The advert also is an announcement about the extension of Max Life's association with Star Sports after India's incredible T20 victory
Guest Column: Prateek Sharma, Sr. Manager, Corporate Communications, Max Life Insurance shares the evolving Role of Communications in Cultivating Meaningful Connections in a Post-Truth Era
The campaign sees the Indian skipper’s wife Ritika Sajdeh take on the role of an insightful interviewer
The campaign is anchored to the company’s ‘You are the difference’ theme
Rahul Talwar, CMO, Max Life Insurance, shares insights behind the recently launched TVC with Rohit Sharma and Ritika Sajdeh as brand ambassadors, evolving consumer sentiments and growing TG
This is the first time that the couple has come on the screen together
Apart from Hindi, the film will release in six languages i.e. Marathi, Gujarati, Tamil, Telugu, Kannada and Malayalam
Previously, Dhariwal was associated with HDFC Life Insurance Company Ltd. as SVP & Head – Retirement Horizontal, NPS Annuity & Government Funds
The association has been forged to promote the brand ethos of Max Life
The mandate includes creative strategy, execution, and social media management for the brand across all channels
The campaign features Boman Irani and has been released in six languages
At Pitch CMO Summit 2022, an esteemed panel deliberated on how brands could utilize available data to formulate and successfully leverage an omnichannel strategy to reach consumers
He takes over from Aalok Bhan who has left the organization after 10 years
The account will be serviced by HiveMinds’ newly opened north branch
Singh will be responsible to develop and implement strategic communications to support the company's long-term goals
Bhan, Director & Chief Marketing Officer, Max Life Insurance, shares insights behind the new campaign, digitisation journey, partnership with Axis bank, expected growth, and more
She was previously with Max Life Insurance Company
Max Life will serve as the official life insurance partner of RCB with a logo presence on the non-leading trouser leg
Bhan, Director & CMO, Max Life Insurance, discussed how the brand is driving customer engagement during the Covid-19 pandemic
Bhan, Director & CMO, Max Life Insurance, revealed that brand considerations increased by 20-25% due to the brand’s association with IPL last year
The likes of Policybazaar, HDFC Bank, Max Life Insurance and AMFI have been seen capitalising on the big-ticket property
The campaign is being further leveraged across print apart from TV and digital mediums
With #ProtectionFrontFootPe, the life insurer strengthens its commitment towards comprehensive financial protection off the field
The company will be the team’s official life insurance partner for second consecutive year
On the MarTech League Fridays virtual panel, industry experts spelled out which tools a modern-day marketer should use to enhance consumer experiences
e4m Webinar powered by Adobe & IBM had Sunder Madakshira, Sir Martin Sorrell, Shalini Rao, Vivek Sharma, & Vaibhav Kumar discuss the transformation that digital space has seen in recent times
Sir Martin Sorrell, Executive Chairman, S4 Capital & Founder, WPP, will join Dr Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group, in the e4m webinar powered by Adobe & IBM
The ad film has been put together by Saatchi & Saatchi Propagate
Bhatia will be reporting to Aalok Bhan, Director and Chief Marketing Officer, Max Life
Guest Column: Aalok Bhan, Director & Chief Marketing Officer, Max Life Insurance, says brands must be empathetic, agile and revise the rules to win customers
Prior to this, Iyer was associated with Max Life Insurance in Gurgaon and Cipla Ltd in Mumbai
Given the 30% spike in insurance amid the coronavirus pandemic, India’s top firms are staying well-connected with their consumers through offers and campaigns
Manu will be based out of Gurugram and report to Prashant Tripathy, Managing Director & CEO, Max Life
The run is scheduled to take place in Gurugram on February 16