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Arshan Saha Takes Helm as Regional Managing Director for APAC at Aleph?blur=25

Arshan Saha brings over 17 years of experience in the advertising industry

e4m Staff 1 day ago

Tejkarran Singh Bajaj Takes Charge as ZEE5's New Business Head?blur=25

The development comes weeks after Bajaj stepped down as Senior Vice President and Head of Originals at Jio Studios

e4m Staff 1 day ago

YAAP Digital Sees 98% Profit Surge in FY26 Amid Client Expansion?blur=25

While revenue from operations rose 21% YoY to Rs 184.89 crore in FY26, total income increased 22% to Rs nearly 189 crore

e4m Staff Jun 3, 2026 9:31 AM

Mahesh Viswanathan Appointed CEO of Finolex Cables?blur=25

Viswanathan has been an integral part of Finolex Cables' leadership team for more than 17 years

e4m Staff Jun 2, 2026 4:34 PM

Reliance Digital Launches Boot Up India Campaign for AI-Enabled Laptops?blur=25

Reliance Digital’s latest campaign also highlights its omnichannel retail strategy, combining in-store experiences with digital accessibility across its nationwide network

e4m Staff Jun 2, 2026 3:36 PM

Kanishka Garbyal Joins Polycab India as Digital Marketing Head?blur=25

Garbyal joins the company after a 7.5-year stint with Signify

e4m Desk Jun 1, 2026 2:58 PM

Polycab Reports 91% Year-on-Year Profit Surge in Q4 FY26?blur=25

Advertising spends declined 43% on a sequential basis 2026

e4m Desk Jun 1, 2026 2:53 PM

Polycab India Sees 81% YoY Profit Surge in Q4 FY26?blur=25

Advertising spends declined 43% on a sequential basis 2026

e4m Desk Jun 1, 2026 2:37 PM

Kanishka Garbyal Joins Polycab India as Digital Marketing Head?blur=25

Garbyal joins the company after a 7.5-year stint with Signify

e4m Desk Jun 1, 2026 2:34 PM

Uttam Kumar Appointed Chief Product Officer at Metro Brands?blur=25

Before this, Kumar was Senior Vice President – Product & Merchandising at Bata India

e4m Desk May 6, 2026 2:32 PM

Twitter's #EveryWoman Initiative Celebrates Inspiring Women?blur=25

Twitter honors women's voices and empowerment through the #EveryWoman campaign, highlighting impactful conversations and initiatives for International Women's Day.

e4m Desk May 5, 2026 5:08 PM

image 1?blur=25

Anoop Manohar, Chief Marketing Officer at Axis Bank, said digital now contributes over 50% of the bank’s marketing mix, with the brand also exploring influencer collaborations

e4m Staff Apr 1, 2026 10:14 AM

image 1?blur=25

Anoop Manohar, Chief Marketing Officer at Axis Bank, said digital now contributes over 50% of the bank’s marketing mix, with the brand also exploring influencer collaborations

e4m Staff Mar 17, 2026 2:41 PM

Kumar Awanish Promoted to COO at Cheil South West Asia?blur=25

Transitioning from his role as Chief Growth Officer, Awanish will now lead the group’s operational strategy and will be instrumental in mapping the next phase of the group’s evolution

e4m Desk Mar 17, 2026 11:54 AM

Amit Dutta Joins Jyoti Structures as New COO?blur=25

Amit Dutta brings 36 years of experience in the transmission and distribution sector

e4m Staff Feb 9, 2026 2:02 PM

Sahil Shetty to exit News18 Studio CRO role?blur=25

Shetty has been among the key commercial leaders in Network18’s digital and studio ecosystem over the past several years

e4m Staff Jan 13, 2026 11:39 AM

X, Grok?blur=25

The government is fast-tracking new legislation as Ofcom investigates concerns over AI-generated sexual content on digital platforms

e4m Staff Jan 13, 2026 11:08 AM

Artificial Intelligence?blur=25

As India tightens its digital and AI governance framework, the risks associated with AI-driven amplification are becoming harder for advertisers to ignore

e4m Staff Jan 9, 2026 11:55 AM

inestment?blur=25

From hit-driven businesses to IP-led studios, content producers are reworking their financial playbooks as costs rise, revenues fragment and global ambitions sharpen

e4m Staff Jan 7, 2026 10:34 AM

TV?blur=25

Industry awaits clarity on capacity, slot disclosures and auction rules ahead of FY26 DD Free Dish bidding

Tasmayee Laha Roy Jan 5, 2026 10:56 AM

Venkata Peri appointed Group COO of Jio Financial Services?blur=25

Venkata Peri has worked with global firms including IBM, Deloitte and PwC

e4m Staff Dec 24, 2025 2:30 PM

RESO-1?blur=25

Nisus Finance has exited its Bengaluru project with a strong 23% return, showing how structured private credit is helping real estate projects finish faster and regain stability.

e4m Staff Dec 9, 2025 3:10 PM

Jwells?blur=25

Vanilla Films, creates a poetic brand film rooted in the present with ‘Kasturi’.

Owais Nov 20, 2025 1:44 PM

Rafi Q Khan?blur=25

Rafi Qadar Khan, Founder of Compass Communications, is an experienced communications leader and entrepreneur.

e4m Staff Nov 17, 2025 1:39 PM

e4m Confluence 2025, Prasanth Kumar?blur=25

At e4m Confluence 2025, Prasanth Kumar, CEO-South Asia, WPP Media, engaged in a fireside chat with Nawal Ahuja, Co-Founder, e4m, and decoded evolution of TV, reliance on data, skill-building & more 

e4m Staff Nov 12, 2025 2:20 PM

Shibashish Roy?blur=25

Shibashish Roy will succeed outgoing CEO and MD Avijit Mitra who is set to retire in March 2025

e4m Staff Nov 12, 2024 10:19 AM

foxtale?blur=25

Foxtale’s new brand film exhorts every woman to channel their unstoppable spirit

e4m Staff Sep 6, 2024 3:10 PM

Aruna Vasudev?blur=25

The 88-year-old has been widely regarded as the “mother of Asian cinema"

e4m Desk Sep 6, 2024 12:57 PM

Arun Kumar?blur=25

Prior to this, Kumar was the Chief Data and Marketing Technology Officer at Interpublic Group (IPG)

e4m Desk Sep 6, 2024 12:00 PM

AI & Law?blur=25

The rapid adoption of AI requires the development of Responsible AI systems—those that ensure security, respect privacy, and operate transparently, say experts

Shantanu David Sep 6, 2024 9:13 AM

tonic worldwide?blur=25

The report notes that with notifications welcomed and intrusions tolerated by customers on apps, festive season is the best time to collect first party data

e4m Staff Sep 5, 2024 5:27 PM

Valeri Liborski?blur=25

Prior to this, Valeri Liborski was Chief Technology Officer at HelloFresh

e4m Desk Sep 5, 2024 1:09 PM

Krish Ramineni Fireflies?blur=25

Krish Ramineni, Fireflies.ai co-founder and CEO, spoke to e4m on creating a tool for marketers, expanding its capabilities and earning global adoption

Shantanu David Sep 4, 2024 8:49 AM

Debal Dutt?blur=25

Guest Column: Debal Dutt, Chief Marketing Officer at Intellect Design, talks about the importance of thoughts and emotions to elevate customer experience

Debal Dutt Sep 3, 2024 4:52 PM

Programmatic Advertising?blur=25

e4m Blog: In this post, we decode the relation between AI and programmatic advertising, the role of programmatic advertising in digital era and more

e4m Desk Sep 3, 2024 11:33 AM

Sudarshan Sarma?blur=25

Prior to this, Sudarshan Sarma was with Flipkart as Senior Director

e4m Desk Sep 2, 2024 4:09 PM

Sumit Aggarwal?blur=25

In his new role, Sumit will lead the strategic vision and growth initiatives across all ENIL platforms

e4m Staff Sep 2, 2024 11:54 AM

Mohit Rajani?blur=25

In his role, Mohit will lead Meesho’s product organisation, overseeing the product management, design, and analytics teams

e4m Staff Sep 2, 2024 11:52 AM

Dr. Bushra Zaman?blur=25

Dr. Zaman, a distinguished Data Scientist and Machine Learning Engineer, has been an instrumental force in driving the company’s AI innovations and strategic advancements

e4m Staff Sep 2, 2024 9:45 AM

AI and ROI for marketers?blur=25

Industry leaders weigh in on AI adoption and its impact on advertising ROI, adding that AI capabilities with human guidance will shape the future of the sector

Shantanu David Sep 2, 2024 9:28 AM

Mansha Totla?blur=25

The festival, known for its celebration of innovative storytelling through the use of AI technology, received over 5,000 submissions from filmmakers worldwide

e4m Staff Aug 31, 2024 9:56 AM

Manorathangal?blur=25

Before founding Blank Slate Films, Jay Pandya served as the Head of Content Acquisition & Original Films at ZEE5 and as the CEO of Legend Studios

e4m Staff Aug 29, 2024 5:33 PM