Complete removal of duty on newsprint, fixing tax asymmetry between digital and print & incorporation of FM radio into mobile handsets top the Budget wishlist of industry heads
The all-cash transaction is expected to enhance PVR INOX’s profit, free cash flow, and return ratios, the company said
Industry experts see early green shoots in December, but say the recovery remains gradual
The platform recorded 24.51 million unique users worldwide during December 2025
While there has been no official confirmation so far, reliable sources indicate that discussions are underway for Dwivedi to take on a role centred around Hindi YouTube content
Gaurav Banerjee’s first phase as MD and CEO of SPNI has been about internal alignment, stabilising the organisation, resetting reporting structures and rethinking how content and platforms are managed
From title sponsorships and hydration partnerships to data-driven runner engagement and community-building initiatives, brands are no longer viewing marathons merely as sporting events
As per a TAM Report, with a 21% share food and beverages was the largest advertising sector on TV, followed by personal care and hygiene at 15%
According to Ravindra Sharma, Chief – Brand, Corporate Communication and CSR, SBI Life Insurance, while digital consumption is rising, TV continues to play a significant role
Industry watchers are unanimous that for brands, visibility alone is no longer the battleground; it is now about remaining distinct and preferred inside systems designed to optimise outcomes
Anamika Mehta’s departure marks the first big exit from the IPG group after its acquisition by the Omnicom group last month
In the Union Budget 2024-25, the Government of India allocated Rs 1,089 crore for information and publicity
Partnership is for Leeford’s orthopedic & mobility aids division; nationwide ‘Fit Raho, Hit Raho’ campaign launched
Bisleri will have an on-ground presence at the marathon with hydration stations and mist zones
From service provider to innovation powerhouse, ImagiNxt 2026, a two-day festival at Jio World Centre, Mumbai (May 22–23, 2026), will bring together founders, investors, policymakers, and creators
According to industry leaders, players need to move beyond adrenaline marketing, where the proposition is less about racing the clock and more about becoming an invisible enabler of daily life
Premiumisation in kids’ care has moved beyond products to become a lifestyle choice, reshaping how Indian families spend across education, wellness, clothing and everyday life
With strong viewership across regional and rural India, TV news is poised to unlock new revenue opportunities
Vivek Das, Chief Digital Officer of Madison Media Group, says that the launch of MbrAIn addresses gaps in media planning, helping brands drive growth with an AI-powered, full-funnel strategy
From Universal’s stake in Excel to Saregama’s bet on Bhansali, labels are moving upstream—reshaping how content is financed, discovered and monetised
Industry leaders are hoping the government will move beyond legitimacy debates and focus on enabling sustainable growth, domestic IP creation and global competitiveness
As data access tightens and AI takes the driver’s seat, personalisation is being rebuilt around intent, trust and real-time judgement rather than identity
As people, creators and AI shape belief earlier in the journey, advertising is being repositioned—from persuasion engine to trust amplifier: marketers and advertising leaders tell e4m
The mandate is currently with Mindshare, which came on board in 2019 when the brand entered India
South production houses are planning music, films, series, digital distribution, merchandising, live events, and creator ecosystems as one integrated stack
The court did not issue an immediate ruling on the wider issue of Bhuvan Bam’s personality rights
Jain has in the past worked with ABP Network and Zee Media
Initiative emerges as the world’s top most agency network, delivering $2.1 billion in total new business in last 3 quarters, as per a COMvergence report
From founder diaries to character-driven stories, brands are turning their social feeds into serialised experiences that audiences return to instead of scrolling past
Before this promotion, Shreyas Mehrotra served as Marketing Head at Airtel Business
BJP emerged as the largest spender by a wide margin, investing Rs 2.33 crore across 685 ads
Once anchored in cafés, in-store visibility, outdoor advertising and physical sampling, coffee brands’ marketing strategies are being fundamentally rewritten
As audiences move fluidly across screens, brands are being forced to rethink how reach, relevance, and results are truly built, say experts
Broadcasters are increasingly integrating digital creators into TV, offering new platforms and opportunities as traditional media adapts to the creator-driven attention economy
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, on how regional language marketing has become India’s most powerful growth lever, unlocking billion-dollar markets
In this ICYMI report, we break down India's 2026 mindset: how confidence and concern are fighting for the driver's seat.
Prior to joining DBS Bank, Karen Ngui worked at Standard Chartered Bank
India’s advertising industry crossed Rs 1 lakh crore in FY25, with nearly half spent on digital, highlighting how brands are increasingly aligning budgets with mobile-first consumer behaviours
Investors are backing execution-led sectors, from deep tech and enterprise software to healthcare and Bharat-focused fintech, note industry pundits
Story-driven communication, marketers say, allows brands to articulate purpose, values, and product relevance more clearly, building familiarity and trust over time
The account spans end-to-end media planning and buying across digital and traditional platforms; incumbent agency is Wavemaker
A wide spectrum of brands has lined up behind the WPL this season, cutting across FMCG, automotive, consumer durables, BFSI, technology, lifestyle and home-improvement categories
The perfume retails for $190 which is approx Rs 17,000
As India tightens its digital and AI governance framework, the risks associated with AI-driven amplification are becoming harder for advertisers to ignore
Laqshya Media Group will orchestrate the entire spectator experience across all 22 matches
News broadcasters are looking at live events as brand extensions rather than immediate P&L drivers, offering visibility, audience engagement and cross-platform value, share experts
The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
FMCG players are expected to raise ad spends by 10% in Q3 and Q4, even as they rethink how—and where—incremental investments should be deployed
As brands rethink how they connect with audiences in the digital age, AI-generated virtual personalities are moving beyond experiments to become the faces of modern campaigns
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes on how diamonds in India are shedding tradition-bound meanings and becoming personal markers of achievement