initiative
Leigh Terry will assume direct leadership of Initiative APAC, as per media reports
e4m Desk Aug 30, 2024 12:08 PM
The agency has been mandated to create impactful campaigns that highlight the importance of literacy and the benefits of Same Language Subtitling (SLS)
e4m Staff Jul 31, 2024 1:26 PM
Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media mix and expectations
Simran Sabherwal Jan 15, 2024 8:34 AM
With the rise of a new breed of environmentally conscious consumers, brands have been indulging in 'greenwashing.' In the light of this, ASCI's new guidelines are the need of the hour, say experts
Tanzila Shaikh Nov 21, 2023 9:10 AM
Agrawal was earlier with Nexus Alliance as Senior Business Director
exchange4media Staff Jun 24, 2023 12:10 PM
The TOI Trust Index survey conducted by Nielsen rated TOI at 77.6, Twitter at 60.7 and BBC World News at 56.5
NATIVE CONTENT May 18, 2023 10:45 AM
Mediabrands Content Studio appointed as creative agency of record
exchange4media Staff Jan 25, 2023 2:51 PM
The campaign highlights the environmental challenges that the world faces today
exchange4media Staff Jan 16, 2023 10:33 AM
Rajat Abbi, vice president, global marketing, Schneider Electric, opens up about the company's groundbreaking Green Yodha initiative
Shrabasti Mallik Jan 2, 2023 4:08 PM
Thousands of screens from over 75 clusters and locations integrated with Lemma displayed the message of "75 years of independence" programmatically
exchange4media Staff Aug 17, 2022 3:28 PM
The summit will be held on 29th June 2022 at The Leela Ambience, Gurgaon
exchange4media Staff Jun 22, 2022 11:53 AM
Before Unacademy, Sharma was associated with Airtel as Chief Executive Officer, Gujarat
exchange4media Staff Jun 21, 2022 3:38 PM
Actor Naseeruddin Shah has lent his voice to the TVC, which is directed by the ad-film director Anupam Mishra
exchange4media Staff Jun 6, 2022 2:57 PM
The brand will sport a new logo that is designed to enliven the lusciousness that one associates with meat - the taste, texture & aroma of the consumption experience
exchange4media Staff Jun 3, 2022 8:38 AM
The activation aimed at creating conversations about the brand, which was conceptualised by Schbang’s Bengaluru
exchange4media Staff May 25, 2022 4:02 PM
In a tete-a-tete with e4m, Initiative CEO Verma shares the agency's achievements, what makes them a favourite for tech brands, latest media buying trends, and more
Kanchan Srivastava May 19, 2022 8:38 AM
The nationwide talent hunt #StoryForGlory has been rolled out to find the next big storytellers across the various domains of content
exchange4media Staff May 10, 2022 12:10 PM
Armstrong has been appointed as Director of Global Customer Development
exchange4media Staff Apr 21, 2022 10:32 AM
PubMatic Co-founder & President shares that SPO's demand will increase further as more & more buyers are looking to consolidate supply paths for advanced targeting solutions & best ad inventory
Kanchan Srivastava Apr 18, 2022 8:54 AM
The account will be managed by the agency’s Bengaluru office
exchange4media Staff Apr 1, 2022 10:58 AM
The campaign initiated by the AIA Group proposes to motivate and engage with a billion people globally by 2030 to live healthier, longer, and better lives
exchange4media Staff Feb 26, 2022 8:23 AM
The campaign is a part of an investor education initiative and is live across media platforms such as TV, digital, social, performance and OTT to spread the awareness
exchange4media Staff Feb 21, 2022 2:25 PM
The account will be managed out of the agency’s Gurugram office
exchange4media Staff Feb 15, 2022 10:32 AM
The campaign 'Redefine time' will be promoted through all desired media avenues
exchange4media Staff Feb 13, 2022 6:00 PM
MP, Chairman, Malabar Gold and Diamonds said that if the upcoming budget proposes further gold import duty cut, it will fast-track the movement of jewellery retail towards organised framework
Simran Sabherwal Jan 27, 2022 8:55 AM
The film tells the story of the brand's social initiative under which women across India get access to sanitary napkins
exchange4media Staff Jan 19, 2022 2:53 PM
By investing in Aleph Group, Twitter has backed the company’s commitment to training the next generation of digital experts in over 90 countries on 5 continents
exchange4media Staff Jan 12, 2022 8:51 AM
As a part of the collaboration, the Tollywood actor is also associated with the company as its strategic investor
exchange4media Staff Jan 10, 2022 3:22 PM
The campaign has been conceptualised by Wunderman Thompson
exchange4media Staff Dec 25, 2021 7:58 AM
After more than a year on pause, audiences hit play again on living life to its fullest — and sound was with them every step of the way
exchange4media Staff Dec 20, 2021 9:07 AM
The upcoming South Africa Vs India series presents a momentous occasion for brands to join in the cricket frenzy while capturing the attention of viewers
exchange4media Staff Dec 17, 2021 4:03 PM
This initiative will focus on engaging the Royals community deeper and help existing fans stay closely connected to the Club
exchange4media Staff Nov 25, 2021 3:33 PM
The campaign aims to create an awareness among the new-age investors to invest in P2P lending that is hassle-free and that enables higher returns
exchange4media Staff Nov 22, 2021 4:39 PM
Google, VP-Product Management, News, Bender said in a blog post that the panels give news publishers more control of their presentation & branding, helping them be more visible to their readers
exchange4media Staff Nov 18, 2021 8:46 AM
Year after year, the Pro Kabaddi league has elevated the status of Kabaddi as a sport, and created ample opportunities for brands to cut across target audiences in India
exchange4media Staff Nov 11, 2021 4:12 PM
This association aims to create awareness on diabetes management and early insulin adoption
exchange4media Staff Nov 10, 2021 5:40 PM
According to a survey done by HelpAge, 36% of elders at home 'were just waiting for the phone to ring’. This campaign aims to give them a ray of hope and support them
exchange4media Staff Nov 7, 2021 6:00 PM
The film, conceptualized & co-directed by Alok Pal, Creative Head (Films) at CNVRS8, showcases a range of products promoting the feeling of togetherness
exchange4media Staff Nov 6, 2021 8:13 AM
20,900+ participants clocked a total of 2,05,283 km and raised INR 87,82,097 for supporting Covid-hit children
exchange4media Staff Nov 1, 2021 3:26 PM
As a part of this association, the veteran actor will endorse the brand Amway and the Nutrilite range of products across all platforms
exchange4media Staff Oct 27, 2021 4:12 PM
As part of this leg, Eno will be rolling out a series of digital Comics and Animation videos on the Facebook family of apps and target millions of rural and small-town Hindi speaking audiences
exchange4media Staff Oct 22, 2021 6:13 PM
The partnership aims to create awareness on how a small contribution can change a child’s life. through Shiksha Na Ruke initiative
exchange4media Staff Oct 22, 2021 4:02 PM
The brand has launched a campaign featuring the Bollywood actor
exchange4media Staff Oct 20, 2021 4:17 PM
Partnering with Miracle Foundation, this program aims to provide on-ground, robust and sustainable support to children whose lives have been devastated by the 2nd wave of Covid
exchange4media Staff Oct 6, 2021 3:23 PM
The next phase of the company’s ‘Born on Instagram’ program, launched in 2019, will offer creators across India an opportunity to learn through a self-paced e-learning course
exchange4media Staff Sep 30, 2021 12:17 PM
With the actor's active presence on social media, this association will further increase the platform's reach among the South audience
exchange4media Staff Sep 16, 2021 6:26 PM
