performance
Liz Taylor, Global Chief Creative Officer, Ogilvy, and Kainaz Karmakar, CCO, Ogilvy India, reflect on Ogilvy’s Cannes year and how innovation, craft and culture shape winning ideas globally
e4m Staff Jun 30, 2026 5:19 PM
For decades, Indian agencies have operated under a default setting: If it doesn’t impact millions, it isn’t Cannes worthy. Can we try commercial brand solutions and not bank on social macro-problems?
e4m Staff Jun 30, 2026 5:17 PM
India closed the 73rd Cannes Lions festival with 2 Silver and 3 Bronze Lions from 24 shortlists, a sobering step back from 2025's 32-Lion haul
e4m Staff Jun 30, 2026 5:13 PM
The Rajasthan Royals teen’s IPL run is turning him into a Gen Alpha–Gen Z brand asset, with early endorsement deal reportedly in the Rs 75–80 lakh range—even as experts advise a calibrated approach
e4m Staff Jun 23, 2026 3:26 PM
India Today Influence is the influencer marketing arm of the India Today Group
e4m Staff Jun 18, 2026 9:26 AM
Rajkumar Remalli, Founder Director, BidVid, discusses the inefficiencies that continue to plague digital media buying, the role of AI in programmatic advertising, why transparency remains a challenge
e4m Staff Jun 17, 2026 12:46 PM
Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration
Anuja jain Jun 15, 2026 5:11 PM
While revenue from operations rose 21% YoY to Rs 184.89 crore in FY26, total income increased 22% to Rs nearly 189 crore
Micro-dramas, first-party data integration and AI-led discovery reset performance marketing this year, say experts
DigitUp founder Amit Verma shares his journey of growth, the way ahead for the company, & more
Shantanu David Jul 11, 2024 8:55 AM
As CTV continues to grow, experts say they hope to see more technological advancements that can integrate multiple screens, channels, formats and help advertisers get a more holistic view of campaigns
Shantanu David May 3, 2024 9:15 AM
Sumit Mathur has been named the new Country Head - India and South Asia
e4m Staff Apr 5, 2024 11:40 AM
Experts say while many D2C brands and startups prioritize performance marketing, there is now a growing recognition among advertisers of the importance of branding as well
Shantanu David Mar 15, 2024 8:47 AM
The inclination towards performance marketing is because it offers a data-driven, ROI-focused approach, allowing D2Cs to pay only for tangible results, industry players shared
Shantanu David Mar 7, 2024 8:51 AM
Traditional media offers wide reach and can effectively build brand awareness and credibility, which are essential for D2C brands looking to expand their market share, say experts
Kanchan Srivastava Feb 26, 2024 8:43 AM
All newly appointed leaders - Guillaume Lelait, Roshat Adnani, Lavinea Morris, and Dane Buchanan will report directly to CEO Kabeer Chaudhary
e4m Staff Jan 10, 2024 10:01 AM
At the Pitch BFSI Summit 2023, leading marketers of the industry discussed how the narrative of the BFSI sector can be transformed
e4m Staff Oct 11, 2023 1:00 PM
The agency will work on enhancing PriyaGold's brand visibility and market reach
e4m Staff Sep 27, 2023 2:55 PM
On one hand where brand building helps build an emotional connect with the consumer, performance marketing is gaining muscle for its promising ROI. But does one take priority over the other?
Chehneet Kaur Sep 4, 2023 9:08 AM
Arora has held senior leadership positions with prominent companies, including Taboola, Sizmek by amazon, Cheil, and WPP
exchange4media Staff Mar 14, 2023 3:00 PM
Harsh Deep Chhabra, Senior Vice President, Mindshare Fulcrum shared key trends about performance marketing on TV at a summit hosted by GroupM's Finecast
exchange4media Staff Dec 8, 2022 8:26 AM
According to a source, the company is scouting for a replacement for Shah
exchange4media Staff Jul 25, 2022 6:54 PM
The agency will be responsible to launch this vertical across digital and social platforms, and create innovative campaigns for the brand's B2B market
exchange4media Staff Jun 8, 2022 12:19 PM
Neon's acquisition follows the acquisition of WYP and Opportune
exchange4media Staff Jun 6, 2022 10:18 AM
AI tools can help marketers mitigate the risk of ad failure but these can't help in creating a groundbreaking ad that is certain to perform well, say experts
Kanchan Srivastava Mar 23, 2022 8:40 AM
ET MediaLabs will help fintech company generate more leads by providing focused, functional performance marketing services to achieve sustainable growth for the brand
exchange4media Staff Feb 17, 2022 1:58 PM
Kapiva’s brand ambassador Malaika Arora will be seen promoting the brand in campaign ads and digital films
exchange4media Staff Jan 21, 2022 11:48 AM
The business will be handled by the agency’s Gurgram office
exchange4media Staff Oct 12, 2021 3:20 PM
Shaikh will lead end-to-end performance marketing across digital platforms
exchange4media Staff Jul 30, 2021 1:37 PM
The agency will provide entire digital marketing & analytics services that include performance marketing on Google, Facebook, LinkedIn, Snapchat, Quora, etc to the learning platform
exchange4media Staff Jul 12, 2021 5:42 PM
The agency will provide a complete range of digital marketing and analytics services to the cloud kitchen company
exchange4media Staff Jun 30, 2021 2:59 PM
The panel at e4m TechManch conference discussed how user behaviour is changing and how technology can help brands to stay in tandem with them
exchange4media Staff Jun 26, 2021 8:38 AM
As a part of the digital & creative mandate, Digital Refresh Networks will be in charge of delivering PR, SEO management, film, social media and performance marketing for the school
exchange4media Staff Jun 22, 2021 5:00 PM
For OTT platforms, the festive quarter of October-November-December had marked the recovery in ad spends followed by decent growth in the January-February-March quarter
Javed Farooqui Jun 10, 2021 8:48 AM
The agency will be involved in the planning and execution of communication and performance marketing strategy for the brand
exchange4media Staff Feb 4, 2021 3:04 PM
Prior to this, Kakar served as CEO & Managing Director of Phonographic Performance Limited
exchange4media Staff May 27, 2020 10:43 AM
In this edition of ‘Beating All Odds’, Vivek Bhargava, CEO, DAN Performance Group, speaks to exchange4media Editor Naziya Alvi Rahman
Naziya Alvi Rahman Apr 22, 2020 8:19 AM
The initiative brings together artists for a digital performance to Educate, Inspire and Support one another
exchange4media Staff Apr 7, 2020 2:00 AM
Prior to this, Aayeer held various positions with Saregama including CFO, interim CEO and Executive Director on the Board
exchange4media Staff Mar 31, 2020 1:57 PM
At the 10th edition of the NEONS OOH Conference, Bharat Khatri, Country Head, Xaxis India, will be sharing insights on Performance-Driven Outdoor Buying & Selling: How it Works
Noel Dsouza Mar 3, 2020 8:47 AM
Madison Media has been the Media AOR for all Pidilite brands since 2011
exchange4media Staff Jan 6, 2020 11:16 AM