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News broadcasters are looking at live events as brand extensions rather than immediate P&L drivers, offering visibility, audience engagement and cross-platform value, share experts
e4m Staff Jan 9, 2026 11:52 AM
The landmark digital marketing conference will conclude with the prestigious Indian Digital Marketing Awards (IDMA)
e4m Desk Jul 18, 2025 10:44 AM
The landmark digital marketing conference will conclude with the prestigious Indian Digital Marketing Awards (IDMA)
e4m Desk Jul 18, 2025 10:44 AM
The landmark digital marketing conference will conclude with the prestigious Indian Digital Marketing Awards (IDMA)
e4m Desk Jul 18, 2025 10:41 AM
The landmark digital marketing conference will conclude with the prestigious Indian Digital Marketing Awards (IDMA)
e4m Desk Jul 18, 2025 10:32 AM
As Godrej Enterprises unveils its vibrant new identity, Sumeet Bhojani, Head of Brand & Strategic Insights, decodes the brand's journey and the story behind the new logo
Ayushmann Khurrana has also booked 400% returns on his angel investment in the men's grooming company
Industry heads will share insights on the topic ‘Decoding the Highs and Lows: Challenges of High Acquisition Cost & Low Conversion Metrics in BFSI Marketing’
Lakshmi Narayanan B, Chief Marketing Officer, CEAT, talks about the tyre manufacturer’s decades-old association with sports, especially cricket, and how this association has built brand salience
Simran Sabherwal Aug 30, 2024 9:16 AM
Prior to this, Mahalakshmi Iyer was Associate Director – Brand Marketing at the company
e4m Desk Aug 20, 2024 12:09 PM
The campaign is for the HMD Crest smartphone and the feature phones HMD 105 and 110
e4m Staff Aug 16, 2024 1:28 PM
The ad has been set to English rock band Queen's iconic song 'I want to break free'
e4m Staff Aug 13, 2024 3:49 PM
Rashmika features in a new brand campaign that goes with the tagline ‘The Secret is in the Mix’
e4m Staff Aug 12, 2024 3:59 PM
Arvind Lakshmiratan has over two decades of experience in IT marketing
e4m Staff Jul 30, 2024 12:05 PM
Munavar Attari has been a crucial part of the organization since 2016
e4m Staff Jul 30, 2024 11:35 AM
At e4m TechManch, WPP’s Dale Imerman addressed AI-powered immersive technologies
e4m Staff Jul 25, 2024 11:32 AM
Chirag Bhatia, MD - India for Channel Factory, spoke at the e4m TechManch conference on the ‘illusion of low-cost CPM’
e4m Staff Jul 24, 2024 4:34 PM
These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts
e4m Staff Jul 24, 2024 9:01 AM
Sanya Malhotra has been roped in for smartphones portfolio, starting with HMD Crest
e4m Staff Jul 23, 2024 3:39 PM
At the e4m TechManch 2024, industry experts discussed the future of hyper-personalization in content, importance of delivering meaningful and engaging consumer experiences.
e4m Staff Jul 23, 2024 12:39 PM
The e4m TechManch 2024 saw an e-commerce expert session explore strategies for seamless customer experiences, data insights and emerging technologies
e4m Staff Jul 23, 2024 12:18 PM
At the e4m TechManch 2024, industry leaders shared insights on the topic ‘Adapting An Agile Approach to Digital Strategy’
e4m Staff Jul 23, 2024 12:04 PM
Niraj Ruparel, Emerging Tech Lead at WPP & GroupM India, and Dale Imerman, VP of Immersive Technology & AI at WPP, shared insights on the ‘Future of Creative Tech’ at e4m TechManch 2024
e4m Staff Jul 23, 2024 11:52 AM
At e4m TechManch 2024 on Friday, industry experts deliberated on the topic ‘Beyond Automation: How AI is Transforming the Art of Marketing’
e4m Staff Jul 22, 2024 1:20 PM
At e4m TechManch 2024, Vikram Gupta, Founder and Managing Partner of IvyCap Ventures, spoke on the topic, The Indian Landscape: Opportunities & Challenges for Investors
e4m Staff Jul 22, 2024 12:34 PM
e4m TechManch 2024 saw an panel of industry leaders examine how emerging technologies are revolutionising the field of digital marketing
e4m Staff Jul 22, 2024 12:30 PM
At e4m TechManch 2024, Gopal Asthana, CEO-Tata CLiQ, spoke about tech trends shaping the future of digital
e4m Staff Jul 22, 2024 9:18 AM
Meenakshi Burra, CDO and Vice President Data, Technology & Business Services (South Asia) at HUL, highlighted the key aspects of leveraging digital and AI to drive growth in consumer markets
e4m Staff Jul 22, 2024 9:13 AM
Binaifer Dulani, Founding Partner & Creative, Talented, took the stage at e4m TechManch 2024 to share her take on how creative minds can make the best use of AI
e4m Staff Jul 22, 2024 9:06 AM
At e4m TechManch, Suresh Narayanan, Chairman & MD, Nestlé India, and Dr. Annurag Batra, Chairman & Editor-in-Chief, e4m Group and BW Businessworld, engaged in a fireside chat on the Power of Purpose
e4m Staff Jul 20, 2024 9:02 AM
The eighth edition of the digital marketing conference will be held in Mumbai tomorrow under the theme - ‘The future is now: Redefining digital marketing in a tech-driven world’
e4m Staff Jul 18, 2024 9:23 AM
Jimmy Shergill will appear as the face of HMD's 360-degree campaign spread through OOH, social media and digital
e4m Staff Jul 17, 2024 4:28 PM
'The collaboration is aimed at connecting with the young, tech-savvy audience of the country,' said the company
The conference on July 19 will see a panel share key insights and discuss how to stay ahead of the curve in the competitive marketplace
Sushmita Sen joins celebs like Manisha Koirala in Sun Pharma's #SecondBirthDate 2.0 campaign for National Doctors’ Day
e4m Staff Jul 1, 2024 12:53 PM
At e4m TechManch 2024, Meenakshi Burra, CDO (HUL) and VP - Data, Technology & Business Services (South Asia), Unilever, will explore how digital & AI can disrupt engagement with customers
e4m Staff Jun 26, 2024 9:07 AM
'Ayushmann Khurrana embodies the spirit of innovation and diversity that Nexus Select Malls stand for,' said the company
e4m Staff Jun 20, 2024 4:05 PM
At the upcoming edition of e4m TechManch on July 19, experts will share insights on the future trends, challenges & opportunities in the digital marketing space
e4m Desk Jun 20, 2024 12:38 PM
The expert panel will share key insights on the topic ‘Beyond Automation: How AI is Transforming the Art of Marketing’
e4m Staff Jun 19, 2024 11:28 AM
The actor stars in the digital campaign where he is featured in some of Netflix's original series
e4m Staff Jun 18, 2024 4:01 PM
Pragati Deshmukh previously worked for ZEE5, spearheading multiple successful shows that boosted the platform's viewership
e4m Staff Jun 12, 2024 2:39 PM
Gopal Asthana, CEO, TATA Cliq, will share insights on the topic ‘Tech Trends Shaping the Future of Digital’