Gadgets360 Emerges as the World’s Top Tech News Platform
The platform recorded 24.51 million unique users worldwide during December 2025
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TV ad volume saw 11% drop in 2025
As per a TAM Report, with a 21% share food and beverages was the largest advertising sector on TV, followed by personal care and hygiene at 15%
Leeford Healthcare appoints Tiger Shroff as brand ambassador
Partnership is for Leeford’s orthopedic & mobility aids division; nationwide ‘Fit Raho, Hit Raho’ campaign launched
Demand revival, policy stability & GST relief: What brands want from Budget 2026
Industry leaders are also calling for higher infrastructure spending, stronger credit support for MSMEs, and targeted incentives to improve competitiveness
Delhi HC orders removal of YouTuber Bhuvan Bam’s images circulated without consent
The court did not issue an immediate ruling on the wider issue of Bhuvan Bam’s personality rights
Publicis, Initiative Dominate: What 2025’s global media pitch battles signal for 2026
Initiative emerges as the world’s top most agency network, delivering $2.1 billion in total new business in last 3 quarters, as per a COMvergence report
Budget Wishlist: Broadcasters pitch GST cut on TV, OTT subscriptions to revive demand
According to sources, a broadcasters’ body has urged the government to reduce GST on subscriptions across cable television and OTT platforms from the current 18 % to 5%
Gen Z is rewriting the rules of attention for advertisers
As audiences move fluidly across screens, brands are being forced to rethink how reach, relevance, and results are truly built, say experts
Why India’s broadcasters are turning to the orange economy
Broadcasters are increasingly integrating digital creators into TV, offering new platforms and opportunities as traditional media adapts to the creator-driven attention economy
Regional language marketing: India’s biggest growth lever
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, on how regional language marketing has become India’s most powerful growth lever, unlocking billion-dollar markets
When advertising turns into a legal call in the age of AI
As India tightens its digital and AI governance framework, the risks associated with AI-driven amplification are becoming harder for advertisers to ignore
Gadgets 360 leads closest rival by 17 mn unique users: ComScore
Comscore data for November shows Gadgets 360 attracted over 27 million unique visitors
Meesho elevates Milan Partani as General Manager – Commerce Platform
Prior to the elevation, Milan Partani was General Manager - User Growth and Content Commerce
MIB seeks industry inputs on boosting indigenous manufacturing in M&E
As per the ministry, the country’s broadcasting and media ecosystem is heavily dependent on imported equipment, leading to significant foreign exchange outflow and limited self-reliance
WPP launches Agent Hub on AI marketing platform - WPP Open
Agent Hub has been launched with a curated set of ‘Super Agents’
Independent agencies enter 2026 focused on deeper mandates and AI-led growth
Agency heads are broadly cautiously optimistic about 2026 and say they are expecting growth to be steady and sustainable rather than aggressive
AI in Action: Adobe and e4m bring the future of performance marketing to life
Exclusive workshops were curated by Adobe in collaboration with exchange4media and MartechAI.com
Tuned in to Gen-Z
Move over millennials, brands are now marketing to match the Gen Z vibe. How are brands rewriting the marketing playbook for the Zoomers?
Personalisation needs to come from consumer insights: Pernod Ricard’s Pierre de Greef
At e4m Screenage 2025, Pierre de Greef reveals why mobile velocity, AI and hyper-personalisation are redefining how spirit brands earn attention in India
How Gen Z is reshaping holiday marketing — and what brands can do about it
Gen Z’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail media and AI take shape.
Odisha: 'The Sky Now Lies to us': Changing Rainfall Patterns Erasing Koraput’s Traditional
In Odisha’s tribal heartland, unpredictable monsoons are wiping out indigenous crops and with them, centuries of farming knowledge and cultural memory.
How Technology Shapes How We Move, Speak, Think
From hands to feet, voice to vision, our digital tools extend, transform, and sometimes erase the human body.
Rightwing-Rightwing ‘Bhai Bhai: Who Fears Javed Akhtar?
A 'unity of purpose' has been witnessed between Hindu and Muslim supremacists, who consider themselves the sole spokespersons of 'their community'.
Trump signs bill to compel release of more Epstein documents
President attacks Democrats in post on Truth Social after US lawmakers swiftly move bill through Congress
AI will open up new forms of actionable marketing solutions: Prasanth Kumar
At e4m Confluence 2025, Prasanth Kumar, CEO-South Asia, WPP Media, engaged in a fireside chat with Nawal Ahuja, Co-Founder, e4m, and decoded evolution of TV, reliance on data, skill-building & more
Game Over for Rs 10k Cr AdEx? Testing RSS
The ban on real-money gaming knocks Rs 10,000 cr AdEx off the board. What’s the next play for brands and advertisers?
Things I Recommend You Do Before You Hire an Agency
Yash Chandiramani, Founder of Admatazz, shares a no-nonsense guide for founders to get the best out of their marketing partners
REAL ESTATE GOES VIRAL nitintest
From ‘Real’ to ‘Reel’, real estate is embracing social influencers. From listings to likes, the paradigms are changing. Let’s hear it from the influencers themselves. nitintest
Euryka Launches Unified AI Platform for Creative Teams
The platform integrates text, image, video, music, and voice generation tools, addressing issues related to fragmented workflows and inconsistent brand messaging
MORE THAN LUCKY Deep test
Beating 2024 and 2023’s metal Tally, India really roared back at the Cannes Lions this year, with FCB India leading with 9 Lions and a Grand Prix
How AI-Powered Marketing is Shaping the Real Estate Sector
How AI-Powered Marketing is Shaping the Real Estate Sector
Ola Electric’s CMO Anshul Khandelwal step
Apart from the CMO, the CTO Suvonil Chatterjee has also tendered his resignation
Unsoo Kim reappointed as MD for three years at Hyundai Motor India
Kim has been associated with Hyundai Motor Company since 1991 and Hyundai Motor India since 2002
Karan Bhalla appointed Marketing Lead at Adani Airport Holdings Ltd test neeraj12
Prior to this, Karan Bhalla was the General Manager - Marketing at The Phoenix Mills Ltd y1
2024: When regulators rattled Big Tech's dominance
Industry watchers say 2024’s regulatory actions will act as a wake-up call and push businesses to rethink playbooks while adapting to the changing landscape
Netflix enters live stream ring with Paul vs Tyson: Will WWE help it deliver a knockout?
Experts say this new streaming model could attract advertisers looking for innovative ways to engage with audiences
How Vistara soared to new heights in brand consistency
Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand
THE NEW ERA OF ARCHITECTURE
INDIA’S ARCHITECTURAL FRATERNITY STANDS AT A CRUCIAL JUNCTURE, ENCOMPASSING VARIED DESIGN DISCIPLINES, MODERN TECHNIQUES & TECHNOLOGIES.
How Vistara soared to new heights in brand consistency
Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand
Pulling consumers with push notifications: Hit or miss?
Brand experts say that personalization has to take into account predictability to avoid notifications that can turn into irritations
Mario Muredda named Global CEO of Ogilvy Health 2
This transition follows Kim Johnson's decision to pursue new opportunities after three successful years as Global CEO of Ogilvy Health
Ratings report card: Twist in GEC plot as TV crosses path with digitals
Latest viewership data for GECs shows a slight decline for some leading channels. While still the most-watched genre, GECs are no longer showing the consistent growth they once did
Is your brand taking a butter-knife to a gunfight?
Guest Column: Ashiish V Patil, ex-CEO of MTV India; former Head of Youth Films, Talent Management, Brand Partnerships and Digital Originals at Yash Raj Films, shares his take on marketing budgets
Kaajal Shivdasani named Marketing Director for Asia at Haagen-Dazs
Kaajal Shivdasani has been associated with the company for 4 years
Accenture Song ropes in Arun Kumar as Global Head - Data and AI
Prior to this, Kumar was the Chief Data and Marketing Technology Officer at Interpublic Group (IPG)
Artificial Intelligence Regulations: What industry wants
The rapid adoption of AI requires the development of Responsible AI systems—those that ensure security, respect privacy, and operate transparently, say experts
GenZ values ‘vibes’ and ‘feels,’ so brands should exude warmth: Anoop Manohar, Axis Bank
Speaking at the Pitch BFSI Marketing Summit 2024, Anoop Manohar, CMO of Axis Bank, tells us why brands should rethink strategies to cater to the digital-first generation as they come of age
Garage Worldwide appoints Raj Nair as Chief Creative Officer
Raj Nair transitions to Garage Worldwide from Madison BMB
BMC appoints Dr Vipin Sharma as Additional Municipal Commissioner; assigns advtg dept
The change of guard has taken place while the civic body is in the process of finalizing the new OOH policy
Pitch BFSI Marketing Awards 2024: PHD Media takes home ‘Agency of the Year’ award
The agency won 9 metals including 3 golds, 5 silver and 1 bronze metals across categories