The edtech startup has partnered with the BCCI President to launch and endorse their first-of-its-kind initiative for edupreneurs

exchange4media Staff Jun 2, 2022 3:51 PM

As a part of the collaboration, the actress will be seen in an athletic avatar donning ENGN apparel

exchange4media Staff May 31, 2022 3:54 PM

Lakme has collaborated with the actress due to her quirky, cute and charming demeanour that appeals to Gen Z audience

exchange4media Staff May 30, 2022 12:25 PM

Sreechaitanya Garimella, Head of Marketing, Muthoot Fincorp, says IPL not only offers a high level of audience engagement but also allows their brand to tick off multiple marketing goals

Shantanu David May 18, 2022 8:39 AM

This association will help Padukone grow in terms of her brand value and international popularity and the French luxury brand will get a lot of attention in the Indian market, say experts

Mansi Sharma May 17, 2022 8:38 AM

Measurable outcomes, brand recognition, mass awareness, and user trust at a mass level are other big attractions for brands to get associated with TATA IPL on TV

exchange4media Staff May 2, 2022 6:40 PM

With the actor's past work as the face of the government’s anti-smoking campaign and women’s hygiene products, this association may attract some trolling but won't impact his brand value, say experts

Mansi Sharma Apr 15, 2022 8:51 AM

The partnership focuses on creating a reverberating impact in the world of sports nutrition

exchange4media Staff Apr 12, 2022 2:42 PM

Mikkilineni, Marketing Head, TCL India, shares that the brand has a 360-degree campaign planned for this IPL season

Shantanu David Mar 31, 2022 8:49 AM

The collaboration with yoga and wellness icon Kundra will help in propagating the brand ideology 'Restoring balance in life with rituals and recipes'

exchange4media Staff Feb 17, 2022 3:58 PM

Talking about the association, the former Indian national Kabaddi team captain said that Fan2Play and Kabaddi have the same ethos, as both of them are games of skills

exchange4media Staff Feb 10, 2022 2:59 PM

Pandey's consideration for pets and thoughtfulness of what goes into their diets makes her the right fit for this associaton, said the company

exchange4media Staff Feb 1, 2022 2:45 PM

Proclaiming ‘Soft drink nahin, toofan,’ the campaign highlights the strong taste of Thums Up that often defines the adventurous spirit and strength of the drinker’s personality

exchange4media Staff Jan 31, 2022 6:15 PM

The actress will appear in the brand's key campaigns across digital media

exchange4media Staff Jan 27, 2022 2:21 PM

As part of the collaboration, the cricketer will be seen sporting various looks from the brand's latest collection

exchange4media Staff Jan 24, 2022 4:02 PM

Jacob’s Creek and cricket share a unique ability to connect people and the brand has consistently supported sports through various partnerships, shared Raj, Captain of Indian Women’s cricket team

exchange4media Staff Jan 12, 2022 2:32 PM

The cricketer's personality resonates grit, determination and dependability reflecting the bank’s brand ideologies

exchange4media Staff Jan 4, 2022 6:44 PM

Marathi actor Kadam will promote the campaign ‘Sahi shuruaat with Godrej oils,’ as part of the collaboration

exchange4media Staff Jan 3, 2022 9:06 AM

The actors' association is in sync with the image of EaseMyTrip where the brand has established itself and gained market share purely basis performance to date

exchange4media Staff Dec 29, 2021 2:58 PM

The brand plans to roll out a campaign featuring the actress in which she will be seen talking about food hygiene and engaging the consumers to switch to this brand

exchange4media Staff Nov 25, 2021 5:41 PM

The actor will feature in the brand’s first full-scale campaign introducing Good Vibes and its signature Rosehip range

exchange4media Staff Nov 23, 2021 3:19 PM

The actor will appear in the digital advertisements of the brand as well as play an active role in Dermalogica India's social media campaigns

exchange4media Staff Nov 22, 2021 6:48 PM

The actor is featured in a new commercial launched by the brand, which will be on air shortly

exchange4media Staff Nov 2, 2021 4:21 PM

The launch of the campaign is timed to celebrate the 10th-anniversary milestone of the actor's association with Swiss watchmaker as global brand ambassador

exchange4media Staff Nov 2, 2021 2:50 PM

As a part of this association, the veteran actor will endorse the brand Amway and the Nutrilite range of products across all platforms

exchange4media Staff Oct 27, 2021 4:12 PM

Taking ahead this partnership, the firm has launched the #BeerCareForGreatHair campaign for Park Avenue’s beer shampoo range

exchange4media Staff Oct 22, 2021 2:28 PM

The association kickstarted with a 360-degree ad campaign featuring the couple for the OnePlus TV U1S

exchange4media Staff Oct 8, 2021 3:56 PM

Bringing him on board would further grow the awareness and trust across fitness enthusiasts for Optimum Nutrition products

exchange4media Staff Sep 27, 2021 1:23 PM

With the actor's active presence on social media, this association will further increase the platform's reach among the South audience

exchange4media Staff Sep 16, 2021 6:26 PM

With this partnership, the brand catapults the performance outlook by joining hands with Chinappa whose game and playing style is admired by all

exchange4media Staff Sep 15, 2021 3:28 PM

The actor has an elegance, which transcends borders and generations, that goes perfectly with the brand's slogan 'Elegance is an attitude'

exchange4media Staff Sep 15, 2021 12:46 PM

The actor will be the face of FPBL's marketing campaigns across various platforms

exchange4media Staff Sep 13, 2021 4:34 PM

Dravid will associate with the brand for its portfolio of residential and commercial projects

exchange4media Staff Sep 9, 2021 12:19 PM

Cricket Live has emerged as the highest-rated impact show versus GECs with its mix of ‘cricketainment’ programming across regional channels, making it a winning proposition for brands

exchange4media Staff Aug 19, 2021 10:00 AM

The collaboration is for the brand's latest 2021 watch ad campaign

exchange4media Staff Aug 17, 2021 5:57 PM

The collaboration aims to educate consumers about Naturolax-A® as a preferred solution for constipation issues

exchange4media Staff Aug 16, 2021 3:25 PM

Industry watchers discuss whether Chanu’s brand value will shoot up post her win in Olympics

Misbaah Mansuri Jul 29, 2021 8:31 AM

The actress' association with MyGlamm is further strengthened with Shraddha Kapoor making an investment in the brand

exchange4media Staff Jun 17, 2021 7:03 PM

Kohli's continued alliance with Audi includes advertisement campaigns, social media engagement, and event collaborations

exchange4media Staff Jun 12, 2021 8:55 AM

The cricketer has been the face of the brand since its inception in 2018 and will feature in all its print and electronic media advertisements

exchange4media Staff Jun 9, 2021 2:39 PM

The brand offers a daily clear, matte look by virtue of its promise to absorb excess oil and prevent oily skin-related problems

exchange4media Staff Mar 15, 2021 1:03 PM

Lintas Live will develop PR communication strategy for ABD and its brand portfolio, which will include PR content creation and corporate reputation building, and more

exchange4media Staff Feb 8, 2021 12:54 PM

OPPO’s latest #BeTheInfinite campaign aims to signify that through dedication, hard work, persistence, and will, anyone can achieve their dreams

exchange4media Staff Sep 17, 2020 11:43 AM

With the uproar against Sadak 2 trailer, experts say that brands may hesitate to connect themselves with controversies, especially in the pandemic where positive ROI matters for every penny spent

Noel Dsouza Aug 21, 2020 8:28 AM

As the Kabir Singh actor turns 39 today, we take a look at his brand journey

exchange4media Staff Feb 25, 2020 1:51 PM

As part of the association, a co-branded TV & digital campaign will be rolled out on platforms such as Voot, ZEE5, SonyLIV, MX player, Youtube, Facebook and Instagram

exchange4media Staff Jan 23, 2020 6:23 PM

Ahead of ICC Women's T20 World Cup, brand expert discuss why the tides are turning in the favour of female players

Shreshtha Verma Jan 20, 2020 8:50 AM