How Technology Shapes How We Move, Speak, Think
From hands to feet, voice to vision, our digital tools extend, transform, and sometimes erase the human body.
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REAL ESTATE GOES VIRAL nitintest
From ‘Real’ to ‘Reel’, real estate is embracing social influencers. From listings to likes, the paradigms are changing. Let’s hear it from the influencers themselves. nitintest
'Manual research still valuable in identifying authentic influencers’
Industry experts shared their opinions on harnessing the potential of social media with the help of influencers, at the e4m Health and Wellness Marketing Conference
WebEngage & MICA launch course designed for data-driven marketing landscape
MICA Ahmedabad has introduced a course titled ‘Tech Tonic - Consumer Tech and Campaign Management’
WebEngage and InfoAxon to handle Reliance General Insurance’s digital engagement
This partnership will help Reliance General Insurance provide hyper-personalised and unique customer experiences
AMFI joins hands with Mirum India and WebEngage
The partnership is set to drive AMFI’s MarTech strategy for the Mutual Fund Sahi Hai campaign
WebEngage deepens data science and AI capabilities with an aquihire
The move is aimed at deepening data science and AI capabilities
Kartik Aryan and Tara Sutaria enjoy a fragrant dalliance in ITC Engage’s new TVC
The new TVC conceptualized by Ogilvy spotlights the brand's Engage Eau De Parfums for him and her
Astrum & NGage ink exclusive strategic alliance
The partnership is aimed at helping bridge India and Sri Lanka’s market connectivity
WebEngage onboards Priyam Jha as Director of Product Marketing
This will be Jha’s second stint at WebEngage
Mirum India and WebEngage enter customer engagement partnership
The collaboration is set to bring together Mirum’s expertise in MarTech and WebEngage's comprehensive marketing automation platform
WebEngage elevates Ankur Gattani to Chief Growth Officer
Ankur Gattani joined WebEngage in 2021 to head the marketing function
e4m Confluence - The Media Investments Summit to be held tomorrow in Mumbai
The theme of the second edition is ‘Media Services: Unlocking Returns, Recall, and Tech Revolution’
Ronit Roy and Shweta Tiwary set the dance floor on fire in ad for Engage Moments
The festive ad starring Ronit Roy and Shweta Tiwary has been conceptualised by Ogilvy India
TBO.COM and WebEngage join hands to deliver hyper-personalized services to customers
TBO.COM’s B2A (Business to Agents) global travel distribution platform will harness MarTech leader WebEngage’s marketing automation stack
Customers keep India.Inc at bay during ‘Me Time’: Report
WebEngage's new report shows global trends & benchmarks in Customer Engagement in the Spring 2023 Edition of its State of Retention Marketing Report
EngageMint 2023: Industry leaders discuss importance of data analytics, customer retention
Experts from retail, travel and electronics fields discuss the importance of data collection, its analyzation and knowing your customer better
‘Personalisation is the key for any brand to succeed with customers’
The seventh edition of EngageMint, Webengage’s marathon conference saw industry thought leaders deliberate on retention and customer engagement
We wanted to invest in the growth of the ecosystem: Avlesh Singh, WebEngage
At the EngageMint Conference, Singh, the CEO of WebEngage explained the company's purpose behind WebEngage Academy, a free online course curated for marketers
EngageMint 2023 Mumbai Conference: All about driving ROI on MarTech
Ronnie Screwvala, Co-Founder & Chairperson - upGrad; Nitin Sethi, SVP, Chief Digital Officer – Consumer Businesses, Adani Group; and Manik Nangia, CDO, Bajaj Auto, spoke at the event
Tech revolution in India has helped in enhancing customer experience digitally: Juhi Singh
Juhi Singh, Head of E-commerce - International at Marico was speaking on ‘Superpower of Stitching Data in An Omnichannel World’ at Webengage’s EngageMint 2023 Mumbai Conference
ITC Engage launches campaign with Shubman Gill for new range of deodorant
The film is conceptualised by Ogilvy India
WebEngage and Liferay partner for providing customer engagement solutions
WebEngage’s retention stack will enable enterprise brands to establish unique customer experience across multiple channels
Customer engagement & personalization is the name of the game: Mukund Seetharaman, Haptik
The COO of the conversational AI marketing solution company speaks to e4m on how the company has been partnering with tech and e-commerce firms
Akasa Air partners with WebEngage to enhance customer engagement
WebEngage will help Akasa Air engage with customers via personalised communication across multiple channels
EORTV partners with ITC Engage for campaign
The campaign played out digitally on EORTV the streaming platform and its social media properties for a little more than two weeks
What does Customer Love mean to Yoho?
Marketing initiative by WebEngage: To develop a relationship with customers beyond mere transactions, companies should adopt a customer-centric approach, says Prateek Singhal, Co-founder, Yoho
The Big Fat Retention Love Story, brought to you by WebEngage
A marketing initiative by WebEngage: To develop a relationship with customers that goes beyond a mere transaction, companies need to adopt a customer-centric approach
ITC Engage's ad for new range of eau de parfums is high on style
The film has been conceptualised and directed by Denzil Machado
WebEngage partners with Titan, Mr Baker & Etmana
WebEngage will leverage its retention stack to help these brands drive unique customer experience (CX) across multiple channels
WebEngage appoints Hetarth Patel as VP – MENA & Managing Director – UAE
Shreya Trivedi joins as WebEngage’s first Chief of Staff, and Apurva Chawla as Director - Product Led Growth in India
Fantico names Nic Watt as CEO
Nic Watt has spent more than 20 years working in the video game and blockchain industry
e4m MarTech India Conference 2022 to decode digital transformations through technology
Industry experts will convene on October 14, 2022, to discuss trends and practices from the dynamic world of MarTech
WebEngage raises $20 million in Series B
The funding is led by Singularity Growth Opportunities Fund and SWC Global
Fandrum - Where the fans are heard
Guest Column: Growth of a business depends on meaningful fan engagement that the technology of today can offer, writes Samridhi Katyal, Co-Founder, Fandrum
MoEngage raises $77M in Series E led by Goldman Sachs Asset Management & B Capital
This is the third round of funding raised by the company in the last 12 months
Domino's delivered immersive experience for consumers on World Pizza day
The activation aimed at creating conversations about the brand, which was conceptualised by Schbang’s Bengaluru
CleverTap signs agreement to acquire San Francisco-based Leanplum
Together CleverTap and Leanplum will work with digital brands to help increase their users’ engagement, retention and lifetime value
WebEngage to offer solutions to Adani Group to streamline customer engagement
WebEngage will power Adani Group’s digital transformation journey across its six consumer-facing businesses
Hyper personalized messages via SMS perform 100x better than standalone campaigns: Report
WebEngage report says App Push & Web Push notifications are the preferred choice of channels by brands
R360 joins hands with BIAL for innovative customer engagement program
The loyalty program will deliver a personalised experience to passengers at BLR Airport, and bring together all services and offerings under one digital app
Why micro-influencers remain underpaid despite growing in popularity & reach
Lack of standardization in the industry and practices like bidding need to be addressed for influencers across levels to get fair pay, believe experts
VMY&R elevates Amandeep Singh Kochar as VP - Client Engagement, CX & Commerce
Kochar will be based in Bangkok
e4m Adobe-TCS roundtable on Hyper Personalization of Consumer Experiences
A panel of industry experts discussed what hyper-personalisation meant to them, as well as their companies, and said it's the next natural step in the evolution of customer engagement
'We combine the power of human intelligence & AI to deliver customer experience at scale'
Neil Barman, Chief Growth Officer, Yellow.ai, spoke about CX Revolution at The Maddies Awards 2021
Rajasthan Royals partners with Stepathlon to launch fan engagement initiative
This initiative will focus on engaging the Royals community deeper and help existing fans stay closely connected to the Club
Outbrain signs agreement to acquire Swiss-based video intelligence AG
vi fits perfectly into Outbrain’s core strategy of providing media owners with technology to enhance user engagement and monetization through relevant content and ads
Why is VIVO Pro Kabaddi League an ad platform of choice for high-octane brand engagement?
Year after year, the Pro Kabaddi league has elevated the status of Kabaddi as a sport, and created ample opportunities for brands to cut across target audiences in India
‘Last year, 70% of all internet visits were on mobile, and this number continues to grow’
Ritu Mehrotra, Regional Manager – South Asia, Booking.com delivered a special address on 'Unlocking your App Marketing Automation - Driving Mobile App Promotion in a COVID-19,' at e4m’s Screenage 2021
Stand out and be heard this festive season, with Spotify
A quick overview of why marketers should consider talking to their audience on Spotify, especially now