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In this edition of Pitch BrandTalk, Nalin Jain, CMO, Godrej Capital, focuses on MSMEs as a growth driver, leveraging the legacy of the Godrej Industries Group, the brand's latest campaign & more
Simran Sabherwal Aug 16, 2024 9:02 AM
The brand won the gold metal under the ‘Best Digital OOH Campaign’ category
The streaming giant has added over 8 million subscribers in the second quarter as compared to last year’s net addition of 5.89 million
e4m Staff Jul 19, 2024 9:12 AM
Google has announced that it will be slashing its API fees for Indian clients by up to 70% starting from August 1
Shantanu David Jul 19, 2024 8:53 AM
Given the universal appeal of humour and India's love for a big belly laugh, Netflix has doubled down on expanding its comedic content slate with shows like The Great Indian Kapil Show
Sonam Saini Jul 12, 2024 9:22 AM
The name is intended to convey the Company’s customer-centric approach
Rapido's partnership with PubMatic taps into customer macroeconomic trends like the rise of women in workplace and mobile-first Gen Z audiences
e4m Staff Jun 25, 2024 10:41 AM
Will be the official sponsor of Team India at the Paris Olympics 2024
e4m Staff Jun 19, 2024 6:18 PM
Sir Martin Sorrell, Founder and Executive Chairman of S4Capital plc, talks to e4m on the sidelines of the 2024 Cannes Lions International Festival of Creativity
Simran Sabherwal Jun 18, 2024 8:45 AM
The new campaign titled 'Hum Samajthe Hain Business' has been conceptualised by Publicis India
Guest Column: Carina Chopra, Head of Marketing, Lightspeed India and South East Asia, writes about how venture capital firms can offer the right marketing support to emerging startups
Carina Chopra May 29, 2024 8:52 AM
Production costs have reached Rs 4 crore a pop, but Kapil Sharma’s Netflix numbers pale in comparison to SET, say sources. However, experts say that it isn't fair to compare TV’s mass reach with OTT's
Sonam Saini May 17, 2024 9:29 AM
The full-funnel marketing campaign features Kiku Sharda, Sumona Chakravarti and Gaurav Gera
e4m Staff Apr 30, 2024 12:34 PM
The commercial launch is a part of the brand’s association with the IPL franchise as its Principal Sponsor
e4m Staff Apr 23, 2024 6:14 PM
Fixderma's campaign for its sunscreen brand also features other Delhi Capitals players like Mitchell Marsh, Kuldeep Yadav, and Axar Patel
The campaign ‘Aapka Business Chale NonStop with Kinara’ has been conceptualised by Lowe Lintas
Capri Global Capital has launched a new campaign 'Farz Nibhaatey Hain' conceptualised by Rediffusion Brand Solutions
The Quarterly Preview (Q4FY24), by Karan Taurani, states that there will be relief for print and radio sectors due to elections
The teams that have partnered with Bisleri are Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals and Royal Challengers Bengaluru
Salil Pitale who was the MD & Co-CEO for five years has decided to move on
Sun TV Network outperformed overall TV industry with a 19.0% advertising revenue CAGR in the same period, shared Karan Taurani from Elara Capital
e4m Staff Mar 30, 2024 11:25 AM
For this edition of the campaign, Spirte has roped in three unconventional comic pairs
e4m Staff Mar 27, 2024 12:58 PM
The MDF company has been onboarded as the team's Principal Sponsor for the second time
e4m Staff Mar 26, 2024 12:21 PM
This collaboration marks Fixderma's inaugural foray into cricket sponsorship
e4m Staff Mar 21, 2024 12:49 PM
Tata IPL 2024 will commence on JioCinema with Chennai Super Kings taking on Royal Challengers Bangalore on March 22
e4m Staff Mar 12, 2024 6:06 PM
The campaign delivers personalized micro-messages designed to connect with the growth aspirations of women entrepreneurs and aspiring female homeowners
e4m Staff Mar 12, 2024 1:20 PM
The campaign starts off with a ‘tell-all’ series of videos featuring the Captains of WPL 2, where they discuss the moments that enabled them to focus on their Khoobsurat Chinta
e4m Staff Feb 26, 2024 5:48 PM
To announce its new campaign, the company has launched 3 digital films on LinkedIn, Twitter, and Instagram
e4m Staff Feb 23, 2024 1:16 PM
Prior to this, Virendra Bansal was the Country Head for the US Operations of SBI
e4m Staff Feb 16, 2024 4:57 PM
As kit partner, Puma's logo will be present on the leading arm of the jersey of both the men's and women's teams of Delhi Capitals
e4m Staff Feb 16, 2024 2:56 PM
Amita Maheshwari was MD & Operating Director of Talent at Kedaara Capital; she was previously with Star India and The Walt Disney Company
e4m Staff Feb 16, 2024 11:33 AM
As per reports, Priyanka Gill will continue to be the chairperson of the Good Media Co and hold her stake in the parent company
e4m Staff Jan 25, 2024 8:12 AM
Guest Column: Karan Taurani of Elara Capital writes on the possible outcomes of the Zee-Sony fallout
Karan Taurani Jan 22, 2024 4:33 PM
Tiger Shroff to promote Kapiva Ayurveda’s shilajit-led ayurvedic solutions for men
e4m Staff Dec 15, 2023 4:48 PM
Sources close to the development have confirmed the news of Kapil Arora joining Ogilvy
Neeta Nair Dec 14, 2023 1:31 PM
The campaign conceptualised by Wondrlab India also stars Prabhu Deva and Kapil Sharma
This partnership is expected to assist the company in enhancing its online presence
The app-based commute service has launched a five-film campaign for its new customer-centric initiative
Over the next three years, the media investment company reportedly intends to raise $100 million
e4m Staff Nov 23, 2023 10:44 AM
