icc-world-cup

According to the TAM Sports-Advertising Update of ICC Cricket WC 2023, there were 55+ new categories and 215+ new brands this year

e4m Staff Nov 27, 2023 1:20 PM

The match, which is still on, has surpassed the highest peak concurrency of 4.4 crore viewers recorded in this tournament so far during the last India vs South Africa match

e4m Staff Nov 15, 2023 6:05 PM

Also, some legacy brands, which typically choose television, have decided to go only-digital this year

Sonam Saini Oct 16, 2023 8:50 AM

Some agencies say 10% ad inventory has been saved for last-minute deals. Others claim TV inventory is sold out but not digital

Aditi Gupta Oct 13, 2023 9:23 AM

When the Aussie innings started, there were approx 1.5 crore viewers online, it went up to 2 crore and then to 2.6 crore during the Indian team’s chase

e4m Staff Oct 9, 2023 8:27 AM

This is the first time Disney Star has made the ICC Men’s World Cup free for mobile users who access Disney+ Hotstar

e4m Staff Oct 5, 2023 4:40 PM

The TV commercial for the campaign emphasizes the significance of quality electrical accessories in Indian homes

e4m Staff Oct 5, 2023 1:04 PM

While regional brands may not necessarily sponsor teams, they are strategically investing in OTT, TV and digital advertising during matches and highlights

Nilanjana Basu Oct 5, 2023 9:01 AM

The ‘Super 50’ creators will have access to the field pre- and post-match, to commentators, and ambassadors

Kanchan Srivastava Oct 5, 2023 8:48 AM

The tournament kicks off tomorrow

e4m Staff Oct 4, 2023 1:20 PM

Santosh Kumar, Country Manager for Indian Subcontinent & Indonesia at Booking.com, spoke to exchange4media on the sidelines of their ICC World Cup campaign launch

Kanchan Srivastava Oct 4, 2023 8:30 AM

The court reportedly issued the order in response to a plea by Star India Pvt Ltd and Novi Digital Entertainment Pvt Ltd, which operates Disney+ Hotstar

e4m Staff Sep 29, 2023 3:07 PM

The platform has roped in Mahindra & Mahindra Ltd., Booking.com, Surf Excel (HUL), Peter England (ABFRL), Thums Up, Kingfisher Premium Packaged Drinking, Diageo India, MRF Tyres, LendingKart

e4m Staff Sep 27, 2023 8:02 AM

With the agreement, Coca-Cola now joins the ranks of Hindustan Unilever and Mahindra Auto as key sponsors for tournaments on Disney Star

Naziya Alvi Rahman Sep 7, 2023 2:52 PM

As per sources, it is perhaps the first time that the auto major has associated itself at this scale with a cricketing event

Naziya Alvi Rahman Sep 5, 2023 8:36 AM

The platform is offering free viewing, innovative formats & targeting options

NATIVE CONTENT Aug 3, 2023 1:08 PM

Big-ticket cricketing events, state and general elections, and the festival season expected to revive ad spending

Naziya Alvi Rahman Aug 1, 2023 8:51 AM

Experts say even though ad rates are higher and would stretch the brands’ budget, with the WC happening in India this year, it will pull more viewers

Aditi Gupta Jul 14, 2023 9:27 AM

ICC will be releasing the 2023 World Cup Schedule on 27th June

e4m Desk Jun 21, 2023 10:12 AM

According to ICC, the India-Pakistan encounter is now the most viewed T20 match in history, exceeding the previous high of the India-West Indies semi-final match from the 2016 edition

e4m Desk Nov 26, 2021 8:38 AM

ICC selected the hosts via a competitive bidding process overseen by a Board sub-committee chaired by Martin Snedden along with Sourav Ganguly and Ricky Skerritt

e4m Desk Nov 16, 2021 7:07 PM

Even as some warn of cricket fatigue setting in, media planners are largely optimistic about the series in terms of revenue generation for the broadcaster

Sonam Saini Oct 19, 2021 9:00 AM

All the warm-up matches of the top 8 teams along with the main event matches which are slated to start from October 17th

e4m Desk Oct 18, 2021 10:19 AM

As per annual filings, Škoda had spent Rs 445.2 crore on advertising for the fiscal ended 31st March 2020 compared to Rs 343.5 crore in the previous fiscal

Javed Farooqui Aug 11, 2021 8:27 AM

The BCCI will remain the hosts of the event, which will be held from 17 October to 14 November 2021

e4m Desk Jun 29, 2021 4:17 PM

The campaign featuring the duo launched on 16th June 2021 across various digital & social media platforms and on their dedicated website

e4m Desk Jun 17, 2021 10:41 AM

BharatPe will promote the association across digital and broadcast platforms for all ICC global events till the end of 2023

e4m Desk Jun 7, 2021 12:37 PM

As per the report, ICC Cricket World Cup 2011 India vs Pakistan match registered 87% growth in viewership minutes

e4m Desk Apr 10, 2020 8:08 AM

According to the report, while TV continues to grow as the biggest medium for ad spends in sports, brands are also leveraging digital in an effort to build a connect with consumers

e4m Desk Mar 12, 2020 12:59 PM