vodafone
Faceless marketing democratises brand building and creates a more even playing field, share industry watchers
Shantanu David Jul 3, 2024 9:10 AM
Vertika Yadav has previously worked with Snapdeal and Facebook India
e4m Staff Mar 14, 2024 12:01 PM
According to its annual report for the year 2022-23, the telecom company spent Rs 284 crore on advertisement & business promotion
exchange4media Staff Jun 29, 2023 8:39 AM
The campaign involves a series of installations, including billboards, unipoles, and bus shelters located across Delhi/NCR
exchange4media Staff May 23, 2022 10:28 AM
Sehgal was earlier with Vodafone as Executive Vice President, Enterprise Business
exchange4media Staff Mar 17, 2022 2:51 PM
Vi’s music offering with Hungama was unveiled by the famous musician and composer duo–Salim Sulaiman
exchange4media Staff Dec 14, 2021 1:43 PM
The company also reduced its content cost by 17.78% to Rs 588.1 crore from Rs 751.3 crore in the previous financial year
exchange4media Staff Sep 8, 2021 8:31 AM
Vi App will now double up as an OTT app offering a rich repertoire of content, in addition to the wide range of products and services
exchange4media Staff Aug 27, 2021 8:28 AM
Ogilvy South has crafted the campaign for Vi Hero Unlimited plans
exchange4media Staff Jul 24, 2021 8:08 AM
She joins from Unilever where she was IT Director, Digital Supply Chain
exchange4media Staff May 19, 2021 10:39 AM
The 18 sponsors on-board for 2021 edition include Dream11, Byju’s, Phone Pe, Just Dial, Upstox, Bingo, Kamla Pasand, AMF, Frooti, Asian Paints, Thums Up, and more
exchange4media Staff Apr 5, 2021 1:33 PM
Vi is launching three new unlimited recharge plans + 1 data-only plan that will offer 1-year Disney+ Hotstar VIP subscription as a bundled benefit
exchange4media Staff Mar 10, 2021 12:42 PM
In a roundtable organized by e4m in association with Taboola, industry leaders discussed how the smartphone & telecom industry would shape up in 2021 as the world adjusts to & recovers from Covid-19
exchange4media Staff Feb 26, 2021 8:41 AM
This partnership will enable Vi customers to get access to 380+ movie titles including one of the most talked-about film in 2020 'Tenet' in four languages, Hindi, English, Tamil & Telugu
exchange4media Staff Feb 22, 2021 2:14 PM
Tiwari has worked with Vodafone Idea Ltd, Vodafone, Pidilite, Reliance & Economic Times, in the past
exchange4media Staff Feb 13, 2021 3:19 PM
Tiwari has worked with Vodafone Idea Ltd, Vodafone, Pidilite, Reliance & Economic Times, in the past
exchange4media Staff Feb 13, 2021 1:12 PM
In a first, the partnership will also allow Vi to access not only Firework’s content from its global studios but also those of its “unique occupational generated content”
exchange4media Staff Dec 23, 2020 12:55 PM
On day 2 of e4m India Brand Conclave, Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea, spoke about rebranding Vodafone into VI and building a brand in the digital era
exchange4media Staff Dec 4, 2020 8:20 AM
Takkar - MD & CEO, Vodafone Idea, delivered a keynote presentation on ‘Mobillion: Connecting the Next 500 Million’ on day two of e4m Screenage Mobile Marketing Virtual Conference
exchange4media Staff Nov 21, 2020 9:13 AM
Ad volumes of sports genre spiked by nearly three times compared to 22 days prior to IPL 13
Tasmayee Laha Roy Oct 21, 2020 9:36 AM
Industry watchers say the pandemic left little time for brands to prep in terms of marketing strategies, leading to a dearth of variation in messaging
Ruhail Amin Sep 29, 2020 9:19 AM
Amidst chatter about the dip in quality of IPL ads this year, the agency world elaborates on how it is navigating through a longer pre-production phase, internet connectivity issues & other hurdles
Misbaah Mansuri Sep 28, 2020 8:46 AM
With the AGR reprieve in hand, the brand is all set to make the most of IPL’s reach that marketers say will help reposition itself
Ruhail Amin Sep 24, 2020 8:45 AM
According to media reports, the telecom operator will be setting aside a sizeable amount on BTL activation purposes
exchange4media Staff Sep 18, 2020 9:45 AM
As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75%
exchange4media Staff Sep 18, 2020 9:09 AM
Nair, Chief Digital Transformation and Brand Officer, Vodafone Idea Limited, talks about the new brand identity ‘Vi’
Dipali Banka Sep 10, 2020 8:46 AM
The new company logo and signage will be up at stores and service centres once the announcement is made on Monday
exchange4media Staff Sep 7, 2020 8:24 AM
According to media reports, a recent Supreme Court ruling granting mobile operators 10 years to clear AGR dues has put the talks back in motion
exchange4media Staff Sep 3, 2020 11:54 AM
While the entire focus of content now is primarily entertainment, it is soon going to cover informational and educational learning
Dipali Banka Jun 24, 2020 8:55 AM
The brand initiative is meant to facilitate service without direct contact
exchange4media Staff Jun 10, 2020 10:00 PM
According to industry analysts, the Technology-Telecom business is becoming more hybrid on the back of traditional models
Dipali Banka Jun 1, 2020 9:09 AM
Reports suggest that the search engine giant was planning to acquire a 5% stake in the telecom company
exchange4media Staff May 28, 2020 4:45 PM
The brand has been communicating with its customers under two broad themes - #StayHomeGoDigital and #HereForYou
exchange4media Staff Apr 18, 2020 9:15 AM
The telecom brand brought back its best-loved icon to reinforce the message of staying home, staying safe & staying connected with Vodafone
exchange4media Staff Apr 11, 2020 10:00 PM
Prior to this, he led Corporate Communications and sustainability function at Vodafone Idea Ltd
exchange4media Staff Apr 7, 2020 5:50 PM
While experts raise doubts, telecom providers are confident their new measures to deal with burgeoning user demands will help them tide over the coronavirus crisis
Anjali Thakur Mar 31, 2020 8:34 AM
At the tenth e4m NEONS Conference & Awards, Khandelwal, Head HSW, Vodafone Idea Ltd spoke about why the industry has to do more to secure workplace safety for OOH workers
exchange4media Staff Mar 13, 2020 8:31 AM
Banerjee joined Facebook in January 2019 after moving out of Vodafone where he was EVP Marketing
exchange4media Staff Mar 6, 2020 8:13 AM
With speculations about further data tariff hikes, we speak to experts to gauge what could be the impact on the digital landscape that is dependent on data consumption on mobile phones
Shikha Paliwal Jan 27, 2020 8:34 AM
The average revenue per user (ARPU) of the Indian telecoms continue to stay low this year and their consumer spends are the lowest globally, according to industry experts
exchange4media Staff Jan 20, 2020 4:43 PM
