These top performers are concentrated in quick commerce, online food delivery, e-commerce, groceries and gaming—categories with high-frequency usage and strong functional cues.
Team Pumpkin will be managing the digital marketing services for KSL and will be responsible for developing and executing comprehensive social media strategies
According to experts, the Disney-Reliance merger could drive up ad rates for major properties like IPL and the World Cup, but its impact on general entertainment content may be limited
Sudhir Sitapati, MD and CEO of Godrej Consumers Products Limited, is optimistic about revival in rural consumption and feels that the upcoming budget should stimulate rural growth
Guest Article: Prathama Tripathi, Deputy Manager – PR and Events, R R Kabel Limited talks about communication professional’s role in managing AI ethics and regulation advocacy
Godrej Enterprises Group will be controlled by Jamshyd Godrej as Chairperson and Managing Director; Nyrika Holkar as Executive Director, and their immediate families
Mayank Bathwal, CEO at Aditya Birla Health Insurance Co. Ltd, (ABHICL), talks about the brand's recent 'Activ One’ ads with Vikrant Massey among other nuances of the campaign