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Anoop Manohar, Chief Marketing Officer at Axis Bank, said digital now contributes over 50% of the bank’s marketing mix, with the brand also exploring influencer collaborations
e4m Staff Mar 17, 2026 2:41 PM
Transitioning from his role as Chief Growth Officer, Awanish will now lead the group’s operational strategy and will be instrumental in mapping the next phase of the group’s evolution
e4m Desk Mar 17, 2026 11:54 AM
The partnership will focus on creating integrated brand experiences that live seamlessly across digital, social, content, media, and emerging platforms
e4m Staff Mar 17, 2026 11:49 AM
The award ceremony celebrated game-changers in the marketing industry across 10 categories
e4m Staff Mar 17, 2026 11:25 AM
In his new role, Rai will oversee Huella’s national ad sales operations across all products, including NEXad (Interactive CTV), NewsroomAI and AIgnite
e4m Staff Mar 16, 2026 4:05 PM
In a ₹30k cr category– still under indexing on AdEx, legacy bottled water brands are revving up communication as new players push premium narratives
e4m Staff Mar 16, 2026 2:00 PM
Geopolitical conflicts abroad can ripple into India’s property market, driving up costs and unsettling sentiment.
In India, October saw steady progress with new highway launches, NHAI’s tunnel breakthrough, bullet-train bridge milestones and Indian Railways’ regional connectivity pushes across multiple corridors.
e4m Staff Mar 13, 2026 5:00 PM
The account was previously held 82.5 Communications; Innocean India won it after a three-month multi-agency pitch
e4m Staff Mar 13, 2026 3:26 PM
According to PMAR 2026, sports’ TV AdEx share rose from high teens to 23–25% in 2025—but how has the sports marketing universe evolved?
e4m Staff Mar 13, 2026 2:00 PM
Kunal Sharma, Head of Marketing and Business Head - Modern Trade and Ecommerce at KRBL Limited writes about
Harshit Agrawal has over 16 years of experience across marketing, brand strategy, and digital transformation in the financial services and advertising sectors
A P Sriram Mar 13, 2026 12:39 PM
With this campaign, PhonePe reinforces its commitment to democratise financial services by combining technology, insight and storytelling to empower Indians to confidently own their investment journey
Netflix appoints Magali Huot as Director of Games Marketing, Mainstream Games
Hindustan Times reprints special 1950 edition on India’s 77th Republic Day
NATIVE CONTENT Mar 7, 2026 12:37 PM
Sai Ramana, CEO, Piramal Consumer Healthcare, speaks to IMPACT about refreshing Lacto Calamine while retaining legacy trust and relevance for new-age consumers
e4m Staff Mar 7, 2026 12:06 PM
Prior to this, Tamina Plum was with Publicis Groupe as Chief Growth and Operating Officer for Starcom Worldwide
A P Sriram Mar 6, 2026 3:45 PM
To qualify for this year’s MADDYS, work must have been first released between 1st April 2025 and 31st March 2026
With Vercel's AI tools, creatives at WPP can now design, prototype, test and deploy digital experiences at speed
e4m Staff Feb 26, 2026 11:19 AM
Murthy noted that television will remain relevant as long as it positions itself as a complementary force within the wider media ecosystem
In the message, Singh expressed gratitude for the unwavering support he has received over the years and assured fans that many “unfinished songs” are still in the pipeline
e4m Staff Feb 25, 2026 9:12 PM
Cricket legends Yuvraj Singh and Ravi Shastri bring to life the latest Sting Energy x Sound of Six, in a high-energy campaign with a bold ambition: to own the sound of every Six
e4m Staff Feb 25, 2026 6:46 PM
At the ninth edition of the conference, Samir Ratanjankar, Senior VP - JioMart Reliance Retail, will engage in a fireside chat with Gaurav Modi, VP, Vertoz
AdEx grows 12% to ₹155k cr in 2025 with digital at 60% share; PMAR 2026 reveals what shaped marketer choices last year and what lies ahead
e4m Staff Feb 25, 2026 6:02 PM
OpenAI and Google’s partnership with BCCI & ICC marks the arrival of the next heavyweight advertiser category, industry executives say
Kanchan Srivastava Feb 25, 2026 9:39 AM
Speaking at India AI Impact Summit 2026, Prince argued that while AI today appears concentrated and expensive, the factors driving that concentration are unlikely to remain permanent
e4m Staff Feb 23, 2026 4:27 PM
Ruchika Bansal is a seasoned professional with over two decades of multi-dimensional experience across corporate strategy, investments and more
e4m Staff Feb 23, 2026 3:40 PM
Ravichander has announced the launch of Albuquerque Records, an artist-owned music label that signals a defining new chapter in his career
The now-viral clip comes from German filmmaker Werner Herzog’s 19-year-old documentary, showing an Adélie penguin walking away from its colony
e4m Staff Jan 28, 2026 2:00 PM
Complete removal of duty on newsprint, fixing tax asymmetry between digital and print & incorporation of FM radio into mobile handsets top the Budget wishlist of industry heads
e4m Staff Jan 28, 2026 12:09 PM
The all-cash transaction is expected to enhance PVR INOX’s profit, free cash flow, and return ratios, the company said
e4m Staff Jan 27, 2026 10:58 AM
Industry experts see early green shoots in December, but say the recovery remains gradual
e4m Staff Jan 27, 2026 10:05 AM
The platform recorded 24.51 million unique users worldwide during December 2025
NATIVE CONTENT Jan 22, 2026 12:44 PM
While there has been no official confirmation so far, reliable sources indicate that discussions are underway for Dwivedi to take on a role centred around Hindi YouTube content
e4m Staff Jan 22, 2026 12:41 PM
Gaurav Banerjee’s first phase as MD and CEO of SPNI has been about internal alignment, stabilising the organisation, resetting reporting structures and rethinking how content and platforms are managed
e4m Staff Jan 22, 2026 11:45 AM
From title sponsorships and hydration partnerships to data-driven runner engagement and community-building initiatives, brands are no longer viewing marathons merely as sporting events
e4m Staff Jan 22, 2026 11:43 AM
As per a TAM Report, with a 21% share food and beverages was the largest advertising sector on TV, followed by personal care and hygiene at 15%
e4m Staff Jan 21, 2026 10:49 AM
According to Ravindra Sharma, Chief – Brand, Corporate Communication and CSR, SBI Life Insurance, while digital consumption is rising, TV continues to play a significant role
e4m Staff Jan 21, 2026 10:47 AM
Industry watchers are unanimous that for brands, visibility alone is no longer the battleground; it is now about remaining distinct and preferred inside systems designed to optimise outcomes
e4m Staff Jan 21, 2026 10:46 AM
Anamika Mehta’s departure marks the first big exit from the IPG group after its acquisition by the Omnicom group last month
e4m Staff Jan 21, 2026 10:44 AM
In the Union Budget 2024-25, the Government of India allocated Rs 1,089 crore for information and publicity
e4m Staff Jan 21, 2026 10:42 AM
Partnership is for Leeford’s orthopedic & mobility aids division; nationwide ‘Fit Raho, Hit Raho’ campaign launched
NATIVE CONTENT Jan 21, 2026 9:53 AM
Bisleri will have an on-ground presence at the marathon with hydration stations and mist zones
e4m Staff Jan 20, 2026 3:39 PM
From service provider to innovation powerhouse, ImagiNxt 2026, a two-day festival at Jio World Centre, Mumbai (May 22–23, 2026), will bring together founders, investors, policymakers, and creators
e4m Staff Jan 20, 2026 2:59 PM
According to industry leaders, players need to move beyond adrenaline marketing, where the proposition is less about racing the clock and more about becoming an invisible enabler of daily life
e4m Staff Jan 20, 2026 2:55 PM