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At P&G, Shailesh Jejurikar and four other Indian-origin leaders take the helm, steering the global consumer giant into a new era of leadership from India
Aarti Pahwa Sep 5, 2025 9:25 AM
The DVC, rooted in the belief of King Mahabali’s yearly visit, presents a modern take on how AI helps bridge language barriers and connect people
11Will India hosting the Women’s Cricket World Cup turn it into the hottest pitch for brands? Experts weigh in
Abdul Khan Sep 3, 2025 1:50 PM
The ban on real-money gaming knocks Rs 10,000 cr AdEx off the board. What’s the next play for brands and advertisers?
As Snapchat and Instagram roll out new updates, how will marketers and industry experts decode them to their advantage and spot new opportunities?
Aarti Pahwa Sep 3, 2025 12:11 PM
From verified data to VR tours, Prasun Kumar, CMO, Magicbricks, explains how the brand is redefining home search and why address is more than just a location
Yash Chandiramani, Founder of Admatazz, shares a no-nonsense guide for founders to get the best out of their marketing partners
e4m Staff Sep 1, 2025 11:17 AM
The event featured discussions on skincare stigma, self-acceptance, and awareness sessions for students across the country
e4m Staff Sep 1, 2025 11:10 AM
From ‘Real’ to ‘Reel’, real estate is embracing social influencers. From listings to likes, the paradigms are changing. Let’s hear it from the influencers themselves. nitintest
e4m Staff Sep 1, 2025 10:41 AM
The platform integrates text, image, video, music, and voice generation tools, addressing issues related to fragmented workflows and inconsistent brand messaging
e4m Staff Aug 29, 2025 3:48 PM
Punt Creative, led by Harsh Shah and Rohan Naterwalla, will manage digital, social and campaign responsibilities for three of PCH’s brands – Lactocalamine, the i-range including i-pill, and Littles
e4m Staff Aug 29, 2025 3:37 PM
Senior journalist may return to AajTak as Editor, but no official confirmation yet
e4m Desk Jul 23, 2025 11:09 AM
Mitali Maheshwari of Tata Starbucks on how Cold Brew, local flavours, and Gen Z vibes are reshaping India’s coffee culture with cool confidence
e4m Staff Jul 3, 2025 12:49 PM
In conversation with IMPACT, Aamir Khan discusses ‘Sitaare Zameen Par’, turning down ₹125 cr, and why real marketing connects through emotions—not trends
e4m Staff Jul 3, 2025 12:42 PM
Beating 2024 and 2023’s metal Tally, India really roared back at the Cannes Lions this year, with FCB India leading with 9 Lions and a Grand Prix
Ajay Chandwani Jul 3, 2025 12:32 PM
Rahul Menon, Marketing Head - India & SAARC, Zendesk, speaks to IMPACT Magazine about how they are helping brands streamline customer experiences and more
On the occasion of Atom’s 5th anniversary, Founder Abhik Santara talks about achieving revenue goals and his Cannes ambitions
Varun Gupta, Co-Founder, Boult on marketing strategies that helped the company grow despite an overall category decline, influencer marketing & more
Pallavi Chopra of redBus explains why brands must go beyond language—tapping into regional culture, emotion, and everyday connection
WeWork India signs leases for two new centres - WeWork EON Free Zone in Pune, and WeWork Ramanujan Intellion Park in Chennai.
e4m Desk Jun 13, 2025 12:53 PM
Ashwin Sheth Group Acquires 50% Stake in ‘One Marina’ Project (PAG Commits USD 65 Mn for Construction in Landmark Rs 2,300 Cr GDV Project).
e4m Desk Jun 13, 2025 12:52 PM
Ashwin Sheth Group Acquires 50% Stake in ‘One Marina’ Project (PAG Commits USD 65 Mn for Construction in Landmark Rs 2,300 Cr GDV Project).
e4m Desk Jun 13, 2025 12:49 PM
The 5-acre prime land parcel on Soukya Road in East Bengaluru is projected to generate a revenue of Rs500 crore upon completion of an upcoming residential project.
e4m Desk Jun 13, 2025 12:44 PM
The 5-acre prime land parcel on Soukya Road in East Bengaluru is projected to generate a revenue of Rs500 crore upon completion of an upcoming residential project.
e4m Desk Jun 13, 2025 12:40 PM
India’s OTT market hits Rs 37,940 Cr in 2024; YouTube grabs 38% share
e4m Staff Apr 23, 2025 5:32 PM
Apart from the CMO, the CTO Suvonil Chatterjee has also tendered his resignation
e4m Staff Feb 23, 2025 12:23 PM
The YouTube platform offers content that matches the high-stakes drama of popular Pakistani, Korean, and Turkish series
e4m Staff Feb 22, 2025 4:27 PM
Most recently, Sandeep Singh Arora was with Samsung India's Consumer Electronics division as Head of the Online Business Unit and then the Head of Marketing Communications
e4m Staff Feb 21, 2025 5:43 PM
Kalli Purie has been instrumental in shaping the Group's integrated media strategy
neeraj singh Feb 21, 2025 10:53 AM
Kaplan who is a Republican and free-speech champion for conservative voices has taken over from Clegg who is a Liberal Democrat leader and the former PM of UK between 2010 to 2015
e4m Staff Feb 21, 2025 10:11 AM
Influencers are now monetising their presence, and building new means of income via subscriptions, branded merchandise, and coaching services, note industry observers
NATIVE CONTENT Dec 27, 2024 9:49 AM
'This is a landmark moment for sports media rights,' said FIFA President Gianni Infantino
NATIVE CONTENT Dec 24, 2024 9:27 AM
Rajat Sharma, Gaurav Banerjee, and R. Mahesh Kumar elected vice presidents, and I. Venkat as treasurer
e4m Staff Dec 23, 2024 10:22 AM
Prior to this, Karan Bhalla was the General Manager - Marketing at The Phoenix Mills Ltd y1
Neeraj Singh & sunny Sainy Dec 19, 2024 2:18 PM
Singh, known for his in-depth reporting and incisive analysis, brings over two decades of experience to the role
e4m Staff Dec 19, 2024 12:52 PM
Prior to this, Karan Bhalla was the General Manager - Marketing at The Phoenix Mills Ltd
e4m Staff Dec 18, 2024 6:18 PM
‘We’re focused on entertainment, don’t plan to enter sports unless there’s strong ROI’
Neeraj Singh & sunny Sainy Dec 3, 2024 3:46 PM
For Vikrant Massey, his early retirement, if genuine, could create a halo effect around his body of work. Brands may use his legacy to tap into the emotional connect he has cultivated, say experts
Australia bans social media for under-16s: A glimpse into the future for platforms?
Neeraj Singh & sunny Sainy Nov 30, 2024 1:55 PM
Jai Lala, Chief Executive Officer, Zenith India, pens his thoughts about the rise of social media and how it has transformed our consumption of content
Abdul Khan Nov 29, 2024 3:56 PM
IMPACT speaks to Varun Koorichh, VP of Marketing, Diageo India, as he shares his insights on McDowell’s entry into the white spirits market and the key role of continuity in building legacy brands
e4m Staff Nov 28, 2024 5:28 PM
Experts say this new streaming model could attract advertisers looking for innovative ways to engage with audiences
Industry leaders share their optimism about the transformative potential of the merger, highlighting its ability to redefine India’s media landscape
e4m Staff Nov 25, 2024 4:36 PM
Shilpi Kapoor, Chief Marketing Officer, Airtel Payments Bank, reveals how the brand is redefining banking with secure, seamless & inclusive experiences, regional diversity, partnerships and more
e4m Staff Nov 25, 2024 4:24 PM
In a regulatory filing, Star India has attributed the loss to a Rs 12,319 crore provision for an "onerous contract" related to the ICC media rights deal
Yamaha launches ‘The Call of the Blue’ 4.0 campaign for young riders. Vijay Kaul, GM - Marketing Strategy, Yamaha India, reflects on the brand’s journey in India
e4m Staff Nov 25, 2024 11:07 AM
