Sonal, Head of Marketing, Qualcomm India shares the insights behind the Power To Move campaign, reinforcing consumer-facing brand identity, expanding AI capabilities, the India market and more
testWith the focus now being on zero-party, first-party data, for marketers aiming to deliver tailored experiences the news ecosystem presents challenges & opportunities, say industry observers
On the launch of Kellogg’s Pro Muesli, Mathur, Senior Director of Marketing for Kellogg’s SA shares the insights behind the new variant and how the brand's growth has remained consistent post pandemic
As part of the deal, the entire catalogue of Saregama will be made available on Chingari, allowing users to create innovative content using music library of over 130K songs
In his keynote address at the Pitch BrandTalk summit, Gupta, the CEO and Founder of CoinDCX, shared the inspirational story behind setting up the cryptocurrency exchange company
Sumit Lakhani, Chief Marketing Officer, Awfis, shares insights on adapting to consumer needs, evolving into an integrating workspace solution provider, and more
The webinar featured a fireside chat that touched upon the consumers' modern-day experience & expectations and a panel discussion on digital media influencing auto & consumer durables market
Guest Column: Dutta, Executive Director (Corporate Affairs), SAIL writes why the businesses that spot the trend and seize new opportunities emerge as market winners
From donating a day's salary to PM CARES to mobilising production of essentials, corporate houses are doing their bit to bolster the nation's efforts towards containing the outbreak
The #StaySafeWithSleepwell campaign compares the benefits of common healthy habits and emphasizes that 8 hours of sleep is equally important to stay healthy
On the panel chaired by Vikram Sakhuja were Aditya Swamy, Google India; Nitin Bawankule, Star & Disney India; Prathyusha Agarwal, ZEEL, Karthi Marshan, Kotak Mahindra and Sumit Mathur Kellogg’s India