ram
martech?blur=25

Chief Minister Siddaramaiah announced this move while presenting the state’s 2026–27 Budget in the Legislative Assembly

e4m Staff Mar 9, 2026 6:00 PM

Paramount escalates WBD takeover battle with lawsuit ?blur=25

The lawsuit aims to compel Warner Bros to disclose the financial analysis that led its board to support Netflix’s $82.7 billion cash-and-stock deal

e4m Staff Jan 13, 2026 11:40 AM

Paramount?blur=25

In its argument, Paramount has said that the cable business at the centre of Netflix’s proposal holds little to no standalone value

e4m Desk Jan 9, 2026 11:45 AM

Sai Ramana Ponugoti?blur=25

After unveiling Lacto Calamine’s refreshed identity, Sai Ramana Ponugoti, CEO of Piramal Consumer Healthcare, shares insights on the brand’s portfolio expansion, ambitious growth targets, & more

Simran Sabherwal Jan 5, 2026 11:10 AM

Neil French, Sagar Mahabaleshwarkar?blur=25

Guest Column: Sagar Mahabaleshwarkar, Executive Director at Salt Brand Solutions, pays homage to the late advertising icon Neil French

e4m Staff Nov 25, 2025 10:55 AM

e4m Real Time Programmatic Advertising Awards 2024?blur=25

The Jury Chair for the third edition is Vipul Mathur, Executive Director-Personal Care, HUL & Unilever South Asia

e4m Staff Sep 6, 2024 9:15 AM

Partha Sinha ASCI?blur=25

Sudhanshu Vats was appointed Vice-Chairman and S. Subramanyeswar was elected Treasurer

e4m Staff Sep 4, 2024 5:46 PM

Krish Ramineni Fireflies?blur=25

Krish Ramineni, Fireflies.ai co-founder and CEO, spoke to e4m on creating a tool for marketers, expanding its capabilities and earning global adoption

Shantanu David Sep 4, 2024 8:49 AM

Alia Bhatt?blur=25

Alia Bhatt's latest global collaboration with L'Oréal Paris is on the heels of her successful stint with Gucci as its first Indian global ambassador

Sohini Ganguly Sep 4, 2024 8:42 AM

Programmatic Advertising?blur=25

e4m Blog: In this post, we decode the relation between AI and programmatic advertising, the role of programmatic advertising in digital era and more

e4m Desk Sep 3, 2024 11:33 AM

AI and ROI for marketers?blur=25

Industry leaders weigh in on AI adoption and its impact on advertising ROI, adding that AI capabilities with human guidance will shape the future of the sector

Shantanu David Sep 2, 2024 9:28 AM

Manorama News Conclave 2024?blur=25

The conclave, titled ‘Change Makers,’ began earlier in the day with tributes to the Wayanad landslide victims

e4m Staff Aug 31, 2024 8:01 PM

Pavel Durov?blur=25

Through this chat with Vikram Jeet Singh, Partner, BTG Advaya & Gaurav Sahay, Practice Head, (Technology & General Corporate), Fox Mandal & Associates, we deep dive into legal aspects of the arrest

e4m Staff Aug 31, 2024 7:51 PM

The Leela Ambience Gurugram Shridhar Nair?blur=25

Prior to this, Shridhar Nair was the group's Senior Vice President of Operations

e4m Staff Aug 30, 2024 11:51 AM

Paras Sharma, Meta?blur=25

In an exclusive interview with e4m, Paras Sharma, Director, Global Partnerships, Meta India, shares insights into Instagram’s growth, its new algorithm and latest features to woo Gen Z

Kanchan Srivastava Aug 30, 2024 9:07 AM

shikhar dhawan?blur=25

The shelf life of a cricketer or sportsperson is already small as compared to stars, but Dhawan's post-retirement path will decide the fate of his brand value, say experts

Soumya Gawri Aug 27, 2024 9:20 AM

Siyaram's Ranbir Kapoor?blur=25

The association is expected to elevate the brand's popularity amongst the youth

e4m Staff Aug 26, 2024 3:03 PM

Generative AI in advertising?blur=25

e4m Blog: In this post, we explore how Generative AI is gaining popularity due to its ability to enhance creativity, optimise efficiency, and drive personalisation

e4m Desk Aug 20, 2024 1:44 PM

Vikram Chandra Editorji?blur=25

Journalist and founder of Editorji, Vikram Chandra, offered a deep dive into the evolving role of AI in the news industry at the e4m English Journalism Conference 2024

e4m Staff Aug 14, 2024 11:46 AM

patanjali baba ramdev supreme court?blur=25

The SC said that while their apology was accepted, Ramdev and Balakrishna should refrain from violating court orders like they have done before

e4m Staff Aug 13, 2024 3:09 PM

Nava Bharat Vinod Ramgopal Maheshwari?blur=25

As per reports, Vinod Ramgopal Maheshwari breathed his last on August 12 in Mumbai

e4m Staff Aug 12, 2024 3:38 PM

Haldiram's Raksha Bandhan?blur=25

The TVC showcases how the thread of Rakhi is more than a symbol but a commitment to cultivate the treasured togetherness of childhood

e4m Staff Aug 12, 2024 2:34 PM

Krishnan Sundaram?blur=25

Krishnan Sundaram stepped down from Hindustan Unilever (HUL) in December 2023 after 23 years with the FMCG giant

e4m Desk Aug 12, 2024 10:09 AM

KV Subramanya?blur=25

e4m had earlier reported that Sitaraman Shankar, the Editor and CEO of Deccan Herald, has resigned from his position

e4m Desk Aug 9, 2024 9:18 AM

print sector?blur=25

An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success

Chehneet Kaur Aug 7, 2024 8:42 AM

Deccan?blur=25

Shankar’s career spans over 30 years including roles at Reuters, Hindustan Times, Economic Times, and News18

e4m Staff Aug 6, 2024 10:55 PM

Swiggy Instamart Sairam Krishnamurthy?blur=25

Sairam Krishnamurthy has over 18 years of experience in leadership roles in retail and FMCG industries

e4m Staff Aug 5, 2024 12:58 PM

piramal finance?blur=25

As the Associate Gold Sponsor, Piramal Finance will utilize this platform to enhance brand awareness and engage with cricket enthusiasts

e4m Staff Aug 1, 2024 4:15 PM

collective artists network?blur=25

The alliance is aimed at gaining ground towards the acquisition of new players to build a community around Parallel

e4m Staff Aug 1, 2024 1:58 PM

TV?blur=25

The Bill proposes every broadcaster to appoint a grievance redressal officer to receive and hear complaints in contravention of the Programme Code and the Advertisement Code

e4m Staff Aug 1, 2024 12:29 PM

Sushant Sreeram?blur=25

Sources indicate that he is set to join JioCinema as Chief Marketing Officer

e4m Staff Jul 31, 2024 4:37 PM

Baba Ramdev Patanjali?blur=25

This 2023 order was passed during the hearing of a trademark infringement case against Baba Ramdev’s Patanjali Ayurved

e4m Desk Jul 31, 2024 1:10 PM

screen size?blur=25

Large screen ads lead to better experience and recall, but smaller smartphone screens often result in higher conversion rates since they are easier to interact with, say experts

Shantanu David Jul 31, 2024 9:10 AM

patanjali?blur=25

The Delhi HC reportedly passed the order in response to a plea, which is part of a lawsuit filed in 2021

e4m Desk Jul 29, 2024 3:37 PM

Shantomoy Ray?blur=25

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications Pvt. Ltd., delves into the evolution, mechanisms and impact of programmatic advertising

Shantomoy Ray Jul 29, 2024 11:22 AM

Finance Minister Nirmala Sitharaman?blur=25

At India Today Business Today Budget Round Table 2024, Finance Minister Nirmala Sitharaman says details of scheme to be worked out

e4m Staff Jul 29, 2024 10:44 AM

Amazon Prime Netflix Lauki Panchayat?blur=25

Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums drive OTTs to OOH, say experts

Chehneet Kaur Jul 29, 2024 8:52 AM

bobby sista ramesh?blur=25

Guest Column: Ramesh Narayan, Founder of Canco Advertising Pvt. Ltd, Director Strategy, remembers adman Bobby Sista's efforts to bring gender on top of the creative agenda

Ramesh Narayan Jul 28, 2024 2:29 PM

MMTV?blur=25

Special line-ups have been prepared for Mazhavil Manorama, manoramaMAX, and Manorama News

e4m Staff Jul 24, 2024 6:31 PM

Akhilesh Ramachandran?blur=25

Prior to this, Akhilesh Ramachandran was with Famous Innovations as Senior Vice President and Business Head

e4m Staff Jul 24, 2024 11:46 AM

Budget?blur=25

While industry experts express disappointment over the government giving the M&E sector a miss, they say several other initiatives that have been announced would spur ad revenue

e4m Staff Jul 24, 2024 9:07 AM

budget 2024?blur=25

These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts

e4m Staff Jul 24, 2024 9:01 AM

newspaper?blur=25

Industry players were looking forward to government easing the 5% newsprint cost duty

e4m Staff Jul 23, 2024 3:15 PM

sushant sreeram jio cinema amazon?blur=25

Sushant Sreeram was with Prime Video for over six years and was elevated to Country Director in 2023

e4m Staff Jul 23, 2024 2:26 PM