Neeta Linz, General Manager- Brand Marketing, LG Electronics India, shares insights about the brand's campaign, shifting brand perception, connecting with consumers and more
The mandate was won in a multi-agency pitch
Maybelline New York will provide the free training, Brave Talk, in association with The Jed Foundation
News organisations share how they ensure employees have a fair and transparent support system
Advertising agencies shared with e4m that they are encouraging employees to have hard conversations, and catering to employee expectations about flexibility, physical and mental health
The company also has as angel investors successful entrepreneurs including Shivashish Chatterjee and Yuvraj Singh and Harpreet Singh Grover
Jha was addressing the audience at the fourth edition of The Restore Awards
The mental wellness startup has rolled out a one-minute brand film
Olympian PV Sindhu is the ambassador of the brand's mental health campaign
The video is being promoted through all major media outlets and social media platforms to spread mental health awareness
How brands did their bit to raise awareness about mental health and erase the stigma surrounding it
At e4m Health Communication Conference, panelists engaged in an insightful discussion on combating mental health issues at workplace
The poster and social media campaign, using music notations, urges musicians to seek help from a mental health counsellor if they are facing mental health issues
The Founder of Aditya Birla Trust was speaking at ABP Network’s inaugural ‘Ideas of India’ summit
The key winners including Pallavi Barnwal, Amrita Saraf, and Dr Samana Sayed this year overcame depression, chronic illnesses, and set up communities to help others
The 4-film campaign is conceptualized by WATConsult
The digital campaign by Ogilvy India has been created following a 2X increase in mental health search queries since the start of the lockdown
According to a 80 dB study, majority of young adults surveyed, have given government a thumbs down in performance for managing pandemic, climate crisis and gender issues
From being a taboo topic to being at the centre of discussion in the pandemic era, mental health issues are being seen in a new light by the advertising world, said experts
Kabaddi Adda CEO Arvind Sivdas shared that 'Mann Ki Jeet' campaign aims to educate kabaddi players on mental health and encourages them to spread the message in the community
The initiative is meant to put emphasis on mental health and other critical issues in the age of virtual learning
Senior Consultant Psychiatrist Dr. Chakravarthy will discuss managing mental health during the pandemic, every day at 5:00 pm from 21st - 27th May on Zee Telugu’s Facebook page
From counselling to medical support, agencies have been executing a slew of measures to improve the mental health of their employees
The Group has not only backed several employee-friendly initiatives but also churned out brand campaigns that inspire positive changes in these trying times
The series features icons from sports such as football, cricket, tennis and shooting, who share their stories of dealing with anxiety and depression
Ruchika Varma, CMO, Future Generali India Insurance said that their media and marketing strategies always follow consumer behaviour and this campaign series is no different
Guest Column: Tanuj Khanna, Creative Director, What’s Your Problem (a Wondrlab Company) & Suresh Eriyat, Founder & Creative Director, Studio Eeksaurus, narrate the process of creating this campaign
Mpower is urging netizens to showcase their unique ways of creating this very own #Myndful5 space, by posting interesting images on their social media handles
The multi-video campaign showcases how releasing strong emotions on inanimate objects are early signs of mental illness
The 3 minutes video song centering mental health crisis is garnering rave reviews
Unveils Act Now, a special film to drive the importance of urgency and immediacy in addressing the rising mental health crisis and in efforts to normalise conversations on the issue
The long-format press ad uses a simple visual device that not only spreads the message but also makes the reader engage with it
The campaign crafted by WATConsult aims to accentuate and bring awareness around the importance of the brand's mental well-being kit
The campaign crafted by WatConsult aims to accentuate and bring awareness around the importance of the brand's mental well-being kit
The digital healthcare platform aims to address a robust online counselling service, spreading awareness around this critical area through audio-visual and other mediums
Through this initiative, they will support those who are struggling with health issues and disorders
The volume of yoga conversations on social media has also seen a rise
The agency not only aims to initiate this tie-up for a specific time but also, intends to let its employees use these services till the end of this year
The social media campaign urges viewers to stay positive during the current situation
Sridhar comes with 14 years of experience in marketing and has worked across various industries
Sridhar who comes with 14 years’ experience in marketing has worked across various industries and has handled marketing duties for different brands