UK regulator probes X over Grok deepfake images
The government is fast-tracking new legislation as Ofcom investigates concerns over AI-generated sexual content on digital platforms
communication
Karen Ngui to exit as Head of Group Strategic Marketing & Communications at DBS Bank
Prior to joining DBS Bank, Karen Ngui worked at Standard Chartered Bank
launches global partners
Global will be a collective platform, forming an exclusive alliance of independent agency
From AI to AR: Top trends defining the future of advertising
Guest Column: Shantomoy Ray explores key trends that are predicted to shape the future of advertising, focusing on the Indian context and the global landscape
80 dB Communications bags PR mandate for Experion Technologies
'This partnership aligns perfectly with our commitment to helping companies like Experion communicate their work and build strong, lasting reputations,' said Abhilasha Padhy, 80 dB Communications
Bridging cultures, boosting brands
Guest Column: Shantomoy Ray writes how cultures play a role in shaping consumer perception
GreyMatters Communications unveils 'Image Ki Raksha' campaign on Raksha Bandhan
GreyMatters Communications & Consulting has marked 14 years in the PR industry with registration of trademark
Ranbir Kapoor and Alia Bhat face off in FabriCare campaign directed by Karan Johar
The campaign has been shot under the banner Dharma 2.0 and conceptualised by 82.5 Communications
PRCAI launches new client-consultancy partnership charter
The guidelines aim to enhance collaboration and operational efficiency across the PR industry
Navigating the streaming wave: Challenges and opportunities for modern advertisers
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on why brands must develop new strategies to engage audiences on streaming platforms
Eli Lilly and Company ropes in Shikha Arora as Associate Director - Corp Communications
Her previous stint was with Baxter International Inc.
TRAI releases consultation paper on audit provisions for Telecommunication Services DAS
Written comments on the consultation paper are invited from the stakeholders by September 6. Counter comments can be submitted by September 20
Bharatendu Kabi joins JSW as Executive VP and Group Head - Media & Communications
He was with Hero MotoCorp for 19 years
HP looking for Head of Communications
As per the company post, the Communications Manager for India will be accountable for developing, driving, and executing the overall communications strategy
Mother’s Recipe awards creative mandate to 82.5 Communications
The full-service creative duties of the brand will be handled by the agency’s Mumbai office
Programmatic Advertising: Shaping the new era of digital marketing
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications Pvt. Ltd., delves into the evolution, mechanisms and impact of programmatic advertising
Unraveling the role of media professionals in AI ethics & regulations in the PR paradigm
Guest Column: Rahul Mandal, Founder of Branding Area - PR & Marketing Agency, highlights his take on the significance of artificial intelligence in the public relations dynamic
Counteracting information warfare with communication tactics
Guest Column: Harday Gupta, Founder & Director, The Right PR talks about the communication strategies to counter the spread of misinformation
Varghese M Thomas named Tata Electronics Global Head of Communications
Thomas is a seasoned communications professional with over 26 years of experience
Storytelling in PR: Crafting compelling narratives for brands
Guest Column: Gitika Bangia, Head - Corporate Communications - Stryker India, writes about the art of storytelling in PR
e4m to unveil top 25 agencies and brands list 2024
The fifth annual list will honour and celebrate the remarkable work of agencies and brands with Best-In House Communications Professionals
TRAI invites applications for two whole-time members
The applicant must have special knowledge of, and professional experience in telecommunication, industry, finance, accountancy, management or consumer affairs
Kaizzen bags undisclosed funding from Maven Corporate Advisors
This investment has shifted the stakeholder structure, with Maven now holding a majority stake of 76%, while Vineet Handa and co-promoter Puja Handa's shares have decreased to 24%
Advertising to Gen Z: Strategies for a digital-first generation
Guest Column: Shantomoy Ray, Founder-Director of K-Factor Communications, writes on how brand strategies must reflect values, behaviours & preferences of this savvy audience
Artificial Intelligence – PR industry’s new friend or frenemy?
Industry leaders express their thoughts on the role and impact of AI in the PR & Comms industry
Tribes Communication names Himanka Das as Chief Strategy Officer
Himanka Das brings with him more than two decades of experience in media and marketing communication
Bloomingdale Public Relations appoints Vikram Kharvi as CEO
Vikram Kharvi has over 27 years of strategic communications and marketing expertise
PR professionals should own the space of purpose: Experts
At the e4m India PR and Corporate Communication Conference, experts shared insights on whether purpose-led campaigns are impactful for business
'Trolls can be ignored, but disinformation exists everywhere'
At the e4m India PR and Corporate Communication Conference, industry leaders deliberated on the issue of building trust and transparency in a time of disinformation
Tribes Communication names Deep Sanyal as Group Chief Financial Officer
Deep Sanyal joins Tribes Communication from Madison OOH
Manas Mishra’s Mediant Communications completes 10 years
Manas Mishra, Managing Director at Mediant Communications, took to social media to celebrate the milestone
Advertising is ubiquitous and, in many cases, obnoxious & intrusive
Guest Column: Shantomoy Ray, Founder & Director, K-Factor Communications, writes on the need to ‘simplify’ advertisements
Urban Gourmet India ropes in Mukta Lad as Head of Communications
Previously, Lad honed her journalistic skills at various esteemed organizations
'The idea of quantifying everything in PR can sometimes miss the point'
At the 14th edition of IPRCCC 2023, industry leaders discussed the nuances of PR metrics and how to re-establish the value of PR
‘AI is creating magic in everything we are delivering today’
At the e4m India PR and Corporate Communication Conference 2024, industry experts shared insights on the topic ‘How AI is transforming the PR landscape’
‘All reputation custodians should have a reputation repair playbook’
At the e4m India PR and Corporate Communication Conference 2024, industry professionals shared their expertise on managing risk and reputation for highly regulated businesses
‘Most powerful elements of social communication are humility & authenticity’
At the e4m Do Good Conference 2024, industry experts talked about ‘crafting compelling narratives for social impact’
Tute Consult joins global independent PR & strategic communications network Palomar
Tute Consult will lead the network’s India mandate
Jyotiraditya Scindia appointed Union Communications Minister
Dr. Chandra Sekhar Pemmasani will take over as Minister of State for the Ministry of Communications
Nominations Open for 4th edition of e4m PR & Corp Comm 30 Under 30 Awards
The deadline to submit the nomination is August 10, 2024
What takes precedence for a brand - marketing or PR & communication?
Industry leaders debate at e4m PR Dialogue
Separating Green from Greed: The Greenwashing fallacy
Guest Column: Jai Bahal, Founder and Trainer-in-chief at NAVIC shares his (slightly biased) views on Greenwashing, it’s misuse and its potential remedies
Are podcasts becoming the new strategies for PR?
Industry experts discuss what works and what doesn’t in the PR industry with regards to podcasts at the e4m PR 40 under 40 Summit in Delhi
Effective communication is a vital leadership skill: Purnima Sahni Mohanty, AWS
Amazon Web Services' Purnima Sahni Mohanty delivered a special address on the role of communication in brand building at e4m PR and Corp Comm 40 Under 40 Awards
Tribes Communication hires Waridhi Joshi as Consultant
Waridhi Joshi is also the Founder of Advest Communication
‘Impulsive Travel’ takes precedence: Young Indian globetrotters chase unique adventures
FINN Partners unveils #FutureofTravel report - Impulse and affluence: Understanding spend trends among India's young globetrotters
Walk the talk: Building narratives for sustainability
Guest Column: Nakul Ghai, Global PR, Communications and Corporate Affairs practitioner delves into the challenge of Greenwashing and the mandate for authentic, responsible, and purposeful storytelling
Indu Sharma joins Siemens as VP, Communication
Before Siemens, she was working as Senior GM Communications at Schneider Electric
Paytm launches campaign for its payment solutions
The ad films are set to go live across various media channels
Mansi Tiwari Somvashi joins Tata Communications as AVP and Global Head - Corp Comm
Before joining Tata Communications, Mansi Tiwari was at Marico for three years