lifestyle

Malik was CEO of Aditya Birla Lifestyle Brands’ innerwear business

e4m Staff Dec 4, 2025 10:15 AM

Shekhar Tewari, CEO, Modenik Lifestyle, talks about the insights behind the ‘Body Ki Bhasha’ campaign,  strategic synergies, brand performance and more

Simran Sabherwal & Ritika Raj Jun 28, 2024 2:08 PM

The brand, published by RPSG Lifestyle Media, will launch later this year

e4m Staff Jun 24, 2024 10:45 AM

 The impressive wins for India came across two categories - Outdoor and Health & Wellness

Mansi Sharma Jun 18, 2024 7:14 AM

CEO Sunil Sethi has formally retired from his post as the Executive Chairman

e4m Staff May 28, 2024 2:58 PM

In the latest edition of the Pitch BrandTalk, Udita Bansal, Founder and CEO, trueBrowns Lifestyle shares how the brand’s vision to be inclusive and conscious proved to be a differentiator

Simran Sabherwal Apr 16, 2024 8:31 AM

Ritesh Mishra has over 23 years of experience in the retail industry

e4m Staff Apr 8, 2024 5:26 PM

In new film, Saffola Gold urges consumers to take a “Roz Ka Healthy Step”

e4m Staff Feb 12, 2024 3:39 PM

The appointment process for the Editor-in-Chief and other senior positions are underway

e4m Staff Feb 9, 2024 11:59 AM

Prior to this, Altamash Khan was with Kellogg Company as Digital & Content Marketing Lead

e4m Staff Jan 25, 2024 5:37 PM

RPSG Lifestyle Media has appointed Jabir Merchant as Chief Revenue Officer

e4m Staff Jan 12, 2024 8:54 AM

The launch recognises the significant transformation and disruption to the creative marketing of brands in the luxury space

e4m Staff Oct 19, 2023 6:50 PM

Mehta has been appointed Editor-At-Large- Luxury & Lifestyle Division, India Today Group, and Editor, Brides Today

e4m Desk Sep 4, 2023 6:19 PM

She was associated with the channel for close to six years

e4m Desk Aug 12, 2023 1:11 PM

This strategic partnership will provide ILH's Diamond Members a unique opportunity to publish two podcast episodes per week

NATIVE CONTENT Jul 11, 2023 4:16 PM

His previous stint was with Lenskart as Lead – Public Relations

e4m Desk Apr 17, 2023 4:18 PM

Mashruwala, Business Head, Viacom18 LIVE, shared that the music festival has already onboarded multiple partners including Budweiser, Nexa and JBL

e4m Desk Feb 17, 2023 9:10 AM

The account has been won after a competitive multi-agency pitch

e4m Desk Jan 5, 2023 6:30 PM

The partnerships are meant to draw Rs 1,500 crore-plus annual revenue run-rate over the next 12 months

e4m Desk Nov 28, 2022 3:30 PM

The campaign has two 15-second digital-only films conceptualized by Wunderman Thompson, Bangalore

e4m Desk Oct 2, 2022 4:00 PM

Kalra spearheads HT’s lifestyle initiatives, including flagship properties India’s Most Stylish and HTCity 30under30

e4m Desk Aug 3, 2022 7:44 PM

The event was held on June 16

e4m Desk Jul 18, 2022 5:42 PM

The magazine has been created in collaboration with Southern Railways

e4m Desk Jul 7, 2022 5:24 PM

With this campaign, the kitchenware brand draws a parallel between healthy cookware and good health

e4m Desk Jun 11, 2022 8:14 AM

Suryanarayana GV as its Chief Information Officer

e4m Desk May 10, 2022 12:37 PM

The account will be handled by the agency’s Bangalore Office

e4m Desk Apr 27, 2022 12:42 PM

Tewari, Chief Category & Operations Officer, Modenik Lifestyle, talks about the new brand identity & merger, marketing strategy, TVC campaign, and more

Ritika Raj Apr 7, 2022 8:38 AM

The brand through this campaign aims to change the narrative for a ‘woke’ audience and encourage the proper use of fine fragrances

e4m Desk Dec 25, 2021 5:00 PM

The category has been seeing robust consumer movement for the past few quarters because of the changing lifestyle

Simran Sabherwal & Mansi Sharma Oct 5, 2021 8:11 AM

Dahiya, CEO - Times Lifestyle Enterprise, and Director - Brand Extension, BCCL, will continue to be with the group till mid-November

e4m Desk Sep 27, 2021 11:41 AM

In his special address, Vishak Kumar, CEO - Madura Fashion & Lifestyle, Aditya Birla Fashion & Retail Ltd., spoke about 'Is your brand future proof,' at the Pitch CMO Summit 3.0

e4m Desk Sep 27, 2021 8:47 AM

As part of the collaboration, the brand welcomes Dutt fans to share best captions for his post with Villain

e4m Desk Sep 22, 2021 12:06 PM

The first category of launch will focus on beauty and skincare

e4m Desk Sep 8, 2021 11:26 AM

The show will air on the channel starting August 16th, every Monday and Tuesday at 11 am

e4m Desk Aug 12, 2021 1:13 PM

Guest Column: Priyanka Kheruka, the Brand Head at Borosil, looks back at the company's transformational journey led by innovation and adaptation

Priyanka Kheruka Aug 10, 2021 2:04 PM

The daily features section will have articles from Gujarati influencers, celebrity writers and Mid-day’s lifestyle writers

e4m Desk Jul 1, 2021 2:14 PM

The FMCG company had previously acquired 33.09% equity stake in Helios for its brand 'The Man Company' in two tranches, in Dec 2017 & in Feb 2019

e4m Desk Jun 28, 2021 2:53 PM

The mandate will entail strengthening brand recall and building a strong social media community

e4m Desk May 26, 2021 1:55 PM

The venture has already raised close to 20 million dollars in funding from investors including Tiger Global, Mayfeild, and Flipkart

Mansi Sharma May 17, 2021 5:09 PM

Several mom bloggers, beauty & lifestyle experts, and television actresses were brought onboard as part of the campaign

e4m Desk May 1, 2021 8:18 AM

The agency will handle the entire media mandate, which includes print, television, radio, outdoor and digital

e4m Desk Apr 19, 2021 10:57 AM

In this edition of Women Achievers, Abhilasha Padhy, Co-Founder and Joint Managing Director at 80dB Communications talks about her journey, views on female leadership and more

Nafisa Shaheen Mar 24, 2021 2:38 PM

Through this partnership, Myntra is supporting children from various government schools across Hyderabad to spread cheer and positivity in their lives

e4m Desk Feb 9, 2021 4:06 PM

The Unveiling of Femina Power Brands 2021 Coffee Table Book Cover was done by Indian actress Amyra Dastur

e4m Desk Feb 2, 2021 1:38 PM

RISE Worldwide will continue to drive the full portfolio of owned and operated brand properties formerly under the banner of IMG-Reliance Limited

e4m Desk Jan 27, 2021 5:53 PM

The platform will offer products from a wide range of categories like mobile, electronics, lifestyle, home, kitchen, and more, from the top brands across India

e4m Desk Jan 18, 2021 8:49 AM

Her previous assignments have involved leadership and sales roles at Flipkart Ads, POKKT, 9X Media, Microsoft, Yahoo!, and Bennett Coleman & Co. Limited

e4m Desk Jan 6, 2021 12:29 PM

From Lifestyle to Sunlight, we take a look at ads that have managed to create some noise with their festive communication

Misbaah Mansuri Oct 29, 2020 8:45 AM

The collaboration further strengthens the brand ethos of ‘Rethink Ethnic’

e4m Desk Aug 10, 2020 2:46 PM

The new logo uses a simple serif typography that mirrors the brand pillars of wit, warmth and authenticity, the company said

e4m Desk Jul 10, 2020 6:02 PM