laqshya-media

Laqshya Media Group will orchestrate the entire spectator experience across all 22 matches

e4m Staff Jan 9, 2026 11:54 AM

The virtual jury meet will be chaired by Anupam Katheriya, CEO, Cholayil Private Limited

e4m Desk Jul 17, 2024 8:53 AM

The agency bagged 4 golds, 6 silver metals and 12 bronze across categories for their outstanding work

e4m Desk May 10, 2024 6:44 PM

The billboards feature brand ambassadors, stand-up comedian Zakir Khan and Bollywood actor Jacqueline Fernandez

e4m Staff Apr 11, 2024 4:52 PM

The campaign features comedian Zakir Khan and actor Jacqueline Fernandez

e4m Staff Apr 8, 2024 1:17 PM

The right is for advertising placements both inside the terminal and on the landside

e4m Staff Mar 1, 2024 3:08 PM

The ten-year contract includes provisions for static media, digital media, experiential spaces, and other advertising innovations

e4m Staff Feb 12, 2024 1:07 PM

The campaign was crafted with the aid of the agency's in-house proprietary tool, SHARP

e4m Staff Dec 5, 2023 3:56 PM

Yuvrraj Agarwaal promoted to Chief Strategy Officer and Satyabrata Das to be Chief Alliance Officer

e4m Staff Sep 20, 2023 1:46 PM

He joined the group in August last year as National Head (New Initiatives)

e4m Desk Sep 11, 2023 2:02 PM

The campaign features Varun Dhawan and Mahesh Babu

e4m Desk Jul 12, 2023 11:42 AM

Elie Hankash is the head of its Dubai office

e4m Desk Feb 20, 2023 2:44 PM

The Indian Oil pavilion showcased cutting-edge solutions

e4m Desk Feb 13, 2023 1:09 PM

The group will be entrusted with 360-degree marketing duties

e4m Desk Nov 3, 2022 12:08 PM

Inventech, a Laqshya Media Group company, has created the industry-first 3D DOOH installation

e4m Desk Sep 20, 2022 12:01 PM

To be held on September 23, 2022, from 9am onwards

e4m Desk Sep 16, 2022 8:23 AM

This 60-day-long campaign comprises 750 high-impact OOH sites

e4m Desk Sep 5, 2022 12:33 PM

The campaign covered multiple locations in several cities, with high-impact, large format OOH sites placed at key urban touchpoints

e4m Desk Jul 4, 2022 2:09 PM

Through ‘NewsCoverage.in, the PR vertical of Laqshya Media Group will offer its clients the best-in-class press release distribution services and media coverage platform

e4m Desk May 18, 2022 1:41 PM

Alok Jalan, MD, Laqshya Media Group, shares the group's incredible journey of 25 years, COVID's impact on the OOH sector, its recovery plans, and more

Sonam Saini Mar 28, 2022 8:51 AM

OOH players discuss technological advancements in OOH sector and how these help strengthen the medium with the possibility of targeting audiences and measuring overall ad impact

Rasika Kiran Upasani Dec 29, 2021 9:10 AM

The campaign has been executed by Laqshya Media Group

e4m Desk Oct 19, 2021 3:32 PM

The project will be executed as per the directions of Aaditya Thackeray, state Minister of Environment & Tourism

e4m Desk Sep 6, 2021 8:32 AM

The plan covers a wide spectrum of employees from junior to senior managers

e4m Desk Jul 21, 2021 11:33 AM

Despite an approximate 50% degrowth in the industry this year, the industry is hopeful of reaching pre-covid levels of revenue since it was quicker on its feet this time around

Rasika Kiran Upasani Jun 16, 2021 9:15 AM

The 30-day campaign was Delhi, Mumbai, Bangalore, Chennai and Hyderabad focused

e4m Desk Mar 15, 2021 12:05 PM

The OOH campaign is a part of their 360-degree campaign for the jewellery brand's newest offering

e4m Desk Feb 22, 2021 11:28 AM

DOOH experts share their views on the rising trend of QR codes and how they can help in conceptualizing personalized content for consumers

Noel Dsouza Feb 22, 2021 8:31 AM

The knowledge partner for two-part series 'Brands & Consumers: 2021 and Beyond' is Mogae Media and the outdoor partner is Laqshya

e4m Desk Feb 19, 2021 1:14 PM

Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium

Noel Dsouza Jan 5, 2021 8:52 AM

The campaign has been carried out in top metros - Mumbai, Delhi NCR, Bangalore, Kolkata, Hyderabad and Ahmedabad

e4m Desk Jan 3, 2021 6:00 PM

Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year

Noel Dsouza Dec 22, 2020 9:05 AM

Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to OOH in the Unlock phase

Noel Dsouza Dec 21, 2020 8:26 AM

The OOH campaign is part of Tanishq’s 360-degree marketing plan for their new festive collection Ekatvam and will be displayed for a month

e4m Desk Nov 6, 2020 5:07 PM

Bhandari will be taking ‘a sabbatical due to personal exigencies’

e4m Desk Nov 4, 2020 3:43 PM

DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven

Noel Dsouza Oct 28, 2020 8:23 AM

Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories have increased their OOH spends

Noel Dsouza Oct 26, 2020 8:59 AM

Economic indicators for August and September indicate that the recovery of the Indian economy is underway

e4m Desk Oct 19, 2020 2:14 PM

Ahead of the festive season, OOH experts share their outlook for this year's market, and the brand categories that are showing interest

Noel Dsouza Oct 14, 2020 9:16 AM

Experts discuss OOH inventories and new avenues brands can explore to make themselves more visible in the current COVID environment

Noel Dsouza Sep 30, 2020 8:42 AM

OOH experts share insights on why a measurement system is of paramount importance in the current COVID market scenario

Noel Dsouza Sep 28, 2020 8:35 AM

Laqshya Group’s proprietary software platform called SHARP has gathered compelling data about the spending habits of people

e4m Desk Sep 22, 2020 12:41 PM

OOH players say the unlocking of the city coinciding with the festive season - the reopening of malls & traffic back on roads – are all driving the recovery

Noel Dsouza Aug 26, 2020 9:05 AM

OOH industry leaders share how brands can leverage from the combination of OOH & experiential marketing and the activations they curated during the lockdown

Noel Dsouza Aug 17, 2020 9:00 AM

The #S Campaign aims to create awareness about staying safe during COVID

e4m Desk Aug 14, 2020 12:27 PM

As per Laqshya Media Groups Exclusive Research about 136 districts, comprising 139,641 villages, likely to lead the economic revival process

e4m Desk Aug 3, 2020 2:32 PM

The campaign by Laqshya Media Group shows, if done right, the OOH medium can create an impact that will remembered for a long time

Noel Dsouza Jul 14, 2020 8:17 AM

The #BanegiBaatSaathSaath campaign has been rolled out across media along with a film, which is an ode to the entire TV industry coming together to entertain viewers

e4m Desk Jul 13, 2020 9:17 AM

Prior to this, Hemdev’s last assignment was with Times OOH as the Business Head – Traditional Out Of Home & Trading

e4m Desk Jul 2, 2020 11:13 AM

OOH industry experts share insights on the revival of airport advertising and the sectors of brands interested in investing in this medium

Noel Dsouza Jun 29, 2020 8:18 AM