laqshya-media
The virtual jury meet will be chaired by Anupam Katheriya, CEO, Cholayil Private Limited
The agency bagged 4 golds, 6 silver metals and 12 bronze across categories for their outstanding work
The billboards feature brand ambassadors, stand-up comedian Zakir Khan and Bollywood actor Jacqueline Fernandez
e4m Staff Apr 11, 2024 4:52 PM
The campaign features comedian Zakir Khan and actor Jacqueline Fernandez
The right is for advertising placements both inside the terminal and on the landside
The ten-year contract includes provisions for static media, digital media, experiential spaces, and other advertising innovations
e4m Staff Feb 12, 2024 1:07 PM
The campaign was crafted with the aid of the agency's in-house proprietary tool, SHARP
Yuvrraj Agarwaal promoted to Chief Strategy Officer and Satyabrata Das to be Chief Alliance Officer
e4m Staff Sep 20, 2023 1:46 PM
He joined the group in August last year as National Head (New Initiatives)
exchange4media Staff Sep 11, 2023 2:02 PM
The group will be entrusted with 360-degree marketing duties
exchange4media Staff Nov 3, 2022 12:08 PM
Inventech, a Laqshya Media Group company, has created the industry-first 3D DOOH installation
exchange4media Staff Sep 20, 2022 12:01 PM
This 60-day-long campaign comprises 750 high-impact OOH sites
exchange4media Staff Sep 5, 2022 12:33 PM
The campaign covered multiple locations in several cities, with high-impact, large format OOH sites placed at key urban touchpoints
exchange4media Staff Jul 4, 2022 2:09 PM
Through ‘NewsCoverage.in, the PR vertical of Laqshya Media Group will offer its clients the best-in-class press release distribution services and media coverage platform
exchange4media Staff May 18, 2022 1:41 PM
Alok Jalan, MD, Laqshya Media Group, shares the group's incredible journey of 25 years, COVID's impact on the OOH sector, its recovery plans, and more
Sonam Saini Mar 28, 2022 8:51 AM
OOH players discuss technological advancements in OOH sector and how these help strengthen the medium with the possibility of targeting audiences and measuring overall ad impact
Rasika Kiran Upasani Dec 29, 2021 9:10 AM
The project will be executed as per the directions of Aaditya Thackeray, state Minister of Environment & Tourism
exchange4media Staff Sep 6, 2021 8:32 AM
The plan covers a wide spectrum of employees from junior to senior managers
exchange4media Staff Jul 21, 2021 11:33 AM
Despite an approximate 50% degrowth in the industry this year, the industry is hopeful of reaching pre-covid levels of revenue since it was quicker on its feet this time around
Rasika Kiran Upasani Jun 16, 2021 9:15 AM
The 30-day campaign was Delhi, Mumbai, Bangalore, Chennai and Hyderabad focused
exchange4media Staff Mar 15, 2021 12:05 PM
The OOH campaign is a part of their 360-degree campaign for the jewellery brand's newest offering
exchange4media Staff Feb 22, 2021 11:28 AM
DOOH experts share their views on the rising trend of QR codes and how they can help in conceptualizing personalized content for consumers
Noel Dsouza Feb 22, 2021 8:31 AM
The knowledge partner for two-part series 'Brands & Consumers: 2021 and Beyond' is Mogae Media and the outdoor partner is Laqshya
exchange4media Staff Feb 19, 2021 1:14 PM
Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium
Noel Dsouza Jan 5, 2021 8:52 AM
The campaign has been carried out in top metros - Mumbai, Delhi NCR, Bangalore, Kolkata, Hyderabad and Ahmedabad
exchange4media Staff Jan 3, 2021 6:00 PM
Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year
Noel Dsouza Dec 22, 2020 9:05 AM
Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to OOH in the Unlock phase
Noel Dsouza Dec 21, 2020 8:26 AM
The OOH campaign is part of Tanishq’s 360-degree marketing plan for their new festive collection Ekatvam and will be displayed for a month
exchange4media Staff Nov 6, 2020 5:07 PM
Bhandari will be taking ‘a sabbatical due to personal exigencies’
exchange4media Staff Nov 4, 2020 3:43 PM
DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven
Noel Dsouza Oct 28, 2020 8:23 AM
Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories have increased their OOH spends
Noel Dsouza Oct 26, 2020 8:59 AM
Economic indicators for August and September indicate that the recovery of the Indian economy is underway
exchange4media Staff Oct 19, 2020 2:14 PM
Ahead of the festive season, OOH experts share their outlook for this year's market, and the brand categories that are showing interest
Noel Dsouza Oct 14, 2020 9:16 AM
Experts discuss OOH inventories and new avenues brands can explore to make themselves more visible in the current COVID environment
Noel Dsouza Sep 30, 2020 8:42 AM
OOH experts share insights on why a measurement system is of paramount importance in the current COVID market scenario
Noel Dsouza Sep 28, 2020 8:35 AM
Laqshya Group’s proprietary software platform called SHARP has gathered compelling data about the spending habits of people
exchange4media Staff Sep 22, 2020 12:41 PM
OOH players say the unlocking of the city coinciding with the festive season - the reopening of malls & traffic back on roads – are all driving the recovery
Noel Dsouza Aug 26, 2020 9:05 AM
OOH industry leaders share how brands can leverage from the combination of OOH & experiential marketing and the activations they curated during the lockdown
Noel Dsouza Aug 17, 2020 9:00 AM
The #S Campaign aims to create awareness about staying safe during COVID
exchange4media Staff Aug 14, 2020 12:27 PM
As per Laqshya Media Groups Exclusive Research about 136 districts, comprising 139,641 villages, likely to lead the economic revival process
exchange4media Staff Aug 3, 2020 2:32 PM
The campaign by Laqshya Media Group shows, if done right, the OOH medium can create an impact that will remembered for a long time
Noel Dsouza Jul 14, 2020 8:17 AM
The #BanegiBaatSaathSaath campaign has been rolled out across media along with a film, which is an ode to the entire TV industry coming together to entertain viewers
exchange4media Staff Jul 13, 2020 9:17 AM
Prior to this, Hemdev’s last assignment was with Times OOH as the Business Head – Traditional Out Of Home & Trading
exchange4media Staff Jul 2, 2020 11:13 AM
OOH industry experts share insights on the revival of airport advertising and the sectors of brands interested in investing in this medium
Noel Dsouza Jun 29, 2020 8:18 AM
Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing out only in the neighbourhood
Noel Dsouza Jun 19, 2020 8:27 AM
