lifestyle
Shekhar Tewari, CEO, Modenik Lifestyle, talks about the insights behind the ‘Body Ki Bhasha’ campaign, strategic synergies, brand performance and more
Simran Sabherwal & Ritika Raj Jun 28, 2024 2:08 PM
The brand, published by RPSG Lifestyle Media, will launch later this year
e4m Staff Jun 24, 2024 10:45 AM
The impressive wins for India came across two categories - Outdoor and Health & Wellness
Mansi Sharma Jun 18, 2024 7:14 AM
CEO Sunil Sethi has formally retired from his post as the Executive Chairman
e4m Staff May 28, 2024 2:58 PM
In the latest edition of the Pitch BrandTalk, Udita Bansal, Founder and CEO, trueBrowns Lifestyle shares how the brand’s vision to be inclusive and conscious proved to be a differentiator
Simran Sabherwal Apr 16, 2024 8:31 AM
In new film, Saffola Gold urges consumers to take a “Roz Ka Healthy Step”
e4m Staff Feb 12, 2024 3:39 PM
The appointment process for the Editor-in-Chief and other senior positions are underway
e4m Staff Feb 9, 2024 11:59 AM
Prior to this, Altamash Khan was with Kellogg Company as Digital & Content Marketing Lead
e4m Staff Jan 25, 2024 5:37 PM
RPSG Lifestyle Media has appointed Jabir Merchant as Chief Revenue Officer
e4m Staff Jan 12, 2024 8:54 AM
The launch recognises the significant transformation and disruption to the creative marketing of brands in the luxury space
e4m Staff Oct 19, 2023 6:50 PM
Mehta has been appointed Editor-At-Large- Luxury & Lifestyle Division, India Today Group, and Editor, Brides Today
exchange4media Staff Sep 4, 2023 6:19 PM
She was associated with the channel for close to six years
exchange4media Staff Aug 12, 2023 1:11 PM
This strategic partnership will provide ILH's Diamond Members a unique opportunity to publish two podcast episodes per week
NATIVE CONTENT Jul 11, 2023 4:16 PM
His previous stint was with Lenskart as Lead – Public Relations
exchange4media Staff Apr 17, 2023 4:18 PM
Mashruwala, Business Head, Viacom18 LIVE, shared that the music festival has already onboarded multiple partners including Budweiser, Nexa and JBL
exchange4media Staff Feb 17, 2023 9:10 AM
The account has been won after a competitive multi-agency pitch
exchange4media Staff Jan 5, 2023 6:30 PM
The partnerships are meant to draw Rs 1,500 crore-plus annual revenue run-rate over the next 12 months
exchange4media Staff Nov 28, 2022 3:30 PM
The campaign has two 15-second digital-only films conceptualized by Wunderman Thompson, Bangalore
exchange4media Staff Oct 2, 2022 4:00 PM
Kalra spearheads HT’s lifestyle initiatives, including flagship properties India’s Most Stylish and HTCity 30under30
exchange4media Staff Aug 3, 2022 7:44 PM
The magazine has been created in collaboration with Southern Railways
exchange4media Staff Jul 7, 2022 5:24 PM
With this campaign, the kitchenware brand draws a parallel between healthy cookware and good health
exchange4media Staff Jun 11, 2022 8:14 AM
The account will be handled by the agency’s Bangalore Office
exchange4media Staff Apr 27, 2022 12:42 PM
Tewari, Chief Category & Operations Officer, Modenik Lifestyle, talks about the new brand identity & merger, marketing strategy, TVC campaign, and more
Ritika Raj Apr 7, 2022 8:38 AM
The brand through this campaign aims to change the narrative for a ‘woke’ audience and encourage the proper use of fine fragrances
exchange4media Staff Dec 25, 2021 5:00 PM
The category has been seeing robust consumer movement for the past few quarters because of the changing lifestyle
Simran Sabherwal & Mansi Sharma Oct 5, 2021 8:11 AM
Dahiya, CEO - Times Lifestyle Enterprise, and Director - Brand Extension, BCCL, will continue to be with the group till mid-November
exchange4media Staff Sep 27, 2021 11:41 AM
In his special address, Vishak Kumar, CEO - Madura Fashion & Lifestyle, Aditya Birla Fashion & Retail Ltd., spoke about 'Is your brand future proof,' at the Pitch CMO Summit 3.0
exchange4media Staff Sep 27, 2021 8:47 AM
As part of the collaboration, the brand welcomes Dutt fans to share best captions for his post with Villain
exchange4media Staff Sep 22, 2021 12:06 PM
The first category of launch will focus on beauty and skincare
exchange4media Staff Sep 8, 2021 11:26 AM
The show will air on the channel starting August 16th, every Monday and Tuesday at 11 am
exchange4media Staff Aug 12, 2021 1:13 PM
Guest Column: Priyanka Kheruka, the Brand Head at Borosil, looks back at the company's transformational journey led by innovation and adaptation
Priyanka Kheruka Aug 10, 2021 2:04 PM
The daily features section will have articles from Gujarati influencers, celebrity writers and Mid-day’s lifestyle writers
exchange4media Staff Jul 1, 2021 2:14 PM
The FMCG company had previously acquired 33.09% equity stake in Helios for its brand 'The Man Company' in two tranches, in Dec 2017 & in Feb 2019
exchange4media Staff Jun 28, 2021 2:53 PM
The mandate will entail strengthening brand recall and building a strong social media community
exchange4media Staff May 26, 2021 1:55 PM
The venture has already raised close to 20 million dollars in funding from investors including Tiger Global, Mayfeild, and Flipkart
Mansi Sharma May 17, 2021 5:09 PM
Several mom bloggers, beauty & lifestyle experts, and television actresses were brought onboard as part of the campaign
exchange4media Staff May 1, 2021 8:18 AM
The agency will handle the entire media mandate, which includes print, television, radio, outdoor and digital
exchange4media Staff Apr 19, 2021 10:57 AM
In this edition of Women Achievers, Abhilasha Padhy, Co-Founder and Joint Managing Director at 80dB Communications talks about her journey, views on female leadership and more
Nafisa Shaheen Mar 24, 2021 2:38 PM
Through this partnership, Myntra is supporting children from various government schools across Hyderabad to spread cheer and positivity in their lives
exchange4media Staff Feb 9, 2021 4:06 PM
The Unveiling of Femina Power Brands 2021 Coffee Table Book Cover was done by Indian actress Amyra Dastur
exchange4media Staff Feb 2, 2021 1:38 PM
RISE Worldwide will continue to drive the full portfolio of owned and operated brand properties formerly under the banner of IMG-Reliance Limited
exchange4media Staff Jan 27, 2021 5:53 PM
The platform will offer products from a wide range of categories like mobile, electronics, lifestyle, home, kitchen, and more, from the top brands across India
exchange4media Staff Jan 18, 2021 8:49 AM
Her previous assignments have involved leadership and sales roles at Flipkart Ads, POKKT, 9X Media, Microsoft, Yahoo!, and Bennett Coleman & Co. Limited
exchange4media Staff Jan 6, 2021 12:29 PM
From Lifestyle to Sunlight, we take a look at ads that have managed to create some noise with their festive communication
Misbaah Mansuri Oct 29, 2020 8:45 AM
The collaboration further strengthens the brand ethos of ‘Rethink Ethnic’
exchange4media Staff Aug 10, 2020 2:46 PM
The new logo uses a simple serif typography that mirrors the brand pillars of wit, warmth and authenticity, the company said
exchange4media Staff Jul 10, 2020 6:02 PM
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