First Kolhapuri chappals, now chai perfume: Prada turns to India for inspiration again
The perfume retails for $190 which is approx Rs 17,000
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Speaking the Consumer’s Language: The Power of Regional Storytelling
Pallavi Chopra of redBus explains why brands must go beyond language—tapping into regional culture, emotion, and everyday connection
Rupali Ganguly and Aashirvaad celebrate the joy of monsoon in ad for Bikaneri Besan
The new TVC upholds the product's promise of a lump-free batter
Year-on-year, we've seen a 15-20% growth since we launched: Kanchan Achpal, SMOOR
Kanchan Achpal, CMO of Bliss Chocolates (SMOOR) shares how the luxury brand plans to expand its presence across India
Barbados Royals onboards Invest Barbados as Principal Sponsors
As part of the sponsorship, the Invest Barbados logo will be prominently displayed on the back of the Barbados Royals' matchday and training jerseys
Mithila Palkar named brand ambassador of exclusive singles club Juleo
As a part of this association, she will feature in its upcoming marketing initiatives, including social media campaigns
Nava Bharat Group Chairman Vinod Ramgopal Maheshwari no more
As per reports, Vinod Ramgopal Maheshwari breathed his last on August 12 in Mumbai
Maheshh K Sharma gets new role at Chaupal OTT
Maheshh K Sharma has been elevated to President- Revenue Strategy, Strategic Partnerships & Alliances
Tata Play removes Sony channels from bouquet; Sony calls it arbitrary
Harit Nagpal, MD and CEO, Tata Play, told e4m that they are restructuring their channel bouquets by removing less-watched channels and adjusting monthly charges accordingly
Colgate Palmolive India reports 10% surge in ad spends for Q1
The company has registered a 33% growth in net profit YoY
Karan Rajpal joins LTIMindtree as Senior Director
Prior to this, Karan Rajpal was with EnableX as Head of Marketing
Colgate-Palmolive picks WPP as Amazon AOR in Europe
WPP will support Colgate-Palmolive’s oral care, personal care and home care businesses
Google cans Cookie plans, industry reacts to 'plot twist'
After Google’s Anthony Chavez announced that the tech giant won't deprecate third part cookies, the industry welcomes 'fresher ideas and fewer headaches' in its wake
Pallavi Patil rejoins Madison Media as VP – insights & strategy
Pallavi Patil has over 19 years of experience in data science, insights and strategic planning
It's crucial for brands to strive for consistency in customer experience: Gopal Asthana
At e4m TechManch 2024, Gopal Asthana, CEO-Tata CLiQ, spoke about tech trends shaping the future of digital
Drools onboards Palak Tiwari to promote pet nutrition among Gen Z pet parents
The brand launched a DVC where the actress connects with her furry fans
Saudi Arabia mall sells hawai chappals for Rs 1 lakh, Indians baffled
A video circulating on the internet shows the chappals enclosed in glass cases in a high-end store with the salesperson handling the footwear with gloved hands
Kottappalli Prabhakaran 2.0: A BGMI ad film for the ages
The ad has been created by Maitri Advertising, Kochi
Kottappalli Prabhakaran 2.0: A BGMI ad film for the ages
The ad has been created by Maitri Advertising, Kochi
Palak Tiwari to represent Korean brand Etude in India
Palak Tiwari is the company's first-ever brand ambassador for India
Veteran sports journalist Harpal Singh Bedi passes away at 73
Bedi was a regular participant in television debates on sporting events and mentor to many young sports journalists
e4m TechManch: Tata Cliq’s Gopal Asthana to discuss key tech trends shaping digital realm
Gopal Asthana, CEO, TATA Cliq, will share insights on the topic ‘Tech Trends Shaping the Future of Digital’
Tute Consult joins global independent PR & strategic communications network Palomar
Tute Consult will lead the network’s India mandate
Higher number of entries, three new award categories: Goafest 2024 kicks off
Harit Nagpal, Sanjiv Mehta, Tahira Kashyap, Vikrant Massey and Medha Shankar among the speakers on Day One
Adaptability is the key to thriving: Harit Nagpal
Speaking at Goafest 2024, Tata Play MD and CEO Harit Nagpal said disruption is the new norm
Mark Grether and John Anderson appointed as SVPs to drive PayPal's ad platform
Grether and Anderson will report to Diego Scotti, EVP, General Manager, Consumer Group and Global Marketing & Communications
Jim Sarbh unveils the CEO of seats in ad for ErgoSmart by The Sleep Company
The campaign has been conceived by Steve Priya
Veteran journalist Palakunnathu G Mathai no more
Palakunnathu G Mathai was associated with leading publications like Business Standard, Economic Times and The Telegraph
Colgate-Palmolive ad spend up 18% in Q4
The company has reported a growth of 20% in net profit for the fourth quarter
Colgate-Palmolive gets Anagha Bhojane as Director – Integrated Brand Experience
Prior to this, Anagha Bhojane was heading Consumer Experience vertical for Kenvue India
CTV adoption expanding beyond urban & top 8 metros: Rajiv Rajagopal
Rajiv Rajagopal, Business Head at GroupM, was the keynote speaker at the e4m CTV Conference where he spoke about 'Cracking the Code: Understanding and Targeting the Connected TV Viewer'
Mohammed Shami to endorse Ayurvedic brand Sheopal's
The Indian pacer will represent the brand's products such as its herbal beard serum
Has Connected TV made media plans more effective?
Vivek Malhotra and Rajiv Rajagopal discussed the growth of CTV at the e4m Connected TV Conference
BLS International names Pallavi Mohan as Corporate Communications Head (Global)
Mohan holds over 20 years of global working exposure in marketing and communications
'Reinvention in magazine content with changing times is key'
At the IMC 2024, marketing expert Ketan Bharati and Birla Group's Deepali Nair spoke about how publishers can shake things up in the magazine space to draw in more advertisers
'With ‘Love Labels’, Max URB_N aims to turn consumer’s self-doubt into self-love'
Pallavi Pandey, VP & Head of Marketing, India, Landmark Group speaks on Max Fashion’s new sub-brand Max URB_N and why the brand has reimagined the traditional size abbreviations
Ankit Desai among 7 Indians on Cannes Lions 2024 shortlisting jury list
Kopal Naithani, Naina Meattle, Gurbaksh Singh, Nitin Mantri, Kartikeya Tiwari, and Prashant Tekwani are the five other Indian judges
Priyanka Gandhi quits Colgate-Palmolive
Gandhi is moving on after a 15-year-long stint with the company
Pallavi Chakravarti, Raj Kamble and Mayuri Nikumbh named Jury Chairs for Abby Awards
The Abby Awards will be held on the 29th, 30th, and 31st of May during Goafest 2024
Palmolive unveils first campaign for body wash category
The campaign talks of ‘taking a moment to savour the feeling’
Manipal Business Solutions appoints Vishal Jain as CEO
Vishal Jain has over 25 years of experience in the fintech, banking sector
DEN Network appoints Omesh Uppal as COO
Uppal earlier worked with IndiaCast for over 12 years as Senior VP, Affiliate Sales (Cable) India, APAC and South Asia
Philips is Sunrisers Hyderabad and Kolkata Knight Riders' grooming partner for IPL 2024
Additionally, Philips India plans to curate personalised experiences in various cities, featuring contests and events for fans
Muneet Pal Singh joins B4U Network as Senior Vice President - Revenue
Prior to this, Muneet Pal Singh was with Pen Music
Wipro CEO Thierry Delaporte steps down, Srini Pallia takes charge
Pallia, has been with Wipro for over three decades, most recently served as the CEO for Americas 1
Abhinandan Gopalsetty appointed Head of MINI India at BMW Group
Previously, Gopalsetty was the Head of Sales and Marketing at BMW India
Scarecrow M&C Saatchi wins creative mandate of Gopal Snacks
The full-service creative duties of the brand will be handled by the agency’s Mumbai office
'File with a smile, literally' says ClearTax's April Fools Day campaign
The spoof product claims to use the tax filer's smile to analyze their facial features and collect essential financial data
Colgate Active Salt addresses the one 'kursi' even politicians are petrified of
The ad marks the launch of the renewed Colgate Active Salt and reminds viewers of the consequences of ignoring oral health
Amitosh Pal named Branch Head – Indian Languages at News18
Amitosh Pal has been appointed as the Branch Head – Indian Languages ( Hindi + Language Cluster ) (East) & Business Head – News18 Bangla, Odiya, Assamese