2024 3:26 PM
While the CCI's conditional approval is a major milestone, the merger may still encounter further legal and regulatory hurdles over concerns of harming competition, say experts
Aditi Gupta & Sonam Saini Aug 29, 2024 8:55 AM
After months of uncertainty, the CIC finally approved the $8.5 billion merger between Reliance and Walt Disney on Wednesday
The green light from the CCI comes with a caveat: the companies must comply with certain voluntary modifications to address potential competition concerns
The association with KBC is a natural extension of AESL's commitment to education, Aakash said
e4m Staff Aug 28, 2024 3:35 PM
Prior to this, Tania Thanda was with Intel Corporation as Marketing Manager - Datacentre AI Network Edge
e4m Desk Aug 28, 2024 12:08 PM
The share price of ZEEL jumped from Rs 135 to Rs 154.9 and closed at Rs 150.9 per share after it announced settling the merger dispute with Sony
Aditi Gupta Aug 28, 2024 8:07 AM
At Pitch CMO Summit, Ajit Varghese, Head of Network Advertising Sales at Disney Star, spoke about how professionally generated content (PGC) powers brands
e4m Staff Aug 27, 2024 12:27 PM
Villanueva is currently serving as Director- Marketing at Yum Brands Singapore
e4m Desk Aug 27, 2024 12:21 PM
The award ceremony, held in Bengaluru, saw Maitri take home an impressive haul of 13 medals, comprising five gold, five silver and three bronze awards
e4m Staff Aug 26, 2024 11:14 AM
The CCI might require the sale of some cricketing rights as a condition for approving the $8.5 billion media merger, experts from legal fraternity told e4m
Aditi Gupta Aug 26, 2024 8:47 AM
