As India tightens its digital and AI governance framework, the risks associated with AI-driven amplification are becoming harder for advertisers to ignore
From hit-driven businesses to IP-led studios, content producers are reworking their financial playbooks as costs rise, revenues fragment and global ambitions sharpen
Industry awaits clarity on capacity, slot disclosures and auction rules ahead of FY26 DD Free Dish bidding
Manesh Swamy launches FirstAI Consultancy Services
Venkata Peri has worked with global firms including IBM, Deloitte and PwC
Nisus Finance has exited its Bengaluru project with a strong 23% return, showing how structured private credit is helping real estate projects finish faster and regain stability.
Leif Stromnes will commence the role in January 2026
Vanilla Films, creates a poetic brand film rooted in the present with ‘Kasturi’.
Rafi Qadar Khan, Founder of Compass Communications, is an experienced communications leader and entrepreneur.
At e4m Confluence 2025, Prasanth Kumar, CEO-South Asia, WPP Media, engaged in a fireside chat with Nawal Ahuja, Co-Founder, e4m, and decoded evolution of TV, reliance on data, skill-building & more
Shibashish Roy will succeed outgoing CEO and MD Avijit Mitra who is set to retire in March 2025
Foxtale’s new brand film exhorts every woman to channel their unstoppable spirit
Sanjeev Mehta was with Standard Chartered Bank for 17 years
The 88-year-old has been widely regarded as the “mother of Asian cinema"
Prior to this, Kumar was the Chief Data and Marketing Technology Officer at Interpublic Group (IPG)
The rapid adoption of AI requires the development of Responsible AI systems—those that ensure security, respect privacy, and operate transparently, say experts
The report notes that with notifications welcomed and intrusions tolerated by customers on apps, festive season is the best time to collect first party data
Prior to this, Valeri Liborski was Chief Technology Officer at HelloFresh
Krish Ramineni, Fireflies.ai co-founder and CEO, spoke to e4m on creating a tool for marketers, expanding its capabilities and earning global adoption
Guest Column: Debal Dutt, Chief Marketing Officer at Intellect Design, talks about the importance of thoughts and emotions to elevate customer experience
Afshan Shaikh was previously associated with Good Morning Films
e4m Blog: In this post, we decode the relation between AI and programmatic advertising, the role of programmatic advertising in digital era and more
Prior to this, Sudarshan Sarma was with Flipkart as Senior Director
In his new role, Sumit will lead the strategic vision and growth initiatives across all ENIL platforms
In his role, Mohit will lead Meesho’s product organisation, overseeing the product management, design, and analytics teams
Dr. Zaman, a distinguished Data Scientist and Machine Learning Engineer, has been an instrumental force in driving the company’s AI innovations and strategic advancements
Industry leaders weigh in on AI adoption and its impact on advertising ROI, adding that AI capabilities with human guidance will shape the future of the sector
The festival, known for its celebration of innovative storytelling through the use of AI technology, received over 5,000 submissions from filmmakers worldwide
Ads we loved in Week 4 of August
Before founding Blank Slate Films, Jay Pandya served as the Head of Content Acquisition & Original Films at ZEE5 and as the CEO of Legend Studios
During Reliance Industries’ 47th AGM, Ambani also said Firstpost has become a definitive global news destination from India
The brand has come up with a new digital film for SOFIT Almond Drink
SPAG/FINN is looking toward the future with renewed energy
Deepthi Prakash will take on the new role beginning January 1, 2025
Prior to this, Singh was with Dentsu Creature as Head of Planning- Strategy, Brand, Digital and Communications (North)
Rohin Desai previously worked at Madison Media from August 2013 to May 2016
e4m Blog: In this post, let’s dive deep into the current trends in public relation ecosystem, how effective PR strategies can help grow businesses, the future of public relations and more
The affidavit was filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
Nari Hira was the founder of Magna Publishing Co and the mind behind India's iconic magazines like Stardust, Health, Society, and Savvy
Rohin Desai was previously with Enterr10 Television Pvt. Ltd as Head of Revenue and Sales Strategy, handing Dangal TV and Bhojpuri Cinema portfolios
The affidavit was reportedly filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
Share insight into how effective brand advertising is on the streaming platform for both audio and video campaigns
Current consultant Advisor Dr A L Sharada – who had headed PF from its founding years for over two decades – is also appointed as a Trustee
Before this, Datta was with CRISIL as its Associate Director of Corporate Communication
Ideated and executed by Schbang and implemented by Monday Ventures, BGMI has initiated the campaign with Bengaluru Traffic Police
Rajesh Kini joins Perfios from Infosys, where he served as CFO of their product subsidiary and headed the Corporate Accounting Group
The ad conceptualised by Ogilvy India has been shot by Corcoise Films
e4m Blog: In this post, we explore how Generative AI is gaining popularity due to its ability to enhance creativity, optimise efficiency, and drive personalisation
The US Networks business will be led by Channing Dungey, Warner Bros. Television Group Chairman and CEO
This collaboration is for Fittr Hart ring, a smart ring designed to integrate health tracking into everyday life