vodafone

Faceless marketing democratises brand building and creates a more even playing field, share industry watchers

Shantanu David Jul 3, 2024 9:10 AM

Vertika Yadav has previously worked with Snapdeal and Facebook India

e4m Staff Mar 14, 2024 12:01 PM

He has been associated with Vodafone Idea for the past five years

e4m Staff Sep 16, 2023 12:11 PM

She was with the company for 15 years

e4m Desk Jul 26, 2023 11:37 AM

According to its annual report for the year 2022-23, the telecom company spent Rs 284 crore on advertisement & business promotion

e4m Desk Jun 29, 2023 8:39 AM

Della Valle has been with the telco for 29 years

e4m Desk May 1, 2023 9:11 AM

Gokhale has been with Vi for the last 6 years

e4m Desk Mar 27, 2023 3:50 PM

Nair moved on from Vi in December 2020

e4m Desk Feb 28, 2023 8:34 PM

The campaign involves a series of installations, including billboards, unipoles, and bus shelters located across Delhi/NCR

e4m Desk May 23, 2022 10:28 AM

Sehgal was earlier with Vodafone as Executive Vice President, Enterprise Business

e4m Desk Mar 17, 2022 2:51 PM

Vi’s music offering with Hungama was unveiled by the famous musician and composer duo–Salim Sulaiman

e4m Desk Dec 14, 2021 1:43 PM

The company also reduced its content cost by 17.78% to Rs 588.1 crore from Rs 751.3 crore in the previous financial year

e4m Desk Sep 8, 2021 8:31 AM

Vi App will now double up as an OTT app offering a rich repertoire of content, in addition to the wide range of products and services

e4m Desk Aug 27, 2021 8:28 AM

Ogilvy South has crafted the campaign for Vi Hero Unlimited plans

e4m Desk Jul 24, 2021 8:08 AM

She joins from Unilever where she was IT Director, Digital Supply Chain

e4m Desk May 19, 2021 10:39 AM

The 18 sponsors on-board for 2021 edition include Dream11, Byju’s, Phone Pe, Just Dial, Upstox, Bingo, Kamla Pasand, AMF, Frooti, Asian Paints, Thums Up, and more

e4m Desk Apr 5, 2021 1:33 PM

Vi is launching three new unlimited recharge plans + 1 data-only plan that will offer 1-year Disney+ Hotstar VIP subscription as a bundled benefit

e4m Desk Mar 10, 2021 12:42 PM

In a roundtable organized by e4m in association with Taboola, industry leaders discussed how the smartphone & telecom industry would shape up in 2021 as the world adjusts to & recovers from Covid-19

e4m Desk Feb 26, 2021 8:41 AM

This partnership will enable Vi customers to get access to 380+ movie titles including one of the most talked-about film in 2020 'Tenet' in four languages, Hindi, English, Tamil & Telugu

e4m Desk Feb 22, 2021 2:14 PM

Tiwari has worked with Vodafone Idea Ltd, Vodafone, Pidilite, Reliance & Economic Times, in the past

e4m Desk Feb 13, 2021 3:19 PM

Tiwari has worked with Vodafone Idea Ltd, Vodafone, Pidilite, Reliance & Economic Times, in the past

e4m Desk Feb 13, 2021 1:12 PM

In a first, the partnership will also allow Vi to access not only Firework’s content from its global studios but also those of its “unique occupational generated content”

e4m Desk Dec 23, 2020 12:55 PM

Nair led the recent rebranding exercise of Vodafone Idea

e4m Desk Dec 7, 2020 6:22 PM

On day 2 of e4m India Brand Conclave, Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea, spoke about rebranding Vodafone into VI and building a brand in the digital era

e4m Desk Dec 4, 2020 8:20 AM

Takkar - MD & CEO, Vodafone Idea, delivered a keynote presentation on ‘Mobillion: Connecting the Next 500 Million’ on day two of e4m Screenage Mobile Marketing Virtual Conference

e4m Desk Nov 21, 2020 9:13 AM

Ad volumes of sports genre spiked by nearly three times compared to 22 days prior to IPL 13

Tasmayee Laha Roy Oct 21, 2020 9:36 AM

Industry watchers say the pandemic left little time for brands to prep in terms of marketing strategies, leading to a dearth of variation in messaging

Ruhail Amin Sep 29, 2020 9:19 AM

Amidst chatter about the dip in quality of IPL ads this year, the agency world elaborates on how it is navigating through a longer pre-production phase, internet connectivity issues & other hurdles

Misbaah Mansuri Sep 28, 2020 8:46 AM

With the AGR reprieve in hand, the brand is all set to make the most of IPL’s reach that marketers say will help reposition itself    

Ruhail Amin Sep 24, 2020 8:45 AM

According to media reports, the telecom operator will be setting aside a sizeable amount on BTL activation purposes

e4m Desk Sep 18, 2020 9:45 AM

As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75%

e4m Desk Sep 18, 2020 9:09 AM

Nair, Chief Digital Transformation and Brand Officer, Vodafone Idea Limited, talks about the new brand identity ‘Vi’

Dipali Banka Sep 10, 2020 8:46 AM

The new company logo and signage will be up at stores and service centres once the announcement is made on Monday

e4m Desk Sep 7, 2020 8:24 AM

According to media reports, a recent Supreme Court ruling granting mobile operators 10 years to clear AGR dues has put the talks back in motion

e4m Desk Sep 3, 2020 11:54 AM

While the entire focus of content now is primarily entertainment, it is soon going to cover informational and educational learning

Dipali Banka Jun 24, 2020 8:55 AM

The brand initiative is meant to facilitate service without direct contact

e4m Desk Jun 10, 2020 10:00 PM

According to industry analysts, the Technology-Telecom business is becoming more hybrid on the back of traditional models

Dipali Banka Jun 1, 2020 9:09 AM

Reports suggest that the search engine giant was planning to acquire a 5% stake in the telecom company

e4m Desk May 28, 2020 4:45 PM

The brand has been communicating with its customers under two broad themes - #StayHomeGoDigital and #HereForYou

e4m Desk Apr 18, 2020 9:15 AM

The telecom brand brought back its best-loved icon to reinforce the message of staying home, staying safe & staying connected with Vodafone

e4m Desk Apr 11, 2020 10:00 PM

Prior to this, he led Corporate Communications and sustainability function at Vodafone Idea Ltd

e4m Desk Apr 7, 2020 5:50 PM

While experts raise doubts, telecom providers are confident their new measures to deal with burgeoning user demands will help them tide over the coronavirus crisis

Anjali Thakur Mar 31, 2020 8:34 AM

At the tenth e4m NEONS Conference & Awards, Khandelwal, Head HSW, Vodafone Idea Ltd spoke about why the industry has to do more to secure workplace safety for OOH workers

e4m Desk Mar 13, 2020 8:31 AM

Banerjee joined Facebook in January 2019 after moving out of Vodafone where he was EVP Marketing

e4m Desk Mar 6, 2020 8:13 AM

With speculations about further data tariff hikes, we speak to experts to gauge what could be the impact on the digital landscape that is dependent on data consumption on mobile phones

Shikha Paliwal Jan 27, 2020 8:34 AM

The average revenue per user (ARPU) of the Indian telecoms continue to stay low this year and their consumer spends are the lowest globally, according to industry experts

e4m Desk Jan 20, 2020 4:43 PM