sme

Krishnan Sundaram stepped down from Hindustan Unilever (HUL) in December 2023 after 23 years with the FMCG giant

e4m Desk Aug 12, 2024 10:09 AM

Launches Microshots™ AgeDefying Peptide⁶ Treatment Cream

e4m Staff Aug 6, 2024 6:53 PM

As per the MSME Digital Index 2024, released by PayNearby, 65% of MSMEs use digital technology for daily business operations

e4m Staff Jun 26, 2024 1:42 PM

Chandrashekhar Bhosle was previously with SUGAR Cosmetics

e4m Staff Jun 18, 2024 4:43 PM

Nancy Tyagi is a 21-year-old self-taught designer

e4m Staff May 20, 2024 1:03 PM

Yasmeen Mishra has over 24 years of experience in marketing leadership

e4m Staff May 15, 2024 11:09 AM

Thakur joined BSE in 1996 as the Head-Arbitration

e4m Staff Apr 18, 2024 8:41 AM

In a freewheeling chat, Kartik Smetacek and Rohit Malkani, Chief Creative Officers, L&K Saatchi & Saatchi, spoke about challenges in advertising, creative work during IPL and elections and much more

Tanzila Shaikh Apr 8, 2024 8:40 AM

Sudha Sarin, Senior Vice President, Marketing & Communications, Power2SME won the ‘Innovative leader of the year’ award at the 4th edition of e4m Women Achievers’ Awards 2023

e4m Staff Apr 4, 2024 3:53 PM

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers

Shantanu David Mar 12, 2024 8:57 AM

Growth in advertising spending reduced for most sectors in FY24, with eCommerce being the only exception, says a report released by Redseer Strategy Consultants

e4m Staff Mar 1, 2024 11:31 AM

The latest issue explores the resilience of Indian capital markets, underscoring the trend of SMEs going public, India's global positioning at Davos, and top supply chain leaders

e4m Staff Feb 5, 2024 5:48 PM

The 145-second film weaves together a tapestry of stories featuring archetypes of sellers and showcasing the journey of individuals from various walks of life

e4m Staff Jan 29, 2024 11:14 AM

Kartik and Rohit joined L&K Saatchi & Saatchi in 2014 and 2016, respectively, as Executive Creative Directors and were later promoted to Joint National Creative Directors in 2019

e4m Staff Dec 21, 2023 5:57 PM

The film makes a case for correcting teeth imperfections that can dent confidence and cause communication issues

e4m Staff Dec 21, 2023 5:34 PM

Riding on these trends is a good way for brands to maintain relevance, say experts, but viral meme sensations aren't trained influencers and can backfire for the brand

Tanzila Shaikh Nov 24, 2023 9:03 AM

Kaur, who went viral last month for her unique presentation style, and outlandish metaphors for describing everyday colours, has landed her first brand collaboration

e4m Staff Nov 7, 2023 8:25 AM

Zeenia Bastani, General Manager, Maybelline New York and NYX Professional Makeup, L’Oreal India, talks about the brand's marketing strategy and more

Kanchan Srivastava Oct 12, 2023 8:57 AM

Advertising agencies shared with e4m that they are encouraging employees to have hard conversations, and catering to employee expectations about flexibility, physical and mental health

Tanzila Shaikh Oct 10, 2023 8:51 AM

Industry experts cite a rise in consumption of personal care products, brands promising to care for the Indian skin, and demand for organic products as key drivers

Kanchan Srivastava Sep 4, 2023 8:35 AM

Makeup industry players share with us how they're staying ahead of the game with AI adoption

Chehneet Kaur Aug 22, 2023 9:19 AM

'Disha's dedication to fitness and overall well-being perfectly aligns with Insight Cosmetics' mission of offering a wide range of safe and toxic-free products', said the brand

e4m Desk Aug 8, 2023 12:26 PM

The business will be handled from the agency’s office in Mumbai

e4m Desk Jul 18, 2023 10:30 AM

The film celebrates the contribution of MSMEs to India's growth story

e4m Desk Jun 27, 2023 2:53 PM

Rediffusion has conceptualised the nationwide campaign

e4m Desk Jun 13, 2023 2:30 PM

Bandyopadhyay was formerly the Head of Sports Sales at Disney Star

e4m Desk Jun 1, 2023 12:18 PM

InsuranceDekho will be onboarding the Verak team, including Founder Rahul Mathur

e4m Desk Apr 5, 2023 9:55 AM

Sikaria, Chief Business Officer at SUGAR Cosmetics, talks about his life outside the office in this weekly edition

e4m Desk Apr 1, 2023 8:22 AM

Suchit Sikaria, Chief Business Officer, SUGAR Cosmetics, spoke to e4m on the brand’s digital marketing strategy, banking on fintech and more

Kanchan Srivastava Mar 30, 2023 8:48 AM

The homegrown cosmetic brand has released three fragrances in the premium category

e4m Desk Mar 10, 2023 12:41 PM

Industry players say there has been a shift towards regional marketing and the south market has been attracting a large chunk of ad spends

Nilanjana Basu Mar 10, 2023 9:51 AM

The campaign celebrates International Women’s Day

e4m Desk Mar 8, 2023 4:03 PM

Modi government’s last budget before elections in 2024 brings good news for the MSME and retail sector

Nilanjana Basu Feb 2, 2023 1:01 PM

Retail industry heads expect Finance Minister Nirmala Sitharaman to go for a reduction in customs duty, support for infra development and incentives for corporate capital expenditure

Nilanjana Basu Jan 31, 2023 9:02 AM

Why do some founder-CEOs have a penchant for appearing in their own ad campaigns?

Kanchan Srivastava Jan 9, 2023 8:39 AM

The case was registered in 2017

e4m Desk Dec 29, 2022 5:18 PM

The brand has partnered up with Manyavar and Vibha to bring to life the grand idea of celebrating both pre & post-wedding emotions

e4m Desk Dec 18, 2022 10:00 AM

At Impact Digital Influencer Conference, Kaushik Mukherjee, co-founder & COO, SUGAR Cosmetics, speaks to Nawal Ahuja, co-founder, exchange4media

e4m Desk Dec 2, 2022 3:59 PM

The complainant has taken down the tweets alleging harassment at her workplace

e4m Desk Nov 18, 2022 7:36 PM

In a social media post, the employee has said that despite complaining to the company authorities she is yet to face any redressal

e4m Desk Nov 17, 2022 1:48 PM

The ‘#ThisIsMe’ campaign is conceptualised by Famous Innovations

e4m Desk Oct 11, 2022 4:10 PM

#ShukarHainSUGARHain campaign also has a guest appearance from Co-Founder & CEO Vineeta Singh

e4m Desk Sep 10, 2022 8:47 AM

Patil will be based out of Mumbai and report to both Kartik Smetacek and Rohit Malkani

e4m Desk Aug 16, 2022 9:47 AM

#ItsNotOk campaign culminated with the unveiling of the #CallItOut wall and a Run to EmpowHer in partnership with Delhi Police; engages citizens, policymakers, celebrities, and influencers

e4m Desk Aug 5, 2022 8:32 AM

The COO & Co-founder of SUGAR Cosmetics shares insights from the seven-year journey of building the brand, the evolving TG, the increasing competition and much more

Ritika Raj Jul 15, 2022 8:05 AM

The campaign recognizes the power of the ‘name’ of MSME businesses that inculcates a strong sense of trust in customers

e4m Desk Jul 9, 2022 8:05 AM

The brand has released a film that gives glimpses into the challenges and ambitions of MSMEs and entrepreneurs

e4m Desk Jul 2, 2022 8:27 AM

The anthem celebrates MSMEs’ contribution to India’s growth story

e4m Desk Jun 30, 2022 10:30 AM

SGA will strengthen RENÉE ’s public relations through strategic communications and will boost its digital footprint on networking platforms

e4m Desk Jun 28, 2022 11:45 AM

The 360-degree brand campaign titled ‘Oh my God! Everyone’s a fan’ featuring the actor brings to life consumers’ love for its products in a playful manner

e4m Desk Mar 9, 2022 12:50 PM