sme
Krishnan Sundaram stepped down from Hindustan Unilever (HUL) in December 2023 after 23 years with the FMCG giant
e4m Desk Aug 12, 2024 10:09 AM
As per the MSME Digital Index 2024, released by PayNearby, 65% of MSMEs use digital technology for daily business operations
e4m Staff Jun 26, 2024 1:42 PM
Yasmeen Mishra has over 24 years of experience in marketing leadership
e4m Staff May 15, 2024 11:09 AM
In a freewheeling chat, Kartik Smetacek and Rohit Malkani, Chief Creative Officers, L&K Saatchi & Saatchi, spoke about challenges in advertising, creative work during IPL and elections and much more
Tanzila Shaikh Apr 8, 2024 8:40 AM
Sudha Sarin, Senior Vice President, Marketing & Communications, Power2SME won the ‘Innovative leader of the year’ award at the 4th edition of e4m Women Achievers’ Awards 2023
The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers
Shantanu David Mar 12, 2024 8:57 AM
Growth in advertising spending reduced for most sectors in FY24, with eCommerce being the only exception, says a report released by Redseer Strategy Consultants
e4m Staff Mar 1, 2024 11:31 AM
The latest issue explores the resilience of Indian capital markets, underscoring the trend of SMEs going public, India's global positioning at Davos, and top supply chain leaders
The 145-second film weaves together a tapestry of stories featuring archetypes of sellers and showcasing the journey of individuals from various walks of life
e4m Staff Jan 29, 2024 11:14 AM
Kartik and Rohit joined L&K Saatchi & Saatchi in 2014 and 2016, respectively, as Executive Creative Directors and were later promoted to Joint National Creative Directors in 2019
e4m Staff Dec 21, 2023 5:57 PM
The film makes a case for correcting teeth imperfections that can dent confidence and cause communication issues
e4m Staff Dec 21, 2023 5:34 PM
Riding on these trends is a good way for brands to maintain relevance, say experts, but viral meme sensations aren't trained influencers and can backfire for the brand
Tanzila Shaikh Nov 24, 2023 9:03 AM
Kaur, who went viral last month for her unique presentation style, and outlandish metaphors for describing everyday colours, has landed her first brand collaboration
Zeenia Bastani, General Manager, Maybelline New York and NYX Professional Makeup, L’Oreal India, talks about the brand's marketing strategy and more
Kanchan Srivastava Oct 12, 2023 8:57 AM
Advertising agencies shared with e4m that they are encouraging employees to have hard conversations, and catering to employee expectations about flexibility, physical and mental health
Tanzila Shaikh Oct 10, 2023 8:51 AM
Industry experts cite a rise in consumption of personal care products, brands promising to care for the Indian skin, and demand for organic products as key drivers
Kanchan Srivastava Sep 4, 2023 8:35 AM
Makeup industry players share with us how they're staying ahead of the game with AI adoption
Chehneet Kaur Aug 22, 2023 9:19 AM
'Disha's dedication to fitness and overall well-being perfectly aligns with Insight Cosmetics' mission of offering a wide range of safe and toxic-free products', said the brand
exchange4media Staff Aug 8, 2023 12:26 PM
The business will be handled from the agency’s office in Mumbai
exchange4media Staff Jul 18, 2023 10:30 AM
The film celebrates the contribution of MSMEs to India's growth story
exchange4media Staff Jun 27, 2023 2:53 PM
Bandyopadhyay was formerly the Head of Sports Sales at Disney Star
exchange4media Staff Jun 1, 2023 12:18 PM
InsuranceDekho will be onboarding the Verak team, including Founder Rahul Mathur
exchange4media Staff Apr 5, 2023 9:55 AM
Sikaria, Chief Business Officer at SUGAR Cosmetics, talks about his life outside the office in this weekly edition
exchange4media Staff Apr 1, 2023 8:22 AM
Suchit Sikaria, Chief Business Officer, SUGAR Cosmetics, spoke to e4m on the brand’s digital marketing strategy, banking on fintech and more
Kanchan Srivastava Mar 30, 2023 8:48 AM
The homegrown cosmetic brand has released three fragrances in the premium category
exchange4media Staff Mar 10, 2023 12:41 PM
Industry players say there has been a shift towards regional marketing and the south market has been attracting a large chunk of ad spends
Nilanjana Basu Mar 10, 2023 9:51 AM
Modi government’s last budget before elections in 2024 brings good news for the MSME and retail sector
Nilanjana Basu Feb 2, 2023 1:01 PM
Retail industry heads expect Finance Minister Nirmala Sitharaman to go for a reduction in customs duty, support for infra development and incentives for corporate capital expenditure
Nilanjana Basu Jan 31, 2023 9:02 AM
Why do some founder-CEOs have a penchant for appearing in their own ad campaigns?
Kanchan Srivastava Jan 9, 2023 8:39 AM
The brand has partnered up with Manyavar and Vibha to bring to life the grand idea of celebrating both pre & post-wedding emotions
exchange4media Staff Dec 18, 2022 10:00 AM
At Impact Digital Influencer Conference, Kaushik Mukherjee, co-founder & COO, SUGAR Cosmetics, speaks to Nawal Ahuja, co-founder, exchange4media
exchange4media Staff Dec 2, 2022 3:59 PM
The complainant has taken down the tweets alleging harassment at her workplace
exchange4media Staff Nov 18, 2022 7:36 PM
In a social media post, the employee has said that despite complaining to the company authorities she is yet to face any redressal
exchange4media Staff Nov 17, 2022 1:48 PM
The ‘#ThisIsMe’ campaign is conceptualised by Famous Innovations
exchange4media Staff Oct 11, 2022 4:10 PM
#ShukarHainSUGARHain campaign also has a guest appearance from Co-Founder & CEO Vineeta Singh
exchange4media Staff Sep 10, 2022 8:47 AM
Patil will be based out of Mumbai and report to both Kartik Smetacek and Rohit Malkani
exchange4media Staff Aug 16, 2022 9:47 AM
#ItsNotOk campaign culminated with the unveiling of the #CallItOut wall and a Run to EmpowHer in partnership with Delhi Police; engages citizens, policymakers, celebrities, and influencers
exchange4media Staff Aug 5, 2022 8:32 AM
The COO & Co-founder of SUGAR Cosmetics shares insights from the seven-year journey of building the brand, the evolving TG, the increasing competition and much more
Ritika Raj Jul 15, 2022 8:05 AM
The campaign recognizes the power of the ‘name’ of MSME businesses that inculcates a strong sense of trust in customers
exchange4media Staff Jul 9, 2022 8:05 AM
The brand has released a film that gives glimpses into the challenges and ambitions of MSMEs and entrepreneurs
exchange4media Staff Jul 2, 2022 8:27 AM
The anthem celebrates MSMEs’ contribution to India’s growth story
exchange4media Staff Jun 30, 2022 10:30 AM
SGA will strengthen RENÉE ’s public relations through strategic communications and will boost its digital footprint on networking platforms
exchange4media Staff Jun 28, 2022 11:45 AM
The 360-degree brand campaign titled ‘Oh my God! Everyone’s a fan’ featuring the actor brings to life consumers’ love for its products in a playful manner
exchange4media Staff Mar 9, 2022 12:50 PM
