Beauty & Personal Care market to grow to $34 billion by 2028: Nykaa
Beauty Trend Report 2024 was presented at Nykaa Best In Beauty Summit 2024
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Nykaa appoints Sukhleen Aneja as SVP and Business Head for Kay Beauty
Sukhleen Aneja was most recently the CEO of Brands at Good Glamm
Nykaa's Falguni Nayar ceases to be Dabur's non-exec independent director
Falguni Nayar completed her second term on July 27, 2024
Nykaa board names Santosh Desai as Independent Director
Santosh Desai was CEO of Future Brands for nearly 17 years and the President of McCann
Retail Media Marketplace: Are made-in-India platforms fast snapping the deal?
Apart from Flipkart, local-origin platforms like Myntra, Nykaa, Snapdeal have become a positive mine of rich consumer data and are coming up as a strong challenge to the Big Five, say experts
The world is looking at India as the biggest marketplace: Anchit Nayar, Nykaa
The CEO of Nykaa Beauty shared the company’s strategies and the Indian growth story on the sidelines of the preview event for Nykaaland
Our planning and execution precede what we saw in Barbieland: Falguni Nayar, Nykaa
The Founder and CEO of Nykaa was speaking at a preview for the brand’s two-day live event – Nykaaland
Sachin Kataria moves on from Nykaa
Kataria last held the position of Vice President, Nykaa PRO at the company
Kya Khoob Lagte Ho: Nykaa releases four films on ‘beauty’
The films are directed by Prasoon Pandey and conceptualized by The Script Room
How makeup got a glow-up in the age of AI
Makeup industry players share with us how they're staying ahead of the game with AI adoption
Nykaa CEO Falguni Nayyar to handle brand’s marketing function
Shalini Raghavan recently stepped down as the brand’s CMO
Nykaa Cosmetics captures the vibrancy of Indian skin in new ad
Conceptualized and created by Green Chutney Films
Nykaa bolsters leadership with senior-level hires across tech, finance, business, mktg
The new leaders will be instrumental in driving Nykaa's next phase of growth
Nykaa CFO Arvind Agarwal resigns
He would pursue other opportunities in the digital economy and start-up space, the company said
Nykaa Fashion appoints Janhvi Kapoor as its face
Unveils campaign ‘One Nykaa two apps: Two apps, double the fun’
Nykaa rings in festive season with Alaya F
The campaign talks of festive looks and the excitement of getting dressed for the wedding season
Nykd by Nykaa announces Bhumi Pednekar as brand ambassador
Actress features in brand’s new ad campaign
Twenty Dresses by Nykaa Fashion unveils new campaign for its Summer Edit
The #WearYourVibe campaign features brand ambassador Alaya F
Nykaa's #YourStyleOfLove campaign celebrates all kinds of love this Valentine's Day
The film portrays how love actually can be found in the most ordinary places every single day
In new campaign, Nykaa Fashion shares the joy of gifting during Christmas season
The campaign includes robust engagement with over 150 influencers and celebrities
Nykaa ropes in Janhvi Kapoor for 'The Pink Friday Sale 2021' campaign
The Pink Friday Sale 2021 will begin on November 24 and will last till November 28
Trolls scalp big brands this festive season
Keyboard warriors brought top brands to their knees, forcing them to pull down ads as outrage culture rages on
Stayfree's dad-daughter talks, Berger Paints' ode to childhood: Best ads of the fortnight
The past two weeks were all about inspiring narratives, creative executions, and taking up social taboos like menstruation
Nykaa urges women to celebrate their roles as 'nayakas' of the world
The brand film #TumHiHoNykaa will run across TV channels and digital platforms from October 4th
Nykaa all set for $4 billion IPO
The beauty start-up has been founded by former banker Falguni Nayar
Janhvi Kapoor celebrates women's unapologetic love for beauty in Nykaa campaign
The campaign debuted on Nykaa’s social channels- YouTube & Instagram on 23rd June
Nykaa Fashion launches a new vertical- Nykaa Fashion Home
Nykaa Fashion will be a one stop shop for the collection of kitchen essentials, dinner and serve-ware, furnishings, décor accessories, bath products, storage must-haves and home improvement solutions
Dhatri Bhatt named VP Marketing and Communications at Nykaa Fashion
Prior to joining Nykaa, Bhatt has worked with LVMH's House of Christian Dior leading client marketing and communication
Nykaa appoints Vikas Gupta as CEO - B2B Business
Prior to this, Gupta was leading the Customer, Marketing and Digital Business verticals at Flipkart
Nykaa onboards Shikha Johnson as AVP- Marketing & Communication
Johnson moves on from Edelman after a decade long stint
On Valentine’s Day, Nykaa unveils #AddToHeart film
The campaign will debut on Nykaa TV and will also feature across Instagram, Facebook, and LinkedIn platforms of Nykaa from 14th Feb onwards
Nykaa appoints Shalini Raghavan as CMO
Raghavan’s previous stint was with L’Oreal as Chief Marketing Officer
How brands have altered strategies to match the New Normal
According to reports released by Facebook India and Boston Consulting Group, digital influence has grown up to 70% for mobiles, 55%-60% for apparel, and up to 20-25% for the non-food CPG categories
Nykaa TV presents Khoj, a Mother's Day film created using vertical smartphone interface
The campaign has been rolled out across Nykaa digital platforms such as YouTube, Instagram, Facebook and LinkedIn
Nykaa celebrates skin of all colours with #ColorMeFree campaign
The campaign is spread across Nykaa digital platforms such as YouTube, Instagram, Facebook and LinkedIn
Nykaa and acid-attack survivor Laxmi Agarwal join hands for #WhatMakesYouBeautiful
In the ad, Nykaa and Laxmi challenge the beauty standards women have grown accustomed to all their lives
2020 is the year of Integration and Personalisation in OOH: Alok Jalan, Laqshya Media
The MD of Laqshya Media Group, Jalan shares insights on their recent campaigns, in-house measurement tool SHARP and predictions for 2020 in OOH