From hit-driven businesses to IP-led studios, content producers are reworking their financial playbooks as costs rise, revenues fragment and global ambitions sharpen
Jai Lala, Chief Executive Officer, Zenith India, pens his thoughts about the rise of social media and how it has transformed our consumption of content
The campaign aims to elevate the brand perception of TMC from one that only caters to a mature audience to a brand that also appeals to younger generations
The rap song is voiced by Mumbai-based rapper Krantinaari. The video is directed by Nikhil Mehrotra and conceptualized by Gurugram-based creative agency Hashtag Orange
At Goafest, Sanjiv Mehta, Executive Chairman of L Catterton India, spoke about 'Navigating The Age Of Adaptability: Leading with Vision, Flexibility, and Purpose'
Ajay Mehta, MD – Cinema and OOH, GroupM India, speaks to e4m about the growth expected in the OOH sector, their display for Sprite during the India-Pak match, and more
Farhan and Shibani will actively participate in various promotional activities, including digital and print campaigns, events, and social media initiatives
Market research and consumer insights veteran Mehta's colleagues and friends at WPP remember the man for his brilliance, kindness and enduring impact on the media landscape
At the e4m Health and Wellness Marketing Conference 2023, Mehta shared some great insights and talked about innovative products in pipeline and his ambitious plans to take the brand ahead