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Sandra Daniels, VP – Marketing, Women’s Category at Modenik Lifestyle, speaks on their latest campaign and why an elevated customer experience is the differentiator in the intimate wear category
Simran Sabherwal Aug 20, 2024 1:55 PM
Llama 3.1, the latest version of Meta’s open source model family, is said to be able to compete with Open AI’s ChatGPT-4o and Google’s Gemma 2
Shantanu David Jul 25, 2024 9:06 AM
Shekhar Tewari, CEO, Modenik Lifestyle, talks about the insights behind the ‘Body Ki Bhasha’ campaign, strategic synergies, brand performance and more
Simran Sabherwal & Ritika Raj Jun 28, 2024 2:08 PM
The elections for the executive committee are set to take place in September this year
e4m Staff Jun 18, 2024 12:55 PM
CEO Sunil Sethi has formally retired from his post as the Executive Chairman
e4m Staff May 28, 2024 2:58 PM
Union minister Ashwini Vaishnaw has told a media house that that the new law can either be an independent legislation or be a part of the Digital India Bill
Google has reportedly settled the lawsuit with the plaintiffs who sought damages to the tune of at least $5 billion
e4m Staff Dec 29, 2023 8:48 AM
At the fourth edition of Women Achievers Summit and Awards, women leaders share their challenges in the modern corporate world
e4m Staff Dec 21, 2023 6:06 PM
As PVR INOX launches its monthly subscription model ‘Passport’, industry experts chime in on whether this will work in a market like India or not
Chehneet Kaur Oct 18, 2023 9:16 AM
The marketing funnel, the trusty road map that guided consumers from awareness to conversion, was designed for simpler times when choices were limited and attention was ample
Sohini Ganguly Oct 18, 2023 8:29 AM
ISA’s model agency agreement puts forth 'Right to Audit the entire agency turnover including its entities and vendors', a demand that may rattle agencies
Kanchan Srivastava Aug 3, 2023 9:29 AM
Guest Column: Tejinder Gill, General Manager of The Trade Desk in India, inquires if an OTT model that is fully or partly supported by advertising gives consumers what they want
Tejinder Gill Jan 24, 2023 8:30 AM
Iyer, Vice President - Sales and Marketing at Mercedes-Benz India Pvt. Ltd, said the Covid pandemic has paved the way for exploring new possibilities which hitherto were unknown or unexplored
exchange4media Staff Nov 23, 2022 6:27 PM
Marketers and manufacturers say brands are creating a persona, forming digital collaborations and rethinking core messages
Shantanu David Jun 1, 2022 8:44 AM
Modern Love Mumbai is streaming now on Amazon Prime Video across 240 countries and territories
exchange4media Staff May 20, 2022 5:33 PM
Tewari, Chief Category & Operations Officer, Modenik Lifestyle, talks about the new brand identity & merger, marketing strategy, TVC campaign, and more
Ritika Raj Apr 7, 2022 8:38 AM
In today’s edition of ‘Women Achievers 2022’ series, Jain, MD & CEO, PR Pundit, speaks about her achievements, contribution to the industry & how she encourages women workforce at the agency
Shrabasti Mallik Mar 1, 2022 8:37 AM
Google annual Year in Search report also reveals that 2021 saw an acceptance of a blended lifestyle with an approximately 350% growth in interest in 'hybrid workplace'
exchange4media Staff Feb 9, 2022 3:30 PM
At the e4m PR and Corp Comm 40 under 40 Summit, a panel of industry experts discussed the hybrid working model as the new norm and how young talents are contributing amid pandemic
exchange4media Staff Dec 16, 2021 8:58 AM
Yadav, Founding Partner, First Partners, discusses why it has become the need of the hour for companies to adapt to the hybrid model with workplaces starting to reopen
exchange4media Staff Nov 12, 2021 8:09 AM
Presented by Livon and co-powered by Olay Retinol, Vanesa Body Deo and Magic Moments Music Studio, the show is set to premier on Aug 22
exchange4media Staff Aug 18, 2021 3:43 PM
The revenue sharing franchise model will offer the franchisee an agreed percentage of the project which again will differ across various verticals
exchange4media Staff Jul 8, 2020 6:29 PM
The messaging service will be introducing these new updates over the next few weeks
exchange4media Staff Jul 2, 2020 12:35 PM
Nila marks India’s foray into the world of digital ramps, after other international digital influencers such as Lil Miquela and Imma Gram
exchange4media Staff Jun 25, 2020 10:00 PM
According to Pratham Hegde, Director and Head of Measurement, Facebook India, businesses, both large and small, now need to focus on measurable business outcomes
exchange4media Staff May 6, 2020 10:59 AM
Guest Column: KG Suresh, the Dean of School of Modern Media, recommends broad guidelines for members of the fourth estate to prevent the further spread of COVID-19
K G Suresh Mar 21, 2020 7:49 PM
Professor Suresh comes with close to three decades of professional and personal experience in the leading institutions of higher education
exchange4media Staff Mar 16, 2020 3:03 PM
Soundtracked by a version of The Sound of Silence, the film depicts awkward and painful instances of people’s phones lighting up in the dark at inopportune moments
exchange4media Staff Mar 9, 2020 8:27 AM
Reports suggest that the WhatsApp team is currently working on the feature to ensure a bug-free user experience
exchange4media Staff Feb 25, 2020 4:46 PM
The new feature helps parents control screen time, limit or turn off direct messaging and restrict age-inappropriate content on their children's TikTok accounts
exchange4media Staff Feb 20, 2020 8:30 AM
