icc-world-cup
According to the TAM Sports-Advertising Update of ICC Cricket WC 2023, there were 55+ new categories and 215+ new brands this year
e4m Staff Nov 27, 2023 1:20 PM
The match, which is still on, has surpassed the highest peak concurrency of 4.4 crore viewers recorded in this tournament so far during the last India vs South Africa match
e4m Staff Nov 15, 2023 6:05 PM
Also, some legacy brands, which typically choose television, have decided to go only-digital this year
Sonam Saini Oct 16, 2023 8:50 AM
Some agencies say 10% ad inventory has been saved for last-minute deals. Others claim TV inventory is sold out but not digital
Aditi Gupta Oct 13, 2023 9:23 AM
When the Aussie innings started, there were approx 1.5 crore viewers online, it went up to 2 crore and then to 2.6 crore during the Indian team’s chase
This is the first time Disney Star has made the ICC Men’s World Cup free for mobile users who access Disney+ Hotstar
The TV commercial for the campaign emphasizes the significance of quality electrical accessories in Indian homes
While regional brands may not necessarily sponsor teams, they are strategically investing in OTT, TV and digital advertising during matches and highlights
Nilanjana Basu Oct 5, 2023 9:01 AM
The ‘Super 50’ creators will have access to the field pre- and post-match, to commentators, and ambassadors
Kanchan Srivastava Oct 5, 2023 8:48 AM
Santosh Kumar, Country Manager for Indian Subcontinent & Indonesia at Booking.com, spoke to exchange4media on the sidelines of their ICC World Cup campaign launch
Kanchan Srivastava Oct 4, 2023 8:30 AM
The court reportedly issued the order in response to a plea by Star India Pvt Ltd and Novi Digital Entertainment Pvt Ltd, which operates Disney+ Hotstar
e4m Staff Sep 29, 2023 3:07 PM
The platform has roped in Mahindra & Mahindra Ltd., Booking.com, Surf Excel (HUL), Peter England (ABFRL), Thums Up, Kingfisher Premium Packaged Drinking, Diageo India, MRF Tyres, LendingKart
e4m Staff Sep 27, 2023 8:02 AM
With the agreement, Coca-Cola now joins the ranks of Hindustan Unilever and Mahindra Auto as key sponsors for tournaments on Disney Star
Naziya Alvi Rahman Sep 7, 2023 2:52 PM
As per sources, it is perhaps the first time that the auto major has associated itself at this scale with a cricketing event
Naziya Alvi Rahman Sep 5, 2023 8:36 AM
The platform is offering free viewing, innovative formats & targeting options
NATIVE CONTENT Aug 3, 2023 1:08 PM
Big-ticket cricketing events, state and general elections, and the festival season expected to revive ad spending
Naziya Alvi Rahman Aug 1, 2023 8:51 AM
Experts say even though ad rates are higher and would stretch the brands’ budget, with the WC happening in India this year, it will pull more viewers
Aditi Gupta Jul 14, 2023 9:27 AM
ICC will be releasing the 2023 World Cup Schedule on 27th June
exchange4media Staff Jun 21, 2023 10:12 AM
According to ICC, the India-Pakistan encounter is now the most viewed T20 match in history, exceeding the previous high of the India-West Indies semi-final match from the 2016 edition
exchange4media Staff Nov 26, 2021 8:38 AM
ICC selected the hosts via a competitive bidding process overseen by a Board sub-committee chaired by Martin Snedden along with Sourav Ganguly and Ricky Skerritt
exchange4media Staff Nov 16, 2021 7:07 PM
Even as some warn of cricket fatigue setting in, media planners are largely optimistic about the series in terms of revenue generation for the broadcaster
Sonam Saini Oct 19, 2021 9:00 AM
All the warm-up matches of the top 8 teams along with the main event matches which are slated to start from October 17th
exchange4media Staff Oct 18, 2021 10:19 AM
As per annual filings, Škoda had spent Rs 445.2 crore on advertising for the fiscal ended 31st March 2020 compared to Rs 343.5 crore in the previous fiscal
Javed Farooqui Aug 11, 2021 8:27 AM
The BCCI will remain the hosts of the event, which will be held from 17 October to 14 November 2021
exchange4media Staff Jun 29, 2021 4:17 PM
The campaign featuring the duo launched on 16th June 2021 across various digital & social media platforms and on their dedicated website
exchange4media Staff Jun 17, 2021 10:41 AM
BharatPe will promote the association across digital and broadcast platforms for all ICC global events till the end of 2023
exchange4media Staff Jun 7, 2021 12:37 PM
As per the report, ICC Cricket World Cup 2011 India vs Pakistan match registered 87% growth in viewership minutes
exchange4media Staff Apr 10, 2020 8:08 AM
According to the report, while TV continues to grow as the biggest medium for ad spends in sports, brands are also leveraging digital in an effort to build a connect with consumers
exchange4media Staff Mar 12, 2020 12:59 PM
