partner
The move reflects the growing importance of creator-led marketing in major global sporting events
e4m Staff Jun 23, 2026 12:30 PM
From watch parties and creator streams to fan rewards and interactive experiences, marketers are finding new ways to turn football fandom into engagement
e4m Staff Jun 23, 2026 12:27 PM
Dr. Fixit will be prominently visible through branding on umpire jerseys and exclusive integration during Decision Review System (DRS) moments across TV and digital platforms
e4m Staff Jun 18, 2026 12:31 PM
He most recently served as Managing Director – Media and CXM at dentsu Singapore
e4m Staff Jun 18, 2026 12:09 PM
The account is valued at an estimated $250 million, according to reports
e4m Staff Jun 18, 2026 11:24 AM
IPL chairman Arun Dhumal said the league’s scheduling could be reviewed as expansion plans take shape
e4m Staff Jun 18, 2026 9:56 AM
Brands are moving away from vanity metrics and increasingly betting on creators with audience trust, niche authority and strong category alignment, say experts
e4m Staff Jun 18, 2026 9:29 AM
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
e4m Staff Jun 18, 2026 9:22 AM
Influencer marketing in India is shifting from reach-driven growth to a credibility test, as brands face tighter scrutiny, rising compliance issues and growing pressure on transparency
e4m Staff Jun 17, 2026 11:38 AM
Creators are reshaping food marketing in India as brands shift from traditional ads to influencer-led content focused on trust, culture and consumer engagement
e4m Staff Jun 17, 2026 11:30 AM
e4m had first reported the collaboration between IIT Kanpur and BSNL to boost D2M technology in the country
e4m Staff Jun 17, 2026 10:14 AM
Football fans can experience the tournament across cinemas, pubs, restaurants, clubs, hotels, airports, educational institutions and other venues
e4m Staff Jun 15, 2026 5:33 PM
According to the company's 2025 Annual Review, Nestlé has raised advertising and marketing expenditure by nearly 9% of sales
Arshan Saha brings over 17 years of experience in the advertising industry
e4m Staff Jun 8, 2026 12:46 PM
Prior to this, Tipti Kheria was with Radio City India as General Manager - Brand, Marketing & PR
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
The objective is not merely to generate visibility, but to create campaigns that stand out, spark conversation and connect with entirely new consumer groups
e4m Staff May 31, 2026 3:48 PM
From an “underarm ambassador” at the U.S. Open to mayonnaise-scented fragrances, the CPG marketer sees sports as a diversifying sandbox.
The association with KBC is a natural extension of AESL's commitment to education, Aakash said
e4m Staff Aug 28, 2024 3:35 PM
In today’s Luminaries series, Atul Ahluwalia ‘The PR Award Icon’ shares his secret of crafting successful campaigns
Ritika Upmanyu Aug 23, 2024 2:52 PM
Guest Column: Rohit Jain, Managing Partner, Singhania & Co., critically examine the Bill, its objectives, grievance mechanisms, the manner of its introduction, and its practical implications
Rohit Jain Aug 5, 2024 11:01 AM
Origami Creative, is a boutique creative branding and marketing agency, that delivers holistic brand solutions across India, UAE and Canada for 23 years
e4m Staff Jul 26, 2024 1:04 PM
130 Costa Coffee team members from six countries will deliver beverage experiences to fans and athletes at seven venues across Paris
e4m Staff Jul 22, 2024 3:47 PM
ASICS will provide Antim with state-of-the-art footwear and apparel to enhance her training and competition performance
e4m Staff Jul 19, 2024 3:35 PM
The collaboration with will focus on executing a comprehensive communication strategy for ThinkLaw
e4m Staff Jul 15, 2024 4:33 PM
Prior to this, Rohan Iyer was Senior Solutions Engineer - Marketing Technology at Acoustic (formerly part of IBM).
e4m Staff Jun 24, 2024 2:16 PM
FINN Partners unveils #FutureofTravel report - Impulse and affluence: Understanding spend trends among India's young globetrotters
e4m Staff May 24, 2024 5:08 PM
As the governing body for badminton, BWF oversees events such as the Thomas and Uber Cup, Sudirman Cup, and World Tour Events
e4m Staff Apr 22, 2024 3:19 PM
Kaizzen will manage LS Digital's communication strategy, media relations, and corporate reputation
Dangal TV will have its logo presence on the Jersey of Lucknow Super Giants’ players.
e4m Staff Mar 28, 2024 7:18 PM
Jaideep Shergill, Pitchfork Partners shares the valuable lessons he learned from the women and how they set the bar high for efficiency and adaptability
e4m Staff Mar 28, 2024 4:28 PM
ConfirmTkt's brand logo will feature on the trousers of RCB's official and training jerseys
e4m Staff Mar 20, 2024 5:37 PM
The partnership marks third consecutive year of association of Schneider Electric and Rajasthan Royals
e4m Staff Mar 18, 2024 4:33 PM
The primary focus of this collaboration is elevating brand awareness and fostering increased market engagement
Underscoring the importance of protection, SBI Life will be ‘Lead Helmet Partner’ of Lucknow Super Giants
In today’s ‘Love for Profession’ series, Daylon D’cruz shares the evolution of communications industry from a 9-5 teller of the 90s to an ATM in the mid-2000s to mobile banking
e4m Staff Feb 29, 2024 11:46 AM
Players from both the women’s and men’s teams will be outfitted in Skechers-branded Mumbai Indians match kits
e4m Staff Feb 22, 2024 6:47 PM
Headquartered in Milan, Italy, SEC Newgate Group is a communications and advocacy group
The Board has announced the release of Request for Quotation, which will be available for purchase till February 19, 2024
e4m Staff Jan 30, 2024 3:19 PM
'Our collaboration aims to enhance the advertising experience, driving unmatched results and unlocking new possibilities,' said Tyroo about the alliance
e4m Staff Jan 18, 2024 8:45 AM
Poornima Sharma joined Netflix in February 2020 as partner marketing lead
According to the latest report by Media Partners Asia, advertising contributed 51% to online video revenues in 2023 and is projected to grow to 54% by 2028
At the 4th edition of the e4m PR and Corp Comm Women Achievers Summit, Fern Lazar emphasized the contribution of women in the PR and communication industry
e4m Staff Dec 22, 2023 5:27 PM
In the GPAI Summit 2023, delegations of 28 member countries and European Union including 5 Ministerial delegations (Canada, France, Japan, Turkiye, UK) are participating
e4m Staff Dec 12, 2023 3:35 PM
The collaboration is focused on enhancing buzzworks' brand recognition, engagement, and market footprint in India
e4m Staff Nov 8, 2023 11:08 AM