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Shibashish Roy?blur=25

Shibashish Roy will succeed outgoing CEO and MD Avijit Mitra who is set to retire in March 2025

e4m Staff Nov 12, 2024 10:19 AM

foxtale?blur=25

Foxtale’s new brand film exhorts every woman to channel their unstoppable spirit

e4m Staff Sep 6, 2024 3:10 PM

Aruna Vasudev?blur=25

The 88-year-old has been widely regarded as the “mother of Asian cinema"

e4m Desk Sep 6, 2024 12:57 PM

Arun Kumar?blur=25

Prior to this, Kumar was the Chief Data and Marketing Technology Officer at Interpublic Group (IPG)

e4m Desk Sep 6, 2024 12:00 PM

AI & Law?blur=25

The rapid adoption of AI requires the development of Responsible AI systems—those that ensure security, respect privacy, and operate transparently, say experts

Shantanu David Sep 6, 2024 9:13 AM

tonic worldwide?blur=25

The report notes that with notifications welcomed and intrusions tolerated by customers on apps, festive season is the best time to collect first party data

e4m Staff Sep 5, 2024 5:27 PM

Valeri Liborski?blur=25

Prior to this, Valeri Liborski was Chief Technology Officer at HelloFresh

e4m Desk Sep 5, 2024 1:09 PM

Krish Ramineni Fireflies?blur=25

Krish Ramineni, Fireflies.ai co-founder and CEO, spoke to e4m on creating a tool for marketers, expanding its capabilities and earning global adoption

Shantanu David Sep 4, 2024 8:49 AM

Debal Dutt?blur=25

Guest Column: Debal Dutt, Chief Marketing Officer at Intellect Design, talks about the importance of thoughts and emotions to elevate customer experience

Debal Dutt Sep 3, 2024 4:52 PM

Programmatic Advertising?blur=25

e4m Blog: In this post, we decode the relation between AI and programmatic advertising, the role of programmatic advertising in digital era and more

e4m Desk Sep 3, 2024 11:33 AM

Sudarshan Sarma?blur=25

Prior to this, Sudarshan Sarma was with Flipkart as Senior Director

e4m Desk Sep 2, 2024 4:09 PM

Sumit Aggarwal?blur=25

In his new role, Sumit will lead the strategic vision and growth initiatives across all ENIL platforms

e4m Staff Sep 2, 2024 11:54 AM

Mohit Rajani?blur=25

In his role, Mohit will lead Meesho’s product organisation, overseeing the product management, design, and analytics teams

e4m Staff Sep 2, 2024 11:52 AM

Dr. Bushra Zaman?blur=25

Dr. Zaman, a distinguished Data Scientist and Machine Learning Engineer, has been an instrumental force in driving the company’s AI innovations and strategic advancements

e4m Staff Sep 2, 2024 9:45 AM

AI and ROI for marketers?blur=25

Industry leaders weigh in on AI adoption and its impact on advertising ROI, adding that AI capabilities with human guidance will shape the future of the sector

Shantanu David Sep 2, 2024 9:28 AM

Mansha Totla?blur=25

The festival, known for its celebration of innovative storytelling through the use of AI technology, received over 5,000 submissions from filmmakers worldwide

e4m Staff Aug 31, 2024 9:56 AM

Manorathangal?blur=25

Before founding Blank Slate Films, Jay Pandya served as the Head of Content Acquisition & Original Films at ZEE5 and as the CEO of Legend Studios

e4m Staff Aug 29, 2024 5:33 PM

Mukesh Ambani?blur=25

During Reliance Industries’ 47th AGM, Ambani also said Firstpost has become a definitive global news destination from India

e4m Staff Aug 29, 2024 4:04 PM

Disha Patani SOFIT Almond Drink?blur=25

The brand has come up with a new digital film for SOFIT Almond Drink

e4m Staff Aug 29, 2024 1:05 PM

Deepthi Prakash?blur=25

Deepthi Prakash will take on the new role beginning January 1, 2025

e4m Desk Aug 28, 2024 1:07 PM

Punit Kumar Singh?blur=25

Prior to this, Singh was with Dentsu Creature as Head of Planning- Strategy, Brand, Digital and Communications (North)

e4m Desk Aug 28, 2024 12:02 PM

Rohin Desai?blur=25

Rohin Desai previously worked at Madison Media from August 2013 to May 2016

e4m Staff Aug 27, 2024 9:11 AM

Public Relations?blur=25

e4m Blog: In this post, let’s dive deep into the current trends in public relation ecosystem, how effective PR strategies can help grow businesses, the future of public relations and more

e4m Desk Aug 26, 2024 2:23 PM

advertising?blur=25

The affidavit was filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system

e4m Desk Aug 26, 2024 10:14 AM

nari hira?blur=25

Nari Hira was the founder of Magna Publishing Co and the mind behind India's iconic magazines like Stardust, Health, Society, and Savvy

e4m Desk Aug 24, 2024 10:10 AM

Rohin Desa?blur=25

Rohin Desai was previously with Enterr10 Television Pvt. Ltd as Head of Revenue and Sales Strategy, handing Dangal TV and Bhojpuri Cinema portfolios

e4m Desk Aug 24, 2024 9:48 AM

SC?blur=25

The affidavit was reportedly filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system

e4m Desk Aug 24, 2024 9:15 AM

spotify?blur=25

Share insight into how effective brand advertising is on the streaming platform for both audio and video campaigns

e4m Staff Aug 22, 2024 12:59 PM

kv sista?blur=25

Current consultant Advisor Dr A L Sharada – who had headed PF from its founding years for over two decades – is also appointed as a Trustee

e4m Staff Aug 21, 2024 7:00 PM

aveek datta jio?blur=25

Before this, Datta was with CRISIL as its Associate Director of Corporate Communication

e4m Staff Aug 21, 2024 3:07 PM

Schbang BGMI Bengaluru traffic police?blur=25

Ideated and executed by Schbang and implemented by Monday Ventures, BGMI has initiated the campaign with Bengaluru Traffic Police

e4m Staff Aug 21, 2024 11:57 AM

Perfios Rajesh Kini?blur=25

Rajesh Kini joins Perfios from Infosys, where he served as CFO of their product subsidiary and headed the Corporate Accounting Group

e4m Staff Aug 21, 2024 11:41 AM

vedang raina sprite?blur=25

The ad conceptualised by Ogilvy India has been shot by Corcoise Films

e4m Staff Aug 20, 2024 5:13 PM

Generative AI in advertising?blur=25

e4m Blog: In this post, we explore how Generative AI is gaining popularity due to its ability to enhance creativity, optimise efficiency, and drive personalisation

e4m Desk Aug 20, 2024 1:44 PM

Warner Bros. Discovery Kathleen Finch?blur=25

The US Networks business will be led by Channing Dungey, Warner Bros. Television Group Chairman and CEO

e4m Staff Aug 20, 2024 12:27 PM

Rohit Sharma Fittr?blur=25

This collaboration is for Fittr Hart ring, a smart ring designed to integrate health tracking into everyday life

e4m Staff Aug 19, 2024 4:30 PM

anytime fitness?blur=25

The campaign underscores the importance of every generation being aware of their health and wellness

e4m Staff Aug 19, 2024 12:36 PM

Ajay Yadav, Simplified?blur=25

Ajay Yadav, the co-founder of Simplified, talks about his vision for the company as a platform for all manner of business models

e4m Staff Aug 19, 2024 9:23 AM

hoardings BMC?blur=25

As per reports, Mumbai traffic police officials have suggested certain requirements that OOH agencies and permit holders must adhere to before inspections are carried out for NOCs

e4m Desk Aug 19, 2024 9:20 AM

FirstCry IPO?blur=25

As per reports, the stock opened at Rs 651 on the NSE with the shares closing 3.8 per cent higher

e4m Desk Aug 14, 2024 1:27 PM

Jon Stevens?blur=25

Prior to this, Jon Stevens was the Managing Director at Zenith UK

e4m Desk Aug 14, 2024 12:18 PM

Muthoot?blur=25

The partnership will help in implementing cutting-edge hyperlocal marketing strategies, significantly enhancing customer engagement and satisfaction

e4m Staff Aug 12, 2024 5:36 PM

Vinesh Phogat?blur=25

Guest Column: Srinath Sridharan writes how Vinesh Phogat has fought enough obstacles to get to this global stage, be it domestic sporting politics to injury and surgery

Srinath Sridharan Aug 10, 2024 5:41 PM

Dharma productions?blur=25

The potential investors are believed to be three top business houses based out of Mumbai, Kolkata and Ahmedabad

Kanchan Srivastava Aug 10, 2024 10:00 AM