Big marketing bucks, data and insights, and rise of social commerce have been creating the right grounds for content creation to grow into a viable career choice these days, say experts
Serveral marketers from different industries have told exchange4media that they are under pressure from the top management to cut down on tech spends because they are not able to show ‘immediate ROI’
According to the EY-FICCI M&E report, Print can grow to Rs 288 billion by 2026 with advertising at 4.7 per cent CAGR, driven by access to affluent audiences and premium inventory formats
While addressing the audience at the FICCI FRAMES 2024 event, Prasar Bharati CEO Gaurav Dwivedi asserted that there has been consistent growth in the only free-to-air (FTA) DTH service in India
Speaking at the 24th edition of FICCI Frames, Gaurav Dwivedi, CEO of Prasar Bharati, said there is a need for a regulatory framework that takes into account the convergence of media and telecom
The sector crossed Rs 2.3 trillion in 2023, according to the report titled ‘#Reinvent: India’s media & entertainment sector is innovating for the future’
At the 24th edition of FICCI Frames, Kevin Vaz, CEO - Broadcast Entertainment, Viacom18, and Chair, FICCI Media and Entertainment Committee, spoke on the country’s diverse media consumption habits
Nohwar is currently the General Manager for India & South Asia for Warner Bros. Discovery
Kevin Vaz is CEO- Broadcast Entertainment, Viacom18
A recent report by the Ministry of Information and Broadcasting revealed that the digital media news and publishing sectors together saw the emergence of 36 new ventures
Industry heads shared how their radio budgets are channelised strategically to multiply advertising revenues
A panel of the industry's sharpest minds convened to talk about the future of advertising at the recently held FICCI Frames 2023
Anil Bhardwaj, Director General, TCSR & Advisor (Broadcasting), TRAI, was speaking on the challenges for regulators at FICCI Frames 2023
The Union minister was speaking at FICCI Frames 2023 conference
Sushant Sreeram, country director, Prime Video, India, was delivering a keynote address at FICCI Frames 2023
V Raghunandan weighed in on the ongoing content providers v/s telecom services debate for regulatory overhaul, at the FICCI Frames 2023 held in Mumbai on Wednesday
At FICCI Frames 2023, content industry experts discussed the revenue stream for OTT platforms and the challenges associated with it
Speaking at the FICCI Frames 2023, the MIB Secretary also noted that the public broadcaster Prasar Bharati has been undergoing a transformation
In a discussion with P&G's Kainaz Gazder at #WeSeeEqual Summit, the Oscar-winning producer shared some facts about female representation in Indian media and advertising
Chandra, the Secretary of the Ministry of Information & Broadcasting, Govt. of India, was speaking at the FICCI Frames 2023
Speaking at FICCI Frames 2023, Vaghela also talked about NTO 3.0, saying he will be very happy if the industry sits together and gives TRAI a roadmap on how they can go about with the problems
Deshpande, CEO of Viacom18 was speaking at the FICCI Frames 2023
The sector posted its highest-ever growth of Rs 2 trillion in 2022 with Indian advertising crossing a record-breaking Rs 1 trillion mark
Guest Column: Jaiti Hariani, Sales Director, West, DoubleVerify, drives home the importance of third-party verification for advertisers to beat ad frauds and to realise the full potential of CTV
The MIB secretary said his ministry will do whatever it takes to support the media and entertainment sector and help it grow
The report also stated that the growth in Pay TV, Free TV & Connected TV shows that overall TV connections will keep growing at a pace of over 5% per year to cross 67% of Indian households by 2025
As per FICCI-EY report, video OTT subscription revenue is projected to grow at 24% CAGR and may overtake TV broadcast in subscription revenue collection by 2024
Expected to exceed pre-pandemic levels in 2022
This is the first time a woman executive from media industry has been appointed as one of the office bearers of this vertical
Together with FICCI, Meta will address the barrier to access right digital tools and resources by offering easy access to tools, programs and resources to India's women entrepreneurs
Mehta, currently the senior vice president of FICCI, will succeed Uday Shankar
Industry players discuss the fast-emerging TVOD model as not only a recurring revenue stream for OTT platforms but also a way to ensure customer retention
The decline is despite the number of deals increasing from 64 in 2019 to 77 in 2020
Star India, Viacom18 Media, Zee Entertainment Enterprises, and Sony Pictures Networks India made a comeback on DD Free Dish during 2020 to capitalise on advertising revenues
The spurt in numbers is attributed to affordable television sets, economic issues, the launch of the DD Retro Channel, and the return of big broadcasters to the Free Dish platform
Video paid subscribers will cross 50 million by 2023 and audio subscribers will reach 4 to 5 million by that time
According to the report, Digital media and online gaming were the only segments that grew in 2020 adding an aggregate of INR 26 billion
At the unveiling of the Pitch Madison Advertising Report 2021, the FICCI president Shankar spoke about how the role media & entertainment industry can play in the larger scheme of things
Chanakya Chaudhary, Shabnam Panjwani and Dr Amit Bhalla will Co-Chair this committee
Shankar is the first-ever media and entertainment executive in India to lead a national industry chamber such as FICCI, which is India’s oldest industry body.
Partnership to support Indian government's COVID-19 response and beyond
The Star India Chairman said that print, television and digital depending too much on advertising keeps the media from building a direct relationship with the customers, and that needs to change
The I&B Minister also said the govt is coming up with incentives of production in all sectors, including TV serials, film-making, co-production, animation and gaming
At FICCI FRAMES 2020, Gupta, Country Manager and Vice President, Google India, and Chairman, a little push from the government could help the industry in recovering faster
In her role as the National President, Phookan will focus on empowering women with entrepreneurship capabilities and professional excellence
The Universal Business School, India published a study titled 'The Red Dot' experiment, which was conducted by author & communication expert Reeta Ramamurthy Gupta over the period Jan 2010 to Jan 2020
With the coronavirus pandemic throwing a spanner into the works of OOH, experts discuss the future of the industry in terms of growth
The ranking is based on apps classified under entertainment categories on iOS and Google Play
The Media and Entertainment sector in India is expected to cross Rs 2.4 trillion by 2022, at a CAGR of 10%, says the report
Italy, which currently is in lockdown over the coronavirus epidemic, was roped in as the partner country for the event