transformation
For decades, advertising targeted people as decision-makers. With AI agents entering the purchase journey, marketers may now need to influence systems as much as consumers
Ahmed has previously held roles at Gabriel & Co., AstraZeneca, Unilever India, RB and Oracle India
Quick commerce is beginning to influence not just how FMCG brands sell, but also what they innovate, price, and prioritise
Prior to joining Hero MotoCorp, Sachin Agrawal served as Executive Vice President & Head – R&D and Technology at VE Commercial Vehicles
Previously, Khona served as Director of Technology (CIO) at Tim Hortons (Singapore, Malaysia and Indonesia)
Previously, Ajit Narayanan led technology for supply chain and commercial platforms at Reliance Retail
Aparajita Puri joins Microsoft after nearly 12 years at McKinsey & Company, where she was most recently a Partner
Prior to this, Seema Kumar was with Microsoft as Sr. Director, Azure Infrastructure Solutions
According to the company's 2025 Annual Review, Nestlé has raised advertising and marketing expenditure by nearly 9% of sales
Bopche’s departure follows the earlier exit of Jitender Dabas from Cheil X this year
Shashi Shekhar Vempati takes over as Chairperson of the Central Board of Film Certification (CBFC) from Prasoon Joshi, who was recently appointed Chairman of Prasar Bharati
Transitioning from his role as Chief Growth Officer, Awanish will now lead the group’s operational strategy and will be instrumental in mapping the next phase of the group’s evolution
e4m Desk Mar 17, 2026 11:54 AM
The brand transformation is aimed at nurturing the next generation and making them future-ready, the company said
The President of FIPP spoke to e4m on the sidelines of the Indian Magazine Congress on the global trends influencing the magazine business
Shantanu David Mar 27, 2023 12:46 PM
The US-based company has joined hands with Y&A Transformation and will offer ad tech solutions to YouTube advertisers
exchange4media Staff Mar 8, 2023 8:54 AM
Jacob will also continue as the Chief Digital Officer of Wavemaker India
exchange4media Staff Sep 20, 2022 4:45 PM
Guest Column: Digital transformation has the potential to redefine the OEMs industry, writes Tusshar Arora, Vice President- Media & Partnerships, Quantafi Digital
Tusshar Arora Sep 1, 2022 3:41 PM
Singh, VP & Head of Marketing, SAP India, shares the company is increasingly focusing on digitally transforming micro, small & medium businesses in India through cloud migration assistance
Shantanu David Jun 14, 2022 8:51 AM
MD for Asia Pacific and Japan, shares his vision for AWS in India, the significance of cloud computing in future-proofing the business, and more
Ruhail Amin Jun 6, 2022 8:48 AM
Helmed by Landor & Fitch India, the new name exemplifies how business logic drives brand transformation in creating new value for companies
exchange4media Staff Nov 10, 2021 3:45 PM
Alphabet CEO Pichai said that JioPhone Next will lay the foundation of digital transformation in India, during the company's Q3 2021 earnings con call
Javed Farooqui Oct 28, 2021 8:37 AM
At the Pitch CMO Summit 3.0, a panel shared insights on ‘Future-proofing brands: Need for a playbook for the connected era’
exchange4media Staff Sep 28, 2021 12:42 PM
With new branding, OUP aims to make knowledge and learning more accessible through the power of technology
exchange4media Staff Sep 6, 2021 2:08 PM
Virender Jeet has been named the chief executive officer, and Tarun Nandwani, the chief operating officer of the company
exchange4media Staff Sep 3, 2021 2:59 PM
The fresh look and the new prospect are designed to project Visa as an overarching payments network rather than a brand only associated with card payments, the company said
exchange4media Staff Aug 24, 2021 3:32 PM
In his keynote address at Facebook India's launch of 'Small Business Loans Initiative,' Kant, CEO of Niti Aayog, discussed digital transformation as a catalyst for India’s development story
exchange4media Staff Aug 21, 2021 8:08 AM
As the transformation has been the key driver for all businesses in India in recent years, this category has come at the right time, opined experts
Mansi Sharma Jun 21, 2021 8:59 AM
The survey was conducted globally with a total of 4700 respondents, out of which 61.54% were from India
exchange4media Staff Mar 25, 2021 6:03 PM
The discussion will be focused on - why and when is brand transformation necessary, legacy vs new approaches to brand transformation and brand transformation in the light of digital disruption
exchange4media Staff Dec 14, 2020 8:38 AM
On day 2 of e4m India Brand Conclave, Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea, spoke about rebranding Vodafone into VI and building a brand in the digital era
exchange4media Staff Dec 4, 2020 8:20 AM
The theme for the event is 'Digital Transformation through Content Transformation'
exchange4media Staff Nov 25, 2020 8:42 AM
Technology and digital transformation will be the key priorities for SMB leaders post-Covid, says Sunil Jose, Senior Vice President, Salesforce India
Nafisa Shaheen Oct 30, 2020 9:18 AM
Panellists Ankit Oberoi, Abhishek Gupta, Karan Gupta, Samyuka Iyer and Sunny Nagpal will share insights on optimizing Digital with programmatic advertising
exchange4media Staff Oct 30, 2020 8:58 AM
Kulmeet Bawa, President and Managing Director for SAP Indian Subcontinent, shares insights on media companies, their digital transformation and overall industry scenario
Dipali Banka Oct 28, 2020 8:42 AM
The partnership will help bolster the online presence of brand Adrianse
exchange4media Staff Oct 16, 2020 12:56 PM
The venture launched along with Aakash Shrivastava will devise digital solutions for new-age customers
exchange4media Staff Oct 13, 2020 2:49 PM
The company has on boarded and trained 10,000 retailers in the last 6 months, and plans to add 2,500 more every month
exchange4media Staff Sep 30, 2020 3:58 PM
The session to be held today at 2.30 pm will see names like Ankit Oberoi, Abhishek Joshi, Santosh Iyer, Prasanna Rai, Bhagyashree S Navare, and Shradha Agarwal in attendance
exchange4media Staff Sep 25, 2020 8:19 AM
Facebook India MD Ajit Mohan discussed the country's unprecedented digital transformation and its impact on consumers in the virtual edition of BW Dialogue
exchange4media Staff Jul 11, 2020 8:45 AM
Guest Column: Anoop Karumathil Melethil, Associate Vice President - Marketing, Maveric Systems writes explores why brands which have stood the test of time recognize the problems of the status quo
Anoop Karumathil Melethil Jul 2, 2020 1:43 PM
M&E firms that take advantage of emerging or already built digital capabilities will be in the best position to emerge as leaders in the post-COVID-19 era, says the report
exchange4media Staff May 4, 2020 11:49 AM
With more than 30 years of experience, Paskar’s expertise lies in P&L management, business operations, business transformation and global delivery management
exchange4media Staff Mar 17, 2020 12:39 PM
Sapient i7 will form a new global practice, expanding Publicis Sapient’s salesforce expertise and strengthening its alignment to the technology
exchange4media Staff Feb 19, 2020 11:41 AM