Onakkoottayma 2024, Kerala’s premier Onam festival, will be held from September 13 to September 22 at Kanakakkunnu Palace, Thiruvananthapuram
Mayank Bidawatka took to LinkedIn to say that a seven-member team is already working on the project
Founder Aprameya Radhakrishna said that the microblogging platform will cease operations following unsuccessful negotiations for sale or merger with companies like DailyHunt
The mandate was won in a multi-agency pitch
The brand ambassador was picked through a social media poll
Khatter stars in a brand campaign conceptualised by DDB Mudra
'We are committed to our dream of taking Koo to the world and beating the best with Indian tech,' said the founders.
Industry players and influencers react to ASCI's new rule that says finfluencers should offer investment-related advice only after registering with SEBI
Chaudhary has a massive fan following on social media
Chakraborty, President, Rapport Chrome, spoke about the reality of digital OOH in India at the e4m NEONS OOH Conference 2023
The homegrown tech company told a news portal the move was prompted by unfavourable market conditions and the global slowdown
Influencers who were quite strident in their association with the festival initially quietly disassociated with it when things went south, raising some questions in influencer ethics
Prior to this, Lipika managed communications for Koo
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Today, we begin our latest series on the Indian adland's beloved mascots, and who better to open the list than India's favourite monarch?
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As Twitter tries to steady itself in the aftermath of Musk's buyout, experts weigh in on whether its Indian alternative Koo has the potential to topple it
It may be a while before brands find a perfect substitute for Twitter, say industry watchers, who suggest placing their bets on the next best platform that suits their objective
Adds 10 profile pictures, schedule a koo, save drafts & save Koo functionality
Kamath was earlier Regional Vice President –APAC at Play Magnus
With crypto exchange Vauld suspending transactions, questions are being raised about the lack of adherence to influencer advertising norms
The campaign inspires people to cherish all the ‘extras’ they enjoy in life
The Co-Founder and CEO of Koo tells exchange4media that the more genuine a platform is, the more valuable it is for users, advertisers, and the whole ecosystem
Take a look at some of the Holi brand campaigns that are adding to the festive flavour
The #BejhijhakBol campaign, featuring women from everyday life, reiterates the need to break gender stereotypes and promote free-spirited conversations among women
The ad world came back to regular programming in the past fortnight with a series of product/service-centric ads
The brand is hopeful of touching pre-Covid numbers in sales for the quarter, growing 50% over the 2020 numbers
Khetan was Vice President, Rights Acquisitions & Strategy, Star Sports
Park will take office on October 4, succeeding Kookhyun Shim to spearhead overall India operations
The campaign includes a contest under the hashtags #MyHeartMySecret and #DilKaMaamlaHai where users can share secrets or habits that have helped them stay healthy and ‘young at heart’
Prior to joining Koo, Gururaj led Engineering and Product teams at redBus
Koo Co-Founder Bidawatka noted that creators on the micro-blogging platform, many of them unknown, have managed to build followers in lakhs because of the people feed
An IIM alumnus, Jaiswal has more than seven years of experience
The report has been published second month in a row
Brand integration should fit neatly into the story narrative and not look forced, opine marketing leaders
Founder-CEO Singh also shares that the brand is about to close an integrated agency partner to support its marketing efforts
In his career spanning over two decades, Dasguupta has worked with GECIS & prominent media houses like Times of India and India Today Group
This time around, it's a mix of goofy social media spots, traditional long-form storytelling and creativity across mediums
As part of the campaign, the actor will star in a series of digital videos
The objective behind the collaboration is to drum up support for the Indian contingent
Going forward, the compliance report will be published and available on the first day of each month and, where appropriate, will include additional insights
The decision comes Koo’s successful partnership with CleverTap for their first product, Vokal
Recently, Koo had raised $30 million in Series B funding
Industry watchers heap praises on Amazon Prime India's smart and unconventional use of influencer marketing, including adding LinkedIn to the mix
He joined in February this year
The 'Sikkimese Sniper' has crossed 25k followers on the homegrown microblogging site
This round is led by Tiger Global who joins the ranks of Accel Partners, Kalaari Capital, Blume Ventures and Dream Incubator
Despite the three-month window for enforcing the IT guidelines ending on May 25, experts believe that the government may give the platforms some leeway by extending the deadline
Sri Sri Ravi Shankar unveiled the new logo that is a continuation of the yellow bird but with a new look
The mascot has been recently seen wearing a mask on the Google PlayStore and AppStore