With #CreatingMemoriesNeverClicked, the brand has rolled out a user-friendly microsite, where individuals can transform precious, undocumented moments from their memory into realistic photos
Some standout campaigns by brands that celebrated the different hues of motherhood
Penned by Gulzar and conceptualised by Ogilvy, the anthem describes the virtues of motherly love, equating it with Mother Dairy's quality
#ThankYouFirstCoach is the brand's 2-part series campaign on the heroes who recognised and nurtured the talents of India's finest players
The campaign has been conceptualised by Ogilvy India
We look at some of the iconic commercials by Piyush Pandey that not only created lasting brand awareness but also impacted social change
#SitTogether is a campaign conceptualised by Ogilvy India
The multichannel campaign introduced fan screens in stadiums across all sports tournaments to motivate athletes representing India in games like boxing, TT, hockey
#LiveTheIndulgence campaign will run nationally across various collaborative mediums, including social media, OTT and other digital platforms
Conceptualised by Ogilvy India, the six week-long campaign encapsulates the essence of integrity and purity of its products, that consumers too can swear upon
#CheerForAllSports takes an inclusive approach towards sports like wrestling, boxing, hockey, table tennis, etc. which are often sidelined for cricket
The dairy brand partnered with mCanvas to create an engaging ad and share a personalised Holi greeting
The #HeartTheHappiness campaign has been created by Ogilvy India
The players’ auction for IPL 2023 is slated to be held in Kochi today
A 360-marketing campaign will introduce the identity of the brand
The TVC introduces a refreshed take on brand purpose to evoke small acts of kindness
The campaign features celebrity chef Ajay Chopra
Bajaj has been leading the position for five years
The Cadbury Dairy Milk & Star Sports partnership created many memorable experiences for the MCA ground staff through various initiatives
The campaign is live across social media handles of the brand and OTT platforms
Mother Dairy has launched its first regional TVC with actor Abir Chatterjee
The Silk Bubbly Bubblegum is supported with a 360-degree #BubbledUpWithFun campaign
Industry insiders are lauding the initiative by the brand terming it a path-breaking moment in IPL advertising
Under the initiative, the brand will provide the ground staff with best-in-class travel, accommodation, nutritional needs and customized jerseys designed by fashion designer Masaba Gupta
The President of Mondelez International, India, delivered an insightful keynote address on ‘The Cadbury Dairy Milk Journey’ at e4m Pitch CMO Summit 2022
The Valentine’s Day campaign is conceptualized by Mondelez & Team WPP (Ogilvy + Wavemaker)
The OOH campaigns, created by Ogilvy & Wavemaker, gave a reason to smile to both love-smitten couples and heartbroken singles
The campaign by Ogilvy features six heart-warming videos that bring to life everyday tales where people resort to their refrigerator to indulge in the chocolate
It was all about creative storytelling, evoking some nostalgia, and striking conversations around gender equality for the ad world
The creative minds of the industry feel that changing the gender roles in advertising is laudable but brands should also be walking the talk and making the world more inclusive
The iconic 90s campaign, created by Ogilvy, comes with a bigger message this time around as gender roles get swapped
According to the latest AdEx data, 1350 new brands advertised on print and 600 on TV
The brand has launched the #RaiseAGlassOfMilk initiative to encourage milk consumption habits among children and adults
Instead of taking the hackneyed mother-child approach in its ad, the brand decided to enlighten viewers about their process of production
The complainants, one of whom was PETA, took umbrage at an Amul ad that said plant-based beverages can't be called 'milk'
The newly introduced films are tied to the brand's umbrella proposition of 'Rishton Ka Swaad Badhaye'
JGF believes that actor's multifaceted personality as a sports commentator, mother, fitness enthusiast, and social media influencer among others will benefit the visibility of the product range
The agency will enhance JGF's visibility in the Indian B2C market through digital marketing, nurturing corporate and brand reputation through public relations, among others
Sharma, Business Head– Dairy Products, Mother Dairy, contended that ensuring a robust supply chain through the lockdown has helped the brand emerge strong during the turbulent times
Anil Viswanathan, Senior Director – Marketing (Chocolates), Insights and Analytics, Mondelez India, talks about the significance of IPL as media property
The new offering from Cadbury Dairy Milk Silk is being launched with a high-intensity, multi touch-point IMC campaign
From electronics to food items, Gupta’s kitty is full of endorsements from brands that find her relatable across generations
The three-month-long campaign will be showcased across print, digital, radio and outdoor mediums
Kapoor has been roped in to enhance the reach and awareness about the Parag Milk Foods brand among its audience
Mirchi’s RJ Vidit and RJ Leen also boarded this memory train with RJ Sayema and posted their stories, experiences as well as special recipes of #KhushbooApnepanKi on their social media platforms
ESP Properties has helped brands like Paytm, Colgate, Myntra and Cadbury Dairy Milk close deals for IPL
For every run scored by the Mumbai Indians, Cadbury Dairy Milk will sponsor health insurance for two daily wage earners across the country
TTT's first-ever web show stars Apoorva Arora, Shriya Pilgaonkar, Urvi Singh, Mrinal Dutt, Anshuman Malhotra and Viren Vazirani
Wavemaker has executed the brand campaign, which features mascot alien Neila interacting with Red FM's RJs
The new campaign #CloserThisRakhi celebrates the brother-sister bond through a memorable film and a unique gifting service