performance

Micro-dramas, first-party data integration and AI-led discovery reset performance marketing this year, say experts

e4m Staff Jan 2, 2026 5:43 PM

DigitUp founder Amit Verma shares his journey of growth, the way ahead for the company, & more

Shantanu David Jul 11, 2024 8:55 AM

As CTV continues to grow, experts say they hope to see more technological advancements that can integrate multiple screens, channels, formats and help advertisers get a more holistic view of campaigns

Shantanu David May 3, 2024 9:15 AM

Sumit Mathur has been named the new Country Head - India and South Asia

e4m Staff Apr 5, 2024 11:40 AM

Experts say while many D2C brands and startups prioritize performance marketing, there is now a growing recognition among advertisers of the importance of branding as well

Shantanu David Mar 15, 2024 8:47 AM

The inclination towards performance marketing is because it offers a data-driven, ROI-focused approach, allowing D2Cs to pay only for tangible results, industry players shared  

Shantanu David Mar 7, 2024 8:51 AM

Traditional media offers wide reach and can effectively build brand awareness and credibility, which are essential for D2C brands looking to expand their market share, say experts

Kanchan Srivastava Feb 26, 2024 8:43 AM

All newly appointed leaders - Guillaume Lelait, Roshat Adnani, Lavinea Morris, and Dane Buchanan will report directly to CEO Kabeer Chaudhary

e4m Staff Jan 10, 2024 10:01 AM

At the Pitch BFSI Summit 2023, leading marketers of the industry discussed how the narrative of the BFSI sector can be transformed

e4m Staff Oct 11, 2023 1:00 PM

The agency will work on enhancing PriyaGold's brand visibility and market reach

e4m Staff Sep 27, 2023 2:55 PM

Opens office in Amsterdam

e4m Desk Sep 14, 2023 10:46 AM

On one hand where brand building helps build an emotional connect with the consumer, performance marketing is gaining muscle for its promising ROI. But does one take priority over the other?

Chehneet Kaur Sep 4, 2023 9:08 AM

Chaudhary has been with the company for the last 8 years

e4m Desk Jun 30, 2023 10:36 AM

Arora has held senior leadership positions with prominent companies, including Taboola, Sizmek by amazon, Cheil, and WPP

e4m Desk Mar 14, 2023 3:00 PM

Harsh Deep Chhabra, Senior Vice President, Mindshare Fulcrum shared key trends about performance marketing on TV at a summit hosted by GroupM's Finecast

e4m Desk Dec 8, 2022 8:26 AM

The account was won in a multi-agency pitch

e4m Desk Nov 10, 2022 3:56 PM

According to a source, the company is scouting for a replacement for Shah

e4m Desk Jul 25, 2022 6:54 PM

The agency will be responsible to launch this vertical across digital and social platforms, and create innovative campaigns for the brand's B2B market

e4m Desk Jun 8, 2022 12:19 PM

Neon's acquisition follows the acquisition of WYP and Opportune

e4m Desk Jun 6, 2022 10:18 AM

AI tools can help marketers mitigate the risk of ad failure but these can't help in creating a groundbreaking ad that is certain to perform well, say experts

Kanchan Srivastava Mar 23, 2022 8:40 AM

ET MediaLabs will help fintech company generate more leads by providing focused, functional performance marketing services to achieve sustainable growth for the brand

e4m Desk Feb 17, 2022 1:58 PM

Kapiva’s brand ambassador Malaika Arora will be seen promoting the brand in campaign ads and digital films

e4m Desk Jan 21, 2022 11:48 AM

The business will be handled by the agency’s Gurgram office

e4m Desk Oct 12, 2021 3:20 PM

Shaikh will lead end-to-end performance marketing across digital platforms

e4m Desk Jul 30, 2021 1:37 PM

The agency will provide entire digital marketing & analytics services that include performance marketing on Google, Facebook, LinkedIn, Snapchat, Quora, etc to the learning platform

e4m Desk Jul 12, 2021 5:42 PM

Andrea Cook will lead the new global agency as CEO

e4m Desk Jul 8, 2021 1:21 PM

The agency will provide a complete range of digital marketing and analytics services to the cloud kitchen company

e4m Desk Jun 30, 2021 2:59 PM

The panel at e4m TechManch conference discussed how user behaviour is changing and how technology can help brands to stay in tandem with them

e4m Desk Jun 26, 2021 8:38 AM

As a part of the digital & creative mandate, Digital Refresh Networks will be in charge of delivering PR, SEO management, film, social media and performance marketing for the school

e4m Desk Jun 22, 2021 5:00 PM

For OTT platforms, the festive quarter of October-November-December had marked the recovery in ad spends followed by decent growth in the January-February-March quarter

Javed Farooqui Jun 10, 2021 8:48 AM

The agency will be involved in the planning and execution of communication and performance marketing strategy for the brand

e4m Desk Feb 4, 2021 3:04 PM

Prior to this, Kakar served as CEO & Managing Director of Phonographic Performance Limited

e4m Desk May 27, 2020 10:43 AM

In this edition of ‘Beating All Odds’, Vivek Bhargava, CEO, DAN Performance Group, speaks to exchange4media Editor Naziya Alvi Rahman

Naziya Alvi Rahman Apr 22, 2020 8:19 AM

The initiative brings together artists for a digital performance to Educate, Inspire and Support one another

e4m Desk Apr 7, 2020 2:00 AM

Prior to this, Aayeer held various positions with Saregama including CFO, interim CEO and Executive Director on the Board

e4m Desk Mar 31, 2020 1:57 PM

At the 10th edition of the NEONS OOH Conference, Bharat Khatri, Country Head, Xaxis India, will be sharing insights on Performance-Driven Outdoor Buying & Selling: How it Works

Noel Dsouza Mar 3, 2020 8:47 AM

Madison Media has been the Media AOR for all Pidilite brands since 2011

e4m Desk Jan 6, 2020 11:16 AM

The online retailer upped its ad spends by over 88% in FY19 when compared to the last fiscal

Misbaah Mansuri Jan 6, 2020 8:43 AM