ge
The towering weighing scale balanced heaps of old newspapers, clothes and utensils against shopping vouchers — dramatizing a simple, high-impact message: ‘Purana Becho Mehenga, Naya Khareedo Sasta’
e4m Staff Mar 9, 2026 11:25 AM
Complete removal of duty on newsprint, fixing tax asymmetry between digital and print & incorporation of FM radio into mobile handsets top the Budget wishlist of industry heads
e4m Staff Jan 28, 2026 12:09 PM
With vernacular content and local creators seeing strong traction in rural India, brands are blending traditional storytelling with voice search, short-form video and regional language content
e4m Staff Jan 27, 2026 10:57 AM
The platform recorded 24.51 million unique users worldwide during December 2025
NATIVE CONTENT Jan 22, 2026 12:44 PM
As per a TAM Report, with a 21% share food and beverages was the largest advertising sector on TV, followed by personal care and hygiene at 15%
e4m Staff Jan 21, 2026 10:49 AM
Partnership is for Leeford’s orthopedic & mobility aids division; nationwide ‘Fit Raho, Hit Raho’ campaign launched
NATIVE CONTENT Jan 21, 2026 9:53 AM
Industry leaders are also calling for higher infrastructure spending, stronger credit support for MSMEs, and targeted incentives to improve competitiveness
e4m Staff Jan 15, 2026 11:31 AM
The court did not issue an immediate ruling on the wider issue of Bhuvan Bam’s personality rights
Shalinee Mishra Jan 14, 2026 11:57 AM
Initiative emerges as the world’s top most agency network, delivering $2.1 billion in total new business in last 3 quarters, as per a COMvergence report
Kanchan Srivastava Jan 14, 2026 11:50 AM
According to sources, a broadcasters’ body has urged the government to reduce GST on subscriptions across cable television and OTT platforms from the current 18 % to 5%
e4m Staff Jan 14, 2026 11:47 AM
As audiences move fluidly across screens, brands are being forced to rethink how reach, relevance, and results are truly built, say experts
Anuja jain Jan 13, 2026 11:26 AM
Broadcasters are increasingly integrating digital creators into TV, offering new platforms and opportunities as traditional media adapts to the creator-driven attention economy
Shalinee Mishra Jan 13, 2026 11:23 AM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, on how regional language marketing has become India’s most powerful growth lever, unlocking billion-dollar markets
Shantomoy Ray Jan 13, 2026 11:13 AM
As India tightens its digital and AI governance framework, the risks associated with AI-driven amplification are becoming harder for advertisers to ignore
e4m Staff Jan 9, 2026 11:55 AM
Comscore data for November shows Gadgets 360 attracted over 27 million unique visitors
NATIVE CONTENT Jan 9, 2026 11:50 AM
Prior to the elevation, Milan Partani was General Manager - User Growth and Content Commerce
As per the ministry, the country’s broadcasting and media ecosystem is heavily dependent on imported equipment, leading to significant foreign exchange outflow and limited self-reliance
Agency heads are broadly cautiously optimistic about 2026 and say they are expecting growth to be steady and sustainable rather than aggressive
e4m Staff Jan 5, 2026 11:16 AM
Exclusive workshops were curated by Adobe in collaboration with exchange4media and MartechAI.com
NATIVE CONTENT Dec 24, 2025 10:54 AM
Move over millennials, brands are now marketing to match the Gen Z vibe. How are brands rewriting the marketing playbook for the Zoomers?
e4m Staff Dec 19, 2025 10:03 AM
At e4m Screenage 2025, Pierre de Greef reveals why mobile velocity, AI and hyper-personalisation are redefining how spirit brands earn attention in India
e4m Staff Dec 4, 2025 10:12 AM
Gen Z’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail media and AI take shape.
In Odisha’s tribal heartland, unpredictable monsoons are wiping out indigenous crops and with them, centuries of farming knowledge and cultural memory.
e4m Staff Nov 20, 2025 1:58 PM
From hands to feet, voice to vision, our digital tools extend, transform, and sometimes erase the human body.
e4m Staff Nov 20, 2025 1:48 PM
A 'unity of purpose' has been witnessed between Hindu and Muslim supremacists, who consider themselves the sole spokespersons of 'their community'.
e4m Desk & e4m Staff Nov 20, 2025 11:22 AM
President attacks Democrats in post on Truth Social after US lawmakers swiftly move bill through Congress
e4m Staff Nov 20, 2025 10:34 AM
At e4m Confluence 2025, Prasanth Kumar, CEO-South Asia, WPP Media, engaged in a fireside chat with Nawal Ahuja, Co-Founder, e4m, and decoded evolution of TV, reliance on data, skill-building & more
e4m Staff Nov 12, 2025 2:20 PM
The ban on real-money gaming knocks Rs 10,000 cr AdEx off the board. What’s the next play for brands and advertisers?
Yash Chandiramani, Founder of Admatazz, shares a no-nonsense guide for founders to get the best out of their marketing partners
e4m Staff Sep 1, 2025 11:17 AM
From ‘Real’ to ‘Reel’, real estate is embracing social influencers. From listings to likes, the paradigms are changing. Let’s hear it from the influencers themselves. nitintest
e4m Staff Sep 1, 2025 10:41 AM
The platform integrates text, image, video, music, and voice generation tools, addressing issues related to fragmented workflows and inconsistent brand messaging
e4m Staff Aug 29, 2025 3:48 PM
Beating 2024 and 2023’s metal Tally, India really roared back at the Cannes Lions this year, with FCB India leading with 9 Lions and a Grand Prix
Ajay Chandwani Jul 3, 2025 12:32 PM
Apart from the CMO, the CTO Suvonil Chatterjee has also tendered his resignation
e4m Staff Feb 22, 2025 10:50 AM
Kim has been associated with Hyundai Motor Company since 1991 and Hyundai Motor India since 2002
Neeraj Singh & sunny Sainy Dec 23, 2024 10:08 AM
Prior to this, Karan Bhalla was the General Manager - Marketing at The Phoenix Mills Ltd y1
Neeraj Singh & sunny Sainy Dec 19, 2024 2:18 PM
Industry watchers say 2024’s regulatory actions will act as a wake-up call and push businesses to rethink playbooks while adapting to the changing landscape
Neeraj Singh & sunny Sainy Dec 17, 2024 2:17 PM
Experts say this new streaming model could attract advertisers looking for innovative ways to engage with audiences
e4m Staff Nov 28, 2024 5:11 PM
Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand
e4m Staff Nov 25, 2024 10:52 AM
INDIA’S ARCHITECTURAL FRATERNITY STANDS AT A CRUCIAL JUNCTURE, ENCOMPASSING VARIED DESIGN DISCIPLINES, MODERN TECHNIQUES & TECHNOLOGIES.
Abhijit Avasthi Nov 22, 2024 4:51 PM
Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand
e4m Staff Nov 14, 2024 8:08 AM
Brand experts say that personalization has to take into account predictability to avoid notifications that can turn into irritations
e4m Staff Oct 24, 2024 11:36 AM
This transition follows Kim Johnson's decision to pursue new opportunities after three successful years as Global CEO of Ogilvy Health
e4m Staff Oct 24, 2024 10:20 AM
Latest viewership data for GECs shows a slight decline for some leading channels. While still the most-watched genre, GECs are no longer showing the consistent growth they once did
Guest Column: Ashiish V Patil, ex-CEO of MTV India; former Head of Youth Films, Talent Management, Brand Partnerships and Digital Originals at Yash Raj Films, shares his take on marketing budgets
Ashiish V Patil Sep 9, 2024 8:50 AM
Prior to this, Kumar was the Chief Data and Marketing Technology Officer at Interpublic Group (IPG)
The rapid adoption of AI requires the development of Responsible AI systems—those that ensure security, respect privacy, and operate transparently, say experts
Shantanu David Sep 6, 2024 9:13 AM