From an “underarm ambassador” at the U.S. Open to mayonnaise-scented fragrances, the CPG marketer sees sports as a diversifying sandbox.
Sandra Daniels, VP – Marketing, Women’s Category at Modenik Lifestyle, speaks on their latest campaign and why an elevated customer experience is the differentiator in the intimate wear category
Llama 3.1, the latest version of Meta’s open source model family, is said to be able to compete with Open AI’s ChatGPT-4o and Google’s Gemma 2
Shekhar Tewari, CEO, Modenik Lifestyle, talks about the insights behind the ‘Body Ki Bhasha’ campaign, strategic synergies, brand performance and more
The elections for the executive committee are set to take place in September this year
CEO Sunil Sethi has formally retired from his post as the Executive Chairman
Union minister Ashwini Vaishnaw has told a media house that that the new law can either be an independent legislation or be a part of the Digital India Bill
Google has reportedly settled the lawsuit with the plaintiffs who sought damages to the tune of at least $5 billion
At the fourth edition of Women Achievers Summit and Awards, women leaders share their challenges in the modern corporate world
As PVR INOX launches its monthly subscription model ‘Passport’, industry experts chime in on whether this will work in a market like India or not
The marketing funnel, the trusty road map that guided consumers from awareness to conversion, was designed for simpler times when choices were limited and attention was ample
ISA’s model agency agreement puts forth 'Right to Audit the entire agency turnover including its entities and vendors', a demand that may rattle agencies
The model is promoting the label’s zari saree collection
Guest Column: Tejinder Gill, General Manager of The Trade Desk in India, inquires if an OTT model that is fully or partly supported by advertising gives consumers what they want
Iyer, Vice President - Sales and Marketing at Mercedes-Benz India Pvt. Ltd, said the Covid pandemic has paved the way for exploring new possibilities which hitherto were unknown or unexplored
Marketers and manufacturers say brands are creating a persona, forming digital collaborations and rethinking core messages
Modern Love Mumbai is streaming now on Amazon Prime Video across 240 countries and territories
Suryanarayana GV as its Chief Information Officer
Tewari, Chief Category & Operations Officer, Modenik Lifestyle, talks about the new brand identity & merger, marketing strategy, TVC campaign, and more
In today’s edition of ‘Women Achievers 2022’ series, Jain, MD & CEO, PR Pundit, speaks about her achievements, contribution to the industry & how she encourages women workforce at the agency
Google annual Year in Search report also reveals that 2021 saw an acceptance of a blended lifestyle with an approximately 350% growth in interest in 'hybrid workplace'
At the e4m PR and Corp Comm 40 under 40 Summit, a panel of industry experts discussed the hybrid working model as the new norm and how young talents are contributing amid pandemic
Yadav, Founding Partner, First Partners, discusses why it has become the need of the hour for companies to adapt to the hybrid model with workplaces starting to reopen
Presented by Livon and co-powered by Olay Retinol, Vanesa Body Deo and Magic Moments Music Studio, the show is set to premier on Aug 22
The revenue sharing franchise model will offer the franchisee an agreed percentage of the project which again will differ across various verticals
The messaging service will be introducing these new updates over the next few weeks
Nila marks India’s foray into the world of digital ramps, after other international digital influencers such as Lil Miquela and Imma Gram
According to Pratham Hegde, Director and Head of Measurement, Facebook India, businesses, both large and small, now need to focus on measurable business outcomes
Guest Column: KG Suresh, the Dean of School of Modern Media, recommends broad guidelines for members of the fourth estate to prevent the further spread of COVID-19
Professor Suresh comes with close to three decades of professional and personal experience in the leading institutions of higher education
Soundtracked by a version of The Sound of Silence, the film depicts awkward and painful instances of people’s phones lighting up in the dark at inopportune moments
Reports suggest that the WhatsApp team is currently working on the feature to ensure a bug-free user experience
The new feature helps parents control screen time, limit or turn off direct messaging and restrict age-inappropriate content on their children's TikTok accounts