Initiative emerges as the world’s top most agency network, delivering $2.1 billion in total new business in last 3 quarters, as per a COMvergence report
Leigh Terry will assume direct leadership of Initiative APAC, as per media reports
Project Parivartan has completed 5 years
The agency has been mandated to create impactful campaigns that highlight the importance of literacy and the benefits of Same Language Subtitling (SLS)
Megan Davey was previously General Manager, Melbourne
Prior to this, Rachel Coffey was with Mindshare for over 13 years
Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media mix and expectations
With the rise of a new breed of environmentally conscious consumers, brands have been indulging in 'greenwashing.' In the light of this, ASCI's new guidelines are the need of the hour, say experts
Agrawal was earlier with Nexus Alliance as Senior Business Director
The TOI Trust Index survey conducted by Nielsen rated TOI at 77.6, Twitter at 60.7 and BBC World News at 56.5
Mediabrands Content Studio appointed as creative agency of record
The campaign highlights the environmental challenges that the world faces today
Rajat Abbi, vice president, global marketing, Schneider Electric, opens up about the company's groundbreaking Green Yodha initiative
Thousands of screens from over 75 clusters and locations integrated with Lemma displayed the message of "75 years of independence" programmatically
The summit will be held on 29th June 2022 at The Leela Ambience, Gurgaon
Before Unacademy, Sharma was associated with Airtel as Chief Executive Officer, Gujarat
Actor Naseeruddin Shah has lent his voice to the TVC, which is directed by the ad-film director Anupam Mishra
The brand will sport a new logo that is designed to enliven the lusciousness that one associates with meat - the taste, texture & aroma of the consumption experience
The activation aimed at creating conversations about the brand, which was conceptualised by Schbang’s Bengaluru
In a tete-a-tete with e4m, Initiative CEO Verma shares the agency's achievements, what makes them a favourite for tech brands, latest media buying trends, and more
The nationwide talent hunt #StoryForGlory has been rolled out to find the next big storytellers across the various domains of content
Armstrong has been appointed as Director of Global Customer Development
PubMatic Co-founder & President shares that SPO's demand will increase further as more & more buyers are looking to consolidate supply paths for advanced targeting solutions & best ad inventory
The account will be managed by the agency’s Bengaluru office
The campaign initiated by the AIA Group proposes to motivate and engage with a billion people globally by 2030 to live healthier, longer, and better lives
The TVC features actors Deven Bhojani and Nitesh Pandey
The campaign is a part of an investor education initiative and is live across media platforms such as TV, digital, social, performance and OTT to spread the awareness
The account will be managed out of the agency’s Gurugram office
The campaign 'Redefine time' will be promoted through all desired media avenues
MP, Chairman, Malabar Gold and Diamonds said that if the upcoming budget proposes further gold import duty cut, it will fast-track the movement of jewellery retail towards organised framework
The film tells the story of the brand's social initiative under which women across India get access to sanitary napkins
By investing in Aleph Group, Twitter has backed the company’s commitment to training the next generation of digital experts in over 90 countries on 5 continents
As a part of the collaboration, the Tollywood actor is also associated with the company as its strategic investor
The campaign has been conceptualised by Wunderman Thompson
After more than a year on pause, audiences hit play again on living life to its fullest — and sound was with them every step of the way
The upcoming South Africa Vs India series presents a momentous occasion for brands to join in the cricket frenzy while capturing the attention of viewers
This initiative will focus on engaging the Royals community deeper and help existing fans stay closely connected to the Club
The campaign aims to create an awareness among the new-age investors to invest in P2P lending that is hassle-free and that enables higher returns
Google, VP-Product Management, News, Bender said in a blog post that the panels give news publishers more control of their presentation & branding, helping them be more visible to their readers
Year after year, the Pro Kabaddi league has elevated the status of Kabaddi as a sport, and created ample opportunities for brands to cut across target audiences in India
This association aims to create awareness on diabetes management and early insulin adoption
According to a survey done by HelpAge, 36% of elders at home 'were just waiting for the phone to ring’. This campaign aims to give them a ray of hope and support them
The film, conceptualized & co-directed by Alok Pal, Creative Head (Films) at CNVRS8, showcases a range of products promoting the feeling of togetherness
20,900+ participants clocked a total of 2,05,283 km and raised INR 87,82,097 for supporting Covid-hit children
As a part of this association, the veteran actor will endorse the brand Amway and the Nutrilite range of products across all platforms
As part of this leg, Eno will be rolling out a series of digital Comics and Animation videos on the Facebook family of apps and target millions of rural and small-town Hindi speaking audiences
The partnership aims to create awareness on how a small contribution can change a child’s life. through Shiksha Na Ruke initiative
The brand has launched a campaign featuring the Bollywood actor
Partnering with Miracle Foundation, this program aims to provide on-ground, robust and sustainable support to children whose lives have been devastated by the 2nd wave of Covid
The next phase of the company’s ‘Born on Instagram’ program, launched in 2019, will offer creators across India an opportunity to learn through a self-paced e-learning course