My first encounter with Neil French
Guest Column: Sagar Mahabaleshwarkar, Executive Director at Salt Brand Solutions, pays homage to the late advertising icon Neil French
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e4m Real Time Programmatic Advertising Awards 2024: Jury to meet on Sept 9
The Jury Chair for the third edition is Vipul Mathur, Executive Director-Personal Care, HUL & Unilever South Asia
ASCI appoints Partha Sinha as new Chairman
Sudhanshu Vats was appointed Vice-Chairman and S. Subramanyeswar was elected Treasurer
We're developing AI assistants for real-time pitch guidance: Krish Ramineni, Fireflies
Krish Ramineni, Fireflies.ai co-founder and CEO, spoke to e4m on creating a tool for marketers, expanding its capabilities and earning global adoption
Alia Bhatt’s global domination continues as endorsement fee skyrockets
Alia Bhatt's latest global collaboration with L'Oréal Paris is on the heels of her successful stint with Gucci as its first Indian global ambassador
AI and Programmatic Advertising: The dynamic duo for enhancing efficiency & ROI
e4m Blog: In this post, we decode the relation between AI and programmatic advertising, the role of programmatic advertising in digital era and more
Will AI give marketers their ROI’s worth this festive season?
Industry leaders weigh in on AI adoption and its impact on advertising ROI, adding that AI capabilities with human guidance will shape the future of the sector
Manorama News Conclave 2024 concludes
The conclave, titled ‘Change Makers,’ began earlier in the day with tributes to the Wayanad landslide victims
Pavel Durov's arrest & free speech: Legal standpoint
Through this chat with Vikram Jeet Singh, Partner, BTG Advaya & Gaurav Sahay, Practice Head, (Technology & General Corporate), Fox Mandal & Associates, we deep dive into legal aspects of the arrest
The Leela Ambience Gurugram names Shridhar Nair as Senior VP, General Manager
Prior to this, Shridhar Nair was the group's Senior Vice President of Operations
India has become the largest market in terms of Meta AI usage: Paras Sharma
In an exclusive interview with e4m, Paras Sharma, Director, Global Partnerships, Meta India, shares insights into Instagram’s growth, its new algorithm and latest features to woo Gen Z
Shriram Capital appoints Subhasri as Managing Director & CEO
Subhasri has been serving as the Joint Managing Director
Will brands bat for Shikhar Dhawan post retirement?
The shelf life of a cricketer or sportsperson is already small as compared to stars, but Dhawan's post-retirement path will decide the fate of his brand value, say experts
Siyaram's ropes in Ranbir Kapoor as brand ambassador
The association is expected to elevate the brand's popularity amongst the youth
Kumaresh Pattabiraman named Country Manager, Product Head at LinkedIn India
Kumaresh Pattabiraman has been with LinkedIn for the last 11 years
Gaurav Ramdev elevated to Chief Growth & Marketing Officer at Protean eGov Technologies
Prior to this, Gaurav Ramdev was the Chief Marketing Officer at the company
How Generative AI is shaping the next era of advertising
e4m Blog: In this post, we explore how Generative AI is gaining popularity due to its ability to enhance creativity, optimise efficiency, and drive personalisation
Syngene International ropes in Pramuch Goel as Head of Corporate Affairs
Pramuch Goel was with Mahindra Rise since 2017
AI, in its present form, is not good enough to do curation: Vikram Chandra
Journalist and founder of Editorji, Vikram Chandra, offered a deep dive into the evolving role of AI in the news industry at the e4m English Journalism Conference 2024
Relief for Ramdev as SC closes contempt proceedings in Patanjali misleading ads case
The SC said that while their apology was accepted, Ramdev and Balakrishna should refrain from violating court orders like they have done before
Nava Bharat Group Chairman Vinod Ramgopal Maheshwari no more
As per reports, Vinod Ramgopal Maheshwari breathed his last on August 12 in Mumbai
Haldiram's unveils campaign for Raksha Bandhan
The TVC showcases how the thread of Rakhi is more than a symbol but a commitment to cultivate the treasured togetherness of childhood
Krishnan Sundaram joins Vini Cosmetics as its CEO
Krishnan Sundaram stepped down from Hindustan Unilever (HUL) in December 2023 after 23 years with the FMCG giant
Deccan Herald elevates KV Subramanya to executive editor
e4m had earlier reported that Sitaraman Shankar, the Editor and CEO of Deccan Herald, has resigned from his position
Rise of regional to going phygital: How Print made headlines in the age of digital
An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
Sitaraman Shankar resigns as Editor and CEO of Deccan Herald
Shankar’s career spans over 30 years including roles at Reuters, Hindustan Times, Economic Times, and News18
Swiggy Instamart names Sairam Krishnamurthy as Senior VP & COO
Sairam Krishnamurthy has over 18 years of experience in leadership roles in retail and FMCG industries
Piramal Finance partners with Sri Lanka Cricket for ongoing India-Sri Lanka series
As the Associate Gold Sponsor, Piramal Finance will utilize this platform to enhance brand awareness and engage with cricket enthusiasts
Collective Artists Network partners with Parallel Studios
The alliance is aimed at gaining ground towards the acquisition of new players to build a community around Parallel
Revised Draft Broadcasting Bill: Govt proposing 4-tier grievance redressal mechanism?
The Bill proposes every broadcaster to appoint a grievance redressal officer to receive and hear complaints in contravention of the Programme Code and the Advertisement Code
Sushant Sreeram formally exits Prime Video
Sources indicate that he is set to join JioCinema as Chief Marketing Officer
HC asks Patanjali to pay Rs 4 crore for violating trademark order
This 2023 order was passed during the hearing of a trademark infringement case against Baba Ramdev’s Patanjali Ayurved
Does size matter? How screens impact programmatic media buying
Large screen ads lead to better experience and recall, but smaller smartphone screens often result in higher conversion rates since they are easier to interact with, say experts
Vishwanath Sachdev bestowed with Raja Rammohan Roy Award for Lifetime Achievement 2023
Vishwanath Sachdev is a former editor of Navbharat Times
Baba Ramdev given 3 days to retract Patanjali Coronil's 'covid-cure' claims
The Delhi HC reportedly passed the order in response to a plea, which is part of a lawsuit filed in 2021
S Balasubramanian re-elected President of Advertising Club Madras
Murugan K of Jaya TV has been elected Vice President
Programmatic Advertising: Shaping the new era of digital marketing
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications Pvt. Ltd., delves into the evolution, mechanisms and impact of programmatic advertising
It will be a nudge, we won't be enforcing: FM on internship scheme at Top 500 companies
At India Today Business Today Budget Round Table 2024, Finance Minister Nirmala Sitharaman says details of scheme to be worked out
OTT’s OOH spend is nearly 30% in a year. Why?
Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums drive OTTs to OOH, say experts
Bobby Sista championed gender nuances in Indian advertising
Guest Column: Ramesh Narayan, Founder of Canco Advertising Pvt. Ltd, Director Strategy, remembers adman Bobby Sista's efforts to bring gender on top of the creative agenda
MMTV to celebrate Onam with special entertainment lineup
Special line-ups have been prepared for Mazhavil Manorama, manoramaMAX, and Manorama News
Akhilesh Ramachandran joins FCB Group India as Executive Vice President
Prior to this, Akhilesh Ramachandran was with Famous Innovations as Senior Vice President and Business Head
‘A progressive Budget that will boost marketing & advertising’
While industry experts express disappointment over the government giving the M&E sector a miss, they say several other initiatives that have been announced would spur ad revenue
Budget 2024: Will special allocation for Bihar and Andhra Pradesh lift India’s AdEx?
These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts
Budget 2024: Print sector disappointed as govt gives no relief on newsprint cost duty
Industry players were looking forward to government easing the 5% newsprint cost duty
Sushant Sreeram to take over as CMO of JioCinema
Sushant Sreeram was with Prime Video for over six years and was elevated to Country Director in 2023
Union Budget 2024 today: Industry hopes high from FM Nirmala Sitharaman
A low-down of what players from each of the sectors hope this Budget will deliver
Aditya Roy Kapur named new brand ambassador of Mistair
'Their collection resonates deeply with my personal style,' said Aditya Roy Kapur about the partnership
Govt actively supporting startups, but regulators lagging: Vikram Gupta
At e4m TechManch 2024, Vikram Gupta, Founder and Managing Partner of IvyCap Ventures, spoke on the topic, The Indian Landscape: Opportunities & Challenges for Investors
Netflix reports India as top Q2 performer for paid subs growth & revenue
The streaming giant has added over 8 million subscribers in the second quarter as compared to last year’s net addition of 5.89 million