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Brands, technology platforms are increasingly using AI for behavioural prediction, automated decision-making, functions where the Court has stressed the need for human oversight and accountability
Arshan Saha brings over 17 years of experience in the advertising industry
e4m Staff Jun 8, 2026 12:46 PM
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
The ruling, which ends a 13-year legal battle between broadcasters and the regulator, is expected to disproportionately impact news broadcasters and free-to-air (FTA) channels
e4m Staff May 31, 2026 4:27 PM
Twitter honors women's voices and empowerment through the #EveryWoman campaign, highlighting impactful conversations and initiatives for International Women's Day.
According to PMAR 2026, sports’ TV AdEx share rose from high teens to 23–25% in 2025—but how has the sports marketing universe evolved?
e4m Staff Mar 13, 2026 2:00 PM
Speaking at India AI Impact Summit 2026, Prince argued that while AI today appears concentrated and expensive, the factors driving that concentration are unlikely to remain permanent
e4m Staff Feb 23, 2026 4:27 PM
Parents accused of selling a three-month-old arrested, along with the couple who say they “adopted” him. The HC has asked what happens to the child
editor@exchange4media.com & exchange4media Bangalore Bureau exchange4media Kolkata Bureau exchange4media Mumbai Bureau Nov 20, 2025 1:01 PM
In an interview with IMPACT, Hari Marar, MD & CEO, and Shalini Rao, CMO of BIAL, share how BLR Airport is evolving into a cultural hub besides a transit centre
The ban on real-money gaming knocks Rs 10,000 cr AdEx off the board. What’s the next play for brands and advertisers?
Will India hosting the Women’s Cricket World Cup turn it into the hottest pitch for brands? Experts weigh in
The platform integrates text, image, video, music, and voice generation tools, addressing issues related to fragmented workflows and inconsistent brand messaging
e4m Staff Aug 29, 2025 3:48 PM
As online scams get smarter, so do the ads fighting them. This Independence Day, we're batting for freedom from fraud
As the world is going green, Jyoti Kumar Bansal, Tata Power’s Chief of Brand Communication, discusses how Tata Power is pioneering the change in the power sector
e4m Staff Sep 30, 2024 4:30 PM
This week, we look back at Holi 2014 and the rise of vibrant festive ads from the season; also throwback to Jury Meet for IMPACT 50 Most Influential Women
IMPACT interviews eight stalwarts who are redefining the Talent Management industry one viral moment at a time
e4m Staff Sep 30, 2024 4:21 PM
This partnership with The Womb is focused on developing the master brand proposition and its creative approach
e4m Staff Aug 30, 2024 12:02 PM
A high-powered jury led by Prasoon Joshi, CEO & CCO, McCann Worldgroup India & Chairman, McCann APAC, is set to finalize the 30 young achievers from the agency ecosystem
e4m Staff Aug 29, 2024 8:34 AM
Viral Oza's term with the company ends on 30th September 2024, e4m has learnt
Ruhail Amin Aug 23, 2024 2:05 PM
The display not only celebrates the nation’s independence but also mirrors Table Space’s “innovation and resilience”
e4m Staff Aug 15, 2024 9:00 AM
The partnership aims to help clients navigate the advertising ecosystem and bridge the gap between the retail and media worlds
e4m Staff Aug 14, 2024 11:57 AM
Most recently, Vohra served as the global lead of Accenture Applied Intelligence
e4m Staff Aug 9, 2024 12:41 PM
Sanjay Gupta, who has now been elevated as President - APAC at Google, was earlier with Star India as Country Manager
The ministry has said that only satellites authorised by IN-SPACe can provide space-based communication and broadcast services in India
e4m Staff Jul 15, 2024 1:17 PM
The collaboration aims to enhance Ergospace’s brand visibility, the company said
e4m Staff Jul 12, 2024 2:47 PM
The list recognises leaders who have demonstrated exceptional talent, innovation, and leadership in the marketing field, and are under 40 years of age
Royal Challenge Packaged Drinking Water unveils new TVC campaign ‘Choosebold 2.0’ celebrating the unwavering spirit of all those who choose the road less travelled
The jury that handpicked the achievers was chaired by CVL Srinivas, Country Manager – India, WPP
In under a decade, Tribes Communication has transformed from an out-of-home (OOH) advertising firm into a comprehensive marketing powerhouse
e4m Staff May 30, 2024 2:17 PM
Shah Rukh Khan will be seen in MPG’s campaigns across multiple channels, promoting their services
e4m Staff May 29, 2024 11:48 AM
Piali Dasgupta held the role of Senior Vice President - Marketing and Communication at the organisation
e4m Staff Apr 5, 2024 11:53 AM
Megha Agarwal has spent over 13 years in FMCG with companies like Unilever and Cavinkare
e4m Staff Apr 2, 2024 10:54 AM
While DAVP has spent close to Rs 38 cr, I-PAC and PEN have incurred an expenditure of Rs 6.3 cr and Rs 1.8 cr, respectively, in the last six months, as per Google Ads Transparency Centre data
Kanchan Srivastava Mar 21, 2024 9:03 AM
In its initial phase, the alliance will partner with the C-suite and promoters across businesses in the Automotive & Mobility space
e4m Staff Mar 20, 2024 5:13 PM
The integrated digital marketing agency won 8 golds, 1 silver and 4 bronze metals in various categories
e4m Staff Jan 31, 2024 10:09 PM
The FMCG giant also won 5 gold, 11 silver and 1 bronze metals across categories
e4m Staff Jan 31, 2024 10:09 PM
The agency won 9 golds, 1 silver and 1 bronze across categories and was named ‘Influencer Agency of the Year’
e4m Staff Jan 31, 2024 10:08 PM
The global media & marketing services agency walked away with 5 gold, 12 silver and 1 bronze metals across categories
e4m Staff Jan 31, 2024 10:08 PM
White Rivers Media wins ‘Independent Agency of the Year’ title, Monk Entertainment ‘Influencer Agency of the Year’; Yashraj Mukhate adjudged ‘Influencer of The Year’
e4m Staff Jan 31, 2024 10:04 PM
Rishi Kishnani was previously the National Content Director at Red FM
e4m Staff Jan 19, 2024 12:56 PM
According to the latest report by Media Partners Asia, advertising contributed 51% to online video revenues in 2023 and is projected to grow to 54% by 2028
The announcement comes as WPP creative agencies Wunderman Thompson and VMLY&R unify to create VML
e4m Staff Dec 19, 2023 11:38 AM
Harsh Jain, CEO and Co-Founder of Dream11 and IPOY 2022, speaks to IMPACT's Neeta Nair about his journey and the ambition behind Dream11 and Dream Sports
Jain has been awarded this title for building Dream11, India’s largest sports technology company that caters to more than 200 million users
Ashish Shelar, Treasurer of BCCI and President, Mumbai BJP wing, is the Chief Guest for the event
Shelar is a two-term MLA from Bandra and has served as School Education and Sports Minister in the Devendra Fadnavis government in 2019
Anupriya Acharya, Hephzibah Pathak, Harman Dhillon, Aparna Purohit, Vineeta Singh are in the list of the most outstanding women achievers in Media, Marketing & Advertising